The Garage by Sonatus

In this episode of The Garage we talk with Rich Nass, famed journalist who is Executive Vice President with Open Systems Media following his long career at storied electronics periodicals. Rich talks with John Heinlein, Ph.D., Chief Marketing Officer at Sonatus and shares his perspective from talking with leaders across the industry about vehicle innovation ranging from architecture, software, safety, regulations, AI and much more.

In this episode, Vidya Rajagopalan, Senior Vice President of Electrical Hardware Engineering at Rivian joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus to discuss the electrical and software architecture for Rivian vehicles ranging from the R1, the R1 second generation, and the newly announced R2. This conversation covers topics including domain architecture vs zonal architecture, decisions around high performance ECU’s, vehicle networking, sustainability, ADAS/autonomous driving, Over the air updates (OTA), and much more!

In this episode of The Garage we talk about vehicle batteries, battery technology and battery management, all critical topics for the shift to EV’s. Our guest is Nadim Maluf, founder and CEO of Qnovo, a leader in battery software, who joins Sonatus CEO Dr. John Heinlein.

Matt Harden, AVP Business Development, Connected Car, from AT&T joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus, to talk about connected cars, networking, the transition to 5G, and software defined vehicles. Recorded live at AutoTech: Detroit 2024.

We talk vehicle cybersecurity with Jason Masker, Director of Solutions Architecture for Upstream talks who joins host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. This discussion highlights the evolving (and challenging!) landscape of vehicle cyber threats.  Jason explains what Upstream is doing about that threat, empowering OEMS with solutions and how collaboration with high quality data sources can improve the ability to detect threats quickly.

Steve Bell, Chief Analyst, Connectivity, Wards Intelligence joins host John Heinlein, Ph.D., Chief Marketing Officer, Sonatus to discuss vehicle connectivity, the evolution of cellular networks from 4G to 5G and their application to vehicles, cybersecurity, V2X and the automotive industry’s “Shanghai moment”. Aviation buffs, don’t miss the fun fact of this episode.

In this episode, Dr. Oliver Rumpf-Steppat from BMW North America joins Dr. John Heinlein, Chief Marketing Officer from Sonatus.  We talk all about BMW in North America, Connected Drive, their new app store and much more

Art Hyde, Mr. Mustang, worked for Ford for 40 years across engineering, but especially with their iconic Mustang.  Now he’s an associate professor of Automotive Engineering at the University of Michigan. This wide-ranging discussion starts in 1964 when Art first saw the Mustang, about his unique experiences as Chief Engineer of Mustang, and his thoughts on the shift to software-defined vehicles.

Ray Cornyn, Senior Vice President and General Manager of Automotive Processors from NXP Semiconductors, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about how NXP is providing unique silicon solutions for software defined vehicles and partnering with key software providers. This episode also covers the S32 CoreRide platform, as well as S32N, the newest and highest performance member of the S32 Vehicle Processor family, optimizing vehicle data…and even Angry Birds. 

Amir Bar-Niv, VP Marketing and Business Strategy for Marvell Automotive joins Sonatus Chief Marketing Officer John Heinlein, Ph.D to give a masterclass in the evolution of vehicle networking and particularly the shift towards an all-ethernet vehicle.  In this insightful episode we touch on zonal architecture, cybersecurity, the diversity of vehicle networks, Marvell’s automotive strategy and much more.

Doug Newcomb, automotive journalist and outreach manager for AVCC, the Autonomous Vehicle Computing Consortium, joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the AVCC’s mission, which spans the wide range of autonomy in vehicles from driver assistance to fully autonomous. The conversation touches on machine learning for automotive, benchmarking, total cost of ownership, saving lives, and the importance of collaboration to advance vehicle autonomy. Recorded live at CES 2024.

Chiara Delporto, VP Advanced Sales for SDV from Marelli joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss leading automotive Tier-1 supplier Marelli and their perspective on latest trends in the automotive industry ranging from software, vehicle personalization, the importance of the cloud, machine learning, sustainability and much more. Recorded live at CES 2024.

Filmed live at CES2024, longtime automotive industry analyst and expert Roger Lanctot from TechInsights joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the automotive industry’s evolving use of vehicle software, the trends at the Consumer Electronics Show for vehicle technology such as artificial intelligence, vehicle personalization, and more.

Mike Dosenbach, Director of SW Development, Auto Industry Products, AWS discusses the evolution of AWS’s engagement with partners, prototyping in the cloud, machine learning, OTA Updates, the importance of data and much more. Recorded live at CES 2024.

At CES2024, the Alexandre Corjon, EVP of Innovation and Software from Plastic Omnium sat down with John Heinlein, Ph.D., Chief Marketing Officer of Sonatus to discuss diverse topics ranging from vehicle software, dynamic vehicle lighting, the future of hydrogen vehicles, usage-based vehicles, and much much more, including the joint CES demonstration between the two companies.

