Business Wars

It’s 2022 and Kim Kardashian is chowing down on a Beyond Burger. But the Internet buzzes over whether she actually ate it. Meanwhile, after a boom in business during the pandemic, Americans are now cutting back on plant-based meats. And concerns are growing over their nutritional value. That creates a financial pinch for both Impossible Foods and Beyond Meat, and both companies will have to consider cutting the fat in their operations. Just as the industry looks like it's overcooked, one company revamps its recipe with health in mind. And the other adopts bolder, beefier, and bloodier brand. 

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It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, with an aggressive TV ad. But Pat Brown’s Impossible Foods fights back with an ad of its own. Meanwhile, Ethan Brown pushes Beyond Meat to grow at all costs. As debts mount, Ethan tries to get the king of burgers, McDonald’s, to bite on a new plant-based patty. And, as the heat turns up at both companies due to pandemic-induced demand for their products, some employees get queasy about their company’s founders.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It’s 2016 and both Pat Brown’s Impossible Foods and Ethan Brown’s Beyond Meat are cooking up plant-based burgers for mass consumption. Ethan tries to woo Whole Foods executives to carry his Beyond Burger in their stores from coast-to-coast. Pat’s taking a different route. He’s asking celebrity chefs to put his Impossible Burger — a plant-based meat that bleeds — on their menus. Soon enough, fake meat gets truly famous. But as Beyond Meat tries to cash in on Wall Street and as Impossible Foods gets its patties into Burger King, meat-raising ranchers in America’s heartland are on the attack. 

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It's 2008 and two men, both vegans, ponder what they can do to improve the climate. Though they’re on separate sides of the country and in different professions (but they coincidentally share a last name)— Ethan Brown is in the fuel cell business and Pat Brown is a lauded Stanford biochemist — they land on the same solution. They’re going to try and lessen the climate impact of animal agriculture by making meat from plants. Ethan calls his company Beyond Meat and notches the first commercial breakthrough, a fake chicken strip. Pat is not far behind, and launches Impossible Foods two years later, setting off a heated rivalry. 

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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From smash burgers to plant patties, this episode is serving up some of the biggest trends in the burger world, and examining whether they're here to stay. Later, David puts some of Southern California's most iconic burgers to the test with Josh Scherer and Nicole Enayati, co-hosts of Mythical Kitchen, and Eater LA Reporter Mona Holmes.

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Once upon a time, it was Anna Wintour’s world and we were all just living in it. Now, social media creators are starting to drive the conversation around fashion trends – while legacy magazines like Vogue figure out how to stay relevant, and avoid losing touch with their readers. Washington Post Style Writer Rachel Tashjian joins David to unpack the next wave of fashion journalism, and what the future of Vogue might look like. 

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It’s the 1990s and new media is changing the game for all the glossies. InStyle leads the way in featuring celebrities as fashion and lifestyle icons. Meanwhile, Vogue struggles to establish its first website and television vertical, and is laid low by 9-11, along with Cosmopolitan, Harper’s Bazaar and most of the media industry. Then Wintour has a series of missteps. But by the 2010s, Vogue’s entertainment offerings boost the brand’s digital game. And Harper’s Bazaar raids InStyle’s talent to up their social media strategy. Vogue and all the glossies continue to fight for relevance as the internet and new technology continues to decimate profit margins for print, and live events aim to cement the brand long known as the high priestess of fashion.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It’s the 1930’s and Harper’s Bazaar publisher William Randolph Hearst steals away Vogue’s star editor, Carmel Snow. Harper Bazaar is within striking distance of its rival. But under the direction of the Newhouse family, Vogue reaches a new peak. They snatch the outrageous Diana Vreeland from Harper’s Bazaar and install her as Editor-in-Chief. Vreeland’s magical mixture of fantasy, outlandishness and poetry returns Vogue to its front row seat in the Swinging Sixties. But a new challenger enters the ring. Helen Gurley Brown is at the helm of Cosmopolitan and her unique take on seductive fashion and lifestyle will change the glossies for good.

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It’s the 1970s, and Cosmopolitan’s circulation is exploding. But just as Cosmo establishes itself, Elle magazine debuts in the U.S. and blows everyone out of the water with its vibrant take on streetwear and youth. Alarmed, Runway Queen Vogue hires a young Anna Wintour to give the mag a refresh. Meanwhile, Harper’s Bazaar imports an editor whose mission is to return the glossy to its post WWII heyday, when it ran neck and neck with its arch rival, Vogue. 

In this episode, we discuss suicide and depression. If you or someone you know is struggling with mental health, the National Suicide Prevention Lifeline can be reached at 1-800-273-8255. The National Alliance on Mental Illness is available at 1-800-950-6264.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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IKEA has been in the game for about 80 years, earning a spot as the largest furniture retailer in the world. From the meatballs, to the maze, to the DIY furniture, IKEA is a force in our culture and our homes. David is exploring how the company became so ubiquitous worldwide, and what it's doing to keep up with the next generation of shoppers.

Featured guests: Reporter Katie Deighton of the Wall Street Journal and Holly J. Morris, NPR Training Editor. 

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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In 2023, CNN ousted CEO Chris Licht after just a year on the job. His goal was to restore CNN’s bipartisan credibility as the most trusted voice in news. But the plan backfired, leaving CNN scrambling to keep up with rivals Fox News and MSNBC. Dylan Byers, senior correspondent and founding partner at Puck, shares more on what happened that year, and what the future of CNN (and cable news as a whole) may look like. 

Later, Elaine Low of The Ankler shares an update on the television industry at large, and what the legacy media networks are doing to survive in an era where streaming is king. 

Also mentioned in this episode: The Battle for Paramount | Reinventing an Empire

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It's February 2017 and CNN is mounting a comeback through its clashes with President Donald Trump. And Fox News is on a mission to own election coverage. But its emphasis on making election night calls early puts it in hot water with its core audience. Soon, Fox News faces an existential threat.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It's September 11, 2001 and CNN and Fox News race to keep the nation up to date as the tragedy unfolds. Then, when the nation is plunged into war, the organizations diverge in their coverage. And their rival approaches to the War on Terror will deliver a major upset.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It's 1996 and Fox News is getting ready to launch, but when CNN owner Time Warner tries to block it, Rupert Murdoch seeks help from New York mayor Rudy Giuliani. Then, a scandal rocks the White House and proves to be a ratings magnet for both channels. And CNN takes a major hit when its reporting comes into question. 

