What will the future look like? The Future of Everything offers a view of the nascent trends that will shape our world. In every episode, join our award-winning team on a new journey of discovery. We’ll take you beyond what’s already out there, and make you smarter about the scientific and technological breakthroughs on the horizon that could transform our lives for the better.
The podcast WSJ’s The Future of Everything is created by The Wall Street Journal. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
A few months ago, AI supercomputer Gefion was plugged in for the first time in a ceremony featuring the Nvidia CEO Jensen Huang, the King of Denmark and Nadia Carlsten, the CEO of the Danish Centre for AI Innovation. Carlsten and Mads Krogsgaard Thomsen, CEO of the Novo Nordisk Foundation, join WSJ’s Ben Cohen to discuss what they hope to achieve with 1,500 of the most powerful graphics processing units on the planet, including innovations in drug discovery, protein design and digital biology.
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The future of addiction treatment could be in treating the brain itself. A new trial at West Virginia University’s Rockefeller Neuroscience Institute is exploring whether using ultrasound waves on parts of the brain associated with addiction could disrupt connections that contribute to cravings. WSJ health reporter Julie Wernau explains how it works and how it could change the science of treating addiction.
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Further reading:
Can Zapping the Brain Help Treat Addiction?
Ultrasound Isn’t Just for Pregnancy. How It’s Helping Treat the Brain.
A Generation of Drug-Addiction Survivors Is Entering Old Age
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Do you have trouble falling asleep? If meditation apps and sleep trackers aren’t cutting it, now there’s technology designed to help users not only nod off more quickly but improve their slumber. WSJ’s Charlotte Gartenberg speaks with Science Bureau Chief Jo Craven McGinty about the latest wearable sleep tech that targets brain waves with sound and light to help you get a good night’s rest.
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Further reading:
New Wearable Devices Target the Brain to Bring Better Sleep
To Get a Better Night’s Sleep, First Fix Your Day
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Colossal Biosciences wants to create new animals that resemble extinct creatures like the woolly mammoth, thanks to advancements in genetic engineering and synthetic biology. In this conversation from the WSJ’s Future of Everything Festival in May 2024, Colossal Biosciences co-founder and CEO Ben Lamm discusses how the de-extinction of species could help address the loss of biodiversity and benefit ecosystems. He tells Future of Everything editorial director Stefanie Ilgenfritz about his plans for monetizing the technology, and how it could be used for human health.
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Further reading:
Doctors Can Now Edit the Genes Inside Your Body
How Ancient Hunters Felled Massive Mammoths and Hungry Predators
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Electric vehicle sales growthexperienced a slow down in 2 023 that continued into this year. Despite EV makers’ big bets on batteries, buyers seemed more hesitant to take the all-electric route. But EV sales are exp ected to keep growing in 2025, according to Cox Automotive. On the Science of Success, WSJ’s Ben Cohen speaks with Journal reporter Sean McLain about the companies he’s watching and his predictions for the EV race in 2025.
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Electric motors are silent but electric vehicles are not. They make noise for safety, branding and to enhance the driving experience. And since they are no longer limited by the sound of the motor, these cars provide an acoustic blank slate. Jasper de Kruiff, co-founder and creative director of Impulse Audio Lab, has been working in interactive sound design for over a decade. He explains the tech and creative approaches that go into each vehicle’s sonic picture and why the roads of the future could sound like an electric symphony.
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Further Reading:
Designing the Sensory Experience of an Electric Vehicle
How New Motors Could Transform the EV Industry
With an EV, I Had to Learn to Drive All Over Again
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Waymo, the self-driving car startup owned by Google parent Alphabet, may be the front-runner in the race to lead the driverless car industry, but it’s got competition. Elon Musk’s Tesla and Amazon’s Zoox are also building out robotaxi technology and services to get riders in self-driving cars. On the second episode of our special series on the growing driverless car industry, host Danny Lewis looks at these companies’ efforts to catch up and where Waymo’s success could take it and its tech into the future.
