Rapid Response

Non-alcoholic beer is booming, boosted by a cultural shift in Gen Z drinking habits and a pivot to healthy living. Athletic Brewing has become the biggest non-alcoholic beer brand in the US, fueling the buzz. Co-founder & CEO Bill Shufelt joins Rapid Response to share how Athletic is approaching a critical crossroad. After securing endorsements from JJ Watt to Karlie Kloss as well as a partnership with Arsenal Football Club, Athletic now faces a flurry of beer industry titans flooding into non-alcoholic brews. Shufelt explains why Athletic is expanding despite the competition, lessons from his days in the hedge fund world, and the balance between passion and discipline. 

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With student loan debt at record highs, higher education is at a crossroads. Campus is an all-online community college that’s built a business model around competitive pricing, resources for students (like giving them a laptop and paying for home internet), and compensating professors well above the national average. The start-up also achieves high graduation rates, while maintaining an impressive bottom line. Campus founder and Chancellor Tade Oyerinde shares how he wooed investors like Sam Altman and Shaq, and has won-over major partners from Forever 21 to Arizona State University and Butler University.

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Watch this episode on YouTube: https://www.youtube.com/watch?v=im0aKxQNSqQ

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How will NBC’s Peacock keep up the momentum from a buzzy summer of Olympic glory and Love Island drama? Peacock President Kelly Campbell joins Rapid Response host Bob Safian to share her strategy for the streaming wars, the role of NFL games and other live sports, and the interplay between NBC's plans and Peacock's future. From Gen Z viewing habits to Emmy nominations, Campbell lays out a vision so expansive that it might remind you of a cable TV bundle.

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As the Democratic National Convention gets underway, CNN’s Van Jones still can’t quite believe Vice President Harris’s glow-up from “cringe” to a Beyonce-like star. The political analyst and entrepreneur joins Rapid Response host Bob Safian to discuss his new initiative, Dream Machine, which aims to make AI more accessible for multicultural communities. Jones also shares his thoughts on the evolution of Elon Musk, the vital issues that he believes are being neglected in the campaign maelstrom, and why this may be the most significant year in US history since 1968. 

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Watch this episode on YouTube: https://www.youtube.com/watch?v=mW3ZqASGq7c

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Deepfake technology and the malevolent use of AI is causing widespread anxiety, especially as we approach November’s U.S. election. Adobe’s Scott Belsky joins Rapid Response host Bob Safian to explain how deepfakes are actually created, and how developers like Adobe are pioneering new ways to verify human-generated content for everyday consumers. Belsky also shares valuable insights about how AI could usher in an era of prosperity for small businesses — plus how it will inevitably shift our perception of what makes a piece of work ‘art.’

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Is this the craziest non-pandemic summer travel season ever? The Points Guy’s Brian Kelly joins Rapid Response to talk about how Boeing’s safety issues are impacting flying habits, the CrowdStrike outage and Delta’s response, Southwest’s major pivot, and more. Plus: the airline industry's best-kept secrets and insider deals right now. 

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Plant-based food companies were on the rise, when Impossible Foods’ Peter McGuinness first appeared on Rapid Response in 2022. Today, meat alternatives like Impossible are struggling on sales. McGuinness tells host Bob Safian where plant-based brands made big missteps, and why the industry’s marketing should evolve – potentially away from climate change messaging. McGuinness also shares how Impossible leverages retail partners like Starbucks and Burger King, lessons he learned from scaling oat milk for Chobani, and why Impossible see’s other plant-based players less as competitors and more as collaborative “frenemies.” 

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Watch this episode on YouTube: https://www.youtube.com/watch?v=yVqiYUb6Vjc

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Women are losing sleep, falling behind at work, suffering pain, and struggling in their relationships — all because we don’t talk enough about menopause or treat its symptoms. Midi Health’s Joanna Strober founded her company to tap the vast underserved market for this area of women’s health, which is finally getting mainstream attention. Strober shares with Rapid Response host Bob Safian the stakes of ignoring perimenopause and menopause, how she endured bias in fundraising to eventually secure $100 million, and why she isn’t shy about leaning into controversy.

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The high-flying Angel City Football Club has new controlling stake owners: Disney CEO Bob Iger and his wife, USC Annenberg dean, Willow Bay. Their investment takes Angel City to a valuation of $250 million — the highest ever for a professional women’s sports team. When the Los Angeles team started, franchises in its league went for as little as $2 million. In this episode, originally recorded in February 2024 for Masters of Scale, ACFC co-founders Kara Nortman and Julie Uhrman talk to host Jeff Berman about the game-changing strategies behind the team, created with a third co-founder, actor and activist Natalie Portman.

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Controversy, frat house culture, viral moments — when you hear ‘Barstool Sports,’ this may be what comes to mind. But former CEO Erika Ayers Badan is here to tell you that the business model that made Barstool into an online cultural juggernaut is replicable and poised to re-shape the food and lifestyle industry. Ayers Badan shares with Rapid Response why she decided to make a dramatic career pivot — taking over Food52 — and why running Barstool was like “a heart attack every day.” She also explores lessons around cultivating a community of fans, and why as a leader, “no” is often a better answer than “yes.”

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

Watch this episode on YouTube: https://www.youtube.com/watch?v=PL9BSpi1pFQ

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Reid Hoffman is a high-profile investor and entrepreneur, and suddenly, a much scrutinized political actor. His support for Kamala Harris and other Democrats and distaste for former President Trump has plunged him into headlines, in opposition to Elon Musk and others. Reid, a host of sister podcast Masters of Scale, joins Rapid Response host Bob Safian to take us inside Silicon Valley’s reaction to Harris’s presidential bid, why some business leaders are embracing Trump, and what the Democratic Party is telling major donors like himself. Plus, Reid shares blitzscaling advice for the Harris campaign and explains why the number one factor guiding his vote in November is rule of law.

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Watch this episode on YouTube: https://www.youtube.com/watch?v=o8vYI76qTZ0

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With Kamala Harris suddenly poised to become the Democratic presidential nominee, expectations have been turned on their head for voters, fundraisers, and the business world. Axios political correspondent Alex Thompson joins Rapid Response host Bob Safian to share what his sources have said behind the scenes about what drove Biden’s decision-making, the role of business leaders going forward, and how the Harris 2024 enterprise is going into startup mode.

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What do NBA fans want? A phone charger in every seat? This fall, the LA Clippers will welcome guests to their new home: the Intuit Dome. Team owner, Steve Ballmer, joins AT&T CEO John Stankey to talk with host Bob Safian about how tech can amplify the live, in-game experience. Screens, cameras, and mobile devices are an integral part of their vision, whether it’s replays or fan-cams or real-time data. Ballmer and Stankey are an engaging buddy act as they trade ideas about innovation, community, and forecasting what fans will want next.

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Summer’s not so hot at the movie theaters, and the same goes for streaming. Nothing’s come close to last year’s Barbie-Oppenheimer success, and Janice Min of entertainment news startup Ankler Media can’t say she’s surprised. Janice vets Hollywood’s offerings for the summer entertainment cycle, weighs in on deals from Paramount/Skydance to the astronomical price of NBA rights, and lays out the financial reality for media companies in an age of scrambling for everyone’s digital attention. 

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Once upon a time, dating apps were distinct, each catering to a different demographic or lifestyle. Today they’ve blurred together, like an endless stream of swipes, deepening a trend of user burnout. In that struggling sea of love, Hinge stands out, continuing to grow and sustaining social relevance. Hinge’s founder and CEO Justin McLeod joins Rapid Response to explore the state of dating in 2024, how Hinge is experimenting with new features to target ghosting, and why he’s so excited about AI as a potential dating coach and as a tool for perfecting matchmaking. Plus, insider dating advice that applies to anyone seeking to improve their human connections.

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Watch this episode on YouTube: https://www.youtube.com/watch?v=8og1gLdFwL0

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With 346 events over 17 days at this summer’s Paris Olympics, how do we zero in on the most important events, storylines, and takeaways? CEO of the US Olympic and Paralympic Committee, Sarah Hirshland, returns to Rapid Response to provide an insider’s guide, including a preview of Team USA’s strategy. Hirshland also talks about the latest Chinese doping scandal, how changes to the NCAA put the future of collegiate sport in jeopardy, and plans for the 2028 Olympics in Los Angeles. 

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We are excited to bring back one of our favorite episodes from the past year. In our attention economy, what does it take to capture the cultural zeitgeist? VaynerMedia’s Gary Vaynerchuk – or GaryVee – joins Rapid Response host Bob Safian to preach the need for widespread empathy and fearless leadership, and he uncovers the secrets to his new platform’s unconventional scale. Plus, Vaynerchuk shares why he is the only person at his company with firing privileges, and why your happiness is worth fighting for above all else. In these trying times, it’s hard to not be inspired by Gary’s practical optimism.

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The fashion world is at a sudden inflection point. Big luxury players are struggling, e-commerce markets are floundering, and ultra-fast players like Shein are disrupting. The Business of Fashion’s Imran Amed takes us inside the tumult, providing a framework to understand the trends and their larger economic impact. Plus: how manufacturers are adapting to new sustainability scrutiny, and the first year of Pharrell Williams’ tenure at Louis Vuitton. 

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The ocean is deep, dark, and largely overlooked in discussions of climate change. Philippe Cousteau Jr., grandson of the legendary ocean restorationist, inventor, and documentarian, Jacques Cousteau explains the immense impact of carbon in our seas. Cousteau joins Rapid Response to talk about missteps that plague the climate movement, lessons he learned from his grandfather that could reverse those errors, and why we need to leverage market dynamics to accelerate progress. Cousteau is a compelling storyteller, who balances pragmatism–about our fatigue over polar bears and coral reefs–with optimistic solutions to help us envision a better future for our planet.

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While many plant-based food brands have struggled recently, Pinky Cole’s fast food chain Slutty Vegan keeps growing, with new restaurants across the U.S. Pinky sits down with Rapid Response host Bob Safian to explain how she’s scaling the brand despite lawsuits, social media attacks and a flurry of vegan restaurant competitor closures. Pinky also shares the story behind her recent keynote at Savannah State University, where she gifted the HBCU grads almost $9 million in entrepreneurial tools and training. 

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When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From the Cannes Lions festival in the south of France, Autodesk’s Dara Treseder talks with Bob Safian about the key themes, lessons, and intrigue that emerged. She explains why AI and women’s sports dominated much of the conversation, how the attention economy is giving way to the ‘intention economy,’ and why influencers don’t want you calling them “influencers” anymore. 

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Can nuclear energy, solar and wind farms, and carbon capture scale fast enough to save the planet? GE Vernova CEO Scott Strazik joins Rapid Response host Bob Safian on stage at the Climatech conference in Boston to detail how green energy is evolving in 2024. GE Vernova is a new company spun out from General Electric, and helps power around a quarter of the world’s electricity. Strazik explains how today’s electrical grid limits renewable energy’s potential, and why it desperately needs a “new brain.”

Watch this episode on YouTube: https://www.youtube.com/watch?v=xcZfnUX1BrQ

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Apple used Monday’s keynote at the big annual WWDC event to unveil a roster of new software developments, product upgrades, and most importantly — their long-awaited AI play. Fast Company’s Yasmin Gagne joins Rapid Response host Bob Safian to discuss Apple’s new high-stakes partnership with OpenAI, implications for app-based businesses, and investors’ reactions to the week’s news. The pair also read the tea leaves on Tim Cook’s future successor, explore whether we’ve reached ‘peak Apple,’ and more.

Watch this episode on YouTube: https://www.youtube.com/watch?v=aKUNYVavHP8

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After Guild’s founding CEO suffered a stroke at the age of just 34, Bijal Shah was tapped to take the helm. Shah joins Rapid Response to share the story behind the emotional leadership change, and how she wrestled with the immense responsibility of shepherding a company out of crisis. Shah also discusses how Taylor Swift inspires her leadership, and why Guild recently partnered with Team USA ahead of the Paris Olympics. 

Watch this episode on YouTube: https://www.youtube.com/watch?v=Y4jc66RXjvk

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In the era of AI, are Hollywood’s threatening sci-fi robots poised to come to life? Peggy Johnson, CEO of Agility Robotics returns to Rapid Response to separate hype from reality, explaining how Agility’s humanoid robot, Digit, is entering the industrial workforce today. The former CEO of augmented reality startup Magic Leap, Johnson shares what makes robot tech more tangible than AR and explores the sensitive relationship between robotics and human-held jobs.

Watch this episode on YouTube: https://www.youtube.com/watch?v=WEN3pcQwt7k

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For anyone skeptical about crypto hype, Sheila Warren explains why it is here to stay, and what you might be overlooking. As CEO of the Crypto Council for Innovation, Warren joins Rapid Response to take us inside today’s crypto resurgence, in which 1 out of 5 Americans hold crypto in some fashion. Warren shares the story behind Congress’ recent bipartisan crypto bill, and how the industry is cracking down on bad actors and get-rich-quick schemes. Plus, how crypto is part of the underlying tech behind a “new internet.” 

Watch this episode on YouTube: https://www.youtube.com/watch?v=-MBe203ko2Q

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As elite physical training programs proliferate — with a slew of execs embracing the quest to stay as young and fit as possible — Equinox recently announced their own $40k longevity membership. We invite the company’s former president, Sarah Robb O’Hagan, now CEO of fitness and coaching firm EXOS, to sit down with Rapid Response host Bob Safian and explain where this craze has come from, and where it’s likely headed. O’Hagan also digs into the nexus between personal training regimens and workplace performance. She outlines what she calls a ‘pro-recovery culture’ at work to avoid burnout — and why a four-day work week may be inevitable.

Watch this episode on Youtube: https://www.youtube.com/watch?v=9KrvHeJI2m8&t=10s

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How will the return of meme stocks like GameStop and day trading influencers like Roaring Kitty alter the fintech landscape? Robinhood’s co-founder and CEO Vlad Tenev, who was a lightning rod for controversy when meme stocks first surged in 2021, joins Rapid Response to explain what’s the same and what’s different this time around. Tenev also shares how his family’s struggles in 1990s Bulgaria shapes his view of the U.S. financial markets today, and whether trading on Robinhood is like using a sports gambling app. 

Watch this episode on YouTube: https://www.youtube.com/watch?v=8pChXgKIemw

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In a season dominated by Taylor Swift, Beyoncé, and Barbie, investment world icon Sallie Krawcheck returns to Rapid Response to celebrate what she calls “the feminization of wealth.” Founder and CEO of women-led investment platform Ellevest, Krawcheck sits down with host Bob Safian to discuss Ellevest reaching $2 billion in assets under management and what the milestone indicates about the state of gender equity in 2024. The pair also dive into The Great Wealth Transfer — primed to turn the economy on its head.

