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We Study Billionaires – The Investor’s Podcast Network

TIP106 : Influence and Pre-Suasion w/ Dr. Robert Cialdini (Business Podcast)

35 min • 2 oktober 2016

IN THIS EPISODE, YOU’LL LEARN:

  • How Charlie Munger and Warren Buffett made 100s of millions of dollars by reading Dr. Cialdini’s book.
  • Why Warren Buffett always starts his annual shareholder letter by outlining a mistake he has made in the past year.
  • The 6 most powerful factors of influence used in marketing.
  • What Daniel Kahneman has said is the most important thing to understand.
  • Why and how 97% of all online buyers are influenced by social proof before making a buying decision.


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