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Further reading:
General Motors Scraps Cruise Robotaxi Program
Musk Shows Off Driverless Robotaxi to Be Priced Under $30,000
Waymo, Uber, Lyft Are Biggest Winners From Tesla’s Robotaxi Flop
Elon Musk Plays a Familiar Song: Robot Cars Are Coming
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Electric vehicles are a big part of the green energy transition but some of their most critical components are made using rare-earth elements. These can be highly toxic and environmentally destructive to mine and refine, with politically-complicated supply chains to boot. Engineers and automakers like Tesla, GM and Stellantis are now racing to build motors that don’t require magnets made from rare earths, but they must figure out how to match the efficiency. WSJ mining and commodities reporter Rhiannon Hoyle speaks with host Danny Lewis about why countries and companies are finding alternatives to rare earths. Plus, Oak Ridge National Laboratory engineer Burak Ozpineci tells us where new motors could take the EV industry.
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Further reading:
For EV Startups, Things Are Going From Bad to Worse
Rare-Earth Prices Are in the Doldrums. China Wants to Keep Them That Way.
Lynas Bets on New Rare Earths Products, Breaking China Stranglehold
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Fifteen years ago, Google made a big bet that future cars will drive themselves. Now, billions of dollars later, that bet may finally be paying off. Waymo, Alphabet's driverless car company, has hit the accelerator in recent years as its technology has evolved, and its rivals have stumbled. On episode one of our special series on the growing driverless car industry, host Danny Lewis explores the roots of this technology and how Waymo took the lead in the race to a driverless future.
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Further reading:
How San Francisco Learned to Love Self-Driving Cars
GM’s Self-Driving Car Unit Skids Off Course
Self-Driving Cars Enter the Next Frontier: Freeways
All Hail Phoenix: America’s King of the Robo-Taxi
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Autonomous aviation is making medical aid more accessible and emergency response time shorter than ever. In this conversation from WSJ’s Future of Everything Festival in May, GoAERO CEO Gwen Lighter and Zipline CEO Keller Rinaudo Cliffton share how their respective companies are looking for ways to revamp medical access in hard to reach places. They tell WSJ’s Alex Ossola about the new industry they are forging without a roadmap.
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Future of Everything listeners, here's a special presentation of Bold Names, our interview series where you'll hear from the leaders of the bold-named companies featured in the pages of the Wall Street Journal.
Marc Benioff is one of the most outspoken names in tech. The billionaire co-founder of customer relationship software company Salesforce has been pivoting the company’s focus to artificial intelligence agents to help its clients manage customer service and other needs. But he has some strong opinions about how others are promoting AI, from how Microsoft is marketing its Copilot feature to companies like Amazon buying up nuclear power contracts for their data centers. And yet he says he’s as excited about AI as he was the day that Apple’s Steve Jobs sent him one of the first iPhones. So what can AI actually do, and what’s a ‘fantasy’? Benioff speaks to WSJ’s Christopher Mims and Tim Higgins in episode two of our interview series Bold Names.
Check out Episode 1 in the Tech News Briefing Feed: Bold Names: Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'
Further Reading
A Powerful AI Breakthrough Is About to Transform the World
With ‘Founder Mode,’ Silicon Valley Makes Micromanaging Cool
AI Agents Can Do More Than Answer Queries. That Raises a Few Questions.
At Marc Benioff’s Salesforce, It’s One Big Family—Until Trouble Hits
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Have you heard the latest hit podcast? It’s called Deep Dive. It features two relatable hosts, and it’s about whatever you want. That’s because it’s created by you and artificial intelligence. Google released an experimental audio feature as part of its personalized AI research assistant, NotebookLM. On this week’s Science of Success, Ben Cohen speaks with WSJ reporter Deepa Seetharaman about how this tech works, when it doesn’t and what makes those AI voices so convincing.
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Hollywood studios are making big bets that artificial-intelligence models could help make movie magic cheaper than ever, including in the visual effects industry. And after Lions Gate Entertainment announced a new partnership with Runway to develop new tools trained on its catalog, AI may be even more integrated in the production process. Host Danny Lewis speaks with editor, director and producer Jon Dudkowski, who has worked on shows including “Star Trek: Discovery,” “The Umbrella Academy” and “Buffy the Vampire Slayer.” He gives us a peek behind the scenes at how movies and TV are made, and how AI could change the industry.
