Are content design’s problems self-created? (Victor Beigelman, Meta)

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👉 Check out Victor’s Substack, Footbridge

👉 Victor's piece on content design that sparked this conversation

Rethinking influence, resentment, and the future of content design

It’s easy (and often correct) to blame external factors for why content design doesn’t get the respect it deserves. But what if some of our biggest challenges are ones we’ve created ourselves?

In this episode, Victor Beigelman, a longtime content designer at Meta, joins us for a candid conversation about how content designers might be getting in their own way. From clinging too tightly to writing as a core identity to unintentionally acting like the “language police,” Victor lays out a case for humility, adaptability, and product thinking as paths forward.

If you’ve ever felt stuck in your content career, questioned your influence, or wondered what’s next for the discipline - this one’s for you.

What we talked about:

✅ How acting like the “language police” hurts your credibility ✅ Why content design isn’t always seen as essential and how to change that ✅ What it means to be a “full-stack content designer” ✅ How to work more strategically with product and design partners ✅ Why style guide debates don’t move the needle ✅ How to build influence through collaboration not control ✅ Where content designers can lead in AI, AR/VR, and new interfaces ✅ The role of humility in building long-term impact

Where to find Tom:

📖 LinkedIn 📖 Substack – Footbridge

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👉 Leave a review and share this episode with your network!

👉 Get 25% off courses and workshops through April 6, 2025 at UX Content Collective.