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It’s 1978 and Ted Turner’s out to reinvent the news with CNN, the first 24-hour news network. The challenge nearly breaks its first staffers, but then a major national story proves to viewers that journalism that's rough and raw makes for exciting television. Soon though, Turner's new venture will put him on a collision course with Rupert Murdoch.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It’s 1978 in Miami, Florida. The hottest spot in town is a club located inside the world famous Mutiny Hotel. And it’s also the epicenter of Miami’s infamous drug wars. The new MGM+ Hotel Cocaine takes you deep into this world, where every pleasure has a price. David sat down with creator and showrunner Chris Brancato and series stars Danny Pino and Mark Feuerstein to learn more about the glamorous Mutiny Club and the darker reality that surrounded it.Check out the new TV series 'Hotel Cocaine' that inspired this season of Business Wars only on MGM+. Click here to get 50% off your first month: https://www.mgmplus.com/wondery.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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In the 1970s, a pair of brothers and their longtime friend begin smuggling cocaine from their home city of Cali, Colombia into the United States. They quickly establish a complex but highly efficient system for importing and distributing vast quantities of the drug, creating what becomes known as the Cali Cartel. Laundering their money through legitimate businesses in Colombia, the men from Cali become extremely wealthy. Soon, other budding entrepreneurs in Colombia take notice. The most ambitious among them is a young man named Pablo Escobar. He wants his organization, based out of Medellin, Colombia, to surpass the Cali Cartel as the biggest importer of cocaine into the United States.

Check out the new TV series 'Hotel Cocaine' that inspired this season of Business Wars only on MGM+. Click here to get 50% off your first month: https://www.mgmplus.com/wondery.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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Crocs are the comfy foam clogs people love to hate. Yet today, they're seen everywhere from memes to the red carpet. So how did they get so popular? David's exploring the rise and fall — and rise again — of the “ugly” yet beloved clog that continues to endure.

Featured Guests: Doogie Sandtiger, the “Croc King,” who owns more than 3,000 pairs, and Jordyn Holman, retail reporter for the New York Times. 

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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The seas were especially rough for the cruise line industry during the Covid-19 pandemic. There was a time when people thought cruising might never come back… but not Dan Kline. He’s the founder of the publication Come Cruise With Me, and was one of the first people to set sail when cruises reopened. Dan joins David to talk about how the industry stayed afloat and adapted during the pandemic, and its miraculous comeback in the years since. He also shares what’s next in the world of cruising, and why this type of vacation is so addicting! 

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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As the cruise industry enters the 21st century, Carnival and Royal Caribbean square off again as they battle to acquire British company Princess Cruises. Whoever wins Princess will be virtually uncatchable as the largest cruise company in the world. But when the Covid-19 pandemic breaks out, the cruise industry struggles to keep passengers safe, and the entire existence of the industry is in jeopardy.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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As Carnival cements its success by going public, founder Ted Arison and his son and CEO Micky set their sights on growing the company through acquisition. They make long-time rival Royal Caribbean their target. But with a new ambitious executive at the helm, Royal Caribbean isn’t going down without a fight. Norwegian Cruise Line struggles to keep up with the competition.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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After his bitter exit from Norwegian Cruise Line, Ted Arison has limited time to make his new company Carnival a success. With little funds and one run-down ship, the odds are stacked against him. Meanwhile, Norwegian Cruise Line and Royal Caribbean compete to be the most luxurious cruise ship company on the market. And all three get an unexpected boost from Hollywood.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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In 1950, an enterprising Miami businessman has the idea to use a passenger liner to ferry retired Floridians to the Caribbean. He makes their time on board the ship as much a part of the appeal as the destination. Modern cruising is born, but it’s still just a small niche activity.

But in the 1960s, a group of ambitious men in both the United States and Europe sees huge potential in this form of vacation travel. Within six years Norwegian Cruise Line, Royal Caribbean, and Carnival are all founded. They spend the next 60 years battling to be the biggest and best cruise line in the world. 

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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The Pac-12 was one of the most prestigious college football conferences in the nation, until its leading schools left for greener pastures with heftier media deals. Now, with only two teams left, the stakes are higher than ever for the Pac-12 to draw viewers. John Canzano, host of college sports podcasts The Bald Faced Truth and Canzano & Wilner, joins David to talk about what’s next for the teams and the sport as a whole. Later, we’re tapping in Chris Vannini of The Athletic to talk about cable television’s role in the conference shakeups, and the lucrative TV rights deals that prop up each conference. 

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It’s George Kliavkoff’s third week in charge of the Pac-12. But his new job will become a nightmare when the SEC makes a play that’ll send panic through entire the college football scene.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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With the College Football Playoff boosting the sport’s worth, the rivalry between the Power 5 conferences is heating up. But as the Big Ten thrives, the Pac-12 will find itself trapped by its past.

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Pac-12 boss Larry Scott wants a media empire that can outshine the Big Ten. But to do it, he must strong-arm ESPN and then find a way to face down satellite TV giant DirecTV.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It’s the 90s. College football’s a hot mess of untapped profit potential. But two TV execs have an answer. It’s called the Bowl Championship Series and it’ll ignite a rush for the big bucks.

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Soda has had its fair share of ups and downs, but now, a new wave of prebiotic pop promises to reinvent the fizzy drink consumers love. Poppi and Olipop are two buzzy, health-focused brands leading the charge. And David is cracking open a can of each to figure out whether these drinks really are soda's second coming...or just another wellness fad.

Featured Guests:Tristan Donovan, Author of Fizz: How Soda Shook Up the WorldAnn Gehan, Retail Reporter at The Information

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David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s sharing what it was like to bring the iconic Bronco back to life — and how its buzzy launch almost bottomed out. Later, Larry Webster, Editor-in-Chief of the popular automotive outlet Hagerty Media, joins David to talk about the legacy of trailblazing SUVs like Jeep and Bronco, and whether we could see more electric off-roading vehicles in our future. 

Listen to Larry’s Never Stop Driving podcast from Hagerty. 

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It's 2008 and the U.S. government spends tense months deciding whether, and then how, to bail out the U.S. auto industry. Chrysler is saved through a forced merger with another foreign suitor — Italy’s Fiat. Fiat’s charismatic chairman makes Jeep the centerpiece of the new Fiat Chrysler. But Jeep also faces new competition as Ford decides to bring the Bronco back. Jeep doesn’t sit idle. It puts more horses under its hood than ever before. And the showroom showdown that follows will result in staggering demand and stunningly high prices for both Jeep and Bronco.

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It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep suffers under new management. Meanwhile, as the new millennium dawns, an underground group inside Ford quietly plots to bring back the Bronco. But just as it looks like the Bronco Underground may succeed it hits a major roadblock — a global, financial crisis that short-circuits both Ford and Chrysler.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat the Bronco by going bigger. AMC introduces the massive Jeep Cherokee, jump starting an arms race. Next, Bronco also goes big. Then, Jeep goes even bigger, and more luxurious, with the Grand Cherokee.

As the 1990s arrive, the rugged Bronco is falling out of favor with consumers. But it spends one more wild moment in the spotlight when a white Bronco leads a low-speed police chase on live television. Its passenger is murder suspect O.J. Simpson.

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It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the coming world war. The vehicle that’s created comes to be known as the Jeep and it plays a pivotal role in winning that war. But the Jeep has a bumpy homecoming. And as Americans start spending more time on the road and behind the wheel, they pave the way for the rise of an off-road challenger. It’s made by Ford. And it’s called the Bronco.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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Allbirds was once valued at $4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had changed. Find out what wrong for the company and the DTC market broadly, and how they're trying to find their footing again.