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Further reading:
Lionsgate, Studio Behind ‘John Wick,’ Signs Deal With AI Startup Runway
Who Owns SpongeBob? AI Shakes Hollywood’s Creative Foundation
Meet Hollywood’s AI Doomsayer: Joseph Gordon-Levitt
The Outlook for Streaming: How Netflix Sees It
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Videogame cartridges and discs have mostly been replaced by downloads. Now, some console makers like Microsoft want to move videogames into the cloud-streaming business. Joost van Dreunen, an industry analyst and CEO of market research firm Aldora, joins WSJ’s Danny Lewis to talk about the new technology behind streaming complex, interactive videogames and how it could change the multibillion-dollar industry.
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Further reading:
Xbox Lost the Console War. Now It’s Redefining Gaming.
The Tricky—but Potentially Lucrative—Task of Streaming Videogames
Microsoft Plans Boldest Games Bet Since Activision Deal, Changing How ‘Call of Duty’ Is Sold
The Road Ahead for Xbox with Phil Spencer
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Former NFL quarterback Colin Kaepernick says we all have stories to tell and that artificial intelligence can help. This summer, the activist, author and CEO launched Lumi Story AI. Backed by Reddit co-founder Alexis Ohanian’s venture capital firm Seven Seven Six, Kaepernick says the platform is meant to “democratize storytelling.” WSJ’s Andrew Beaton interviewed Kaepernick last week at WSJ Tech Live about the new venture and what his many life experiences have taught him about being a CEO.
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Most athletes’ competitive years are in their 20s and 30s, but 61-year-old Ni Xia Lian has been playing professional table tennis for nearly 50 years. The Chinese-born Luxembourgish table-tennis player was one of the oldest athletes at this summer’s Paris Olympics. On the Science of Success, WSJ’s Ben Cohen speaks with Ni and Tommy Danielsson, her coach and husband, about how she’s maintained her longevity in competitive sports.
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Life expectancy has been increasing over the years, and so has the longevity business. WSJ health and wellness reporter Alex Janin tells WSJ’s Charlotte Gartenberg about the booming business of extending our healthy years and our lives overall. But, despite the increase in life expectancy in the past few generations, some scientists believe we’ve already reached a plateau. WSJ health and science reporter Amy Dockser Marcus looks at the debate over the limits to longevity and finds that, no matter the hype, some scientists think you won’t live to 100.
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Further reading:
Think You Will Live to 100? These Scientists Think You’re Wrong
The Longevity Vacation: Poolside Lounging With an IV Drip
The Longevity Clinic Will See You Now—for $100,000
For This Venture Capitalist, Research on Aging Is Personal; ‘Bob Has a Big Fear of Death’
Outliving Your Peers Is Now a Competitive Sport
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In the future, the drugs helping you live healthier, happier and longer may have components manufactured in space. In this conversation with WSJ’s Danny Lewis from the Future of Everything Festival in May, Eric Lasker, an executive at Varda Space Industries, and Sita Sonty, former CEO of Space Tango, discuss the advantages and limitations of space manufacturing and how it can benefit pharmaceutical development.
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Further reading:
Is Space the Next Manufacturing Frontier?
Varda Hopes New Research Draws More Drugmakers to Space Factories
How Research in Space Helps Doctors Treat People on Earth
Space Manufacturing: Building an Economy Beyond Earth
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More and more people are living longer lives thanks to modern technology and medicine. But what does that mean for our mental health and making sure we’re living better as well as longer? Stanford University Center on Longevity founding director Laura Carstensen digs into how the milestones of life should be reworked, and tells WSJ’s Danny Lewis how society can adapt and plan for the 100-year lifespan to become common.
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Further reading:
The Keys to Aging at Home? Frank Conversations and Financial Planning
Outliving Your Peers Is Now a Competitive Sport
Star Scientist’s Claim of ‘Reverse Aging’ Draws Hail of Criticism
The Secret to Living to 100? It’s Not Good Habits
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What makes your house a home? For starters, it’s spending time there, relaxing, cooking and watching TV. These days, that means lots of subscriptions, which also means lots of money. In fact, Americans spend billions of dollars on subscriptions they’ve actually forgotten about. On the Science of Success, WSJ’s Ben Cohen looks at the booming subscription business and ways to help you get that spending in check.
