Susannah Maybank is the co-founder of Tonic.xyz, a generative art platform that is built around the production of high quality prints for each of their releases. Susannah crossed over from the legacy art world and has a passion for educating collectors about generative art & NFTs.
In this episode we discuss:
- Susannah's background and her career in the legacy art world
- The story behind the founding of Tonic and the early days of the company
- How Tonic works to cross over new collectors to the space & what the major challenges are in educating collectors around NFTs
- The challenges & process of coming up with novel print options for Tonic and what kind of engagement they are seeing on these offerings
- How Tonic identifies & pitches artists that they want to work with and what that process is like from start to release
- Will NFT art markets start to become more like traditional markets?
- The tension between market forces and algorithmic potential, and why it can be good to constrain the number of outputs for a release
- Excitement for a digitally native art movement & the need for more criticism and conversation around NFTs.
Thanks to Susannah for taking the time to come on the show!
Follow Susannah on Twitter @SusannahMaybank and follow Tonic on Twitter @Tonic_xyz to keep up with their future releases!
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Episode Art: Rhythm & The Machine #0 by Lars Wander
Intro and Outro music by Pixelwank