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Contentment Over Content: Brigida Swanson on Growing a Creative Business Without Social Media

63 min • 5 mars 2025

Margo is joined by Brigida Swanson, a botanical artist, product designer, and the founder of Yardia, to discuss creativity, business contentment, and forging your own path as an artist. Brigida shares her journey from teaching middle school art to building a thriving product business—without relying on social media. Her nature-inspired watercolor stationery and home goods celebrate identity, belonging, and a deep connection to place, all created from her backyard garden studio in Seattle.

Brigida opens up about redefining success on her own terms, the decision to leave Instagram and TikTok, and the unexpected creative doors that opened as a result. Whether you're an artist, maker, or small business owner, this conversation will inspire you to explore new ways of marketing and growing your work—while staying true to what brings you joy.

Margo and Brigida discuss:

Leaving Social Media – Why Brigida walked away from Instagram and TikTok and how she continues to grow her business without them.
Business Contentment – Shifting from a traditional success mindset to one rooted in sustainability and fulfillment.
Managing Comparison – Softening the inner critic and embracing a more supportive creative process.
The inspiration behind Her Plant Companion Tarot deck
Her upcoming Contentment Over Content workshop, helping product-based business owners market beyond social media.