AF Chats

Apple's World Wide Developer Conference just ended and it isn't hard to say this one of the most substantial updates we've seen to Apple's operating system in recent years. Apple intelligence along with a variety of additions could help developers make more money with their apps instantly (and also sherlock others).

I've invited my friend and industry veteran Joe Ciplinski to our traditional WWDC review where we focus on nothing technical and only the business. 

Resources:

► App Teardowns: https://appfigures.com/resources/app-teardowns
► Start a FREE trial of Appfigures: https://appfigures.com/signup
► Get a demo of the platform: https://fg.rs/getdemo
► Find Ariel on Twitter → https://twitter.com/arielmichaeli

#MobileApps #AppDevelopment #Subscription #AppGrowth

Subscriptions are a great revenue model for many mobile apps and games, but there's a lot you can get wrong when structuring your offerings. 

This week, we're bringing on Dan Layfield to discuss key considerations when planning out subscription tiers, experimenting and best practices for tracking KPI's. Dan was previously at Uber and Codecademy, now consulting and running the Subscription Index newsletter.  

Resources:

► App Teardowns: https://appfigures.com/resources/app-teardowns
► Start a FREE trial of Appfigures: https://appfigures.com/signup
► Get a demo of the platform: https://fg.rs/getdemo
► Find Ariel on Twitter → https://twitter.com/arielmichaeli

#MobileApps #AppDevelopment #Subscription #AppGrowth

The EU forced Apple to change the rules and for the first time we're seeing things never imagined (like downloading apps from the web)! 

We've brought in app industry veteran and RevenueCat CEO and co-founder, Jacob Eiting to casually chat about how this impacts the market going forward and what this means for developers.

► App Teardowns: https://appfigures.com/resources/app-teardowns
► Start a FREE trial of Appfigures: https://appfigures.com/signup
► Get a demo of the platform: https://fg.rs/getdemo
► Find me on Twitter → https://twitter.com/arielmichaeli

#Apple #appstore #DMA #digitalmarketingact

Apple just changed the game for developers with a new set of business terms for developers living in the EU. 

With the promise of a reduced fee the terms look amazing for app makers but... they aren't.

I spent hours digging into all the details and will share what I know, joined by tech veteran John Koetsier.

► Find Ariel on Twitter:  https://twitter.com/arielmichaeli
► Find John on LinkedIn:  https://www.linkedin.com/in/johnkoetsier/

More Resources:

► App Teardowns: https://appfigures.com/resources/app-teardowns
► Start a FREE trial of Appfigures: https://appfigures.com/signup
► Get a demo of the platform: https://fg.rs/getdemo
► Find me on Twitter → https://twitter.com/arielmichaeli

Apple Search Ads (ASA) are a great way to grow users, IF you maintain a solid ROI. Efficiency is the key as spending scales into the thousands and tens of thousands per month. Join Ariel and Thomas to learn which campaigns to run, how to structure them, and challenges and limitations to be aware of as you scale investments into user acquisition.

► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence

► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Thomas on Twitter: https://twitter.com/Thomasbcn

Building an ASO (app store optimization) plan into your organizations SEO strategy brings unique challenges. While different, the intent is the same - teaching the algorithm when to surface your content. On this live stream, we’ll aim to cover ASO and SEO at a high level across a few topics for people who are familiar with SEO to understand the basics of how ASO works, why it’s necessary, and how to communicate this across teams. 

► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence

► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Kurt on LinkedIn: https://www.linkedin.com/in/kurt-peterson-20520636
► Lean more about WillowTree Apps: https://www.willowtreeapps.com/expertise

WWDC brought a lot of interesting new goodies. A big update to widgets, focus on games, a few sherlocked features, TipKit, and of course, visionOS (or xrOS depending on which sessions you saw).

Those can all be used to grow your apps and games!

In my annual tradition, I'm hosting industry veteran Joe Cieplinski to talk about everything WWDC from a business perspective.

► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence

► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Joe on Twitter: https://twitter.com/jcieplinski

Growing your app with ads costs money. There's no easy way around that. 