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Further reading:
The Real Reason You’re Paying for So Many Subscriptions
Americans Are Canceling More of Their Streaming Services
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Whether you’re sprucing up a kitchen or gutting a house, home renovations can be stressful, complicated and expensive. But new tools using artificial intelligence are trying to take some of the struggle out of the process by helping homeowners envision their dream home and communicate with architects and contractors. WSJ real estate, architecture and design reporter Nancy Keates joins host Danny Lewis to talk about how AI is making inroads into home renovations.
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Further reading:
Stressing Over Your Next Home Renovation Project? Let AI Handle It.
The Big Risk for the Market: Becoming an AI Echo Chamber
United Arab Emirates Fund in Talks to Invest in OpenAI
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What if you had a robot that could take care of your household chores, from doing laundry to making dinner? When the Roomba came out over 20 years ago, it seemed like other autonomous robots for the home were not far off. But no other home robot has yet become a household name. WSJ’s Charlotte Gartenberg speaks with Charlie Kemp, co-founder and chief technology officer of Hello Robot, about his company's dexterous robot called Stretch 3.They also talk about the technological hurdles we’ll have to overcome before truly helpful robots move into our homes.
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Further reading:
Elon Musk Says Tesla to Use Humanoid Robots Next Year
AI Startup Making Humanoid Robots Raises $675 Million With Bezos, Nvidia in Funding Round
Companies Brought in Robots. Now They Need Human ‘Robot Wranglers.’
Rise of the Restaurant Robots: Chipotle, Sweetgreen and Others Bet on Automation
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The amount of electricity generated by solar panels has surged over the last decade. But while rooftop solar panels are more common than ever, the balance of solar-power generation has shifted from power systems on individual homes to large-scale commercial arrays used by utilities. WSJ’s Danny Lewis sits down with energy and climate reporter Phred Dvorak and Pvilion CEO Colin Touhey to talk about the future of home solar, and the new role it might play in the power grid.
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Further reading:
The Home-Solar Boom Gets a ‘Gut Punch’
The Solar Breakthrough That Could Help the U.S. Compete With China
Why Californians Have Some of the Highest Power Bills in the U.S.
Coming Soon for Homeowners: Solar Panels That Actually Look Attractive
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Seaweed has lots of practical applications. We use it as fertilizer, incorporate it into face creams and packaging as a plastic alternative, and we eat it. Very little of the seaweed used worldwide is grown in the U.S., which some proponents and regulators are looking to change because seaweed has been shown to have some positive effects on ecosystems. Maine-based Atlantic Sea Farms is one company looking to increase the amount of seaweed grown in U.S. waters. WSJ’s Alex Ossola speaks with Atlantic Sea Farms CEO Briana Warner about how her company is making that happen, and what it will take for seaweed aquaculture to truly scale in the U.S.
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Further reading:
A Seaweed Crop Finds a Spot in Maine Waters
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It seems like every airline has a different way of boarding a plane. But which way works best? Astrophysicist Jason Steffen has spent his career trying to crack the deepest mysteries of the universe, and 15 years ago he discovered and published what he says is the optimal boarding strategy. So why aren’t all commercial airlines using it? On the Science of Success, WSJ’s Ben Cohen looks at what goes into planning the most efficient boarding process and what airlines are doing to help customers have a smooth entry to their flights.
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Further reading:
The Astrophysicist Who Has a Better Way to Board Airplanes
Southwest Airlines Is Ditching Open Seating on Flights
Southwest Fans Wonder if the Airline Has Changed Forever
It Can’t Be This Hard to Board a Plane
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The Pokémon videogame series has always been about traveling the world. But eight years after the launch of the mobile-phone game Pokémon Go, some players are taking that to extremes by using the game as a tool to plan their real-life travels. Salvador Rodriguez joins host Danny Lewis to talk about the people circling the globe in order to catch and trade the digital monsters.
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Further reading:
The Adults Who Book Vacations Based on…. Pokémon?
Science of Success: The Mind at Work Behind an Iconic Song
How Pokémon Became a Monster Hit
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The Concorde has long been retired, but future skies may be filled with aircraft that can go even faster, criss-crossing the world in a matter of hours. Hypersonic engines that are being developed for military and government applications, like defense, drones and missiles, could one day propel future planes much faster than conventional engines for less money. Host Danny Lewis looks at the technical and business obstacles, and finds out what it would take to make hypersonic air travel a reality.