Featured Guests: Ann Gehan, Retail Reporter at The Information Elizabeth Segran, Senior Staff Writer at Fast Company

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A lot has happened at OpenAI since that whiplash week in November 2023 when the board ousted its chief executive. There was an investigation to determine whether Sam Altman’s firing was just, and a lawsuit from OpenAI co-founder Elon Musk. Meanwhile, the company’s competition has been charging ahead. Julia Black, a reporter with The Information, joins host David Brown to break down the latest developments and shed light on where Sam Altman — and the future of AI — are going next. 

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After five intense days, Sam Altman prevails over the OpenAI Board and is reinstated as CEO, with a new board in place. But the turmoil has shown that OpenAI is vulnerable and its competitors, including Google and Microsoft, are ready to take advantage of OpenAI’s weakness. And with OpenAI’s old board out and Chief Scientist Ilya Sutskever’s role at OpenAI murky, the path is clear for OpenAI to develop and commercialize AI at an even faster rate than as before. 

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OpenAI co-founder Ilya Sutskever’s move to fire Sam Altman with no warning kicks off five days of chaos for the tech company. After he gets over the shock, Altman uses all his corporate savvy to fight back. For days, over McDonalds and Boba tea, Altman and the board feud over the path forward for Altman and OpenAI, while the business community waits on tenterhooks to find out the future of one of the most important AI companies in the world.

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From the outside, OpenAI looked like one of Silicon Valley’s biggest success stories. In 2022, it had stunned the world with the release of ChatGPT3.5, leapfrogging some of the biggest tech companies to be an industry leader in artificial intelligence. But, inside the company walls trouble was brewing. Chief Scientist Ilya Sutskever had increasing concerns about the speed at which OpenAI was commercializing and releasing AI products. He worried about the direction AI was heading and the impact it would have on the future of humanity.

In November 2023, Sutskever reached his breaking point. His actions would have a tumultuous effect.

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Costco's membership retention rate is the stuff of other retailers' dreams, nevermind the love they get on social media. With very little paid advertising, the company has managed to keep its spot as the third largest retailer in the U.S. We’re finding out how they do it with Susan and David Schwartz, authors of “The Joy of Costco: a Treasure Hunt from A to Z,” and Business Insider reporter Dominick Reuter.

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With everything Taylor Swift’s been up to lately, being a Swiftie is almost a fulltime job. Today, David speaks with two digital creators who have been covering her since day one. First up, pop culture YouTuber Lauren Lipman talks about Taylor’s NFL era, the challenges of covering Taylor during her fight for her masters, and the time she got to meet Taylor. 

Next, digital creator and longtime Swiftie Autumn Kennedy takes us inside her fan account TS Tour Tips. With more than 400,000 followers, Autumn’s Instagram page chronicles Taylor’s Eras Tour as it travels around the world.

Check out Lauren Lipman on Instagram @LaurenLipman and Autumn Kennedy @TSTourTips.

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When Taylor Swift began planning The Eras Tour, she probably didn't expect to be at the forefront of an antitrust battle that could decide the future of concerts in the U.S. But the battle for Taylor Swift tickets leads Swift, her fans, and Senators into a tussle with Ticketmaster, the biggest live events company on the public markets. And Hollywood's next.

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By 2019, Taylor Swift's battle to get her masters back from Scooter Braun has gone public. She decides to fight by deploying her own, very dangerous weapon -- the Swifties. And Braun pulls out all the stops to protect his $300 million asset.

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By 2014, Taylor Swift has spread her wings into pop. But as her self-confidence grows, so does her discontent with her label. So she makes a bold move. Meanwhile, mega-manager Scooter Braun sees a business opportunity in Swift's early masters. The problem is, Swift has serious beef with Braun and his clients. And when she finds out about his plan, it'll be all out war.

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When Taylor Swift signed to an upstart country label as a teen, she probably didn't realize that she was signing away the rights to something she would spend decades getting back -- her masters. Swift’s fight for her $300 million master recordings is a scrimmage that could reshuffle the entire business model of the music industry. But first, Swift has to make it big. And that's a one-in-a-million shot.

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We’ve got the keys to Barbie's dream house and we’re unlocking her legacy, staying power and what’s ahead. We're joined by Time reporter and Mattel expert Eliana Dockterman and entertainment and culture journalist Matthew Jacobs to talk about Barbie's ups and downs and the key business decisions that revived the flailing brand. Plus, what's behind the movie's Oscars nominations... and snubs.

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When the Apple Watch first debuted, designer Jony Ive envisioned the gadget as a must-have in the world of high fashion. But even if the smartwatch hasn’t become a mainstay in the luxury world, it has become a tool many of us can’t live without.

Wired Editor-at-large Steven Levy joins David to unpack the evolution of the Apple Watch. Steven’s covered Apple since the early 80s, and he’s connecting the dots to share how the Apple of yesterday brought us the Apple Watch of today. Later, GQ Senior Style Writer Cam Wolf, tells us how the rise of the Apple Watch has changed the mechanical watch market.

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It’s 2016 and in the wake of a major PR fiasco, Samsung is rolling out their new round smartwatch with a beautiful rotating bezel, while an MLB cheating scandal puts the Apple Watch squarely in consumers’ sights. And, enhanced health features in the Series 4 rocket Apple Watch sales to record heights. Meanwhile Samsung gets hit with a lawsuit and then releases a tone-deaf ad campaign savaged by women around the world. And as both smartwatch contenders add more health functionality to their devices, they’re dogged by controversies over patents, consumer privacy and failure to deliver on vaulted promises of medical grade precision.

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It’s 2012 and Apple’s legendary designer in chief, Jony Ive, decides the company’s first product launch after Steve Jobs’ death should be a smartwatch. But he struggles to get buy-in from CEO Tim Cook and upper management. Meanwhile Samsung races to beat Apple to market.. Then Samsung raises the stakes with a wildly successful satirical ad campaign aimed at Apple’s pretentiousness, but eventually launches a flawed smartwatch that leaves consumers cold. After Apple finally greenlights the smartwatch project, Jony Ive and Apple engineers grapple with a host of challenges.

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It’s 1936 in a small town in Korea and a rakish scion of a wealthy family realizes he has to clean up his act by starting a small import export business. By the 1980s, he fast tracks South Korea’s first computer chip factory, and turns hundreds of engineers into fiercely loyal, tirelessly diligent “Samsung Men.” But as Apple’s star rises, Samsung turns to American designers from California to teach its employees innovation and free-wheeling creativity. The result is a 1999 futuristic watch phone – a forerunner to Samsung’s first Galaxy Gear smartwatch.

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Before Apple and Samsung took over our wrists, there was Fitbit. The fitness tracker was just about the coolest thing in Silicon Valley, and everyone in tech was wearing one — including Wired Magazine senior editor Michael Calore and senior writer Lauren Goode!

Long before the pair started hosting the Wired Gadget Lab podcast, they were crushing their steps goal while reporting on the buzziest wearable on the market. Michael and Lauren join David to help trace the steps that Fitbit took to become one of the most enduring pioneers of the wearable world, walking 10,000 steps so that the Apple Watch could run...and answer calls...and text.

