Making Your Book Launch Last Beyond the Launch with Melanie Herschorn

Episode 239 / Want to make a big impact with your book? Publicist, award-winning journalist, entrepreneur, and author of Make a Big Impact with Your Book, Melanie Herschorn, has tips to help you stand out. 

Topics:

• Beyond the Launch: keep promoting—your book is new to someone who hasn’t read it yet
• Misconceptions around marketing: engage beyond bookstores
• Building a community and relationships 
• Don't fear oversharing
• Alternative and creative marketing strategies:  speaking and podcasts
• Build reader communities: engage people around your book’s themes—create a sense of belonging that AI can't mimic

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