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Further reading:
Silicon Valley’s Next Mission: Help the U.S. Catch China and Russia in Hypersonic Weapons
How Hypersonic Flight Could Transform Transatlantic Flights
Hypersonic Missiles Are Game-Changers, and America Doesn’t Have Them
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From flights to hotels to entire itineraries, AI tools like OpenAI’s ChatGPT and Google’s Gemini Advanced can help you plan your next vacation. In fact, more than 30% of “active leisure travelers” have used artificial intelligence for travel planning, according to MMGY global, a travel marketing agency. But how soon might these bots go from travel planning tool to travel planning agent? WSJ’s Charlotte Gartenberg speaks with Google’s Amar Subramanya, vice president of engineering for Gemini experiences, about the future of using AI for travel planning.
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Further reading:
How Well Can AI Plan Your Next Trip? We Tested Gemini and ChatGPT
Don’t Trust an AI Chatbot With All Your Travel Plans Just Yet
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What makes for a luxury strawberry? Is it the taste? Texture? Color? Around five years ago, berry company Driscoll’s released a new, premium line of berries with a higher price tag. Some consumers are shelling out almost 70% more to get their hands on this fancy fruit. But what are the qualities of a premium berry? On this Science of Success, we delve into the food science behind breeding and selling Driscoll’s Sweetest Batch, from creating more objective benchmarks for the highly subjective experience of taste to how the company works with supertasters and sensory analysts to create the best possible berry.
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Further reading:
Why America’s Berries Have Never Tasted So Good
How Designer Fruit Is Taking Over the Grocery Store
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Restaurants are a tough business with tight margins, from the cost of food to paying for staff. Kernel, the new venture by Steve Ells, the founder and former CEO of Chipotle Mexican Grill, is trying to fix that by introducing food-making robots and a "digital-first" approach to restaurants. In this conversation from the WSJ Global Food Forum in June, reporter Heather Haddon talks with Ells about his new bet on consumers’ desire to eat less meat, and on a business model that could solve some of the industry’s thorny challenges.
What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: [email protected]
Further reading:
Rise of the Restaurant Robots: Chipotle, Sweetgreen and Others Bet on Automation
How Chipotle’s Founder Is Moving Beyond Burritos
Chipotle’s Labor Costs Are Rising. Customers Will See It in Pricing.
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To hear proponents talk about it, seaweed could solve a whole lot of problems. It could feed people, restore polluted habitats and be an economic boost for fishermen. Though seaweed aquaculture has grown in the U.S. in recent years, the country produced less than 1% of the global seaweed crop in 2019. Now, some companies are trying to get seaweed aquaculture to scale in the U.S. But there are regulatory hurdles to overcome, and researchers have questions about how a scaled industry would affect existing ecosystems. WSJ’s Alex Ossola looks at what it will take to make seaweed a bigger part of the American diet in the future.
What do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: [email protected]
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Further reading:
Inside the Quest for a Super Kelp That Can Survive Hotter Oceans
Cows Make Climate Change Worse. Could Seaweed Help?
A Sargassum Bloom Is Hitting Florida: What to Know About the Seaweed Mass
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No more mealy apples and flavorless oranges. There’s a growing category of produce available in your local grocery store: fruits and vegetables that have been carefully bred with flavor in mind. But these more delicious varieties tend to come in premium packaging—with a premium price to boot. WSJ contributor Elizabeth G. Dunn tells host Alex Ossola how this produce is bred and whether we can expect to see more of it in the future.
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Further reading:
This Strawberry Will Blow Your Mind: Inside the Startlingly Delicious World of Designer Produce
The Race to Save Ketchup: Building a Tomato for a Hotter World
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They’re ugly. They’re clunky. They’re loud. And, worst of all, they spike your energy bills every summer. The window air conditioner is a dreaded summer staple in many homes. But one company is redefining how an AC functions by thinking outside the typical window box. For Science of Success, WSJ’s Ben Cohen tells the story of Midea’s U-shaped window AC that captured the collective consciousness for its noise reduction and energy efficiency.
