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Mastering Creative Storytelling, Brand Strategy, and Core Values for E-Commerce Creatives with Arianne Foulks

81 min • 17 juli 2024

Margo is joined by Arianne Foulks. Arianne is the founder of Aeolidia, a Shopify development agency that's been working with creative shop owners since 2004. Her team blends strategy and design to create super-effective Shopify sites, email marketing, and branding. She is also a popular educator and small business enthusiast. As a champion for creative brands, she has a 17+ year reputation for thoughtful redesigns that help businesses level up. She loves having a problem to solve, and has focused throughout her career on building online homes for fascinating people. She is also a mom of two teenagers, enjoys walking, and always has a pile of books by her bed.

Margo and Arianne discuss:

Arianne’s creative history of crafting beaded jewelry and zines in her childhood to transforming the online presence of creative e-commerce businesses
How she cultivated her niche in the e-commerce industry
The challenges of selling unique products in a market flooded with mass-produced items
The power of storytelling in e-commerce.
Core values and how they guide Aeolidia
the significance of having a minimum viable product
continuous evolution of brand voice
How and why her team switched to a four day work week
how to avoid scope creep and set good expectations when working with clients
Using the Entrepreneurial Operating System to run a business