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Building a Business that Resonates and Rewards with Leigh Standley of Curly Girl Design

62 min • 1 maj 2024

Margo is joined by the incredibly talented Leigh Standley, founder of Curly Girl Design. Lee has been making waves in the greeting card industry since 2003, creating beautifully crafted cards that resonate deeply. In this episode, Leigh opens up about the evolution of her business through the seismic shifts in technology and consumer behaviors over the past two decades. From the early days of e-commerce to dealing with the challenges brought on by the pandemic that forced a business model shift from wholesale to direct sales, Leigh shares her journey of adaptability, passion, and persistence. She also shares her thoughtful approach to business, emphasizing personal values, the importance of meaningful connections, and why she remains committed to crafting products that genuinely speak to the heart.

Margo and Leigh discuss:

The history of Curly Girl Design since its inception in 2003

How her personal values have influenced the decision-making process in her business
Why she pivoted from wholesale to direct sales and challenges that arose during the shift
Advice for creative entrepreneurs and the importance to think beyond the “just start” phase
The evergreen business model
Selling meaningful, consumable items that you’re proud of as a creative
The importance of interacting directly with your customers
Business success beyond the financial aspect
Her new mystery box product offering
And more!