Watch this episode on YouTube: https://www.youtube.com/watch?v=ndxZKMQCunM

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Amid college campus protests over Palestine and Israel, stark US political divides, and legal challenges to diversity initiatives, business leaders face new pressure on whether to speak out and take action on issues of our time. Ken Frazier, former CEO of Merck, and Ken Chenault, former CEO of American Express, offer their unfiltered advice, as board members of the Harvard Corporation and two of America’s most prominent Black executives. It’s a candid conversation about the most controversial topics in American business, from DEI (Diversity, Equity and Inclusion) to January 6th.

The pair collaborate at the venture capital firm, General Catalyst. Ken Chenault is the Chairman and a Managing Director, while Ken Frazier is the firm’s Chairman of Health Assurance initiatives.

Watch this episode on YouTube: https://www.youtube.com/watch?v=QctAB_DGAIM

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Don’t bet on chat or voice as the future of AI, exhorts Airbnb CEO Brian Chesky in Part 2 of our no-holds-barred interview. Chesky tells Rapid Response host Bob Safian that apps — including ChatGPT — aren’t tapping into the true power of AI, and shares how he’s working with legendary Apple designer Jony Ive to explore a new tech interface. Chesky also shares details of how he operates Airbnb like planets orbiting the sun — and how once all those pieces of his plan fit together, Airbnb will be a very different company.

If you haven’t listened to Part 1, you can find the episode in the Rapid Response podcast feed.

Watch this episode on YouTube: https://www.youtube.com/watch?v=O87nrtu_lGA

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As Rapid Response begins a twice-weekly cadence, Airbnb co-founder and CEO Brian Chesky returns to reveal how the company’s new Icons initiative points toward a surprising new chapter ahead. Host Bob Safian gets Chesky to open up about the mental struggles of being a high-profile CEO, plus the inside story behind Airbnb’s recent ad campaign targeting hotels. The pair cover so much, we’ve split the episode into two parts. Part 2 drops this Friday exclusively in the Rapid Response podcast feed. Make sure to subscribe so you don’t miss out!

Watch this episode on YouTube: https://www.youtube.com/watch?v=fvhh4U2_EFE

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We’ve reached a radical inflection point in the growth of women’s sports, particularly the WNBA. As college stars like Caitlin Clark and Angel Reese enter the league, fans are clamoring for tickets and on social media, generating unprecedented excitement and business potential. WNBA Commissioner Cathy Engelbert joins Rapid Response host Bob Safian to share how she plans to capitalize on this newfound buzz, and how NIL deals have transformed the business of sports for players and owners alike. Plus, Engelbert peels back the curtain on how she led the league through the Brittney Griner crisis, and the tumult of COVID. 

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The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

As the fastest-growing content in the Masters of Scale franchise, starting May 14th Rapid Response will begin releasing new episodes every Tuesday and Friday. Follow Rapid Response today to ensure you never miss an episode!

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Khan Academy first rocked the education world with online video. Now Khan Academy CEO and founder Sal Khan has gone all-in on AI, convinced that it has immense potential to democratize and improve education. Khan tells Rapid Response host Bob Safian how an early outreach from OpenAI led Khan Academy to create an AI assistant called Khanmigo, which is already being used by thousands of students and teachers. Khan shares lessons from this real-world experiment, plus the inspiration behind his new book, Brave New Words, and why the most educated among us tend to avoid the risks worth taking.

Pre-order Sal Khan’s new book, Brave New Words: https://www.penguinrandomhouse.com/books/740806/brave-new-words-by-salman-khan/

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Every day we’re inundated with news and opinion pieces about America’s hopeless division — but is this really true? Axios CEO Jim VandeHei joins Rapid Response host Bob Safian to bust what he sees as myth, plus share his seemingly counterintuitive AI play. VandeHei also makes a case for why the era of business leaders speaking out on political issues may be behind us, and he weighs-in on the state of Buzzfeed, NPR, and where the future of news media is inevitably headed.

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The streaming wars have reached a new inflection, as Netflix and Disney+ jostle for position, and in the process disrupt post-strike Hollywood. Paramount+ invested heavily in blockbuster veteran Alex Kurtzman to turn Star Trek into a distinguishing franchise. Now Kurtzman talks with Rapid Response host Bob Safian about the future of streaming, the end of TV’s golden age, and how courting Trekkies offers lessons for all customer engagement. Plus, Kurtzman shares behind the scenes stories of Star Trek’s past, present and future.

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Is the state of the U.S. economy good or bad right now? Stock markets have soared, but consumers remain wary. Are CEOs and investors deluding themselves? Or do Main Street Americans expect too much? Suzanne Clark, CEO of the US Chamber of Commerce, has uncommon insight into this perplexing dichotomy. She talks with Rapid Response host Bob Safian about what she’s hearing from businesses in the U.S. and abroad. Plus, she shares details from her recent high-profile visit to China. Also: why bringing your full self to work may not be a good idea, and how optimism drives economic growth and progress.  

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We are biologically wired to focus on the near-term, and that’s often a good thing. But in this moment — with global conflict, fast-evolving tech, and climate change dominating our present — we need to also prioritize long-term impacts. Futurist Ari Wallach joins Rapid Response host Bob Safian to dive into our biological and business motivations around what he calls “futuring.” Host of the new PBS docuseries, A Brief History of the Future, Wallach shares lessons from the longest-standing corporations on Earth, why he views AI as “immortal algorithms,” and how business leaders must embrace the moral imperative of their business as a core KPI.

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If the U.S. government bans TikTok, a generation of content creators and brands who have built businesses on the platform will be radically disrupted. With 17 million social followers — 3.5 million of which on TikTok — fitness and lifestyle entrepreneur Cassey Ho is in the heart of that storm. Founder of athleisure brands Blogilates and POPFLEX, she joins Rapid Response host Bob Safian to discuss the fast-changing game of social engagement and what’s required right now. Plus, she offers personal lessons on building a dedicated following and how audience feedback fuels her product roadmap. 

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Rabid demand for weight-loss drugs like Ozempic and Wegovy is altering US society and transforming the healthcare industry. Rapid Response host Bob Safian guides us through the upheaval and lessons, talking with CEO Zach Reitano of Ro, a telehealth platform that has ridden the wave to a $7 billion valuation. Reitano shares why he chose obesity-treatment as his company’s “hero product,” the impact of weight-loss drugs on industries beyond health-care, and why the potential of GLP-1s like Ozempic mirrors that of AI.

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The Oscars aren’t just Hollywood’s biggest night. The ceremony and the scrutiny around it captures the trends and evolving values of American culture. Rapid Response host Bob Safian digs into the business implications of the Academy Awards with incisive Hollywood observer Franklin Leonard, founder and CEO of The Black List, an independent platform connecting screenwriters with studios. From Oppenheimer’s near-sweep to Killers of the Flower Moon’s donut – and how Barbie arguably won the night without taking home the top prizes, Leonard teases out lessons about creativity, missed opportunities, and where the future of entertainment is moving.

If you work in the film, television or theater industry and are interested in finding high quality material, apply for The Black List industry membership today: https://blcklst.com/register/apply

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In tackling our own moonshots, few businesses can offer inspiration like Intuitive Machines. When the company’s Odysseus lander touched down on the moon on February 22, Intuitive Machines became the first private enterprise ever to reach the moon — and the first U.S. presence on the surface in 52 years. CEO Steve Altemus joins Rapid Response host Bob Safian to share how his team navigated multiple last-minute challenges, with lessons about both meticulous planning and swift adaptability. From autonomous vehicles and 3-D printed engines to leveraging software and AI, Altemus explains how commercial space exploration is leaving the realm of science fiction to become a real industry.

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Will OpenAI’s new text-to-video tool Sora revolutionize content creation? In this episode of Masters of Scale, Reid Hoffman joins Bob Safian to discuss Sam Altman’s fundraising, Meta’s dramatic resurgence, and three catalysts driving the recent tech layoffs. In this rapidly evolving world, Reid makes a case for how AI is redefining the game of scale, and why entrepreneurs shouldn’t buy into the myth of a “right moment” to engage with a new opportunity or challenge. 

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Cyber war is raging, and the culprit is AI. Poppy Gustafsson, CEO of cybersecurity firm Darktrace shares new, proprietary info about how cybercrime has become professionalized across the Dark Web, and why deepfakes could soon find their way into your Slack or Zoom calls. But AI is also a powerful new weapon against attackers: Poppy tells Rapid Response host Bob Safian how to protect the most exposed areas of a business, why the unique digital DNA of an organization offers a shield, and how human factors are often more vulnerable than any software.

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The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it’s winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing, and outlines why three metrics — being memorable, ownable, and relevant — matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else? Listen in!

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President Biden is the first president to face the full force of the AI revolution. In this special episode, Reid Hoffman joins Rapid Response host Bob Safian for an exclusive inside look into the closed-door meeting between Reid and President Biden. From regulation and economic impact to the potential dangers of AI in the wrong hands, Reid and Biden’s wide-ranging conversation explored the complex challenges that come with this groundbreaking technology. Reid reveals his thoughts on the president’s understanding of AI, the potential impacts of government regulation, and the opportunities that the new technology will bring.

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The backlash against remote work is in full swing, with 90% of CEOs reportedly rewarding in-office workers with more promotions and raises. But to Scott Farquhar, co-CEO of Atlassian, that’s a big mistake — and in a just-released study, he’s got hard numbers to back him up. Scott talks with Rapid Response host Bob Safian about how the 10,000-person collaboration-software company — Australia’s premier tech startup — is defying the trend with a bold gambit called Team Anywhere. Adhering to an Atlassian core value (“no bullshit”), Scott shares insights about work flexibility, productivity, and the unexpected power of sporadic, but intentional gatherings. To prepare for the future of work, he says, business leaders need to take risks.

If you're interested in learning more from Atlassian and Scott be sure to check out "Lessons Learned," a report about how Atlassian has navigated distributed work at scale, including experiments they've run, data they've collected, and stories Atlassian employees have shared: https://www.atlassian.com/solutions/distributed/lessons-learned

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There’s no better way to prepare for 2024 than to look back at the year that was. 2023 offered a slew of challenges and opportunities, from AI mania to inflation to Taylor Swift obsession. In this special episode, Rapid Response host Bob Safian shares the most impactful business lessons from the year, exploring the importance of an experimentation mindset, empathy-driven leadership, and adapting to the modern workplace. Featuring guest appearances from Gary Vaynerchuk, Bozoma Saint-John, Rana el Kaliouby, Daniel Lubetzky, Princess Reema bint Bandar Al Saud and more.

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The AI boom in 2023 left Intel chasing rival Nvidia, whose chips — and shares — have been in high demand. Like other laggards amid this year’s AI mania, Intel is now fighting back, announcing the first-ever AI PC. Intel’s CEO Pat Gelsinger sits down with Rapid Response host Bob Safian to discuss how the company is working to re-establish itself — and sharing lessons for leaders everywhere about the long-term trajectory of the AI wave and how to practically position yourself to ride it. Plus, Pat shares leadership insights from his unceremonious exit from Intel a decade ago, and how he’s applying those learnings now in his second tour of duty.

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How do you restore confidence after a high-profile leadership uproar? Web Summit’s new CEO Katherine Maher joins Rapid Response host Bob Safian to discuss taking over after the sudden, forced resignation of founding CEO Paddy Cosgrave. With echoes of the drama at OpenAI, Maher describes how she navigated the tumult, calming partners like Amazon and Google and enabling Web Summit’s signature event in Lisbon to draw 70,000 attendees. Plus, Maher shares lessons from her time at the helm of the Wikimedia Foundation and insight on how the world of politics and global events is increasingly intertwined with business.

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In the five years since Scott Harrison’s first appearance on Masters of Scale with Reid Hoffman, the nonprofit organization he founded, charity: water, has scaled 5 times over. In this episode, he and host Bob Safian reflect on that journey by revisiting some of the stories and lessons from his original episode, and Scott shares new lessons of scale he's learned since.

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In our attention economy, what does it take to capture the cultural zeitgeist? VaynerMedia’s Gary Vaynerchuk – or GaryVee – joins Rapid Response host Bob Safian to preach the need for widespread empathy and fearless leadership, and he uncovers the secrets to his new platform’s unconventional scale. Plus, Vaynerchuk shares why he is the only person at his company with firing privileges, and why your happiness is worth fighting for above all else. In these trying times, it’s hard to not be inspired by Gary’s practical optimism.

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Kick the conventional wisdom. In this episode of Rapid Response, Bethany McLean and Joe Nocera sit down with Bob Safian to discuss their book, The Big Fail: What the Pandemic Revealed About Who America Protects and Who It Leaves Behind. The pair faced blowback for their damning investigation of business leadership in the wake of COVID. They share how lockdowns may have miscalculated risk versus reward, the pros and cons of a market-based society, and the era’s parallels to the Enron debacle. Plus, they share vital leadership lessons about adapting to new information instead of relying on precedent, and why no decision should be made out of panic.

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Keeping calm in a crisis is essential — and extremely difficult. In this special Rapid Response, we hear what it’s like right now in the Gaza Strip. Mercy Corps’s Arnaud Quemin talks with Bob Safian from Amman, Jordan about how his team in Gaza is coping, sharing first-hand accounts from those on the ground. As director of the humanitarian organization’s Middle East operations, Arnaud himself had to relocate from Beirut due to the crisis. He shares how he’s trying to help his team and others in need. Despite high emotions, he says, there’s an imperative to stay neutral, to enable eventual progress. 

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Can you foster peace between Palestinians and Israelis through business engagement? That’s been a priority of Daniel Lubetzky, founder of Kind Snacks, who has worked with entrepreneurs across the region for decades. Lubetzky joins Bob Safian for this special episode of Rapid Response to draw a distinction between Palestinians and Hamas, and to call for support for what he calls "builders" versus "destroyers" on both sides of the conflict. 

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In the midst of conflict and turmoil, Hello Heart CEO Maayan Cohen leads her team with compassion, resilience, and a commitment to justice. In this special episode of Masters of Scale Rapid Response, Cohen describes navigating the unprecedented challenges of running a business in Israel while the country is at war, all while prioritizing the safety and well-being of her employees and their families. This episode does contain descriptions of specific acts of violence that may be disturbing. Please take appropriate care.

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Can you reinvigorate a beloved but troubled brand by applying lessons from a different industry? Under Armour CEO Stephanie Linnartz firmly believes so — and earlier this year made the leap from Marriott to become the first woman to helm a major sports apparel brand.

