Ep 129: Jamie Kern Lima on How to Go From Underestimated to Unstoppable

So thrilled to have one of my heroes, Jamie Kern Lima, the founder of IT cosmetics, on the podcast today. She started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Eventually that landed her on the Forbes America’s Richest Self-Made Women list. She’s the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant bestseller. She went from being a Denny’s waitress to selling her company for a billion dollars, she’s changed the beauty industry dramatically by showing not perfect models but women of all ages, sizes, skin tones, skin types. She’s mission-driven and what she's created is incredible but her message for all of you creators is the most incredible gift. In this episode: -how Jamie went from hearing no for 3 straight years to selling her company for 1 billion dollars by doing this one thing -how women dim their lights + how to step into your power around money (this was my favorite part!) -how to handle well-meaning friends and family who don’t get what you’re trying to create Mentions: To Purchase a copy of Jamie’s book “Believe It”: https://www.believeit.com/ Follow Jamie Kern Lima IG: @Jamiekernlima Follow Jamie Kern Lima on FB @JamieKernLimaPage