What's Next In: Mastercard's Sonic Brand

It’s been a pretty exciting year at Mastercard. In January, the payments giant became a symbol brand. In early February, they unveiled the sound of Mastercard, a comprehensive sonic brand architecture that will become the audio cue for many of their  interactions with customers.

In this special episode, host Arthur Baker gives the audience a brief background on why the new sonic brand identity is every bit as important as the company’s iconic interlocking circles.

The new sonic brand is the culmination of years of hard work not to mention the involvement of leading creatives and musicians from around the world and a multitude of cultures. Take a listen now to what Mastercard sounds like...