She joins Rapid Response host Bob Safian to talk about how her 25 years with Marriott is giving her unexpected insight as she works to pivot Under Armour back to growth by leaning into sports style, sharper product segmentation, and an amplified emphasis on women as customers.

Stephanie shares why she hired fashion designer John Varvatos, the importance of the Taylor Swift phenomenon for all brands, and what trying every single item in Under Armour's female line taught her. 

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With companies wrestling with the question of returning to the office or to continue working from home, there are so many questions around the future of work. How do you maximize your team’s creative output and entice them to want to come back to the office, while navigating the opportunities and challenges of working with AI? WPP CEO Mark Read believes that working together in an office is better – for collaboration, for training new employees, and for company culture. In this episode of Rapid Response, host Bob Safian speaks with Mark about the hurdles companies face in bringing folks back to the office, adopting generative AI, and leading during an era of disruption.

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Under a harsh spotlight, how do you remain composed while fighting for your mission? Anti-Defamation League CEO Jonathan Greenblatt joins Rapid Response host Bob Safian to take us inside the story of his public row with Elon Musk. Jonathan also explains how business leaders must ignite hope in the face of hate to help build a brighter future. Plus, he shares lessons about the seasonality of business, the importance of Hollywood, and why leaders everywhere should embrace conflict.

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How do you evolve your greatest obstacle into your greatest superpower? Shellye Archambeau, Ellevest’s Sallie Krawcheck, and Calendly’s Tope Awotona discuss the hidden advantages of strategizing like an entrepreneurial outsider. Recorded live at the Masters of Scale Summit in San Francisco, they sit down with host Bob Safian to share lessons about questioning the status quo, maintaining confidence in the face of criticism, and orchestrating a cultural turnaround. Whether you’re a budding entrepreneur or firmly established in the C-suite, the outsider’s mindset has the power to inject counterintuitive creativity and dynamism into your leadership.

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Eric Schmidt, Angela Ahrendts, and Dara Khosrowshahi — three legendary culture-setters — sit down with host Bob Safian to discuss how they’ve built and rebuilt great cultures at Apple, Uber, Google and more. Recorded live at the Masters of Scale Summit in San Francisco, the conversation delivers surprising stories, and counterintuitive lessons on authenticity, making mistakes, and how to build a unique culture that’s right for your business.

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How do you nurture human talent in today’s AI-obsessed, pressure-cooker business climate? Arianna Huffington, founder of Thrive and Huffington Post, and Padmasree Warrior, founder of Fable and former chief strategy officer at Cisco, offer actionable advice on avoiding burnout—for yourself and your teams. Arianna and Padma explain how productivity and positive business outcomes are directly linked to employees’ health and wellbeing. Recorded live at the Masters of Scale Summit in San Francisco, they share with host Bob Safian their personal experiences with burnout as well as simple tips, including how even a brief 60-second break can be a powerful tool to de-stress.

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Need to Know: AI’s risks and opportunities; why Reid launched his own AI chatbot; and what Elon Musk and Sam Altman aren’t telling you. Reid Hoffman joins Bob Safian to explore how leaders everywhere should prepare for the AI revolution. Plus, Reid shares the inspiration and strategy behind co-founding his company, Inflection AI. If you’re unsure how to begin a period of experimentation and AI rollout, Reid and Bob have you covered.

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Rapid Response with Bob Safian: How do you re-skill a 65,000-strong workforce to prepare for the AI revolution? PwC recently invested $1 billion into AI, hoping to unleash never-before-seen potential for employees and clients. US chief Tim Ryan explains why and how the money will be spent, plus shares what he’s advising fellow CEOs about which industries are most poised for change from AI and how leaders everywhere can address both opportunities and anxieties around AI.

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Navigate today’s uncertain climate with a steadfast resolve. Recorded live at the Masters of Scale Summit in San Francisco, former Merck CEO Ken Frazier and Upwork CEO Hayden Brown talk with host Bob Safian about how leaders should trust their values when faced with social, political, and economic challenges. Brown shares how leading through the chaos of the pandemic brought new opportunities to increase diversity and productivity. Frazier details Merck’s reactionary strategy to the Russian invasion of Ukraine and offers clear advice to socially conscious leaders.

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Rapid Response with Bob Safian: Should you begin incorporating AI now or wait to see how it shakes-out for early adopters? AI pioneer Rana el Kaliouby urges business leaders to embrace their exploration mindset in order to accelerate faster. El Kaliouby takes us inside her own AI shop, Smart Eye, where she serves as deputy CEO, to share their process for adapting to the latest technology. An expert on emotional AI and its ethical boundaries, El Kaliouby argues that to succeed in the AI era, we need to focus on what makes us human. She offers key lessons about AI’s role on your core product and functions as well as the risks of overreaching. 

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Rapid Response with Bob Safian: Can you truly take advantage of AI before speaking its language? Microsoft’s VP of Design and AI, Dr. John Maeda discusses AI’s common misconceptions and its misunderstood opportunities. A veteran of AI development, John shares valuable insights for entrepreneurs about how to engage with the new technology — from overcoming trepidation to making AI work harder for you — and AI’s potential to help leaders make better decisions.

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Rapid Response with Bob Safian: After an infamous fall, MoviePass co-founder Stacy Spikes is back to try again, applying hard-earned lessons and a revamped model to meet the same goal: make theater-going a habit for a new generation. As a passionate Black entrepreneur, Stacy shares the hidden powers of being an outsider and how anyone can re-take control of their narrative to spark a new and exciting chapter.  

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To change the status quo, we need to lean into whatever advantages we have. Princess Reema bint Bandar Al Saud of Saudi Arabia has privileges that many do not: She is a member of the royal family and Saudi Arabia’s Ambassador to the United States. But she is also a woman in a traditional culture who has encountered many obstacles — as an entrepreneur, a CEO, and in government. Princess Reema has deftly maneuvered to help expand women’s rights in Saudi Arabia, in ways few predicted. Recorded live at the Masters of Scale Summit in San Francisco, Princess Reema talks with host Bob Safian about how anyone can use their advantages to push the boundary of what’s possible.

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Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.

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Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book. The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward.

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How do you stay focused and committed to putting out a fire while new fires ignite elsewhere? Mercy Corps CEO, Tjada D’Oyen McKenna returns to Rapid Response to discuss the expansive relief effort in Turkey and Syria since the earthquake, leading a grieving team, and how the org’s support strategy in Ukraine must pivot as the country enters its second year of war. Tjada also shares insights about the greater role businesses can play in societal improvement, and why altruism doesn’t mean sacrificing scale.

Support Mercy Corps’ relief effort in Syria: https://www.mercycorps.org/donate/catastrophic-earthquake-strikes-syria

Support families in Ukraine: https://www.mercycorps.org/donate/support-families-ukraine-and-40-countries-worldwide

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Hard challenges demand that we embrace tension. Former CEO of IBM Ginni Rometty argues that, right now, business has a responsibility to deploy what her new book calls Good Power — from putting skills first in hiring, as a way to close systemic opportunity gaps, to thoughtfully erecting guardrails around new technology. As an early pioneer in the AI space with IBM’s Watson, Ginni acknowledges the risk that disruptive technology can have on society. She offers her insider perspective on balancing what she calls “the teeter-totter” of marketplace demands with positive long-term impact.

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With deserted airports, vaccine and mask mandates, and pandemic-prompted staff departures behind it, Delta Air Lines is once again soaring, recently sharing $563 million in profits with its employees. CEO Ed Bastian, in his third appearance on Rapid Response, talks about capitalizing on the big decisions made amid Covid darkness — from airport renovations to investing in free Wifi — and the opportunities and challenges of adding 25,000 new employees over the past year. Sharing insights on managing tumultuous shifts, as well as his evolving perspective on topics from wellness to business travel, Ed reveals the secrets to first class leadership, including the importance of a good night’s sleep.

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To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”

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Reid Hoffman and Bob Safian sit down once more to discuss how today’s hot-button stories are impacting business. And right now, there's no hotter topic than ChatGPT and the race to bring transformative AI tools into the mainstream. So in this special AI deep-dive, Reid and Bob discuss how ChatGPT has reignited the search engine wars, how we can expect AI to transform our work and leisure, ways to see through the hype, and how business leaders should get the jump on the AI inflection point.

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Sports gambling is on track to grow into a $40 billion industry in the U.S., with FanDuel the lead player. CEO Amy Howe explains why the Super Bowl is so important to the company’s aspirations, even as it expands into wider gaming options and broader sports leagues. Leveraging its first-mover advantage, FanDuel is seeking to build an iconic brand around responsible gaming. With so much on the line, Super Bowl week is as make-or-break for Howe as it is for the two teams on the field.

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The carbon-capture industry notched a breakthrough in early 2023, when Climeworks became the first company to be third-party certified for taking carbon out of the air and mineralizing it underground. Climeworks co-founder and co-CEO Christoph Gebald is now racing to scale this new potential, from Iceland to Oman to the United States, by convincing investors, corporate partners, and governments to support a new pillar in the quest for net-zero goals. Christoph points to both serendipity and learning from mistakes as key in helping Climeworks navigate the steep path required in addressing climate-crisis.

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While many retail businesses have struggled to cope with a wave of disruptions — from pandemic to supply chains to inflation — Lululemon has continued to scale, even when retail sales elsewhere dipped. CEO Calvin McDonald shares how mid-term strategic planning, control over inventory, and a culture that climbs mountains together has fueled agility and versatility. When it comes to brand-building and community building, Calvin says, it’s critical to lean into listening, so you can amplify what makes your business truly distinctive. 

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While media companies from CNN to Buzzfeed have faced layoffs, one digital network focused on Black millennials has continued to forge ahead. Morgan DeBaun, CEO of Blavity, which reaches some 100 million users through brands like Travel Noire and Afrotech, has defied the odds — repeatedly. Morgan’s experience offers lessons about financial discipline and focused patience, as well as the untapped value in multicultural consumers. An adviser to big companies like American Airlines and an advocate for the Black tech community, Morgan illuminates how openness and opportunity reinforce each other, for enterprises at all scales.

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When the FDA blessed Upside Foods’ grown-from-cells chicken as safe to eat, it was a coming-of-age moment for cultivated meat. Upside founder and CEO Uma Valeti, MD, shares his journey of convincing skeptics, landing investors from Bill Gates to food giants Tyson and Cargill, and building a collaborative partnership with the FDA and USDA. Plus, his lessons on leadership from a career in cardiology and what it will take to convert consumers to a never-before-seen product. 

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Masters of Scale presents 10 must-hear moments from 2022! This special episode gathers the most valuable, lesson-packed, insight-filled moments from the past year across Masters of Scale and Masters of Scale: Rapid Response. From Ukraine to Covid, fashion to crypto, Pepsico to Planned Parenthood, these highlights illuminate timeless takeaways that every business person can learn from and be inspired by — for 2023 and beyond. Featuring: Shark Tank’s Daymond John, Ukrainian entrepreneur Alyona Mysko, Ford chairman Bill Ford, and more.

Listen to the full 10 episodes here:

Alyona Mysko: https://listen.mastersofscale.com/AlyonaEp

Natalie Massenet: https://link.chtbl.com/NatalieMassenetNL

Mauro Porcini: https://listen.mastersofscale.com/MauroProcini_Nov4

Alexis McGill Johnson: https://link.chtbl.com/AlexisMcGillJohnsonRREP

Need to Know (July): https://listen.mastersofscale.com/N2K_Jul26

Stacey Abrams: https://link.chtbl.com/StaceyAbrams_MoS

Stéphane Bancel: https://listen.mastersofscale.com/Moderna_Part1

Bill Ford: https://listen.mastersofscale.com/BillFordPart1

Live from Summit: https://listen.mastersofscale.com/LivefromSummit

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

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As we live and work longer, leaders need to redefine how they think about attracting and developing intergenerational talent. Modern Elder Academy's Chip Conley is at the forefront of this mindset shift, explaining why “wisdom workers” will take the place of “knowledge workers.” A close mentor to Airbnb founder Brian Chesky, Chip stresses that those in mid-career face both more angst and more opportunity than ever. He provides a roadmap for reframing midlife from crisis to calling, and argues that five generations in the workplace requires a new generational compact.

If you or someone you know is struggling or in crisis, help is available. In the US, call or text 988 or chat 988lifeline.org. Here is a list of globally available resources: https://blog.opencounseling.com/suicide-hotlines

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Small, independent store owners have been perpetually hit by waves of disruption: from malls to big box stores to e-commerce giants. But Max Rhodes, co-founder and CEO of the $12 billion online wholesale marketplace Faire, argues that Main Street retailers are actually better positioned right now to navigate today’s stormy shopping landscape than the competition. Max digs into how Faire is using technology and data to help stores maximize their advantages — nimbleness, adaptability, and smaller inventories — and combine them with the scale benefits enjoyed by the likes of Amazon and Target.

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How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand. 

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Reid Hoffman and Bob Safian sit down once more to discuss how today’s hot-button stories are impacting business. The co-hosts address the key trends that all entrepreneurs should be up to speed on, from the travails of Twitter to the triumphant return of Bob Iger. Featuring PepsiCo's Mauro Porcini, CNBC’s Julia Boorstin, and Color of Change's Rashad Robinson.

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The tech industry and its investors have been captivated by the spell of the Unicorn for too long — and the ambitious goal of a billion-dollar valuation has done more harm than good. Instead, founders should aim to be resilient dragons. That's the view of Maëlle Gavet, who as CEO of early-stage investment business Techstars has unmatched insight into the hopes, dreams, and challenges of thousands of founders. Maëlle also shares her experience as a “Fixer and Scaler” and offers important lessons for all entrepreneurs, from pre-seed start-ups to corporate change agents.

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Despite only 8% of Fortune 500 companies with women CEOs, women leaders more often utilize leadership skills that are perfectly suited for the current business climate. Julia Boorstin, who created CNBC’s Disruptor 50 platform, argues in her new book When Women Lead that counterintuitive approaches used by women leaders can have a great impact on business, and can be learned by anyone. Julia, as a senior tech and media reporter, also offers her in-depth knowledge on big tech from Twitter, Meta, and TikTok. 

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Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."

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As a new leader, how do you honor an established brand while trying to shepherd it into the next era? Las Vegas Raiders’ president Sandra Douglass Morgan took the helm amid a front office scandal and a team new to the desert. Morgan talks about prioritizing customers over all else, taking risks at the beginning of a new venture, and why to bet on yourself from the moment you apply for a job.

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Hybrid, remote, in-person, a little bit of everything? Work has transformed into a giant experiment. Priya Parker, expert facilitator and author of The Art of Gathering: How We Meet and Why It Matters, shares her advice on how to manage the new hybrid workplace. Where to start? Focus first, she suggests, on making your meetings better.

