Great creativity leaves clues, and today we’re dissecting what the most prolific creators past and present across a bunch of mediums have in common, debunking some long-held myths of creativity along the way. Allen Gannett is here to shed some light from his experience as a CEO working with clients like Microsoft, Marriott, and Saks Fifth Avenue, and being on both Inc + Forbes’ 30 under 30 lists and as author of the book The Creative Curve. In this episode: -what science says about the validity of talent -how consumption affects creativity (and the wrong way to do it) -rising above your conditioning and environment to make great creative work -the surprising way familiarity affects likability (and how to use this to your advantage as a creator) Mentions: Allen’s book The Creative Curve: https://www.amazon.com/dp/1524761710/?ref=exp_brookebschultz_dp_vv_d Allen Gannett: https://www.allen.xyz/ Heartful Ep 9: Talent vs. hard work + finding your calling (with hashtag science): https://podcasts.apple.com/us/podcast/ep-9-talent-vs-hard-work-finding-your-calling-hashtag/id1438076373?i=1000423474952 Shop Brooke’s amazon faves: https://www.amazon.com/shop/brookebschultz Love Soaked Retreat + Mastermind 2020 application: https://docs.google.com/forms/d/1qXR9HBnRAQ9MlePTwE7Hq27eCuVHy0Ug85qh2j462jI/edit