New Power Generation - London's Rising Fashion Stars

Fashion schools everywhere are full of eco warriors and bright, brilliant kids who are determined to do fashion differently. London is the leader. Long known for its fashion creativity, this is the capital that produces the most vibrant student shows and earth-shaking emerging designers. The big international and Paris-based design houses look to London fashion schools like Central St Martins and the London College of Fashion for their future stars - but will they be seduced?

Many in this new guard are questioning the validity of the exisiting fashion system, and asking if they want to be part of it at all. Now is a time of reinvention - young designers are redrawing fashion and re-imagining the way it might work in future. 

In this Episode, we hear from 3 young London-based ones to watch: Bethany Williams, Matthew Needham and Patrick McDowell.

Find out why they care about sustainability and how they apply it to their work, what they're doing to combat fashion waste and redesign the whole system.

Further reading & links - the shownotes are here.

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