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After slashing his NYC restaurant team from 2,400 people to just 45 in the teeth of the pandemic, Danny Meyer has rebuilt Union Square Hospitality Group back to its former size. But in his fifth appearance on Rapid Response since Covid struck, Danny says he isn’t yet triumphant. With inflation creating fresh challenges even at Shake Shack, Danny shares lessons on the good and bad of leading through a crisis, plus explains why he’s handed off his CEO title — and where he finds inspiration to fuel new innovations.

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When markets are in turmoil, you can’t rely on business as usual, but that doesn’t mean you should panic. As the housing climate has turned volatile, rest estate marketplace Zillow has been forced to rethink some priorities, while doubling down on others. Zillow president Susan Daimler talks about the importance of a strategy focused on the future, despite layoffs and pullbacks, and how maintaining a clear shared mindset has enabled forward progress in a challenging climate. 

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Partnerships can be the secret weapon to rocketing your company to the next level. That’s what Cathy Zoi discovered when she became the CEO of charging station network, EVgo. Whether it be partnering with grocery and department stores, or aligning with the Tesla customer-base, targeting allies and collaborators are a crucial catalyst for how EVgo has grown to become the nation’s largest public EV charging network. 

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Too many businesses and organizations spend time planning and not enough in action, especially in times of emergency. José Andrés, world-famous chef and founder of the nonprofit World Central Kitchen, proves the value of fast action through his work, including his recent time in Ukraine serving over 150 million meals. José thinks businesses should flatten their power structure and treat food as a national security issue, even in places like the U.S.  

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When it comes to racial justice, many companies and organizations haven't matched their reality to their words. Rashad Robinson, the president of Color of Change, the largest online racial justice organization in the U.S., is holding major corporations accountable. Hear Rashad talk through the difficulties of changing systems from Hollywood, Silicon Valley, to Washington DC, getting help from President Barack Obama, and what business leaders can do to actively change racial injustice.

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Amazon wants to get bigger, but with that scale comes great responsibility. So says Adam Selipsky, CEO of Amazon Web Services, the most profitable and fastest growing part of the tech giant. Selipsky, who also oversees Amazon’s climate change efforts, points to two additions to the company’s vaunted “Leadership Principles” as evidence of Amazon’s commitment. Arguing that AWS is still in early days, he shares what he’s hearing from other CEOs about their biggest concerns, why “carbon intensity” is the best measure of climate progress for businesses, and what Amazon's aspiration to be “Earth’s best employer” really means. 

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The fallout from the pandemic is proving to be as challenging for business leaders to navigate as the pandemic’s onset. Target’s CEO Brian Cornell had to make difficult decisions in the second quarter of this year to manage an unexpected surplus of goods and home technology. He shares his most recent learnings, as well as lessons for handling skepticism, the need for agility, and why mental wellness is key to a successful team. 

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Crypto winter isn’t a disaster, it's an opportunity. That’s how Michael Gronager, CEO of $8 billion crypto data company Chainalysis, describes the crashing prices and bankruptcies that have roiled the cryptocurrency sector. Gronager offers an insider’s perspective on operating in a volatile marketplace, providing lessons on dreaming too big in boom times and on leaning into building and creating when lulls emerge. Chainalysis helps track financial flows on blockchains, including crypto criminals from North Korea and Russia. Despite current risks, Gronager argues, the still-emerging crypto sector is maturing, and he’s as confident as ever about its future. 

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Reid Hoffman and Bob Safian sit down to discuss how today’s hot-button stories are impacting business. The co-hosts address the key trends that all entrepreneurs should be up to speed on, from the looming recession and cryptocurrency’s possible demise to the hybrid workplace and moral leadership. Featuring Mercy Corps’ Tjada McKenna, PwC’s Tim Ryan, and Girls Who Code’s Reshma Saujani.

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“Hope is a practice. It comes from doing.” As the head of Planned Parenthood, Alexis McGill Johnson is regrouping in the wake of the U.S. Supreme Court’s decision to remove the federal right to safe abortion. Johnson is now faced with the challenge to move her team from tears and shock to action. Any leader faced with a worst-case scenario can learn from her vision: “to fight and stay courageous, and maintain ourselves.”

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What’s the difference between an activist brand and an active brand? Impossible Foods CEO Peter McGuinness says that acting on your values defines a business — from climate change to Roe v. Wade. To unleash the next wave of growth for plant-based meat purveyor Impossible, McGuiness is rethinking how the whole category presents itself, taking aim at what he calls “safe and lame” approaches, partnering with the likes of Billie Eilish, and targeting the $1.4 trillion global meat industry.

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Volunteering and service are muscles that can close America’s divides and push social change. Speaking live at the 2022 Social Innovation Summit in Washington, D.C., AmeriCorps’ new CEO, Michael Smith, shares a vision for healing sociopolitical divides through partnerships and on-the-ground experiences. When it comes to tackling natural and social crises, he’s prioritizing impact over volume.

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When a tech nonprofit competes against a $2 billion incumbent dominating the market, its odds are slim. But Zo Orchingwa took that bet, founding Ameelio, believing that access to communication and education for the incarcerated is needed for their future success. Ameelio is on a quest to partner with every prison district in the country until one day, it scales enough to be redundant.   

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While gasoline prices soar, solar company Sunrun is poised to usher in a customer-led revolution of distributed energy technologies. Sunrun’s CEO Mary Powell combats a “no and slow” culture to transform more homes into virtual energy plants by preaching optimism and scorning bureaucracy. She’s moving with urgency to create a cleaner and more cost-effective future as fast as possible.

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Most future of work conversations revolve around the “where,” but Upwork CEO Hayden Brown says it’s more important to focus on the “who.” 10% of the workforce at Upwork, the global tech platform for millions of freelance workers, was directly impacted by the Ukrainian war. Hayden’s people-focused approach to the difficult decision of how to manage remote employees in Russia is the same mindset she applies to meet the needs of all workers, from people feeling conflict to working mothers.

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Entrepreneurship is an essential tool for building a more equitable society — which is why Kathryn Finney is laser-focused on encouraging people who don’t fit the mold of the stereotypical founder to jump in. Her new book, “Build the Damn Thing,” taps into wisdom from her years at the venture studio Genius Guild and beyond. She brings a message to founders: The universe is conspiring for your greatness. 

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It’s easy to have a grand idea; putting that plan into action is not. Victoria Yampolsky conceived of a global concert in support of Ukraine. Without any experience in entertainment or international aid, she shares how she didn’t accept “no” for an answer in her quest to book big-name guests like Pink Floyd and negotiate a streaming deal — to pursue a fundraising goal of $10 million.

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With the workplace in historic flux, consulting firm PwC is committing a whopping $2.4 billion to create an employee engagement platform offering a radically new level of choice. PwC’s U.S. chair, Tim Ryan, shares why the bold initiative is necessary in the face of the Great Resignation. It's just one of several evolving crises, Ryan says, that has made leading a business more complex and demanding than ever.

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Has Gopuff cracked the code of instant delivery — a field where even Amazon has struggled? Co-founder Yakir Gola talks about the challenge of owning the customer journey from app to warehouse to doorstep, and the reasons why being outside Silicon Valley is giving Gopuff a big advantage as it expands across the United States and around the world. Yakir talks with host Bob Safian about why moving fast is only one piece of the growth puzzle.

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Charity Dean was one of the first public health officials to set the alarm on COVID. When she searched for a tool to forecast future bio threats, she realized that it didn’t exist yet. So she co-founded the Public Health Company, where she uses lessons from her government experiences, but without the same rules or limits. She speaks with Bob Safian about why all companies must be public health companies.

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Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.

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Amid pandemic disruption, Chief turned a small, NYC-based club for women executives into a national phenomenon with more than 12,000 members. Co-founder and CEO Carolyn Childers joins Rapid Response to share how she and co-founder Lindsay Kaplan managed the unlikely transformation, which recently yielded a $100 million Series B funding round. She reveals how the company leveraged existing tech and their own innovations to build connections, identifying not just a gap in the marketplace but a need for a whole new set of tools to support business leaders.

Read a transcript of this episode: https://mastersofscale.com

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Meet Alyona Mysko, the CEO of a B2B startup in Ukraine called Fuelfinance, as she walks us through the lessons she’s learned while leading her company in a war. Her experience — which sometimes requires her and her team to work from bomb shelters during the day — offers lessons for every leader about communication, collaboration, and creativity in crisis. All of Ukraine is running like a start-up now, she says: Each citizen takes the initiative to pick up what needs to be done. Alyona talks about the importance of following a mission in a crisis, and makes a plea to all our listeners to buy from Ukrainian business.

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Learn the 5 mindsets that will reshape the way you hire, train, and retain — to build the team of superheroes that will power your business to scale. Hear real-world advice and great stories from Reid, Bob, and legendary leaders like PepsiCo’s Indra Nooyi, GoFundMe’s Tim Cadogan, Burberry and Apple’s Angela Ahrendts, and Vanderbilt basketball coach Jerry Stackhouse. 

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“Don't let the roadblocks get in the way when there are people who need you desperately.” Eric Friedrichsen, the CEO of Emburse, a B2B software provider, has navigated around risks and financial costs to meet the needs of tech contractors based in Ukraine. Part of that response includes the company’s offer to relocate people and families to Spain, where Emburse’s European headquarters is located. The company’s executives are also personally funding housing costs for colleagues taking refuge in Poland. These choices haven’t come without obstacles for Emburse. But as Friedrichsen explains, the benefits are moral, communal, and even quantifiable for the business.

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Russia’s invasion of Ukraine, and the sanctions that followed, have radically impacted supply chains around the world. Jennifer Bisceglie, CEO of Interos, a risk-management firm focused on supply chains, has seen her company’s risk dashboards light up in new and far-reaching ways. Mary businesses are more exposed than they realize, she says, with tech businesses surprisingly facing some of the highest risk. Driven by this disruption, a more sophisticated supply chain is coming together in real-time. Those who get on board now, she says, will have a competitive advantage in the long run.

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Airbnb’s charitable arm, Airbnb.org, has committed to offer free, temporary housing for up to 100,000 refugees fleeing Ukraine. Airbnb co-founder Joe Gebbia joins Rapid Response to discuss how the company is deploying business tools for humanitarian benefit. He also shares how Airbnb’s platform has become a surprising tool to transfer money directly to individual Ukrainians, already generating $15 million. Along with co-founders Brian Chesky and Nate Blecharczyk, Joe is a fierce believer that companies should be responsible to “participate in the world around us” and the importance, as leaders, to ask: What would make us proud?

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“It’s not about fixing women. It’s about fixing the system,” says Reshma Saujani, the founder of Girls Who Code and Marshall Plan for Moms. As the author of the new book Pay Up: The Future of Women and Work, Reshma calls out corporate feminism and society’s assumption that women have to solve the problems of workplace achievement on their own. She argues that childcare is an economic issue that should be subsidized by employers, and that the discourse around the “future of work” needs to move beyond employees’ return to the workplace. Reshma also takes Silicon Valley to task for not diversifying their tech force.

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Watching the news out of Ukraine, Tokunbo Koiki saw alarming reports of African and Caribbean students struggling because of racism to flee the country. The news both outraged and inspired her to take action — fast. Tokunbo, an entrepreneur and social worker, shares the real-time story of how she linked up with two strangers, Patricia Daley and Korrine Sky, to build a full-fledged aid organization for Black refugees, in a single weekend. Using only the tools and networks at their disposal, Black Women for Black Lives has helped some 1,200 Black students so far with direct assistance in cash and cryptocurrency — and amplified their harrowing stories to the world. This fast-scaling organization is the perfect illustration of how entrepreneurial thinking can mobilize action faster than you think it can.

You can donate to blackwomenforblacklives.org here: https://bit.ly/blackinukraine

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“My big call to action would be to support existing organizations,” says Susy Schöneberg, the founder and head of Flexport.org, the nonprofit arm of the logistics firm Flexport. Schöneberg and her team are organizing complex shipments of relief goods to Ukrainian refugee sites across Eastern Europe; she breaks down how her organization has been safely managing the flow of goods toward displaced refugees and the best way you can get involved — as a citizen or company. She leaves us with a lesson that applies to any crisis: joining together can produce far better results than trying to do it alone.

You can donate to the Flexport.org Fund here: www.flexport.org/donate

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“We have to assume that cyberattacks will happen,” says Bipul Sinha, CEO of the cybersecurity firm Rubrik. He joins Rapid Response to discuss the dramatic escalation of cyberthreats in the wake of Russia’s invasion of Ukraine. Bipul explains how state-sponsored actors and cybercriminals are both heightened threats, and how traditional cybersecurity approaches are adjusting to counter them. He also shares what we can do to protect ourselves — from basic cyber hygiene to recovery strategies.

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Russia’s invasion of Ukraine presents a new level of disruption to an already fragile global trade system. Sara Menker, the CEO of Gro Intelligence, a data research firm with deep insights on global supply and demand, joins Rapid Response for the second time to discuss these disruptions. While her biggest focus is agriculture, Sara’s insights provide a window into how things are shifting across all parts of the economy. She also discusses what we need to understand about Russia’s trade with China and the largely overlooked impacts in the Middle East.

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Tjada D'Oyen McKenna, the CEO of Mercy Corps, an NGO on the front lines of the Ukrainian crisis, provides an inside look on how they’re helping address the needs of refugees. Mercy Corps began scenario planning well in advance of Russia’s aggression, and they’re now deploying food, cash, and social services to those in need. She also cautions about potential negative impacts elsewhere, as troubles in Ukraine pull resources from other struggling populations.

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General Motors’ Gerald Johnson shares the process and progress of trying to accomplish two daunting goals: an all-electric vehicle future, and to become the world’s most inclusive company. One thing that Johnson, the Executive Vice President of manufacturing and sustainability, has learned: “If you're not making mistakes, you're not making progress.” He adds that progress requires us to embrace being uncomfortable — and to learn from it. Johnson, who is a pastor as well, also discusses why he believes work-life integration is more realistic than work-life balance.

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“We should expect more volatility,” Reid Hoffman tells Rapid Response host Bob Safian in the first Need to Know session of the year, covering news and business topics impacting entrepreneurs right now. Reid and Bob discuss the implications of the Ukraine invasion, then dive into the pandemic-fueled troubles at Peloton, PayPal, and Meta, new climate-change urgencies — including Reid’s recent trip to Antarctica, and how Activision will be different after merging with Microsoft. Plus: pay transparency; the lessons of Theranos; and the business case for democracy. Cameos: John Doerr (author of Speed & Scale), Jeremy Farrar (Wellcome Trust), Daniella Ballou-Aares (Leadership Now Project).

