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What’s Your Problem?

From Impossible Burgers to Fake Steak

25 min • 26 januari 2023

Pat Brown is the founder of Impossible Foods. Pat's problem is this: How can you make meat without animals?

Pat's goal isn't to make better burgers for vegetarians; he wants to sell to meat eaters. To succeed, he'll have to figure out how to make fake meat that is at least as good -- and as cheap -- as the real thing.

This is the second episode of What's Your Problem's four-part series on the future of food. 

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