Meet Michal Kessel Shitrit, a real game-changer in the world of localization and UX writing. Starting off as a translator, Michal quickly rose to become a key player in blending language with technology. She's all about making sure people around the world get content that feels right, no matter the language. What's cool is how she uses AI to make this process smoother and more efficient. If you're interested in how businesses reach global audiences, Michal's insights are gold.