Talk Strategy and the Design of Services with Majid Iqbal

TalkStrategy and the Design of Services

Strategic design is the process of translating game-changing decisions into clear, concise, and complete instructions for execution: the who, why, how, what, when and where of operations. Encoding them into the designs of systems and services allows us to “take more risk while avoiding it.” 
Having it both ways requires dexterity in switching between the abstract and the concrete. It requires thinking and tooling that is at once simple and sophisticated, advanced and primitive. This talk gives two examples of strategic design in practice: within a government agency and a major healthcare initiative.