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What’s Your Problem?

Running in Recycled Shoes

27 min • 16 februari 2023

Caspar Coppetti is the co-founder of On, a company that makes athletic shoes. Caspar's problem is this: How can you sell tens of millions of shoes a year -- and then take them all back, to turn them into new shoes?

The company's latest bid to attract new customers? A shoe subscription service.

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