36 | The Rise and Fall of Social Media for Writers w/Thomas Umstattd Jr., Pt1

In the early days of social media, a writer could speak directly to her reader and even go viral. Today, however, neither of those things are possible. In the first of a 2-part conversation, Thomas Umstaddt Jr. explains the rise and fall of social media and why the publishing industry still clings to a metric that is no longer valid. Click here for show notes.