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Further reading:
How Did the World’s Coolest Air Conditioner Get So Hot?
The Race to Build a Better Air Conditioner
Does Turning Off Your A/C When You’re Not Home Actually Save Money?
My Love Affair With Air-Conditioning
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Our climate is changing. In the last 100 years, the planet has warmed about 1.5 degrees Celsius, according to NASA. But how can we learn more about our planet’s climate and what we can do to slow the changes? Gavin A. Schmidt, a top NASA climate scientist and director of NASA’s Goddard Institute for Space Studies, spoke with WSJ reporter Emily Glazer at the Future of Everything Festival on May 22, 2024 about the future of climate science and the data NASA is collecting on the Earth by looking at it from space.
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Further reading:
2023 Was the Hottest Year on Record
Extreme Heat, Floods, Fire: Was Summer 2023 the New Normal?
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2023 was the world’s hottest year on record, and temperatures are expected to continue heating up. Cities, where more than half of the world lives, are contending with this extreme heat. But some places, such as Singapore, are looking for ways to modify aspects of their cities to make them more comfortable for people to live. The Cooling Singapore project is creating a hyper detailed digital twin of the city-state to be able to test the effectiveness of new methods the city would want to implement. WSJ’s Alex Ossola explains what they’ve learned, and how it can help us understand how more cities in the future might make changes to combat heat.
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Further reading:
The Cooling Singapore 2.0 project, funded by the Singapore Nat ional Research Foundation, is led by the Singapore ETH Centre in partnership with Cambridge CARES, the National University of Singapore (NUS), Singapore Management University (SMU), the Singapore-MIT Alliance for Research and Technology (SMART), and TUMCREATE (established by the Technical University of Munich).
2023 Was the Hottest Year on Record
Earth Just Had Its Hottest Month Ever. How Six Cities Are Coping.
How Reflective Paint Brings Down Scorching City Temperatures
These Photos Show How Urban Growth Fuels Extreme Heat
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What good is a future without ketchup or pasta sauce? These are just two potential casualties of a changing climate, as tomato growers face shrinking harvests due to hotter and drier weather. WSJ reporter Patrick Thomas takes us behind the scenes of how seed breeders are trying to make a tomato that can thrive with less water, and how that highlights the efforts going into protecting crops against the effects of climate change.
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What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: [email protected]
Further reading:
The Race to Save Ketchup: Building a Tomato for a Hotter World
How to Eat Your Way to a Greener Planet
Sustainable Agriculture Gets a Push From Big Corporations
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How did a sandal that originally entered the U.S. market as a health product become a fashion staple and the crowning shoe of a multibillion dollar company? Margot Fraser originally brought Birkenstocks to the U.S. thinking that the comfort of the German sandal would appeal to women. But she couldn’t get shoe stores to sell them. They finally made it into the U.S. market through health food stores. Now, the seductively ugly shoe is a cultural icon and was valued at about $8.6 billion when the company went public last year. WSJ’s Ben Cohen explores the history of Birkenstock and how it paved the way for the future of women’s feet.
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Further reading:
Why Americans Are Obsessed With These Ugly Sandals
A Key to Birkenstock’s Billion Dollar Success? Its Frumpiest Shoe
A Visual History of Birkenstock’s Rise, From Insoles to IPO
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How does your doctor know that a drug or procedure will work to treat a condition before they try it? Often, they don’t. Researchers are looking to create “digital twins,” digital versions of individual organs, to see how a patient will respond. Eventually there could be digital twins of entire bodies that are updated in real time with patient data. WSJ’s Alex Ossola speaks with WSJ senior special writer Stephanie Armour about how that might change the way we treat diseases in the future.
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Further reading: A ‘Digital Twin’ of Your Heart Lets Doctors Test Treatments Before Surgery
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Ultrasound is known for its use in imaging during pregnancy. But new advancements in the technology suggest that in the future, ultrasound could be used to disrupt the blood-brain barrier. This would allow doctors to more easily diagnose and directly treat illnesses like brain cancer without major surgery. WSJ’s Danny Lewis and Charlotte Gartenberg examine the new ways that ultrasound could be used more specifically and subtly to deliver accurate diagnoses and precise treatments.
