"Branding," not "Brandon," just so we're clear. Brand-ING. We open with the definition of "branding," talking about what it is, and (just as importantly) what it is not. With that out of the way we forge ahead and talk about author brands, brand messaging, and why any of this really matters. We throw down a few examples, and use them to help the listener arrive at a decent author-branding strategy. Writing Prompt: Pick your favorite author and in 50 words or less write down what you think their brand is, then compare it on the forums with what others write.