The stories we tell the world about our products and services are polished and clear. We invest in these stories, hire shiny agencies and experts to craft compelling messages to inspire our audiences to respond as we hope. The results are undeniable—higher sales, greater connection, better success—so why are the stories we tell each other internally so lousy? Why aren’t we investing time and effort into our own stories, so our communications to our colleagues sing, our ideas land, our pitches hit.
In this talk, I will share how to harness the power of storytelling to communicate your ideas, light up hearts and minds, and catalyze people into action. Want to inspire change in your organization? Craft your story and tell it well.