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Can you imagine video games without Sony? A partnership between Sony and Nintendo could have changed the future of Playstation — and the video game industry — as we know it… if the deal hadn’t ended with a dramatic betrayal. Tristan Donovan, author of Replay: The History of Video Games (and writer of this season of Business Wars), joins David to tell us about the console that almost wasn’t. You’ll also hear why Nintendo is so hard to predict, and where the video games market is going next. 

For the full story on what went down with Playstation in the early 1990s, listen to the Business Wars Nintendo vs. Sony season, also written by Tristan. 

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It’s 2016 and Xbox boss Phil Spencer’s leading a reboot of the Xbox brand after the Xbox One’s fumbled start. But with Sony and Nintendo surging ahead, he needs to make some big plays to get Microsoft back in action.

But when he homes in on a plan to spend tens of billions of dollars to reinvent Xbox and move beyond the console war, Sony’s going to go all out to stop Microsoft from spending its way to victory.

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It’s 2007 and both the Xbox 360 and PlayStation 3 are in trouble. Microsoft’s dealing with an epidemic of dying consoles. Sony lacks sales momentum. And Nintendo’s surging back with the Wii – a console that lets people play using a motion-tracking controller.

But when Microsoft hits paydirt with its own motion-controller – the Kinect – it will change the direction for Xbox and give Sony an opportunity for a comeback.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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It’s 2002 and the race to build the next generation of game consoles is already underway. And Sony’s got big plans for the PlayStation 3. It wants to use it to introduce a new kind of computer architecture and it’s teamed up with Toshiba and IBM to do it.

But with Microsoft’s gunning to get its next console, the Xbox 360, into stores first, IBM spies a golden opportunity. IBM can make huge profits by partnering with both rivals in the console war.

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It’s the year 2000. Sony’s PlayStation 2 is ready to conquer the game business and leave its Japanese rivals Sega and Nintendo looking like has-beens.

But Sony’s gaming success is causing alarm at Microsoft’s headquarters. Microsoft co-founder Bill Gates fears Sony will use the PlayStation to conquer computer-based home entertainment and shut Windows out of the home.

So he’s striking back by deploying Microsoft’s billions to create a Windows-based game console called the Xbox. But the team he’s assigned to the job are about to reject his plan.

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American Girl or Barbie? Transformers or Teenage Mutant Ninja Turtles? The Game of Life or Monopoly? We're putting your favorite nostalgic toys head-to-head to determine the GOAT (greatest of all TOYS) with comedian Josh Gondelman and New York Times retail reporter Jordyn Holman. And later on, David goes in the hot seat to choose between some of his most beloved childhood toys (POGs, anyone?). Happy holidays from Business Wars to you!

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‘Tis the season for toys! First, we’re getting an update on where toy retailers stand today with Forbes Senior Contributor Joan Verdon. She’s covered Toys R Us since the late 90s, and has the inside scoop on whether this chain is actually making the big comeback the headlines claim.

Later, we’re zooming in on one toy that’s stood the test of time — Hot Wheels – with Bruce Pascal, who has the world’s most valuable, historically-complete collection of these tiny cars. And he’s recently created his own museum for them. Plus, Bruce shares how he acquired the “holy grail” for Hot Wheels collectors (hint: it’s hot pink).

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It’s 2004 and toy retailers across America are assessing the post-holiday damage from Walmart’s brutal price attack.

And with KB Toys mortally wounded, it falls to Toys “R” Us to lead the fight. But when the debts mount and Amazon turns from friend to foe, Toys “R” Us ends up in a desperate battle for survival.

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It’s 1999 and the world wide web is the new retail frontier. And both KB Toys and Toys “R” Us hope to use the internet to keep Walmart at bay.

But Toys “R” Us's plan for online glory is about to go haywire – giving KB Toys the upper hand and forcing Toys “R” Us into a surprise alliance with Amazon.

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It’s 1990 and Toys “R” Us rules toy retail. But when big-box retailers Walmart and Costco threaten to intrude on its territory, Toys “R” Us uses toymakers to wage retail war.

And as the clash of the giant superstores rages around it, the owner of KB Toys loses faith in its mall-based strategy.

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It’s the 1950s and in Washington D.C., Charles Lazarus is running a small baby furniture store in the house he was born in.

But when a customer comes seeking toys, Lazarus starts on the path towards creating a toy superstore empire called Toys “R” Us and building immense wealth.

And he’s not the only businessman chasing toy riches. In Massachusetts, a wholesaler called Kaufman Brothers is building a rival toy chain in the nation’s shopping malls.

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We're talking about legendary toy stores and how they can compete today with comedian Gianmarco Soresi, who's in the new Netflix series "Verified Stand-Up" and editor-in-chief of The Toy Book, James Zahn. Plus which toys are made to become stars of the silver screen (did somebody say Barbie?) and which are destined to flop.

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Between overworked pharmacists, healthcare consolidation, and rising drug costs, pharmacies are constantly having to adapt. Dan Weissmann, host of the An Arm and a Leg podcast, joins David to talk about how these conditions are affecting pharmacies — big and small — and consumers nationwide.  

Later, Liz Tung, a reporter for WHYY’s The Pulse, shares her deep dive into the mysterious world of pharmacy benefit managers, or PBMs. Her recent reporting examines how these entities hurt consumers and pharmacists alike, and what’s being done to challenge them. 

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It’s 2013 and CVS boss Larry Merlo is formulating a plan to wipe two-billion dollars off of the company’s sales by stripping cigarettes from the chain’s shelves.

But while Merlo seeks to forge a tobacco-free future for CVS, over at Walgreens the pressure is mounting on CEO Greg Wasson.

The deal to buy European pharmacy giant Alliance Boots is nearing completion. But the deal’s about to take an unexpected turn that’ll see Walgreens under new management.

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It’s 2009 and Walgreens is in crisis. It’s just lost its CEO and surrendered its top-dog status to CVS.

But it’s about to fightback. It’s got a plan to launch itself onto the world stage and sock it to the pharmacy benefit managers that are eroding its profit margins.

But when its comeback plan hits trouble, it’ll be CVS that benefits.

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It’s the late 1990s and CVS and Walgreens are battling for control of the nation’s best street corners and there’s a huge prize at stake.

Tens of millions of boomers are about to turn grey and thanks to new drugs and prescription insurance they will soon be spending billions at the nation’s pharmacy counters.

But CVS isn’t just eyeing the prescription dollars. It's formulating a plan to shoot past Walgreens by turning its drugstores into healthcare destinations.

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It’s 1895 and Chicago’s a boom town that’s overflowing with pharmacies. But one drugstore is about to emerge from the city’s mass of small-time drugstores and become a national force. 

It’s name is Walgreens and by the late 20th century it will be spreading nationwide and looking unbeatable.

But then a multi-billion-dollar shoe company bets everything on a little New England drugstore chain called CVS.