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Further reading:
New Ultrasound Therapy Could Help Treat Alzheimer’s, Cancer
Treatment Breakthrough for an Intractable Brain Cancer
The ‘Mini Brains’ solving medical mysteries and raising concerns
We Can Now See the Brain Like Never Before
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A day when people can interact directly with computers using their thoughts could be on the horizon. Several companies, including Elon Musk’s Neuralink, have begun preliminary human trials of brain-computer interfaces - devices that decode the electrical signals in their brain and translate them into digital bits. Neurosurgeon Benjamin Rapoport is a co-founder and chief science officer of Precision Neuroscience, a company working on brain-computer interfaces. He spoke with WSJ’s Danny Lewis about how the technology works and how these implants could improve the lives of hundreds of thousands of people who could gain the ability to independently engage with the digital world.
Correction: Dr. Benjamin Rapoport is the co-founder of Precision Neuroscience. An earlier version misspelled his name Rapaport. (Corrected on May 3)
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Further reading:
Inside the Operating Room: Doctors Test a Revolutionary Brain-Computer Implant
Elon Musk’s Neuralink Wants to Make ‘The Matrix’ a Reality. It Has a Lot to Prove First.
She Didn’t Speak for 18 Years. A Computer Helped Find Her Voice.
The Devices That Will Read Your Brain—and Enhance It
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What does the brick and mortar bookstore of the future look like? For Barnes & Noble, it looks more like the indie bookstores they once threatened to put out of business 20 years ago. The company recently redesigned their national chain of over 500 bookstores, shedding the big box personality in favor of a look reminiscent of local bookshops. On this week’s Science of Success, WSJ columnist Ben Cohen speaks to Barnes & Noble CEO James Daunt about the look, feel and idea behind Barnes & Noble’s new indie design.
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Further reading:
That Cool New Bookstore? It’s a Barnes & Noble.
New CEO Wants to Make Barnes & Noble Your Local Bookstore
Barnes & Noble’s New Boss Tries to Save the Chain—and Traditional Bookselling
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Can technology help us design the perfect running shoe that’s stronger, faster and better for the environment? David Allemann, co-founder of On, thinks technology can get us part of the way there, but it’s not the whole story. The performance running shoe and sportswear company is experimenting with computer simulation and bio-based materials to design sneakers to advance both runners and sustainability goals. WSJ men’s fashion columnist Jacob Gallagher speaks with Allemann about the future of running shoe tech and how sneakers might redefine the design cannon.
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Further reading:
How On’s Running Sneakers Won Over Tech Bros and High Fashion Alike
Where Did All the Crazy Sneakers Go?
This Designer Knows What Sneakers You’ll Be Wearing Next Year
These Grandpa Sneakers Are Made in America. They’re a Hit Overseas.
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3D printing isn’t just for hobbyists – it could be central to the future of manufacturing. Companies are turning to this technology to make everything from car and airplane parts to houses faster and cheaper than with traditional techniques. Now, as 3D printing – also known as additive manufacturing – is getting quicker, researchers are testing its limits. WSJ’s Alex Ossola and Danny Lewis take a look at how this tech is building the factory of the future.
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Further reading:
Venture Investors Are Pumping Capital Into 3-D Printing Startups. Here’s Why.
Energy Companies Turn to 3-D Printing to Bypass Snarled Supply Chains
3-D Printed Houses Are Sprouting Near Austin as Demand for Homes Grows
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When Tesla started developing the Cybertruck, CEO Elon Musk tasked the company's chief designer with creating a car that "feels like the future." But did it break the mold on what a pickup truck is? And how will it change truck design in the future? WSJ auto columnist Dan Neil test drove the Cybertruck. He spoke with WSJ’s Charlotte Gartenberg about his take on Tesla’s polarizing vehicle, and what it means for the future of EV design.
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Further reading:
I Gave Tesla’s Cybertruck a 48-Hour Thrashing. It (Mostly) Survived.