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It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But CEO Sarah Levy explains that Betterment, positioned around its long-term diversification philosophy, has approached this volatile space with their tried-and-true principles top of mind. “Once we believe that an asset class is here to stay,” she says, “the question is: how do we responsibly incorporate that alongside a traditional investment strategy?” Levy, who became CEO in the midst of the pandemic, offers an intriguing perspective on how new, fast-moving digital finance platforms are shifting the norms of the industry. “We are not saddled with legacy businesses here that prevent us from chasing new dreams.”

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Ken Frazier, the longtime CEO of pharmaceutical giant Merck, was one of the few Black CEOs at the top of Corporate America. Now as an adviser at General Catalyst and co-founder of the social impact organization OneTen, he’s re-shaping how business addresses racial and health equity. He joins host Bob Safian to discuss crisis adjustment, the positive side of fear, and the importance of vulnerability. Plus, he addresses the rising divisiveness in American culture, and the important role that business can play – by stressing our commonality and emphasizing kindness.

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As the global chip shortage unfolded last year, Qualcomm’s engineers quickly redesigned their products – an effort that tapped into “every possible capacity we could find,” says CEO Cristiano Amon. Their story is a great lesson in how an established company can and must move with the speed of a startup. One key to moving at speed, says Amon: aligning the entire organization around a single strategy. But along with an all-hands effort, he insists, must also come time to rest. “Everything's new, everything's always changing, we have to move fast, but at the end of the day, we also need time for ourselves and our family,” he reminds us.

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With their eyes fixed on what’s next, the Drone Racing League has established a fresh fanbase, previously left untapped by professional sports. President Rachel Jacobson, formerly an NBA executive, refers to this audience as “techsetters” – young, enthusiastic, tech-driven fans who are “invested in what the future looks like.” It’s a new demographic that could have only emerged from the league’s unique positioning that intersects sports, entertainment, and technology. As Rachel says, the companies that aren’t planning for their future demographics of consumers will “age out really quickly.” She spoke with Rapid Response host Bob Safian about diving into future ideas that may first appear unrealistic – and spinning them into realities. The Drone Racing League has successfully secured partnerships with some of the biggest media and commercial organizations in the world, such as NBC, Twitter, T-Mobile, and DraftKings. 

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Faced with long odds, how do you keep your team motivated and moving forward? As a leader, Alexis McGill Johnson is focused on building hope. As the president of Planned Parenthood, Johnson is preparing for the U.S. Supreme Court to overturn Roe v. Wade. But in the meantime, she’s modeling a sense of relentlessness for her team – so they can be fearless and unapologetic. Since she took over at Planned Parenthood, she’s faced both internal and external challenges. Something she learned early: "You really need to drive it like you stole it,” she says. “And don't wait for permission to make the transformations that you need to see.” She’s chosen to speak boldly, emphasizing equity and addressing the organization’s legacies of racism head on. The lessons she offers can be focused as a refusal to shy away from disappointments – and impossible dreams.

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Sir Jeremy Farrar is UK’s pre-eminent scientific authority on Covid-19 and the chief executive at the research foundation Wellcome Trust. He joins Rapid Response to discuss the latest learnings of the Omicron variant – and offers a framework for reacting to the uncertainty. Farrar, whose research specializes in infectious diseases, also shares the two most important leadership lessons he’s learned during the pandemic: find time for yourself, and take warnings seriously. “Humanity often finds ways of going through some really bad periods to get to a good place. And I think we're going through a bad period at the moment,” Farrar says.

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“Go for the megatons.” That’s John Doerr’s recommendation for how we need to combat the existential threat of climate change. Doerr, a venture capitalist and author of the new book Speed and Scale, joins host Bob Safian to discuss our decarbonization efforts, what he calls “the greatest economic opportunity of the next century.” The book quantifies the specific societal needs, in six discrete areas, to achieve a carbon-neutral world. John isn’t arguing that we all need to be vegan ascetics, but rather, the need for collective action – and the critical role that business plays in advancing that movement. 

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Crate & Barrel CEO Janet Hayes has been on a mission to modernize the home decor company since she took over as CEO in August, 2020. When she first joined the company, stores were closed and the future of retail was uncertain as Covid-19 put in-person experiences to a screeching halt. She’s responded by leaning into digital and sustainability for her brands, and flexibility for her employees. “As soon as I said, ‘It's a flexible workplace, and I'm going to value talent, collaboration, and results over location,’ everybody has been working faster and smarter than ever,” she says.

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From the start of the pandemic, GoFundMe has served as a consistent global outlet for help. Since its inception, the for-profit crowdsourcing platform has facilitated $15 billion in giving through more than 200 million donations. It’s also attracted big names to the platform, including Taylor Swift, the Dalai Lama, and will_i_am. The key to the company’s success? According to CEO Tim Cadogan: "You need great people who are really ambitious in service of the mission.” Cadogan argues that the difference between GoFundMe and other businesses is that GoFundMe is about “people helping each other,” as opposed to commercial transactions. Asking for help, he says, unlocks more possibilities than people realize – a lesson for GoFundMe users, and for businesses overall.

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This past summer, Fidji Simo departed from Facebook – where she stood among the highest-ranking female executives, serving as the head of their app – for the opportunity to become a first-time CEO at Instacart. She replaced founder Apoorva Mehta, who appeared on this show last spring to talk about Instacart’s incredible COVID-fueled growth. Since then, Fidji has emphasized an evolved company mission, diversifying the company’s leadership and focusing on providing the necessary technology to help grocery retailers best serve their customers. As you’ll hear Fidji mention in the episode, she was raised in a French-Sicilian family where food anchored their daily life. “To me, Instacart’s mission resonated deeply, and I saw a very big opportunity.”

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Reid Hoffman and Rapid Response host Bob Safian break down what you need to know right now about the most important issues and opportunities impacting entrepreneurs. The co-hosts dive into inflation reactions, Facebook quandaries, metaverse mania, AI & crypto trends, and lessons from the Great Resignation. Plus: why LinkedIn pulled back in China, and what pundits are missing in the big tech backlash. "We should be playing into the future with ambition, with heart, with soul, with speed," says Reid.

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In May 2020, as companies began making promises about how they’d help Black-owned businesses in the wake of George Floyd’s killing, Aurora James launched the 15 Percent Pledge initiative with an Instagram post. Tagging major retailers, she declared that 15% of retail shelf space should belong to Black-owned businesses. And she's helped these companies turn promise into action, unlocking $10 billion in revenue for Black-owned businesses. It's a relatable story for any small business or team: the tactics and strategies that allow one small but dedicated effort to deliver outsized results.

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Eric Schmidt, former CEO of Google, breaks down his deep insights around artificial intelligence on Rapid Response. Schmidt, co-author of the new book "The Age of AI: And Our Human Future," alongside Dr. Henry Kissinger and MIT’s Daniel Huttenlocher, says that we’re entering an unknown era with technology – one that requires extra vigilance to ensure that we amplify the positives and de-amplify the negatives. His advice to businesses: You need to be running as fast as you can toward AI applications. If your competitor gets there first, you'll be in trouble. Schmidt argues that AI will change business, society, and potentially humanity itself. "It's important that our systems not enable the worst of us, but instead promote the best of us,” he says.

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Skepticism and doubt are no strangers to John Foley, the CEO of Peloton. As he says, it’s been part of the company’s DNA “since the first time I pitched the business to an investor back in 2012.” Last year, the company was supercharged by pandemic demand. However, in 2021, the company has faced a slew of new headwinds, from product-safety issues to investor skepticism. In the face of these challenges, Peloton has doubled down on innovation and ambition. Foley doesn’t see skepticism about Peloton as a sign of weakness. He expects it, and learns from it.

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How do you respond when your own users resist your data? That question is top-of-mind for Nielsen CEO David Kenny. For decades, Nielsen has measured ratings and demographics across TV and media – the ultimate designator of success and failure. But as industry norms shift to streaming, Kenny has had to revamp processes and expectations, absorbing heat from traditional customers. As he notes, nostalgia is the opposite of optimism – it assumes that a known past is better than an unknown future. And for Kenny, he’s choosing optimism.

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Since stepping down as Walmart’s president of e-commerce at the beginning of the year, billionaire entrepreneur Marc Lore has had a busy year of big ideas. In the Spring, it was announced that he reached a deal to purchase the NBA’s Minnesota Timberwolves and the WNBA’s Minnesota Lynx, alongside Alex Rodriguez. And then last month, he outlined his plans to build a new American city called Telosa, centered around sustainability and inclusion. Lore, who co-founded Jet.com, an e-commerce company that sold to Walmart in 2016, says that he approaches these moonshot ideas in the same manner: by reverting to the fundamentals and naming the mission and values. "VCP: vision, capital, people,” he says. “If you get VCP right, everything else falls in place."

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In the last year, Sarah Hirshland has had to face one daunting issue after another as the CEO of the U.S. Olympic & Paralympic Committee – each of which have required urgent, in-the-moment decisions. Most recently Sarah mandated that U.S. athletes be vaccinated against COVID-19 to participate in the upcoming Beijing winter games. But that’s just the latest of a slew of cultural issues she’s been tasked to act on. She’s faced pandemic disruptions, social action protests, sexual misconduct scandals, mental health stress, and more. Through all of it, Sarah has been motivating her team around an evolving mission to reflect not just where America is as a country today but where it’s going.

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Last year, SolarWinds became the subject of a massive and sophisticated cyberattack, potentially affecting thousands of organizations. CEO Sudhakar Ramakrishna, who joined the company soon after the breach was discovered, speaks with host Bob Safian about how he and the company responded, and how other companies should approach the ever-looming threat of cyber-risk. "There is no such thing as 'I won't be breached because I'm too secure or too smart,’ says Ramakrishna. “You could be breached. And when it happens, be humble. Learn from it, adapt, and act with a sense of urgency." 

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To compete against bigger players, you need a special edge. Sridhar Ramaswamy, who led Google’s huge ad business, is now going head-to head against his former employer with an ad-free subscription-based search engine called Neeva. Ramaswamy became disillusioned by Google’s priorities and practices and argues that big platforms – including Facebook and Amazon – have failed to scale responsibly. Sharing inside stories of how big tech makes decisions, and his own experiences with a startup, Ramaswamy offers lessons on growth, monopolistic threats, and why challenging even great companies is necessary right now. “I’m a tech optimist,” he says, “but we need to be conscious of the good and bad.” A renewed focus on responsible tech scaling is right for the businesses and for society.

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Your ability to make quick decisions in the face of a crisis can define your career. That’s been the case for Dr. Mary Schmidt Campbell, president of Spelman College, the all-women's HBCU in Atlanta. In her second appearance on Rapid Response, Dr. Campbell, who recently announced her plan to retire at the end of the academic year, discusses how listening to her community has led to resolving complex conflicts. As was the case at the beginning of the school year when the Spelman faculty threatened a last-minute boycott over COVID uncertainty – a potential crisis which Dr. Campbell was able to quickly defuse. From record fundraising to rising U.S. News ratings for Spelman, Dr. Campbell demonstrates how consistent leadership builds confidence and resilience. “I feel that when we have all of the voices and all of the wisdom from all over our campus involved in these big issues,” Dr. Campbell says, “the solutions are ones that end up being good for everybody.”

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When hard times hit, the show must still go on for all of us. But as Drama League board president and Broadway HD CEO Bonnie Comley explains, even when the lights are dark, critical progress can be made. As Broadway's 41 theaters begin coming back to life in New York City, the three-time Tony Award-winning producer takes us through how the 18-month pandemic closure created an opportunity for the $16 billion industry to reimagine itself. At core are new efforts to expand and broaden the customer base, in part through a fuller embrace of digital engagement. Digital capture and streaming, Comley says, can help welcome new audiences and expand touchpoints for each show's brand in unique ways. “Streaming theater is not a replacement for theater,” she says. “It is an additive.”

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Chris Urmson has had to take a different approach in building his company Aurora, which develops self-driving technology. As opposed to creating and iterating a product with a handful of people, and then building a company around that product, Urmson says he’s had to do the opposite. “Given the scale of the problem we're trying to solve and the complexity and breadth of it, we really had to build the company almost ahead of the product,” he says in this interview with Rapid Response host and editor-at-large Bob Safian. Urmson is determined to transform transportation as it is today – a goal that has and will continue to require a great amount of energy and investment upfront, he says. However, if he’s able to pull it off, “the benefit and impact that we'll have socially and economically will be profound.”

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“You have to preserve your energy because this year has been about pace,” says iconic restaurateur Danny Meyer in his fourth Rapid Response interview. Meyer catches us up on the past seven-plus months of operating in the midst of the pandemic. In the beginning of the summer, when Covid rates were plummeting in New York City, he says he was full of optimism. His restaurants were back to indoor dining, and despite dealing with a limited workforce, “progress is progress.” Then came the Delta variant, leading Meyer to proactively require Covid-19 vaccinations for all staff and guests at his full service restaurants. All of this while overseeing the opening of two new Daily Provision locations and a full-service restaurant in New York City, called Ci Siamo, the three of which had been in development for three years. Meyer also walks us through his February launch of HUGS, a new SPAC that’s led him down a journey of meeting with a wide variety of businesses that share the notion of what he calls enlightened hospitality. As Meyer says, “This year's been a constant test of, can you stick with the progress? Can you win the game, despite getting the setbacks here and there?”

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Hollywood may build stars, but gaming is "the biggest, fastest-growing entertainment medium in the world," says CEO Andrew Wilson of Electronic Arts. That's why businesses from Netflix to Disney to Facebook are eyeing the space, along with creators and startups eager to tap into the entrepreneurial opportunities posed by the still-evolving "metaverse." Wilson, who oversees franchises from Apex Legends to FIFA to The Sims, explains how he's playing in this ever-changing field – and how an industry-wide cultural referendum on harassment keeps him up at night.

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Facing off with the FTC isn't for the timid. But when your mission and your business model are aligned, the hard decisions – about risk, about investment, about priorities – become clearer. Francis deSouza is CEO of Illumina, the world’s dominant maker of gene sequencing technology. After playing a key role in the creation of Covid vaccines, Illumina is trying to acquire a company with a breakthrough cancer screening test, over the FTC's objections. DeSouza offers a personal reflection on the lessons and reality of grappling with regulators, highlighting levers that can help to accelerate scale. What underscores his entrepreneurial efforts is a passion for Illumina’s mission: improving human health by unlocking the power of the genome.

