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From Creator to Successful Artist; How to Navigate the Path to Your Ideal Customer with Julie Ager

59 min • 3 maj 2023

Margo is joined by art agency owner and founder, Julie Ager. Julie started her career with twelve years of consulting on consumer product buying behavior with major mass merchandisers, department stores and other manufacturers and retailers throughout the United States, as well as Mexico and South Africa. From there she started the ADG agency in 1997 in partnership with a few close artist friends. Julie knows that developing great products requires more than great art and design; it requires teamwork, collaboration and a comprehensive understanding of today’s market which is why she built ADG on the foundation of partnership, creativity, integrity, and longevity.

Margo and Julie discuss:

Her path from consultant to agency founder
What she looks for in artists she represents
What it’s like to run a small, sustainable art agency
Navigating the customer journey as an artist and understanding the different roles required
Manufacturing relationships
How to move the consumer along and knowing who you’re selling to
The ecosystem of agent-artist-product manager relationships within her own business
What a product manager thinks about when trying to create a product that their customers will buy
And more