Anna Gedda on H&M's Sustainability Goals & Challenges

Can fast fashion turn circular? Can fast fashion ever be sustainable? Will circularity fundamentally change things? How about supply chain transparency, collaboration and pumping resources into textile innovation? Is all this eclipsed by the shadow of overproduction?

Swedish giant H&M is the second biggest clothing company in the world (the first is Zara.) The H&M Group comprises the H&M brand, but also COS, & Other Stories, jeans brand Cheap Monday, hyper-transparent newcomer Arket and a couple of others.

Clare caught up with Anna Gedda, Head of Sustainability at the H&M Group since 2015, at the Copenhagen Fashion Summit to ask about the company's approach to sustainability across its brands. 

Head over to https://thewardrobecrisis.com/podcast/2018/7/13/podcast-ep-48-hms-head-of-sustainability-anna-gedda to read yours and #bethechange

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