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Reid’s personal advice on the most important success factor for any scale leader: your mindset. Talking with editor-at-large Bob Safian, Reid shares how he approaches every challenge with a learning mindset: ask the right questions, leverage networks, and build curiosity and resilience. To cement the idea, he shares Lesson One from the new Masters of Scale Courses app, starring Sir Richard Branson! You'll learn an exercise from Reid that you can practice daily.

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Even an 118-year-old company needs an entrepreneurial jolt. When Jochen Zeitz took over as CEO of motorcycle maker Harley Davidson in early 2020, he moved quickly to restructure the business – even in the midst of the pandemic's highest uncertainty. That defiance paid off, settling investors and refocusing the company. He's trimmed the product line, set up equity grants for employees including factory workers, and doubled-down on Harley’s brand power. Challenges persist, including ongoing supply chain delays, but Zeitz has his eyes on the road ahead. As a longtime motorcycle rider and a longtime champion of sustainability, he is setting out to square those two passions – and lead the company through an expansive second century.

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"We have to reignite the energy and the fire and the love," says CEO Libby Wadle of J.Crew Group, which launched Madewell Forever this week, a dynamic bet on sustainability. The resale platform, in partnership with ThredUp, is part of a "purpose-led" pivot that Wadle first sparked as head of Madewell. Wadle takes us inside that journey, looking back to J.Crew's heyday – when she ran that brand – and forward to the opportunities that she says more circularity in apparel can unlock. From a visit to a "fair trade" factory in Vietnam to new insights on in-store versus online, Wadle says, "I've never felt more inspired and excited and invigorated."

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"Hate is not a one community issue," says Sonal Shah, president of The Asian American Foundation, a nonprofit launched by business leaders in May, dedicated to addressing discrimination against Asian Americans. In just its first few weeks, TAAF raised $1 billion – and is now grappling with what all start-ups face: how to iterate fast, pivot, lose what's not working, and scale what is working, fast. Sonal, who launched the White House Office of Social Innovation in the Obama Administration, is applying the philosophy of business startups to the new effort, building networks between government, businesses, and other nonprofits to amplify impact.

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Millennials and Gen-Z want different experiences, different content, different opportunities. But catering to those distinct needs wasn't enough, says BuzzFeed co-founder and CEO Jonah Peretti; the digital-media outfit also needed to create a flywheel for value. When the pandemic trimmed tens of millions in revenue, Peretti cut back on costs – but kept the flywheel spinning. By the end of 2020 his team had engineered a rebound, finishing the year with record profitability. Now, the company has announced plans to go public via SPAC at a $1.5 billion valuation. With the acquisitions of HuffPost and Complex Networks, Peretti has shown that his ambitions are just beginning.

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The art of promotion can advance any enterprise, as Scott Harrison demonstrated even during the pandemic. As founder and CEO of Charity Water, Scott faced fundraising trouble a year ago but now the nonprofit is on track to bring in a record $100 million in 2021. Over the last 15 years, Scott has dramatically grown Charity Water’s footprint by taking far-sighted and often unconventional strategic steps. Just recently, he launched a Bitcoin Water Trust, to tap into a new community of potential donors. Scott’s success flows from an unwavering belief that there’s no better investment in people and communities than clean water.

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With Marriott's business already reeling due to Covid, beloved CEO Arne Sorenson was lost to cancer earlier this year. Stephanie Linnartz, president of Marriott International, shares how she and new CEO Tony Capuano have picked up the reins in the most challenging travel environment in modern times. Stephanie’s journey, and her prescriptions for Marriott’s future, reveal an unrelenting entrepreneurial spirit and an inspiring dedication to Sorenson's legacy.

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"Will some people lose their shirts with crypto? Absolutely. Will new great industries be built upon this? Absolutely," Reid Hoffman tells Rapid Response host Bob Safian, in a new, unfiltered conversation. The co-hosts dive into cryptocurrency strategy, why cybersecurity "is an emperor-has-no-clothes situation," weighing Target vs. the corner store, what's driving new climate-change habits, and more. Plus: What Reid missed most in the pandemic. Cameos: Compass CEO Robert Reffkin, Guild Education CEO Rachel Carlson.

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"Corporations can be a force for good – and they can also be very successful," says Ken Chenault, chair of investment firm General Catalyst and former longtime CEO of American Express. During the past year, Ken has been an outspoken advocate for business leaders to actively engage in societal matters. After George Floyd’s death, he and Merck CEO Ken Frazier launched OneTen, a coalition to create 1 million jobs for Black Americans that now includes major brands from IBM to Nike to Walmart. Chenault has pushed corporate chiefs to use their leverage to protect voting rights, and he's come out with a platform for Responsible Innovation that puts what he calls “social due diligence” alongside financial due diligence. Standing up for what's right, Ken says, fuels long-term success: "The most important thing is the quest for truth, character, and values."

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Fashion became secondary amid Covid lockdowns. Sweatpants-only life pressed apparel-subscription service Rent the Runway into layoffs and furloughs. But as co-founder and CEO Jenn Hyman explains, the business saw a surprising rebound early this year, fueled by new customers in unexpected places – and by a renewed consumer focus on sustainability. Building a “closet in the cloud,” as Jenn describes Rent the Runway, may not have been an essential pandemic service, but as we move into the next phase, her experience illuminates how accelerated change is remaking the marketplace.

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Moderna's Covid-19 vaccine would not have scaled without Ginkgo Bioworks. Reshma Shetty, co-founder and COO of Ginkgo – slated to go public via SPAC acquisition at a reported $15 billion valuation – explains how biotech innovation can build a better future now. Ginkgo's platform already serves industries from food and agriculture, to materials, to healthcare. Shetty acknowledges that engineering genes is a high stakes pursuit, and says Ginkgo is trying to pair the ambition of Silicon Valley with a "higher level of care" than consumer tech companies like social media have demonstrated. The key, Shetty says, is creating an unstable equilibrium – propelling progress but not at the expense of principles.

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How do you win the post-pandemic war for talent? Send your frontline workers to online school. That's the pitch that Rachel Carlson has made – successfully – to big businesses from Chipotle to Disney, Walmart to Waste Management. As co-founder and CEO of Guild Education, Carlson runs a digital platform that enables workers to get degrees and certifications as a free employee benefit. Though virtual schooling for kids is under fire, virtual education for adults has caught on over the last year like never before. To meet the ongoing need for “upskilling” in the modern economy, Carlson says, company-sponsored digital classes should be as ubiquitous as company-sponsored health plans. The ROI, she explains, is astonishingly high.

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"We may not be able to survive this," remarked Robert Reffkin, founder and CEO of real estate platform Compass, after pandemic lockdown rules essentially outlawed U.S. home selling. Yet today the housing market is booming, and Compass has successfully IPO'ed. Reffkin shares how he kept his team together, why he stayed optimistic, and what businesses lucky enough to have benefited from Covid times owe their communities. He also shares insights on housing prices – after correctly predicting last year that summer 2020 would be the most successful in the history of the real estate market – and on the future of big cities. It’s a house tour worth taking.

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Google search may be the world’s most powerful public health platform. Dr Karen DeSalvo, Google's chief health officer, has built a team of doctors, scientists and clinicians who – alongside engineers and designers – determine what information and advice shows up when we search for answers about Covid-19, the pandemic, vaccines, and more. She also heads Google’s employee health-safety efforts and leads external in-the-field efforts to broaden vaccine access in the U.S. and across the globe. Her message to businesses is that we all have a role to play in combating the virus – and that, when it comes to return-to-work, our own personal risk assessment can’t be discounted.

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Harry's took a one-two punch in 2020 – right on the chin. First, the federal government blocked a $1.37 billion acquisition of the shaving and consumer products company; then Covid-19 lockdowns hit. Rather than reeling from the abrupt change in plans, though, Harry's kept its balance. Co-founder and co-CEO Andy Katz-Mayfield explains how the team launched new brands amid the pandemic, tapped into unexpected pockets of demand, and, most recently, raised fresh capital at a valuation well above the blocked merger deal. Now, with a war chest at their disposal, Andy and co-founder and co-CEO Jeff Raider, are looking to acquire brands, having switched from seller to buyer. It is a classic entrepreneurial feat, finding strength and new opportunities out of disappointment and disruption.

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Five years of growth in five weeks. That's how Covid-19 lockdowns accelerated Instacart's business last spring. Now, a year later, the company faces another "crucible moment," says Instacart CEO Apoorva Mehta. He's leaning into what he describes as a four-sided market – including software services for grocers and advertising for product vendors – to amplify the appeal of tech-enabled shopping, even as vaccinations proliferate and in-store buying revives. Instacart's focus, he says, will help it outpace a rising field of competitors, and create a distinctive advantage even against behemoth Amazon.

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With the pandemic, cooking at home got a renewed boost, and meal kit outfits saw a rise in demand. But a year in, the trend toward at-home dining now faces a new inflection point. We're talking with Linda Findley Kozlowski, CEO of meal-kit pioneer Blue Apron, because she’s on the frontlines of assessing which pandemic-fueled behaviors will persist, and in what ways. Early on, Linda made the choice NOT to sop up every ounce of demand, instead focusing on what she calls sustainable growth. Blue Apron has seen a flood of new competitors come onto the market, but her bet is that long-term trends and a differentiated product will matter more than crisis opportunity. As she puts it, a pandemic is not a business model.

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"It's 12 months of no meaningful revenue," says Alamo Drafthouse CEO Shelli Taylor. "And then last weekend was phenomenal." Taylor returns to the podcast to explain why the hip, culture-forward movie theater chain recently filed for Chapter 11 bankruptcy protection, even as movie-goers began to return back to theaters, plus the unexpected lessons she learned about the process – and why she still sees great hope and opportunity ahead for the business. Read the transcript at mastersofscale.com.

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"The future is sooner and stranger than you think," Reid Hoffman tells Rapid Response host Bob Safian in a frank, unfiltered conversation about the lessons of 2021 so far. "The rulebook will be changing month by month." The co-hosts dive into U.S. government stimulus efforts; GameStop, SPACs and potential froth in the investment markets; rising pressure on business leaders to engage on social and policy issues; and how vaccinations are impacting all of us. Plus: the 10-year anniversary of Reid's book "The Startup of You.

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With 75% of U.S. customers saying they'll soon be vaccinated, Delta is embracing a new phase, opening up middle seats as of May 1. CEO Ed Bastian bet at the start of the pandemic that focusing on consumer confidence and reinforcing Delta’s brand would ultimately pay big rewards. Now that strategy will be put to the test -- even as Bastian clashes with Georgia officials over the state's new voting law. How quickly will domestic demand rebound? When will business and international travel return? And what blowback may Delta face for its political stance? For Bastian, being on the hot seat is just another day on the job.

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Revenue for Morning Brew's booming e-mail newsletter operation dried up when the pandemic hit, but its next-generation audience remained devoted. Morning Brew CEO Alex Lieberman, who started the business with co-founder Austin Rief as undergraduates at the University of Michigan, leaned into the brand's distinctive personality, fueling a sharp rebound. By last fall, they sold a majority interest to Business Insider for a reported $75 million. Lieberman explains the roots of this "trampoline effect," the potential of the creator economy for entrepreneurs, and why an authentic voice is a shortcut to business success.

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In recent months, business leaders have been pressed to take public positions on politics in ways they never have before. That's good for business and good for democracy, says Daniella Ballou-Aares, co-founder and CEO of the Leadership Now Project. She argues that even businesses that don’t lobby are key players in building our communities of the future – and that business-style innovation offers the best chance of improving democratic processes. With trust in entrepreneurs outpacing that of other civic leaders, Ballou-Aares notes, corporate activism isn’t stepping out of your place; it's embracing both responsibility and opportunity.

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Headlines last April predicted death for Airbnb. How could it survive a pandemic that stopped their core business cold? As the business cratered (in 8 weeks, they lost 80% of revenue), CEO Brian Chesky realized: It was a moment to step back, rethink and do more than anyone expected. So after putting a planned IPO on hold, he and his team started planning Airbnb's "illogical rebound." In this special Rapid Response interview with Bob Safian, Brian shares candid, never-before-heard stories about the advice he got from Barack Obama, and about the eye-popping December 2020 IPO at a valuation that left even him speechless. He speaks truthfully about the uncertainty, the anxiety, and the loneliness entrepreneurs are feeling as they fight for the future of their teams, their companies, and their vision.

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How does a start-up geared to healthcare workers balance giving back during Covid with the desire for growth? FIGS, an emerging lifestyle brand for medical professionals that built its name around premium scrubs, faced key choices amid the pandemic. Co-founder and co-CEO Heather Hasson explains why a commitment to offering free PPE, isolation gowns, and more supported both FIGS's mission and its community. Shifting supply lines, leaning into a robust e-commerce system, and expanding internationally in response to demand, the FIGS team used the moment to reinforce their relationship with their customers – and saw annual revenue climb past $250 million. Hasson likens medical professionals to star athletes, under high pressure for hours on end, with huge stakes in the balance. By treating them with special care, and championing their contributions, FIGS has built enviable brand allegiance among a community that, until Covid hit, was often overlooked.

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When he became CEO on the eve of the pandemic, Nike's John Donahoe starting game plan revolved around listening and being out in the marketplace. But when lockdowns began rolling through, he quickly adjusted, assuming what he calls a "wartime" approach to leadership. Donahoe's view is that top-down stewardship matters now more than ever. To not only survive the pandemic but come out in a stronger position, he is leaning into the brand’s legacy, his team’s strengths, and booming direct-to-consumer digital engagement. He's also tapped an innovation pipeline that's helped Nike release a new product every two weeks. The world needs sport to bring people together, Donahoe says, and Nike is at the center of that. Doubling down on that mission, he says, drives passion from both consumers and employees, pushing forward a message of hope and unity.

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Maintaining high performance in business has become harder than ever, between health challenges, economic obstacles, and political uncertainty. But we all still work to win. Jerry Stackhouse, coach of the Vanderbilt University men’s basketball team and former NBA all-star, is focused on winning – in the near-term, and the long term. His experience offers a compelling parable for every business leader these days. With Covid-19, his team has faced cancellations, testing protocols, and a pandemic reality of isolation and empty arenas. Coach Stackhouse is balancing the high stakes of health, racial equity, and media scrutiny with the quest for performance. Leading a team has never been more difficult, or more important.

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Call him the unofficial U.S. ambassador to Silicon Valley. As director of the Defense Innovation Unit within the U.S. Department of Defense, Mike Brown is tasked with bridging the gap between technology innovators and the U.S. government. Formerly CEO of Symantec, Brown knows the significant opportunity public-private partnerships can offer entrepreneurs – if structured for speed not bureaucracy – and he's been setting up new ones at a rapid clip. He also knows the intense need to keep the U.S. government on the leading edge of tech, for cost reasons and competitive ones. Brown has a keen eye on China’s tech-and-government efforts, and the potential impact on U.S. companies and U.S. national security. Bringing the best of commercial tech into the government, Brown says, isn’t just a nice to have but a need to have.

