On 12 September 2010 Lady Gaga, won the MTV Video Music Award for Video of the Year.
She accepted the award in a dress made entirely out of beef.
13 years later Franc Fernandez, the man behind the meat dress, speaks to Anoushka Mutanda-Dougherty about his memories of designing the fleshy frock.
He says, pulling apart the flesh and stitching it back together, had "serial killer vibes"!
(Photo: Lady Gaga in the meat dress. Credit: Getty Images)