We've all been told that competition is a necessary part of business, but what if we opted out? Does competition help or hurt creativity? In this episode I offer some different ways to think about two popular schools of thought in relation to competition, why monopolies are where it's at (+ how to create yours), why excuses about cheap clients and saturated markets are a lie, the hidden problems with #communityovercompetition and how you can use all these principles to make your offerings more creative and more useful to the peeps you're tryna serve. Mentions: Zero to One by Peter Thiel: https://www.amazon.com/Zero-One-Future-Paperback-Masters/dp/2511207206/ref=pd_lpo_sbs_14_img_1?_encoding=UTF8&psc=1&refRID=DBRZ6EGSHDSF2447NVF5 Yan Palmer: http://www.yanpalmer.com/ Jonathan Canlas: http://canlasphotography.blogspot.com/ Love Soaked Family Photography Online Course: https://brookeschultz.kartra.com/page/lovesoakedcourse/