Start / Windowsill Chats / Artist versus entrepreneur sarah lorenk on how she helps artists reclaim their creative freedom through art business management

Artist Versus Entrepreneur: Sarah Lörenk on How She Helps Artists Reclaim Their Creative Freedom Through Art Business Management

79 min • 12 juli 2023

Margo is joined by independent artist and art business agency owner, Sarah Lörenk. Sarah graduated with a BFA in 2011 and has worked as an independent artist since then. She first began her creative business as a stationary designer moving from retail into wholesale before venturing into street art. She learned through several iterations of her business the difference between artist and entrepreneur and realized there was a big gap in the market for supporting artists as entrepreneurs. Now, through her company, The Time Art, she provides artists with the essential tools and support to help them run successful and sustainable creative businesses.

Margo and Sarah discuss:

Her creative journey from stationary to graffiti and business management
Selling wholesale versus retail as a paper goods creator
Setting goals in relation to who you’re marketing to
Visual intelligence
The fundamental differences between artists and entrepreneurs and why you have to have business structure if you want to turn a profit from your art
The pros and cons of social media as an artist
Why you need to have content pillars and what they look like
Visibility versus profitability
And more!