Jesse Lee on the Future of Curation in a Designed World

The inevitability of change is something we can either fear or embrace with insatiable curiosity, and one of them, of course, yields far better results than the other.

Today's guest is a serial entrepreneur and self-described "forever intern" who co-founded Basic.Space, which later acquired Design Miami, where he now serves as chairman. Up next is Design.Space, a project that explores the power of quality curation within an IRL/URL retail experience while bringing together the worlds of design, art, and fashion.

In a culture where the concept of community has been co-opted by big business and marketing teams, Jesse Lee shares a different approach that, for this conversation, we’ll call a club. Whether or not you're familiar with the burgeoning world of design and its evolving role in communicating status the way a highly coveted watch or luxury fashion once did, Jesse’s mindset is one to emulate. His perspective is especially valuable for those seeking their own point of convergence where passion and purpose meet in a way that is both meaningful and profitable.

"It's not just about the work ethic, but also about wanting to learn. If it wasn't for that mindset, I don't think I'd be able to learn from music, fashion, technology, art, design, culinary—whatever it is. That's sort of been the mantra since day one." - Jesse Lee 

Design.Space will showcase a curated selection of archival and contemporary pieces from top artists, designers, galleries, and brands, including:

Alexander May, AMEN, Archived, Avery Wheless, Brett Robinson, Brian Thoreen, Cadogan Tate, David Kelley, Enorme, Ettore Sottsass, Found Objects, George Davies, GUFRAM, Guido, Jahlil Nzinga, Jean Pigozzi, Jeffrey Deitch, Jess Hannah, Jeaux de Peau by Purienne, Justin Reed, Keiko Moriuchi, Laura Sattin, Leyla Fisher, Lily Clark, Marcin Rusak, Marquel Williams, Marta, Max Lamb, Memphis, Meritalia, Michelle Jane Lee, niceworkshop, Nick Thomm, Nike, NM3, NO GA, Paulin Paulin Paulin, Period Correct, Puck, Raiffe Glass, Roham Shamekh, Sabine Marcelis, Sam Klemick, Same Old/BASA Vintage, Sasha December, Spaceless Gallery, Stephanie Ketty, Stickymonger, Studio Ker, The Future Perfect, The Pink Lemonade, Tokio., Tristan Marsh, Tsu Lange Yor, USM, Verre d'Onge, Wexler Gallery, Willo Perron, Yung Jake & more to be announced soon.

Episode Highlights:

• Jesse Lee’s Journey from Intern to Industry Leader – How his relentless curiosity and willingness to do any job led to his success in music, fashion, and design.
• The Birth of Basic.Space – Why Jesse created Basic.Space as a curated platform for creatives, and how it evolved into an ecosystem connecting sellers, collectors, and brands.
• The Acquisition of Design Miami – The strategic move behind Basic.Space acquiring Design Miami, and how the two entities complement each other.
• The Concept Behind Design.Space – How Jesse is bridging digital and physical retail by creating a hybrid shopping experience that blends the best of Basic.Space and Design Miami.
• The Shift from Fashion to Design – Why luxury consumers are now more interested in furniture, objects, and design than traditional status-driven fashion.
• The Strategy Behind Invitation-Only Shopping – Why Basic.Space is moving to a membership-based model and limiting access to its most engaged customers.
• Curation as the Key to Modern Luxury – How brands and platforms must focus on thoughtful selection rather than mass availability to stay relevant.
• The Role of Physical Events in a Digital World – Why Jesse believes creating real-world moments is critical, and how Design.Space will redefine the shopping experience.
• The Importance of Intersectionality in Business – Jesse’s belief that success comes from mastering multiple industries—fashion, music, technology, art, and design—rather than specializing in just one.
• Why Push Marketing Is Over – Jesse’s philosophy that the best brands don’t chase customers but create experiences that naturally pull the right people in.

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