Your Sports Nutrition Marketing Sucks.

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 Your Diet Sucks is back, and today Zoë and Kylee are diving into the Wild Wild West of sports nutrition marketing—where sugar is the enemy, ketones are tactical, and somehow, gels need to be “guilt-free.”

In this episode, we break down how sports nutrition marketing plays on fear, misinformation, and diet culture to sell you products that may or may not actually help you perform. We unpack why terms like “guilt-free” are designed to manipulate you (as if your fuel choices require moral absolution), how brands sneak in buzzwords like “clean” or “sugar-free” to stoke carb paranoia, and why influencer culture has turned sports nutrition into a race to see who can make the most dramatic, pseudoscientific claims.

We also dig into the science—or lack thereof—behind metabolism-boosting formulas, carb-phobic electrolyte mixes, and products that promise you won’t experience GI distress (bold claim, considering we’ve all been betrayed by a burrito at some point).

Hold onto your ketones—we’re debunking, demystifying, and dunking on pseudoscience.

So what should you actually look for in a sports nutrition product? We got you. We break down how to separate marketing BS from real science, so you don’t end up under-fueled, overcharged, or spending $5 on a single gram of carbs.

Thanks to our sponsors, Janji and Microcosm Coaching!