Paula Joerling with straight talk about what you REALLY need to have in your portfolio... and how being a maker can lead to being a licensed artist. (Because spoiler, you are doing what you love!)

This week Margo sits down with dear friend Paula Joerling. Paula is an illustration and product designer whose art has been used for fabric, calendars and all kinds of home decor. To put it simply, Paula just likes making things; sometimes for profit but more often, just for the joy of it. For that reason, She thinks of herself as more of a maker than an artist or illustrator. Her inspiration most often comes from childhood memories and life experience. 

Margo and Paula discuss:

• The intricacies of licensing
• Tapping into your own memories and experiences when creating
• Rules of life such as don’t over complicate things
• What to consider when it comes to building your portfolio
• Tips for getting out of frustration when you feel stuck in a project
• Finding positioning as an artist
• Creating for your own joy and happiness
• And so much more!

Paula loves problem solving and brainstorming. Much like life, her artwork is constantly changing. When she tries to take control, chaos will ensue, so she tries to go with the flow and follow the path as best she can. Life is more interesting this way. You can discover her work on a wide variety of products from fabric and garden flags to calendars and ceramics; sold throughout the world.

Mentioned in this episode:

Creative Co-Op

Chad Barrett

Connect with Paula:

[email protected]

https://www.instagram.com/paulajoerlingstudio/

https://etsy.me/3q4CVQe

https://etsy.me/3CwavCe