Ep 71: Understanding this one thing will grow your impact + sales

When we buy something, create something, or want to create something what we really want is transformation. In this episode: -how the purchases we make are actually our desired transformations -how to sell your transformative experience to your clients without overdoing it -committing to creating transformative experiences (not transactional ones) and the difference between the two -creating your dream client to shape the transformative product you're offering