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No tricks, just treats in this chat with New York Times retail reporter Jordyn Holman and comedian Max Fine. We're talking about candy, and just in time for spooky season! Then, we dig into America's obsession with snacks. Find out which new products are out there, who's selling them, and who's buying.

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Mike Calore and Lauren Goode from Wired are back! The pair co-host Wired’s Gadget Lab podcast, where they’ve been diving deep into what the future of AI looks like. Mike and Lauren join host David Brown to share their predictions, and give us their takes on whether the classic sci-fi films that feature AI are hitting a little too close to home these days.

Listen to Gadget Lab. 

Catch Mike and Lauren’s latest reporting at wired.com.

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With the popularity of ChatBots exploding, Microsoft invests billions of dollars into AI-assisted internet search,trying to strike at Google’s core business. Google answers back with its own ChatBot “Bard”. And Facebook makes a surprising move to stay in the race. But more people start to have questions about whether the disruptions to society are worth the benefits. Politicians push for more regulation and leading researchers warn about the dangers of advanced AI. Some even call for a moratorium on research, leaving the future of AI uncertain. 

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Google is the undisputed leader in the race to dominate AI, in part because of its reputation as a company with strong corporate ethics.  But as questions about the morality and efficacy of AI become more pronounced, Google finds itself mired in internal conflicts and bad PR.  Google’s stagnation gives Microsoft an opportunity to team up with an ambitious start-up called OpenAI.  When OpenAI releases ChatGPT, the chatbot shakes up the AI landscape and puts Google on its heels. 

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You've heard about how AI is poised (and already) revolutionizing just about everything. We're digging deeper into that and taking a look at the way AI has altered three industries — climate change management, fast food and advertising. We're joined by journalist Haje Kamps and comedian Kenny DeForest.

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Grab your suitcase, because we’re taking a vacation! Today, we’re joined by Allison Pohle, travel reporter for the Wall Street Journal. She’s zooming in on the hotel industry — the post-pandemic bounceback, labor strikes, and Airbnb’s continued impact — and what this means for travelers. 

Later, we’ll venture outside the corporate hotel world with Margaret and Corey Bienert, creators of A Pretty Cool Hotel Tour. Their photo project has documented some of the dreamiest hotels across the US and the world on social media. The couple is walking us through some of their favorites, and previewing their upcoming book, Hotel Kitsch.

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For decades, AI stagnated with only a few dedicated scientists working on it.  But in 2012, a researcher at the University of Toronto made a breakthrough  — and every major tech company wanted in on it.  They were convinced that AI was the next big thing, destined to change the world the way the personal computer, internet, and smart phone all had in previous decades.  The race to be the leader would soon become cutthroat.

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It’s 2001 and the hotel industry is reeling from 9/11. But terror attacks are only the one of the new challenges closing in on Marriott and Hilton.

The uniform hotels of the 20th century no longer cut it with young travelers, Starwood is making inroads, and online travel agents are upending vacations.

But Marriott’s got another problem to fret about. Because Hilton’s about to shake free of the Hilton family and go on the attack.

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It’s the early 1990s and Marriott’s a financial wreck heading for the rocks, and running out of time to find a way to remedy its debts.

But as Marriott crumbles, the sleeping giant that is Hilton is waking up. And it wants its position as market leader back.

But to retake the crown it needs to move fast. The hotel industry is consolidating and right now Hilton looks more prey than predator.

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It’s the late 1960s and succession is top of mind at both Hilton and Marriott.

Conrad Hilton’s almost 80 and about to hand his business over to his sons, Nicky and Barron. But their rivalry will push Hilton into making a damaging decision.

Meanwhile, Bill Marriott railroads his father, J.W., in order to load up on debt and catapult the Marriott Corporation into the hotel big-time.

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It’s 1919 and Conrad Hilton is among the fortune seekers in the oil-boom town of Cisco, Texas. But when his plan to buy a bank unravels, he turns to hotels and finds himself heading down the rocky road to business success.

But as Hilton breaks ground and flirts with bankruptcy, over on the east coast, J.W. Marriott’s starting a business that’s destined to break into the big time not by selling beds, but by serving root beer.

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We'll take a look at the hotel industry landscape this summer, including the "Taylor Swift effect," and the amped up fight against rental companies like AirBnB. Travel industry journalist Sean O'Neill and comedian Liz Barrett join us for this journey.

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We’ve spent this season telling the story of how Quiznos and Subway battled to create a sub sandwich that would lure the most customers. Now, we’re putting them to the test – a taste test, that is.

Josh Scherer and Nicole Enayati are Kitcheneers and hosts of Mythical Kitchen, an offshoot of the popular YouTube channel, Good Mythical Morning. They also co-host the podcast “A Hotdog is a Sandwich.” We’re going deep with them on what makes a winning sandwich and how the current competition stacks up. They’ll also bite into sandwiches from both Subway and Quiznos and give us their official reviews.

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It’s 2008 and as the Great Recession sinks in, Panera, Jersey Mike’s and Firehouse Subs amp up the competition. Quiznos tries to win back dwindling market share with an avalanche of coupons. But store managers refuse to honor them and sue the parent company for abusive practices. While civil war rages at Quiznos, Subway faces down a serious scandal. But Quiznos can’t take advantage of their competitor’s troubles; they’re in a fatal tailspin. Now both franchises experiment with store remodels, drive thru and online kiosks in a bid to recover from the global pandemic and its devastating disruption of the restaurant industry.

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It’s 2003 in Miami, Florida and a Subway franchisee comes up with a catchy promotion: the 5 Dollar Footlong. But Subway Corporate is preoccupied with a costly new innovation: special ovens to toast their subs. Robbed of their “toasty” advantage, Quiznos counters with a hip ad featuring uncanny creatures called Spongmonkeys, and a campaign claiming their steak subs have more meat than Subway’s. But the aggressive media campaign has dramatic fallout for franchisees who are already struggling to pay high prices for company-owned food and supplies. As more franchisees fall into debt, store owners rebel.

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It’s 1987 in Denver, Colorado, and a 22-year-old stockbroker named Rick Schaden invests a market windfall into a Quiznos franchise. Four years later, he and his wealthy father buy all 18 stores. Their outlandish dream: take on Subway. Meanwhile, a college kid manages to lose 245 pounds eating 2 Subway sandwiches a day. With “Jared the Subway Guy” as their new spokesperson, and the introduction of freshly baked bread, Subway’s profits and store count soar. But by 2000, the Schadens’ savvy business strategy and aggressive franchise marketing catapults Quiznos into third place behind Subway and Blimpie. But manic growth hides troubling signs of dysfunction.

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It’s 1965 in Bridgeport, Connecticut, and 17-year-old Fred DeLuca needs money to pay for college. A family friend makes him a surprising offer and they become unlikely partners, opening a string of barely profitable restaurants called Pete’s Submarines. Their luck changes when DeLuca refines their cash flow management process and recruits their  first franchisee. They give the burgeoning restaurant empire  a new name: Subway. Meanwhile, in Denver, an experienced chef perfects artisanal recipes for authentic toasted Italian subs, and comes up with a name so weird it’s unforgettable: Quiznos.