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The pandemic era has ushered in a new wave of food insecurity, with some 50 millions Americans hungry for food aid. How could Feeding America, a nationwide network of food banks, meet the moment? CEO Claire Babineaux-Fontenot describes the immense challenge: volunteers unavailable, mass-distribution centers untenable, resources unreliable. But with one in six Americans in need (one in four kids), she leaned on Feeding America's assets in new ways, empowering local chapters, collecting data, accelerating tech, and continually reassessing logistics to meet developing needs – a lesson all entrepreneurs can learn from. And landing a $100 million gift from Jeff Bezos didn't hurt either!

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As we grapple with pandemic-charged change in business and as a society, we’ve become more fractured, more divisive, and more vulnerable. Adam Grant, best-selling author and professor at the Wharton School, argues that recognizing what we don't know is the key step on the road to insight, competitive advantage, and community peace. In his new book, "Think Again," Grant illuminates why taking a fresh look at our assumptions, about others and about ourselves, is such a powerful tool. His in-the-trenches research – from Silicon Valley's halls of power to the beliefs of anti-vaxxers – provides actionable advice for all of us.

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Expectations for solar are high under a Biden administration, says Lynn Jurich, CEO of the solar power company Sunrun. While Sunrun's stock price has quadrupled in the past year, Jurich faces not only high-profile competition but the complexities of a new-style energy utility and the vagaries of politics and policy in the most partisan environment in generations. Her touchstone – in a key lesson for entrepreneurs – is to focus on long-term trends that she believes are favorable. In the teeth of the pandemic, she spent $3 billion to buy up one of the other key industry players, doubling down on her commitment, and extending a scale advantage. From Sunrun's internal culture to the undulating energy marketplace, Jurich is both pivoting in search of opportunity and holding fast to central principles.

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It's been an epic journey for iconic New York City restaurateur and Shake Shack founder Danny Meyer. Forced by the pandemic into closures and layoffs last spring, as he poignantly shared in two previous episodes, Danny stayed optimistic and was rewarded through the summer and fall, as new menu innovations and new dining protocols brought back customers.

But then a fresh wave of infections inflicted fresh pain, with harder choices than ever and renewed layoffs and closings – one of them permanent. The restaurant industry overall is teetering on the edge, he says, desperate for federal help and active intervention to be able to return to the communities they once served. Danny still believes that restaurants will come back; that, in fact, the coming months will provide a unique opportunity for new restaurant launches. Yet his own spirit is being tested, as unrelenting challenges face off against defiant hope.

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Amidst the devastating effects of the pandemic, one in five women has left the workforce, and the gender pay gap and wealth gap are expanding. There's a long-term cost to that inequity, says Sallie Krawcheck, co-founder and CEO of Ellevest, a fintech platform dedicated to serving women investors – and businesses can help to address that cost. A long-time C-suite leader at financial behemoths like Citi and Bank of America, Krawcheck knows firsthand the obstacles women face as well as the struggles big institutions can have in reconfiguring their practices to help. Today, she says, we can no longer look away from the harsh numbers. She believes the agility of startups provides a key part of the solution, demonstrating the impact that entrepreneurship can have, for all of us.

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Reid Hoffman and Bob Safian, in conversation about a pandemic-disrupted year filled with unexpected twists and lessons. From the rise (and risks) of remote work to accelerations in tech; from supply-chain disruption to opportunities in manufacturing; from stock-market fluctuations to social justice demonstrations, 2020 was a turning point in so many realms. Reid and Bob talk about the rising responsibility of business – now is the time, says Reid, to speak up on civic and cultural matters – and the many opportunities in the year to come. While 2020 has been devastating, says Reid, we have reached a moment for entrepreneurs to rise, to create, and to blaze the path forward.

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Salesforce's much-buzzed-about deal to acquire Slack for $28 billion goes back a decade, when Friendfeed founder Bret Taylor met Flickr founder Stewart Butterfield. Now Taylor is Salesforce's president, while Butterfield runs Slack. In this episode, Taylor talks about how the pandemic helped the two friends bring their businesses together, and what a Salesforce-Slack combination means for the future of work. Taylor explains how an initial paralysis within Salesforce when the pandemic hit turned into a new operating model based more than ever on digital work tools. With vaccines in sight, Taylor also shares inside data on our love-hate relationship with the office. In the end, he argues, the workplace of tomorrow will depend as much on human choices as it does on software.

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Why leave a storied tech icon to lead a troubled brand? As the pandemic deepened this summer, Peggy Johnson left a safe perch at Microsoft to take the helm of one-time startup darling Magic Leap, which had just barely avoided bankruptcy. Yet with CEO roles for women in tech still unfortunately rare, Johnson felt compelled to take a risk. Now she's betting that the accelerated tech adoption prompted by Covid-19 will boost emerging areas like Magic Leap's AR. All entrepreneurs face moments when the bar seems impossibly high. But even in difficult times, Johnson knows, we can make our own opportunities.

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This is the loneliest century, says economist Noreena Hertz. Even before the pandemic forced us to stay home, loneliness was snaking its way through our lives, affecting everything from how we vote to how we work. Professor at University College London and author of the upcoming book, The Lonely Century, Noreena has some sage advice for businesses: about how less loneliness fuels more productivity, the bottom-line advantages of in-person connection over virtual interactions, and why values like kindness, community, and care are key to attracting and retaining talent. Technology is a double-edged sword, Noreena says, but we can use it to turn our isolation around, if we embrace the opportunity.

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After suffering record shattering drops in revenue from Covid-19, JetBlue has had to rethink every plan and every assumption. Joanna Geraghty, JetBlue's president and chief operating officer, explains how the airline built a new system for flexing the business, to ramp up only when demand arises, deploying cost cuts but no furloughs, and looking for opportunity amid the downdraft. With JetBlue and airlines across the board now grappling with a renewed global infection surge, Geraghty says her decisions rely on new types of data as well as gut feeling – from re-opening middle seats starting in January to expanding flights to London. The volume of choices Geraghty has to make and the uncertainty around the risks are dizzying. But despite the challenges, she says, JetBlue is rising up.

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Legendary ad agency Wieden+Kennedy pioneered some of the most successful campaigns in history. But 2020 has raised the stakes for companies—and fundamentally changed how advertising works, W+K President Colleen DeCourcy tells us. Even as her own business adapts to financial and cultural strains, DeCourcy and her team have been guiding brands from Nike to Coca-Cola to Uber in selecting the right messages in a turbulent world. Meshing an economic goal with an emotional message has never demanded more creativity. Brands should take a stand, she argues, but not on everything.

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In-office engagement or remote flexibility? We don't need to choose, says Dropbox co-founder and CEO Drew Houston. Facing the biggest shift in work habits in half a century, Houston has embarked on a radical experiment to reimagine how work gets done. The company's recently announced Virtual First plan dedicates all in-office activity to creative, team-based efforts, rebranding its offices as Dropbox Studios. Individual work will happen offsite, either at home or a self-chosen co-working space. Project teams set their own schedules. The unique opportunity of this moment, Houston says: How do we make work better? Yes, he admits, remote work feeds Dropbox's business, which now includes a collaboration with Zoom as part of a re-thought product roadmap. If Dropbox is going to design for the future of work, says Houston, then its own workforce needs to live in that future, right now.

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With Covid-19 cases surging, businesses may be forced into a new wave of adjustments. Will the crisis-management tactics of spring and summer be successful as winter unfolds? Dr. Bon Ku, an ER physician at Jefferson University Hospital and director of the Health Design Lab, returns to the podcast to share what he’s seeing as we enter a new season and how we might respond. His proposals for health care delivery – about both heightened vigilance and creative shifts to financing, supply chains, digital tools, etc. – provide a bracing wake-up call. While doctors and hospitals have gotten much better at information sharing, testing, and treatment, Dr. Ku warns that without significant change we might be looking at a devastating period ahead.

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Small business is being taxed emotionally as well as financially, and that tax is rising, says H&R Block CEO Jeff Jones. As the pandemic hit, entrepreneurs did what entrepreneurs do: solved problems, protected teams, served customers. But as uncertainty has persisted, anxiety among business owners has risen, even since the summer, according to a major new H&R Block study. With small enterprises the backbone of his customers, Jones has a unique vantage to offer advice and lessons: about asking for help, prioritizing needs, and finding calm. Jones sees small businesses as key to thriving economies, convinced that entrepreneurial resilience can eventually overcome all hurdles.

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95% of your business disappears. What do you do? Marriott CEO Arne Sorenson recounts how the travel industry drastically changed last spring, with hotel bookings all but disappearing overnight. In the midst of his own battle with cancer, Arne has spent the year balancing the needs of his workforce against those of his partners; having blunt but critical conversations; and empowering his team to make tough decisions. He has wise words about the role of business leaders in times of social unrest, including how to think about who you speak for – and when to speak up. Arne admits the hotel industry will take years to recover. That hasn't dimmed his personal belief that travel matters more than ever.

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As big movie chains shut down, Shelli Taylor's determined to keep her theaters open. With revenue at a trickle, the CEO of Alamo Drafthouse is negotiating daily with landlords and banks, and even tried her own video-on-demand service. Her balancing act – a conviction that long-term demand will be strong, while near-term economics are dismal – is familiar among entrepreneurial leaders. By defiantly keeping the movie magic alive, she's leaning into hope, the human need for community, and a creative new model. Yet there's no guarantee how this story will end.

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To safely re-open a business, you need more than masks. Covid testing is key – and the options are changing quickly. We found the most in-the-know person in public health to walk us through the choices, costs, and protocols to keep an entrepreneurial team, and all of us, safe. Rajiv Shah is president of the Rockefeller Foundation, which has led response to health crises in the United States and around the world for 100 years (including the 1918 flu pandemic). Applying what he learned fighting the Ebola outbreak in West Africa, Shah has brought together business, government, and health officials to turbo-charge Covid testing development. Next-gen test kits are coming soon: cheaper, easier, more abundant. If deployed correctly, says Shah, they can make us all safer and healthier in 2021.

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The pandemic, social unrest, the U.S. election – everything affects your team and your business. And the stakes are only getting higher. How do you address race and diversity? Should your business take a stand in the upcoming election? What role should your company play? If you're debating how political to get right now, this is your must-listen. We're talking with writer / thinker Baratunde Thurston on how companies can show up as citizens – citizens with the potential for outsize impact. Baratunde is host of the podcast "How to Citizen with Baratunde", and an advisor to business leaders through these times.

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Is your office safe to re-open? How much space do you need? Is remote-work really more productive? Diane Hoskins is co-CEO of architecture firm Gensler, which advises businesses from Google to Bank of America. With the pandemic, Hoskins explains, now is a critical moment to ask important questions about what your team needs to work smarter and successfully, and to build a physical space that is not just healthy but enables both collaboration and individual work. From new technology tools to insightful data, Hoskins shares insights that help us move toward the answers we need.

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"Until this problem gets fixed, all the other things that I care about, that you care about, are on hold.” In this must-hear interview, Eric Schmidt, former Google CEO (and now co-founder of Schmidt Futures) shares why he's 100% focused on addressing the challenges of Covid-19. From vaccines and testing protocols to best practices for businesses, Schmidt shares a clear-eyed roadmap for moving toward a healthy, just, and economically vibrant post-pandemic world.

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The first day of school doesn't look the way it used to – in some cases, it might not be happening at all. As schools across the country start a new year, we're kicking off a new season with Eva Moskowitz, founder and CEO of Success Academy, a charter school network that serves 20,000 kids across New York City. In the spring, Success Academy pivoted to remote learning days before the City shut down schools and as they start a new semester, Success Academy is pivoting to "Remote Learning 2.0." Though Eva runs charter schools, any leader or entrepreneur can learn from her experience: how and when to make decisions in an uncertain environment, how and why to communicate with constituents, why to celebrate remote work – and who we should all prioritize.

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How to keep students learning – and building their vital lifelong community bonds – in the middle of a pandemic? This is the question for Dr. Mary Schmidt Campbell, president of Spelman College. Late in July, Dr. Campbell announced Spelman's plan for the upcoming academic year – with 100% online classes (and lower fees). Meanwhile, as the head of a leading HBCU, based in the protest hotbed of Atlanta, she's also been grappling with social unrest and calls for change. Spelman is taking this moment to experiment with how best to support virtual learning and community-building — combining emergent innovation and best-of-class design thinking — as they continue to push for equity in higher education.

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The pandemic has hurt many businesses – but PayPal isn't one of them. PayPal has boomed as e-commerce purchases have swelled, with the stock up more than 50% this year and a new demographic of the 50+ joining the platform. That doesn't mean though, that CEO Dan Schulman hasn't had a slew of adjustments and worries to manage. PayPal recently committed more than $500 million to support Black and minority-owned businesses, after facilitating some $1.9 billion in PPP loans to largely underbanked communities. Dan says PayPal has a unique opportunity to spur emerging economic recovery – and to make a longterm impact in the fight for racial justice.

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There's no quick fix to 400 years of oppression, says Color Of Change president Rashad Robinson. One of the largest racial justice organizations in the US, Color Of Change works with decision-makers in business and government to enact systemic change. In 2020, Color Of Change has seen its membership swell — along with its impact. Rashad's group railed against Hollywood's reflexive pro-police agenda, forcing TV shows "Cops" and "Live PD" off the air, and launched the Stop Hate For Profit campaign to hold tech companies accountable for what happens on social platforms. By working together, says Rashad, we can make a lasting difference.

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"This was like 1918, 1929 and 1968 in one week," says Darren Walker, president of the Ford Foundation. With the pandemic, economic crisis, and civil unrest all coming together after George Floyd's death, Walker found himself flooded with calls from CEOs struggling for how to respond. Walker's advice mixes clear-eyed messages — denying the trauma borne by communities of color is no longer option — with optimism about the opportunities ahead. At the Ford Foundation, they've accelerated giving and even exceeded their own KPIs. With more leaders dedicated to making a positive impact, he says, the wind is changing, for people of color and for America.

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A surprisingly candid and upbeat interview on the industry hardest hit by the pandemic. Delta saw seat bookings fall to less than 5% of normal, had 40,000 employees go on unpaid leave, and raised $14 billion in funding – all to withstand a cash burn that still stands at $30 million a day. To rebuild traveler trust, Delta CEO Ed Bastian has enacted a slew of new safety standards, including capping flight loads at 60 percent and using hospital-grade HEPA filters on board – in fact, Bastian contends there's not a safer time to be on a plane than right now. He's also sped up forward-facing company initiatives, like phasing out less-efficient planes, building out airport terminals, and installing better wifi. Bastian acknowledges there will be fewer planes in the sky in years to come, but he believes Delta will come out of the pandemic as strong and essential as ever.