Many developers turn to investors and give up equity to get the money they need to grow. But what if I told you there was a better way that didn't require giving your company away?

Martin from Pollen joins me to explains non-dilutive funding, who it's for, and what are the benefits so you can keep your company while growing it.

Some resources mentioned during the video:

► Martin on LinkedIn: https://www.linkedin.com/in/martinmacmillan/
► Pollen VC Calculators: https://pollen.vc/calculators/subscription-roas-ltv-and-cash-flow/
► Pollen VC Blog: https://pollen.vc/blog/structuring-for-success-part-1-of-3/

More resources:

► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence
► Ariel on Twitter: https://twitter.com/arielmichaeli

#iOS #funding #apps #apple #appstore #googleplay #mobile #mobilegrowth

Subscriptions are a great way for mobile apps and games to lock in steady revenue streams. As developers become more sophisticated in their strategies, managing their offerings and navigating the market comes with its own set of challenges. 

In this chat, we sitting down with David from RevenueCat for an insightful discussion about the current state of subscription apps, trends that app owners need to be aware of to remain competitive, and what the future holds for subscription apps.

► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence
► Find Ariel on Twitter: https://twitter.com/arielmichaeli

► Get started with RevenueCat: https://www.revenuecat.com/
► Find David on Twitter: https://twitter.com/drbarnard?lang=en

0:00:00 - Intro
0:05:54 - Kicking off
0:14:25 - Subscriptions Fatigue vs. Value Fatigue
0:25:03 - Market is self-correct
0:32:19 - Evolution of revenue models
0:43:23 - Don’t raise prices!
0:50:01 - The right metric to track for success
1:02:37 - Are Apple Search Ads good for growing downloads? 
1:05:56 - What does RevenueCat do?  
1:14:23 - Outro

Subscriptions are a powerful revenue model for mobile apps and even games. They're easy to get into, but if you really want to make money you need to do subscriptions right.

To help me answer YOUR questions, I've invited industry veteran and co-founder of in-app payments platform Nami, Dan Burcaw to the show. 

For a whole hour the two of us will be answering your questions about subscriptions - both easy and advanced, so you can optimize your subscriptions and learn something new from how others do it.

► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence
► Find Ariel on Twitter: https://twitter.com/arielmichaeli

► Optimize in-app payments and subscriptions with Nami: https://www.namiml.com/
► Find Dan on LinkedIn: https://www.linkedin.com/in/danburcaw/

There's one number that the App Store really cares about when it comes to optimization and that's ratings. 

The obvious questions is how to get more. To help you with that, Ariel will be chatting with Antoine van der Lee, an iOS developer at WeTransfer and SwiftLee newsletter creator. 

The two will be talking about how ratings are used on the App Store, how apps and games can get more ratings quickly, and share tips for optimizing overall.

0:00:00 Intro
0:02:21 - Getting Started
0:09:58 - Welcome
0:13:47 - Why do ratings REALLY matter?
0:16:21 - Determining the best times to ask for ratings
0:17:46 - Going from 400 to 12,000 Ratings
0:28:10 - Can you rely on Apple to show your prompts?
0:30:42 - Key Metric: Ratings to Downloads Ratio
0:33:40 - How to incentivize users to leave a rating
0:41:18 - Do ratings older than 30 days count for the algorithm?
0:41:59 - What is a good downloads to ratings ratio?
0:46:30 - Implementation tips for your ratings prompt
0:53:00 - When does it make sense to reset ratings?
0:57:15 - Q&A - Do reviews count for the algorithm & can ratings be reset by country
1:04:03 - Thanks for watching! 