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Can old school fast food chains lure in hipper, younger diners with AI-powered features, EV charging stations and playgrounds? We'll consider what brands like Subway are doing to draw new customers and also whether the grain bowl trend has staying power. Restaurant industry journalist Sam Oches and comedian Kyle Kinane join us for this meaty discussion.

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Is your house team Target or team Walmart? Depending on where you live, or what you’re trying to buy, the answer might be one, or both. Even though these stores sell a lot of the same merchandise, shoppers have very different perceptions — and allegiances.

Here to explore the ‘target’ demographics of your favorite big box stores is Wall Street Journal reporter Sarah Nassauer, who has covered major retailers like Target and Walmart for nearly a decade. We’re strolling down the aisles to find out how each chain is doing today in this e-commerce world, and what the future holds.

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It’s 2013 and Target’s troubles are multiplying. The Minneapolis retailer’s big push into Canada is getting the cold shoulder and a gang of cybercriminals are about to bust open its network and stage a billion-dollar heist.

But while Target firefights, Walmart is focusing on a newer, more hi-tech foe: Amazon.

And as the war for shoppers moves from bricks to bytes, Target’s new CEO Brian Cornell needs to get the chain back on track fast, before it gets left behind.

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It’s early 2005 and Walmart’s reeling from a dismal holiday season. It hoped to improve its image by playing nice with rivals only to watch Target snatch away its shoppers.

So now it’s looking to hit back by muscling in on the cheap-chic action that’s sent Target’s growth soaring.

But Walmart’s about to find that winning over the fashion conscious is as much about brand as design.

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It’s the 1990s and Walmart’s replaced Kmart as America’s biggest retailer. 

But now that it’s on top, its business practices are under fire. And for Target, that’s an opportunity to paint itself as the friendly alternative to the Bentonville juggernaut.

But to really break through, Target knows it must stand apart from its bigger opponent. And it’s about to find what it needs in the design districts of New York City.

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It’s 1962 and a new retail trend’s catching fire – big-box discount stores that reinvent shopping with out-of-town locations, huge product ranges, and low, low prices.

And at opposite ends of the country, two hopefuls are jumping on the bandwagon. In Arkansas, five-and-dime owner Sam Walton’s opening his first Wal-Mart. In Minnesota, the upscale Dayton’s department store is readying a discount chain called Target.

But to survive in this new frontier of razor-thin margins, faster rivals and price-sensitive shoppers, they’ll both have to rip up the rulebook.

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What's old is new again. Second-hand shopping is taking off online and the big brands want a piece of the action. Meanwhile, fast-fashion companies are working to reinvent themselves in the eyes of Gen Z. To unzip these shifts in retail, we're joined by comedian Cat Alvarado and editor Kaarin Vembar. 

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It’s 2017, and after months of sky-high price rises, the crypto bubble is about to burst. But as scammers and investor panic crash the market, the Winklevoss twins’ nemesis Mark Zuckerberg is making moves. He’s planning a push into crypto designed to put Facebook at the center of global finance.

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It’s the mid-2010s and a new blockchain called Ethereum is shaking up crypto. It’s the creation of nineteen-year-old Vitalik Buterin, and it’s inspiring a flood of new digital coins and a gold rush for crypto. But as millions of investors buy crypto for the first time, Coinbase feels the strain.

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It’s 2015 and Coinbase is out to carve up the crypto scene with its new exchange. But it’s about to face strong headwinds in the form of state regulators, banks, and the Winklevoss twins’ new startup Gemini. And as Coinbase’s growth slows, CEO Brian Armstrong faces pressure to abandon crypto.

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It’s 2013 and bitcoin’s gaining traction at last. But just as crypto reaches for credibility, bitcoin is blindsided by high-profile arrests, corporate collapses and multi-million-dollar hacks. But as the leading lights of the bitcoin industry crash and burn, Coinbase senses a chance to cash in on the failures of others.

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It’s 2011, and Tyler and Cameron Winklevoss are trying to move on from their legal battle with Mark Zuckerberg over who created Facebook. And their nemesis is about to derail the twins’ dreams again. But then a chance encounter on the dance floor catapults them into crypto.

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It’s 2009 and in a modest suburban home, a monetary revolution is beginning. It’s called bitcoin and it arrives with a whimper. There’s just no compelling reason to swap dollars for this worthless digital token. But then, a wannabe crime lord spots bitcoin’s potential and enacts a plan to filthy rich.

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Elon Musk’s takeover of Twitter was… messy, to say the least, and now the multi-billionaire is the CEO of three different companies. That’s got investors wondering: can he handle it? And what’s the plan if he can’t?

To dive into this question, we’re talking to Dana Hull, Bloomberg News reporter covering Tesla, and Tim Higgins, author of Power Play: Tesla, Elon Musk and the Bet of the Century. Dana brings us the latest on Tesla, while Tim dives deep into the man behind the billions — and whether his Twitter bet will pay off.

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After weathering an investigation by the government for their EVs catching on fire, Tesla is hit by another probe after things get deadly. But the company is dedicated to Autopilot, its self-driving system. And once again, nearly every iconic brand in Detroit is following along. Elon Musk amps up his Twitter commentary, offending multitudes and putting fear into investors. But company value skyrockets. As Tesla moves into the 2020s, its' facing hurdles that were unimaginable just a few years ago, from alleged racism to a worldwide pandemic. The effects of these and other crises are still playing out as Tesla heads into the future.

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The battle to dominate the EV market is on. Tesla’s market value is now around $20 billion. At this rate, Tesla could wipe the floor with GM in a decade. Ford, Toyota, Nissan, Honda and Chevrolet are taking notes. No one wants to be bringing up the rear. After near-devastating production issues, Tesla is finally churning out hundreds of its Model S every week from its newly acquired, five-acre factory, on par with any plant in Motor City. But Tesla has serious problems to solve. Like how to get cars to the people who want to buy them. And that’s something that Detroit and its vast network of dealerships does very, very well. And it will do whatever it can to keep that advantage to overtake Tesla in the EV market.

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In 2010, Tesla Motors has already experienced tremendous highs and devastating lows. Elon Musk is a polarizing figure whose goal is to change the way the traditional auto industry works. It’s been a struggle, but Detroit is finally bowing to the Tesla vision, moving electric vehicles to the top of production slates. But now Motor City wants to control the EV market. The limited run Tesla Roadster brought attention and kudos. Now ,Musk is pinning his hopes on the new Model S. But he still needs some place to actually make the cars. If he can’t score a factory, the car is just a cool concept. Things have to come together quickly – or Tesla is toast.

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While the U.S. government pushed automakers to make low-emission vehicles in the 1990s, consumers loved their gas-guzzling trucks and SUVs. But in 2003, Elon Musk's Tesla Motors arrives with environmentally friendly, high-performance cars that people actually want.

