Talk The Values are the Experience with Kim Goodwin

When you think of an organization with a terrible user experience, what comes to mind? Is it their inconsistent styling and awkward onboarding? Or is it their terrible customer support, buggy software, and conflicted revenue model? We claim the grandiose label of “user experience” designers, but most of what makes a user experience good or bad has nothing to do with pixels, content, or CSS. It may not even be about the workflow. In reality, the experience is created by hundreds or thousands of employees who decide where to invest, what to measure, and what the business policies are. As designers, coders, or product managers, we may feel powerless to fix it…and we are, as long as we believe software is our design medium. Kim will make the case for focusing on values: how to recognize them, apply them to advocate for users, and when necessary, how to begin changing them.