► Check out Antoine's guide on implementing a ratings prompt:https://www.avanderlee.com/swift/skstorereviewcontroller-app-ratings/
► Subscribe to the SwiftLee newsletter: https://www.avanderlee.com/swiftlee-weekly/

► Get a free ASO checkup for your app or game: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGZWZEhmSUJNdEdOakV6ZjFDTXVSOHpOb2plUXxBQ3Jtc0tuOU0xYmpLckVxNU5DVHlDYkhmbWszNmIyMm8wSTFKZng0aV81b0RoWjcxODdKd3pueV93dmZWeG9OTk1UZVhiZzNRQVJuR3NhZDd3Rlh0SGIxV1c3TDhhZ01fQTBERzNlczdoa3dIdkU1MXFtQjFqQQ&q=https%3A%2F%2Ffg.rs%2Faso-checkup%3Futm_source%3Dlivestream%26utm_campaign%3D9&v=VuQ8l1Nhztk
► Get ASO Tools: https://appfigures.com/aso-tools
► Get a demo of Appfigures: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmtXUUlDU1p3N3B1UXRwRko4bFN3UlI0YUtxZ3xBQ3Jtc0tuQVo3ck00RjUtc1owOGFJRFIyY0xUZDNkcFVyU1pUNENsRzJGTWpUNDFHVE04WkRaWnpfNjdlUlNDWmpRN2F0VkZtLVMwTTNFZGFoNVBPM3UxX1RrZnVVUjBpbUM3eDY3Z2ZxejBQejR6d194MWpWNA&q=https%3A%2F%2Ffg.rs%2Fgetdemo%3Futm_source%3Dlivestream%26utm_campaign%3D9&v=VuQ8l1Nhztk
► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Antoine on Twitter: https://twitter.com/twannl

Apple's World Wide Developer Conference is undoubtedly THE most influential event for developers and what developers and marketers NEED to pay attention to in order to be more competitive.

In this live stream, the 5th annual WWDC recap I do with Joe, we'll talk about what we think are the most important changes coming that developers and marketers MUST be aware of.

0:00:00 - Getting ready
0:00:36 - Intro
0:04:11 - Getting started
0:07:07 - Overall thoughts on WWDC
0:12:05 - Transferring iCloud apps
0:14:57 - Apple Pay Later
0:21:58 - App Clips
0:25:15 - Game Center???
0:28:28 - Passkey
0:39:24 - Benchmarks in App Store Connect
0:49:39 - Private Access Tokens
0:55:52 - Widgets, Web push, Charts in Swift, VisionKit
0:57:32 - Final thoughts on WWDC and iOS 16
1:03:34 - All done

What's it like for an indie game developer to get into App Store Optimization? 

Ryan McLeod, the mastermind behind hit game Blackbox, is joining me to talk about why he finally took the plunge and started optimizing keywords and how he's tackling that while continuing to focus on development. 

Join us to learn from Ryan's journey.

► Download Blackbox: https://www.blackboxpuzzles.com/
► Ryan on Twitter: https://twitter.com/warpling

► Get a free ASO checkup for your app or game: https://fg.rs/aso-checkup?utm_source=livestream&utm_campaign=9
► My ASO Tools: https://appfigures.com/aso-tools
► Get a demo of Appfigures: https://fg.rs/getdemo?utm_source=livestream&utm_campaign=9
► Find me on Twitter: https://twitter.com/arielmichaeli

00:00 About to start
02:08 Getting started
08:07 Welcome
12:49 Is ASO "Dirty"?
16:55 Very important!
36:35 Experimenting
40:09 What we changed
48:02 Look out for this

#appstoreoptimization #aso #appstore #apple #ios #indiedev #indie #games #appmarketing

You've worked hard to craft the best features an app can offer. You mastered #ASO so it can gain visibility, and you even offer a trial. But not enough of your downloads are ending up as paying subscribers.

Sounds familiar?

In this AF Chat, guest Jake Mor, a successful developer turned tool maker, joined me to talk about the one thing that is, but shouldn't be, an afterthought for many subscription apps.

FYI - Upgrade your paywall with Superwall, FREE for 30 days + they'll build your paywall for you! https://superwall.com

► Get Subscription Analytics: https://appfigures.com
► Get a demo of Appfigures: https://fg.rs/getdemo?utm_source=livestream&utm_campaign=7
► Get a FREE ASO Checkup: https://fg.rs/aso-checkup?utm_source=livestream&utm_campaign=7

► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Jake on Twitter: https://twitter.com/jakemor