Reader Swag: Dana Claire on Using Swag to be Top of Mind and Retain Readers

Episode 154 / Swag can be a great way to engage with readers. Hybrid young adult author and BookBrush COO, Dana Claire, shares how to create swag that will help you contect with readers and stand out in a crowded marketplace.

Author website: https://www.danaclairebooks.com/

💜 🎙 Become a supporter of the podcast! We can’t wait to give you a shoutout in a future episode! https://wishidknownforwriters.com/support

Show notes:

• How Dana’s writing is a legacy from her mother
• What Dana learned working with branding for corporations and how she used those tactics in marketing for her self-published books
• Developing relationships with readers by following and interacting with them on GoodReads and Bookbub
• How to pick swag items that are reusable and keep you top of mind with readers
• What assets to ask your cover artist for to make creating swag easier
• How Dana automates merchandising through Printful
• Why you should pick items that have a higher perceived value for merchandise
• How Dana uses exclusive items for live events 

✨ Support Wish I’d Known Then

If the podcast has helped you and provided value to you and you’d like to give back, become a supporter! (https://www.SaraRosett.com/support) 

We’ll give you a shoutout in a future episode. 

Learn more here: https://wishidknownforwriters.com/support

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More links: 

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast

Jami’s Launch Plan https://www.jamialbright.com/launchplan

Jami’s books https://amzn.to/3wSraA5

Sara’s books https://www.sararosett.com/bibliography/

Resources from the Author and Reader Community to Help Ukr

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Support the show

🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing