Beyond Metrics: Building a YouTube Brand with Leroy Ter Braak

In this episode, Dusty Porter interviews Leroy, a YouTube strategist with extensive experience in helping creators grow their channels. They discuss the day-to-day responsibilities of a strategist, common challenges faced by creators, the importance of storytelling, viewer retention, and effective monetization strategies. Leroy emphasizes the need for a solid plan, an understanding of the audience, and the significance of branding and packaging in achieving success on YouTube.

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About Leroy:

I'm Leroy, a YouTube Strategist. I've been doing YouTube since 2009, had my first success in 2012 and stopped focusing on my own channel full-time in 2019. By accident, I built a creative production agency off the back of the channel and worked with some awesome brands around the world from it.

I came back to YouTube in 2022 as a strategist when I saw that it became an actual role and said goodbye to my businesses fully.

Since then I have helped creators of all sizes monetize their channels with just one video, tripled subscriber counts in a matter of months, and garnered millions of views in the process.

Now I work with established creators, entrepreneurs and other fun clients and think about YouTube all day!

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00:00 Introduction to YouTube Metrics

00:31 Podcast Introduction and Sponsorship

01:16 Meet Leroy: YouTube Strategist

02:16 Day in the Life of a YouTube Strategist

03:47 Client Onboarding Process

05:53 Common Mistakes and Solutions for YouTube Creators

10:55 Success Stories and Case Studies

15:36 The Importance of Storytelling

19:48 Viewer Retention Strategies

20:28 Understanding YouTube Metrics

21:08 The Importance of Viewer Satisfaction

21:34 Home Feed and Subscriber Metrics

22:12 Knowing Your Ideal Viewer

22:57 Adapting Content to Viewer Preferences

24:04 Algorithm Evolution and Global Reach

25:34 Identifying and Refining Target Audience

27:28 Branding and Packaging Your Channel

32:13 Monetization Strategies for Creators

37:50 Passion-Driven Content Creation

39:46 Conclusion and Final Thoughts