Talk How to… end with Joe Macleod

Designing and delivering great closure experiences for products and business

Face it, all your projects are going to die and you haven’t even designed the end. In a world that is flooded with new apps, services, and products can we really assume that our product won’t be killed off in the evolutionary cycle of the ‘next big thing’? While we blindly focus on creating a user experience for on-boarding and usage we overlook the off-boarding.
Improving the design of endings promises enormous opportunities. Endings improve the accuracy of deleting, reclaiming or removing materials. They raise brand perception through increased communication. Businesses with better endings surprisingly have higher consumer satisfaction. Product creators have an opportunity and responsibility to lead in this emerging field of design. With the world in need of responsible consumer experiences, endings will be a competitive differentiator. 
The talk will reveal how shards of the consumer experience break lacking a coherent ending. It will provide examples of how this can be avoided and the improvements people can make. Techniques and approaches will be shared that help discussion, design and delivery of endings for consumers in your own projects and products.