In this episode, filmed live at the Consumer Electronics Show 2024 (CES 2024), George Ayres, Founder and Managing Director of AutoMobility Advisors speaks with host John Heinlein, Chief Marketing Officer of Sonatus in the podcast studio at the Sonatus booth. In this wide-ranging episode we discuss SDV, vehicle electrification, fleet management, vehicle personalization, and much more.

Announcing a new podcast series from Sonatus called Driving Innovation. Hear all about the topics we'll be covering in that podcast and meet the host of Driving Innovation, Sanjay Khatri, Head of Product at Sonatus. Chapters: 0:00 Introduction 00:38 Meet Sanjay Khatri 02:16 Introducing the Driving Innovation Podcast 4:02 Summary

Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductor, Brian Carlson, Head of Global Marketing for Automotive Processing. 

In this episode, Part 2 of a two-part series, we continue the conversation from Part 1 and look into the future of vehicles, such as zonal architectures, collaboration in many other aspects. 

Links referenced in this episode:

• NXP S32 Automotive Platform: https://www.nxp.com/products/processors-and-microcontrollers/s32-automotive-platform:S32
• Joint NXP/Sonatus webinar on zonal architecture: https://mobex.io/webinars/accelerating-the-automotive-shift-to-zonal-architectures/
• Sonatus expert Jim Murphy on Sonatus Zonal Architecture Solution: https://www.sonatus.com/blog/sonatus-zonal-architecture-solution/
• NXP blog on Zonal architecture: https://www.nxp.com/company/blog/how-zonal-e-e-architectures-with-ethernet-are-enabling-software-defined-vehicles:BL-HOW-ZONAL-EE-ARCHITECTURES?cid

Chapters:

00:00 Overview

00:33 NXP working with Sonatus on vehicle software

02:24 The Sonatus Vehicle Platform

03:03 Automotive software-defined networks 

04:28 Zonal architectures 

05:50 NXP S32Z and NXP S32E for Zonal architectures

08:51 Ensuring a smooth transition from existing CAN architectures

11:13 The gradual transition to Zonal architectures via “body zonal”

12:56 Supporting clean slate or incremental vehicle evolution

14:33 Evolution of S32 family and the NXP S32N

15:15 Developing on virtual S32N in the cloud today

17:19 Collaboration and safety-awareness is critical 

19:08 Two key points

19:51 Conclusion

Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductors, Brian Carlson, Head of Global Marketing for Automotive Processing. 

In this episode, Part 1 of a two-part series, we talk about the importance of software defined vehicles and the NXP S32 Automotive Platform.

Links referenced in this episode:

• NXP S32 Automotive Platform: https://www.nxp.com/products/processors-and-microcontrollers/s32-automotive-platform:S32

Chapters:

• 00:00 - Overview
• 00:33 - Meet Brian Carlson
• 01:53 - Fun facts about our guest
• 04:39 - Why is SDV important?
• 06:40 - The Opportunity for SDV to make cars better over time
• 08:55 - More than a smartphone on wheels
• 10:08 - Building in future capabilities based on data
• 11:25 - SDV is not a tax on OEMs
• 12:31 - NXP S32G Vehicle Processor 
• 14:08 - NXP S32Z, NXP S32E & NXP S32K Vehicle Processors
• 17:16 - S32 based on Arm Cortex processors
• 21:16 - Turning ingredients into a solution with the ecosystem
• 24:23 - NXP working with Sonatus on vehicle software
• 25:23 - Conclusion of Part 1

Today in The Garage, we talk with automotive industry analyst Maitê Bezerra from Wards Intelligence on the journey to software-defined vehicles. In this wide-ranging conversation we discuss the evolving process of deploying SDV technologies into vehicles and how OEMs, Tier-1 and Tier-2 suppliers all have a role in delivering value to the consumer as well as downstream businesses such as fleet management and more. 

Links referenced in this episode :

• Wards Intelligence Web site: https://wardsintelligence.informa.com
• Maitê Bezerra LinkedIn profile: https://www.linkedin.com/in/maitê-alves-bezerra-27a5a929/

Chapters:

• 00:00 - Overview
• 00:33 - Meet Maitê Bezerra
• 01:08 - Fun facts about our guest
• 02:09 - Why are software-defined vehicles important?
• 04:04 - Reducing vehicle weight and assembly complexity
• 05:16 - Key trends in the market
• 07:53 - The trends in make-vs-buy
• 10:07 - Recap of AutoTech Panel on differentiation
• 12:06 - The layer cake of software infrastructure
• 13:49 - The OEM journey of differentiation
• 15:52 - Misconceptions about SDV
• 18:05 - Rethinking the cost/benefit of SDV
• 20:09 - Responsive features through flexible infrastructure
• 22:20 - Paid features are all not created equal
• 24:24 - Electrification as an opportunity 
• 26:29 - Conclusion