Motor City smirks as Musk pilots Tesla through crushing financial crises, spectacular quality control disasters and his own shocking public displays of bad behavior. But his pricey cars are catching on. Detroit is taking notice. Musk and Tesla are on a path of disruption that will change the industry and put EVs on the map.

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 The AI revolution is here and the tech behemoths are building and releasing their own chatbots. To talk about their victories and blunders, we're joined by Vox journalist Shirin Ghaffary and comedian and podcast host Jolenta Greenberg.

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First there was Weight Watchers, then there was Noom, and now there’s…Wegovy? Bloomberg health reporter Emma Court helps us understand the evolution of dieting programs and where they’re going next. Later, Matthew Schnier of New York Magazine and The Cut walks us through his article “Life After Food,” which explores the latest wave of weight loss drugs, like Ozempic, that are sweeping through the nation’s elite. 

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It's the 2010s and the weight-loss industry's battling intensifying headwinds. Calorie-counting smartphone apps are attracting millions of users and the diet backlash is getting louder by the day.

As the pressure mounts, Weight Watchers realizes it needs to move with the times and reinvent itself. But it soon finds itself facing a conundrum: how to change convincingly without alienating the dieters the business depends on?

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It's the early 1990s and the diet boom is over. Weight Watchers is now a millstone around Heinz's neck, Jenny Craig's advance has stalled, and Nutri/System's bankrupt and broken.

Faced with tanking sales, the diet giants home need new tricks to get people back on their weight-loss plans. And soon all three are homing in on the same answer – paying celebrities big bucks to convince the public that they're just a diet away from happiness.

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It's 1983 and civil war's broken out within Nutri/System. But while CEO Harold Katz fights his franchisees, his former colleague Jenny Craig has grand designs on Australia.

Craig wants to use Australia as a staging post on the way to becoming a U.S. heavyweight, but first she's got to convince women Down Under to diet like Americans. And that's going to be anything but easy.

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It's 1961 and in a supermarket, housewife Jean Nidetch is about to get a shock that will send her on desperate quest to get thin.

But when her new diet gets tough, she turns to friends for help and inadvertently starts what will become Weight Watchers. And as Weight Watchers rakes in big bucks from weight-loss, a street-tough Philadelphia businessman grabs his chance to become a millionaire.

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We're celebrating the five-year anniversary of Business Wars with a special episode that takes you behind the scenes. We'll delve into how we chose our host and how the first season got off the ground (time code: 1:19). Then we'll explore how we bring the story to life with sound (time code: 17:26). And comedian Josh Gondelman will give David Brown a bit of a grilling (time code: 32:45).

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We’re going behind the scenes of your favorite Disney animated movies with Andrew Millstein, former president of Disney Animation. He helped lead the company’s transition to 3D computer animation, working on some of Disney’s biggest hits of the 2010s — Frozen, Tangled, and Zootopia, to name a few. Later, Polygon reporter Petrana Radulovic dissects DreamWorks, whose edgy animated films have become cult classics. Petrana also shares what’s new in animation online and around the world.

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It’s 2006 and with Pixar part of Disney, Ed Catmull and John Lasseter now face the task of fixing Disney Animation Studios. And they need to fix it fast, because DreamWorks is winning at the box office.

But while they strive to turn Disney Animation from has-been to hero, Hollywood’s other big studios are gearing up to take a bite out of the animated movie pie and that’s only going to dial up the competitive pressure on DreamWorks and Disney-Pixar.

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It’s the 2000s and Disney and Pixar are locked in a high-stakes game of chicken. Disney’s deal with Pixar is about to end and renewal talks are snarled up. The dream team that introduced the world to computer animated movies is careening towards divorce.

And with neither Disney CEO Michael Eisner nor Pixar boss Steve Jobs willing to cede ground, DreamWorks boss Jeffrey Katzenberg is about to forget tradition and go all out to become Hollywood’s new animation champ.

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It’s 1995 and Pixar’s Toy Story is just months away from release. But as the premiere of the first computer-animated feature nears, all-out war breaks out between Disney and DreamWorks.

Jeffrey Katzenberg raids Disney’s talent to build DreamWorks’ animation studio. Disney rearranges its releases schedules to undermine DreamWorks’ movies.

And as Disney and DreamWorks’ tit-for-tat battle intensifies, Pixar will get caught in the crossfire.

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It’s 1985 and Steve Jobs is fuming after being fired from Apple. He wants a second act, and he thinks he’s found one in Lucasfilm’s unwanted computer division.

But when Jobs buys it and founds Pixar, it soon becomes clear that visions aren't aligned. Jobs wants to create the next-generation of personal computers. But Pixar’s leaders Ed Catmull and John Lasseter have different plans. They want Pixar to make animated movies using computers.

But to make that happen, they need to persuade Jobs to burn through his fortune, and convince Hollywood that a computer animated film can hold its own against the hand-drawn creations of Disney.

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We're talking about Disney's pivot to streaming and the hurdles ahead for the legacy media company as new rivals emerge. We're joined by Parrot Analytics strategist Julia Alexander and comedian Chase O'Donnell.

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The personal computer is no longer the talk of the town. Between new AI tools, sleek smartphones and web-based apps, your laptop is just one small slice of the technology pie. But where does that leave Apple and Microsoft? Are we about to undergo a regime change? 

Here to help answer that question are WIRED’S Senior Editor Mike Calore and Senior Writer Lauren Goode. The pair co-host the Gadget Lab podcast, where they break down the latest technology trends and how they shape our lives. 

Listen to Gadget Lab. 

Catch Mike and Lauren’s latest reporting at wired.com.

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The government sues Microsoft for allegedly violating antitrust laws, providing just the distraction Apple needs to launch a comeback. But Jobs is already planning another war – on a battlefield that doesn’t even exist yet.

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Turmoil at Apple rots the company from the inside out, just as Microsoft’s Windows operating system starts ruling the computer world. Microsoft and Apple’s relationship reaches a breaking point when Microsoft allegedly steals company secrets, and the student… becomes the master.

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This episode, we dive into the backstories of the inventors behind the home computer revolution. Bill Gates and Steve Jobs begin with mutual respect and see themselves reflected in each other. But soon their ambition and business choices rip them apart.

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Apple launches the groundbreaking Macintosh after a long delay. And Bill Gates' Microsoft team has made the software for the Mac. But pretty soon, Jobs grows worried about their partnership. He fears that Gates and Microsoft might be taking... more than they're giving.

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We're talking about the challenges and chess moves of the biggest tech company in the world: Apple. We're joined by Wall Street Journal columnist Dan Gallagher and comedian Gianmarco Soresi.

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Get your paddles ready, because we’re diving into the art of the auction. First up is Vanity Fair art columnist Nate Freeman, who’s taking us inside New York high society with a look at auction culture today — including a record-breaking sale that raked in over $1 billion. Later, digital artist Refik Anadol introduces us to the world of NFT art, which is turning the industry on its head. His collections have been auctioned at both Christie’s and Sotheby’s, and are featured in museums across the world.

Refik Anadol’s installation Unsupervised runs through March 5, 2023 at MoMA.