Tesla Hopes the Cybertruck Design Gives It an Edge
Tesla Designer: Cybertruck’s Funky Design Gives It an Edge
How Tesla’s Cybertruck Compares with Other Pickups
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This year, several high profile incidents have kept flying in the limelight. Yet air travel is currently safer than ever. The biggest U.S. commercial airlines have now gone 15 years without a fatal crash. So, how did hurtling through the sky in a giant metal tube become this safe? WSJ columnist Ben Cohen speaks with former FAA and International Civil Aviation Organization executive William Voss about the voluntary self-reporting programs that made flying the safest form of travel and asks if the airline industry’s safety measures could provide a blueprint for regulation in other fields.
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Further reading:
Flying in America Has Actually Never Been Safer
Boeing Tells Airlines to Check 787 Cockpit Seats After Mishap on Latam Flight
Behind the Alaska Blowout: a Manufacturing Habit Boeing Can’t Break
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After years of promises that driverless cars were just over the horizon, one of the industry's biggest players is headed for the freeway. Now, for the first time, Alphabet’s Waymo is allowing robotaxis to take its employees on high-speed roads in Phoenix, Arizona without a human driver. The move comes just as the industry is facing a harsh reality after high-profile crashes: GM’s Cruise had its permits to operate driverless robotaxis pulled by the California DMV, and Waymo issued its first-ever recall after two of its cars collided with a pickup truck being towed. WSJ reporter Meghan Bobrowsky discusses what this could mean for the future of self-driving cars and where the industry is heading.
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Further reading:
Self-Driving Cars Enter the Next Frontier: Freeways
Self-Driving Car Company Waymo Issues First-Ever Recall After Two Phoenix Crashes
GM’s Cruise Says U.S. Is Investigating Driverless Car’s Collision With Pedestrian
America’s Most Tech-Forward City Has Doubts About Self-Driving Cars
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Imagine driving down a road that recharges your electric car as it moves. Companies around the world are experimenting with new technology that can wirelessly charge EVs while they drive, thanks to copper coils buried beneath the asphalt. It could mean less time spent plugging in at slow chargers, no need for heavy, expensive lithium-ion batteries and wave goodbye to range anxiety. WSJ’s Danny Lewis reports on what it would take for this tech to hit the road, and how it could change the way we refuel our vehicles.
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Further reading:
These Companies Want to Charge Your Electric Vehicle as You Drive
No More Charging Stops? We Take a Road Trip in an Ultralong-Range EV
The Big Year for EVs Gets Off to a Bumpy Start
Electric Cars and Driving Range: Here’s What to Know About EV Range
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In recent months, an Alaska Airlines jet lost a door plug mid-flight, and a Japan Airlines plane collided with another aircraft at an airport in Tokyo. Accidents like these are uncommon, but they could help engineers design safer airplanes. Embry-Riddle Aeronautical University associate professor Anthony Brickhouse tells WSJ’s Danny Lewis how advanced materials and computer systems could bring flight into a safer future, while making sure human pilots are still part of the equation.
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Further reading:
How Safe Is Flying Today? Answering Your Questions
Boeing 737 MAX Missing Critical Bolts in Alaska Airlines Blowout, NTSB Says
Boeing Finds New Problem With 737 MAX Fuselages
Inside a Flaming Jet, 367 Passengers Had Minutes to Flee. Here’s How They Did It.
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Is it an earworm or an icon? The Super Mario Bros. theme is the soundtrack to many childhoods and has remained resonant today. Recently inducted into the Library of Congress’s National Recording Registry, the song was not easy to write. Video game composer Koji Kondo faced musical and technical challenges in creating the song. Columnist Ben Cohen talks to New England Conservatory musicologist Andrew Schartmann about how Kondo created this lasting and genre-changing piece of music.
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Further reading:
The Mind Behind the Music You Can't Get Out of Your Head
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AI has brought new challenges for corporate executives in managing their workforces and supply chains. Flex CEO Revathi Advaithi tells WSJ reporter Emily Glazer how she is adjusting to uncertainty and gives her outlook on the future of the workplace and manufacturing. This conversation was recorded at WSJ’s CEO Council Summit on December 12, 2023.
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Further reading:
Sam Altman Seeks Trillions of Dollars to Reshape Business of Chips and AI
Logistics-Tech Startups Face Uncertain Future as Freight Slump Continues
The Do’s and Don’ts of Using Generative AI in the Workplace
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En liten tjänst av I'm With Friends. Finns även på engelska.