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What can your business do right now in the struggle against racism? More than you think, says Shellye Archambeau, former CEO of MetricStream, now a board member at Verizon, Nordstrom and Okta. She returns to the show with her all-too-rare perspective as a Black woman at the top of some of the world’s largest businesses. The struggle is a marathon, but businesses are uniquely poised to demand accountability and transparency from their communities. Whether you're a CEO or a citizen, Shellye has heartfelt and hard-earned wisdom for us all.

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GM is now reopening auto plants, after shutting them in March, temporarily reducing pay for 69,000 employees, and making a fast pivot to produce masks and ventilators. But with the killing of George Floyd, things are hardly back to normal. Chair and CEO Mary Barra speaks to her “profound feeling of sadness,” but also to her optimism that the country and her company will bounce back. Though there is work to be done, says Mary, we're poised for transformation.

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BuzzFeed audience is at record highs. But the pandemic's economic effects have crushed the bottom line. BuzzFeed co-founder and CEO Jonah Peretti shares how his company is making hard decisions to build long-term stability. “But the transition is painful,” he says. While BuzzFeed is leaning into food vertical Tasty, new e-commerce habits, and BuzzFeed News, he worries that businesses like his don't have more resources to support staffers of color. But, he says, there's a clarity of purpose in crisis, in bearing witness to the things that are happening in the world.

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"Being the first to close is one thing. But I don't want to be the last to open,” says iconic restaurateur Danny Meyer in his second Rapid Response interview. After shutting his iconic New York City restaurants, laying off 2,000 staffers (with hopes to re-hire) and returning a $10m PPP, Danny finds himself reconsidering nearly everything about his business model. Even before the coronavirus lockdown, the restaurant industry had a slew of “preexisting conditions,” Danny says. Now those weaknesses have become exposed, putting at risk the future of hospitality — one of America’s core industries. Danny’s Union Square Hospitality Group is reimagining what and HOW their restaurants serve; rethinking how they generate revenue; and exploring new cost structures, like a bold new relationship with landlords. It’s all in the hopes, says Danny, of getting back to business, with customers safely at their tables, and the teams back together.

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Since One Medical’s IPO in January, CEO Amir Rubin has been forced to constantly adapt to the coronavirus pandemic, as healthcare needs, expectations, and behaviors shifted. From telemedicine to Covid-19 testing, One Medical has leaned into existing advantages to scale quickly: standing up respiratory care clinics and testing centers; revamping virtual and in-person visits; vetting labs and data. One Medical is now helping other businesses identify new practices to safely bring employees back to work. If you have a consistent platform and mission, explains Amir, that operating system can be applied to even fast-changing environments.

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"It's like getting hit in the face over and over and over,” says Warby Parker co-CEO Neil Blumenthal. But “crisis brings out clarity.” At Warby, planning for the future has meant leaning into the present — from physical changes in their factory and stores that ensure social distancing to optimizing online vision tests. Blumenthal shares the complex factors they consider in deciding which stores to re-open and when, and relates the human challenge of inspiring their on-the-ground factory employees — at times of increased risk. For Blumenthal, it's all about recognizing new priorities (safety) and fitting them into ongoing strategy.

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Tapping both personal experience and intuition, Lifeway CEO Julie Smolyansky has embraced action amid uncertainty. Before the pandemic reached full throttle, Lifeway stockpiled seven weeks worth of product, secured supply chains, and reached out to all their customers. Mask on, Smolyansky personally visited her Chicago warehouse, made in-person donations to the food pantry at Wrigley Field, and went to dozens of stores across the city searching for thermometers for her team. The crisis, she says, has evoked her early years in the Soviet Union and her family's fight, as immigrants, to live the American Dream.

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Data streaming, videoconferencing – even phone calls are way up at Verizon amid Covid-19, as digital interaction steps in for IRL. But boom times don't mean easy times for CEO Hans Vestberg, who moved over 100,000 employees remote in two weeks. As coronavirus hit and pressure on the Verizon network skyrocketed, Vestberg split his leadership team in two: one to deal with the specifics of the crisis and one to focus on pursuing present-and-future business goals. From new customer initiatives (like free bandwidth and FIOS-in-a-box) to future bets (like the acquisition of video conferencing service BlueJeans), Vestberg has championed that meeting customers' needs today – even if not fully compensated for them – will pay off for the business tomorrow.

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In sports, everyone has an opinion on every hire, every trade, every price change. That’s the reality – and also the privilege, says Scott O'Neil, CEO of the Philadelphia 76ers and New Jersey Devils. When the NBA dramatically shut down its season MID-PLAY, O'Neil's life changed in a very public way. He has faced new leadership challenges that include missteps, like the decision (and sudden reversal) of cutting employee salaries, and discoveries, like knowing it’s ok to tap out when you need to recharge. With no players on the court or fans in the arena, O'Neil is shifting his focus on what the new era of sports and entertainment can look like. 

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In the Covid-19 storm, treating hospital patients requires constant iteration, creative information-sharing, and worst-case-scenario planning. Dr. Bon Ku, an ER physician and director of the Health Design Lab at Jefferson University in Philadelphia, takes us inside the practice and mindset required to perform under extraordinary pressure. He offers on-the-ground business insights we can all learn from, as he looks toward the future and reflects on a possible second wave of infections and the faulty incentives in the medical system.

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Will the U.S. run out of food? Can the world's food supply chains survive coronavirus? Sara Menker, founder and CEO of Gro Intelligence, which parses 650 trillion agricultural data points daily, shares eye-opening insights based on real-time facts. Learn about the hidden forces that impact what we see on shelves -- and why we might be worrying about the wrong things.

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Hospitals are facing overwhelming challenges they weren’t equipped for – and in many cases, they’re now innovating their way toward solutions. Today we're talking with Dr. David Skorton, CEO of the AAMC, the Association of American Medical Colleges. David isn’t a founder or an entrepreneur but he has a bird’s eye view of what health institutions are grappling with, how they need to rethink the way they operate, and what all of us – in any kind of organization – can learn from this moment.

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What do you do when you can’t serve customers in cafes and carry on business as usual? You try unusual things, says Panera CEO Niren Chaudhary. Forced to close cafes and restructure teams, Panera is leveraging its advantages (like a robust e-commerce system) to launch a slew of initiatives, from Panera Grocery to contactless delivery to Together Without Hunger, providing 500,000 meals to food banks across the U.S. It’s not the same Panera, says Chaudhary, but a Panera that will make it into the post-pandemic world.

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Everyone's looking for a box of crisis tricks. But the hard truth is that it simply doesn’t exist, says retired General Stanley McChrystal. Instead of looking for a new style, McChrystal says, lead with the same things that motivate people on a normal basis: Be honest about the path ahead, communicate clearly and build your team up. With calm reassurance, he encourages founders to keep their eyes on the future. Prepare for the post-pandemic world now, so you and your team can spring to action when the time comes. Retired General McChrystal is now the founder of the McChrystal Group.

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Pet adoptions have soared during the coronavirus lockdown, as people seek companionship and solace. For Chewy, the pet-supply company, that’s driving unprecedented demand. Ultra-rapid growth has its own set of challenges that CEO Sumit Singh is responding to by: hiring (at 13,000 employees, with plans to add another 6,000 to 10,000 by end of year.); setting up a COVID task team that meets daily; instituting health and safety checks; rolling out customer-facing innovations in a weekend, and more. Why? Because a leader's job during a crisis, Singh says, is to first communicate with the team, and then innovate for a post-pandemic world. 

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A neighborhood is more than just the people who share a common address, says Nextdoor CEO Sarah Friar. It’s every space that makes up your daily life. So Nextdoor is jumping in, rolling out new features like Help Maps and Groups so residents can connect and coordinate. Sarah says these products, some new, some in development pre-Covid, all help fulfill Nextdoor’s mission and help neighbors act as the frontline of support for one another.

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In the US, local governments are leading the response to COVID-19 – making decisions and gathering data at a speed and scale never before seen. And many of them are asking Jen Pahlka for help. The founder and past chair of Code for America, she co-founded U.S. Digital Response, a nonpartisan group that matches experts with local governments to work on tech, comms and operations. She shares what she's seeing right now – and paints a bold, big-picture vision of what a modern government could do in the years to come.

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Many of us will be working remote for a long time to come. So: How do you turn March's temporary scramble into a long-term benefit? Bitcoin pioneer Wences Casares runs a fully distributed company at his unicorn bitcoin startup, Xapo. For Wences, remote work is an intentional choice, one that celebrates the creativity and freedom of being released from geographical boundaries – and turns remote work into a striking advantage. Hear Xapo's battle-tested guidelines for communication styles, hiring – and supporting home offices that really work.

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People are altruistic – even more so in times of uncertainty. DonorsChoose CEO Charles Best has learned this through 20 years of leading his nonprofit through the terrorist attacks of 9/11, multiple recessions, and now a pandemic. Charles knows how to listen to what grantees really need – and donors really want — and how to pivot to address changing needs. In the last few weeks, DonorsChoose has completely reimagined how it connects grantees with the resources they need, and built a new platform to do it. Because the value of a donation, he says, goes far beyond what money can buy. 

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Every day in a pandemic is different, and that’s true for people and for corporations. CEO Brian Cornell has promised Target will keep its doors open. To do that, Target is becoming "a good student," says Brian, listening to experts, collaborating with CEOs, staying flexible, and meeting daily to make decisions on an ever changing list of priorities, the first of which is to keep both the team and the guests safe. To date, they’ve made a $300 million investment in pay and benefits, back up childcare, elder care, enhanced store cleanings, and more. No one knows what will happen, says Brian, but he believes that by putting his team first, he is putting the customer first – and serving the larger community.

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Can you blitzscale when the world grinds to a halt? How do you do right by your team AND your investors? What will the entrepreneurial world look like on the other side of this? In this special episode, Reid Hoffman, sits on the other side of the mic with Rapid Response host Bob Safian — contextualizing the crisis and offering a hopeful viewpoint.

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TaskRabbit remains open for business, says CEO Stacy Brown-Philpot. As the magnitude and severity of the pandemic became clear – and as workers across the U.S. were furloughed and services cut – TaskRabbit leaned into the work they do: providing services to those who need them and empowering Taskers with new opportunities for income, including virtual tasks, and Tasks for Good, which connects vulnerable individuals in need with local volunteer Taskers. TaskRabbit was founded during the 2008 financial crisis and then and now, says Stacy, the business remains a necessity, for the community, and for the gig economy.

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"Anxiety," "grief," "mom”: These are the words that matter at this extreme moment in time. That data comes from Crisis Text Line, whose online counselors are using both empathy and aggregated data to help people through this pandemic. Founder and former CEO Nancy Lublin makes the case for not losing sight of data — especially at extreme moments like this. Crisis Text Line provides free, confidential crisis counseling via text, 24/7 and to help counselors meet the moment, they anonymize and analyze real-time data on how their users are feeling. That data is telling us the story of right now.

Want to support Crisis Text Line?

• Share the link. We want to help. Share CrisisTextLine.org
• Suggest partners. We want more people to know we are here and 100% operational. Media partners, companies, influencers, hotlines. Find us at CrisisTextLine.org
• Volunteer. People can be part of a solution, from their couch, in their jammies. CrisisTextLine.org/volunteer

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Everything starts with transportation, says John Zimmer, co-founder and president of Lyft. And even though ride sharing is sharply down, transportation remains key – for essential workers and for our supply chain. So Lyft is flexing some new muscles, says John. They recently launched a delivery service so they can help get supplies where they need to go – and put drivers on the road. They’ve also spent over a million dollars on protective equipment so that both drivers and riders can be protected; and began providing free and discounted rides to both essential workers and people in need of transportation. John’s hope is that by Lyft staying true to its mission, they’ll come out successful on the other side.

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Jobless claims are in the millions and climbing by the week. As businesses close indefinitely, the workforce—and especially hourly workers — face an astounding level of financial instability. At Boston’s Cue Ball Group, Tony Tjan’s portfolio includes companies that employ hundreds of nail care workers, cooks, and servers. For some of their businesses revenue has fallen to zero. And Tony's asking: How can we protect hourly workers and help them prepare for an uncertain future? And how can we plan for the long term, when the daily keeps changing?

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How do you survive a crisis? You create your own trajectory, says Ellen Kullman. And she knows: In her former role, she became CEO of the chemical engineering giant DuPont in 2008, just ahead of the financial crisis. During those years of straight free fall, Ellen learned how to lead through what seemed like completely devastating circumstances and developed four crisis principles, forged through the fire of experience. She’s putting those to the test now, at the helm of 3D printing unicorn startup, Carbon. She took the role just five months ago – and then headed straight into the pandemic. At Carbon, she’s zeroing in on what she can control (from innovating manufacturing to restructuring supply chains to where the team works) and pivoting to create a new path to success.

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As the pandemic hit, Airbnb was preparing for an IPO. Within a matter of days, everything changed dramatically, as travel worldwide screamed to a halt. “I felt like I was captain of a ship and a torpedo hit the side,” says CEO Brian Chesky. Airbnb responded quickly, announcing that they'd override host rules and allow for guest cancellations. They went on to establish a relief fund for hosts, lobby the U.S. Congress to include hosts in the CARES stimulus package; open up a new business line of virtual experiences, and raise an astounding one billion dollars in new capital — all with the goal of both weathering the storm and laying the groundwork for the new era of travel that Chesky firmly believes will follow. Chesky takes our co-host Bob Safian through the last few weeks, shares what gives him hope and explains why he’s bringing Airbnb back to its roots as a scrappy, resilient startup that can adapt and evolve.

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In late March 2020, Danny Meyer laid off 2,000 people – that's 80 percent of staff at Union Square Hospitality Group, representing 20+ restaurants across the country. It was a heartbreaking decision made with full understanding of the impacts, short-term and long-term – or as much as can possibly be known in this volatile time. Danny shares why and how he acted so quickly, the process he and his team used to make this decision, the impact of the layoff, and what comes next for his industry.

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What are your options for emergency funding in the US? Can you use the U.S. CARES Act to get financial assistance? Should you consider crowdfunding? We talk to Karen Cahn, CEO of IFundWomen, about what you need to know. Who qualifies for the forgivable and traditional loans within this $2.2 trillion stimulus package? Do you have to apply today? How much money could you get? And is a loan a good idea? Karen gives us the details – and makes the case that now is the best time to crowdfund.

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