Start / Windowsill Chats / On the business of being creative erin cantwell dishes on how to stand out and advance your creative business ideas

On the Business of Being Creative. Erin Cantwell Dishes on How to Stand Out and Advance Your Creative Business Ideas.

65 min • 5 april 2023

Margo is joined by graphic designer and business extraordinaire Erin Cantwell. After working at a branding firm in NYC, Erin quickly discovered she had a knack and passion for the business side of the creative industry and has since then specialized in business operations and client experience, helping to grow and run successful creative agencies. She has served in COO and Director level positions in branding and marketing agencies and today, is a partner at Clearbridge Branding Agency, an award-winning branding agency with multiple locations.

Through her own company, Erin Cantwell Co., and her volunteer work, Erin continues to work with designers, makers, and other creative entrepreneurs as business coach, helping them to start and scale successful and profitable businesses while doing the work they love.

Margo and Erin discuss:

Her creative path and how she discovered her knack for the business side of things
How her knowledge of both sides of the business has helped within her career and launching her own business
Burnout, failure, and how to create a sustainable creative business
Vision setting, finding clarity, and defining our own meaning of success
When to niche
And more!