Read Nate Freeman’s column True Colors on Vanity Fair.

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It’s 1996 and Christie’s Christopher Davidge is disgruntled he hasn’t personally benefited more from his role in the price-fixing scheme, especially as DeDe Brooks, his Sotheby’s counterpart, thrives.

But when subpoenas are issued by the Department of Justice and a high-profile investigation begins, they are both faced with an impossible choice: cooperate, or risk losing everything they’ve worked for.

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It’s 1993 and Sotheby’s DeDe Brooks and Christie’s Christopher Davidge, at the behest of their bosses Alfred Taubman and Sir Anthony Tennant, begin meeting secretly to discuss fixing prices in a way that will benefit both auction houses.

But as the collusion plot starts to pay off and profits begin to rise, both their colleagues and the feds begin to sense something is amiss.

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It’s 1983 and shopping mall tycoon Alfred Taubman buys a struggling Sotheby’s, excited by the opportunity to revitalize the art auction market and increase competition with the company’s longtime rival, Christie’s.

But when the 1990s dawn, a slumping economy spells trouble for both auction houses. Sotheby’s and Christie’s hatch a plan to surreptitiously work together to increase profits for both companies, a decision that will have fateful consequences.

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We're talking about corporate blunders at unicorn tech companies and how they recover — or don't. We're joined by Vanity Fair's Caleb Ecarma, Victoria Song from the Verge and comedian Matt Braunger, who's just released the new comedy special "Doug."

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The car market is changing rapidly. The race for the next big all-electric vehicle is on! American automakers like Ford and GM are ramping up their EV production — but so are South Korean car brands like Hyundai and Kia. So where does that leave Toyota and Honda, who have been notoriously late to the EV party? Wall Street Journal Autos Editor Christina Rogers joins us to explore whether these powerhouse Japanese companies can defend their spot at the top, or if their American and South Korean competitors have officially knocked them off the throne.

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The Year 2000 is approaching and Toyota’s new boss Hiroshi Okuda’s looking to the future. After years of cautious success, he wants to be bold and take the fight to the world’s motor king, General Motors.

And to kickstart Toyota’s new direction, he wants Toyota to deliver the world’s first gasoline-electric hybrid. But Honda’s also working on an eco-car of its own and it’s about to crash the party.

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It’s the 1980s and the American backlash against the Japanese automobile invasion is growing. With a US-Japan trade war looming, Honda and Toyota need workarounds fast.

But Honda’s no longer content just selling small cars with low profit margins. It wants a piece of Mercedes and BMW’s action too. And when Honda unveils its plans, Toyota’s going to fall behind.

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It’s the 1960s and Honda’s about to speed into the car market before Japan’s government can put up legal roadblocks to stop it.

Meanwhile,Toyota’s already zooming ahead. Its latest models are about to take Japan by storm and arm it with the funds it needs to make another run at the U.S.A.

But to break America, Toyota and Honda will need to outmanoeuvre the auto titans of Detroit.

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It’s 1945. Japan lies in ruins in the aftermath of World War II. The population’s starving, the cities are reduced to rubble, and the nation’s defeated. But from the war-torn wreckage, two motor giants are about to rise.

The first is Toyota. It’s the brainchild of Kiichiro Toyoda, the big-dreaming son of a wealthy industrialist who wants to create Japan’s answer to Ford.

But the other contender must travel a harder road. Its founder Soichiro Honda is a poor boy from the sticks and his only resource is his own ingenuity. So he’s starting on two – not four – wheels.

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We're tracking the seismic shifts in the car industry from scarce car chips to the impact of inflation. On this episode, we're joined by Wall Street Journal reporter Sean McLain and comedian Kurt Braunohler, who's just released the new comedy special "Perfectly Stupid."

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Are you Team Taco Bell or Team Chipotle? The two fast food giants are competing for the hearts (and stomachs) of their consumers, as well as the coveted Gen Z market. On today’s show, Mary Meisenzahl, a fast food reporter from Business Insider joins us to weigh in on which brand is pulling ahead. She’ll also share her experience touring Taco Bell’s famous test kitchen. Later, SFGate reporter Andrew Pridgen brings us to the street in Bakersfield, California where fast food chains debut their new creations before bringing them to larger markets. Hope you’re hungry!

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It's 2009 and with its 50th anniversary closing in fast, Taco Bell is hunting for ways to reconnect with the young people who gobble up most of the nation's fast food.

But with the new wave of fast-food chains led by Chipotle challenging legacy brands like McDonald's and Taco Bell, the taco king needs something that can capture the imagination of the Instagram generation.

But while Taco Bell seeks social media likes, Chipotle's about to take a major fall as a spate of food poisoning sickens its customers.

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It's the late '90s and Chipotle founder Steve Ells is using McDonald's millions to make his burrito chain a national giant. But as he scales up, he finds himself looking for a way to escape the fast-food machine he's hitched a ride on.

But while Chipotle gathers speed, Taco Bell's hoping to keep its diners hooked with help from its own twist on Mountain Dew and less messy food options.

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It's the 1950s and just down the road from the original McDonald's in San Bernardino, a Californian entrepreneur named Glen Bell is chasing a fast-food fortune.

But with the burger wars heating up, Bell embarks on a bold venture to turn the taco from an exotic mystery into a fast-food munchie that could give the burger a run for its money.

And when he finally decides to cash out and sell Taco Bell, the nation's food conglomerates will be fighting tooth and nail to buy it.

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It's 1984 and Taco Bell CEO John Martin's looking for a fight. The PepsiCo-owned chain might be America's número uno when it comes to Mexican fast-food, but growth is tepid. So Martin's on a mission to convince a skeptical nation to put down their Big Macs and eat tacos and burritos instead.

But even as Taco Bell goes all out to disrupt the fast-food status quo, a young chef with a burrito habit is rustling up a different business recipe that will shake fast-food to its foundations.

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The fast food industry is raking it in, but they still have to feed the beast. We bite into how they create hype in order to boost sales and capture our ever-scattered attention, before we drive on past them. On this episode, we're joined by Heather Haddon, a reporter for the Wall Street Journal, and comedian and writer Josh Gondelman.

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It’s safe to say that Taylor Swift and Scooter Braun are…never, ever, getting back together. Taking us inside their battle is Chris Willman, senior music writer at Variety, who’s covered Taylor since her early days as an up-and-coming young artist on the country music scene.

Later, we’ll dive into the growing artist labor movement with Damon Krukowski, the drummer for the late 80s indie band Galaxie 500. Damon shares how the band bought back its masters from their label and why most bands aren’t as fortunate. He’s also breaking down the impact of streaming on musicians' pocketbooks, and what smaller artists are doing to advocate for their rights.

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By 2019, Taylor Swift's battle to get her masters back from Scooter Braun has gone public. She decides to fight by deploying her own, very dangerous weapon -- the Swifties. And Braun pulls out all the stops to protect his $300 million asset.

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By 2014, Taylor Swift has spread her wings into pop. But as her self-confidence grows, so does her discontent with her label. So she makes a bold move. Meanwhile, mega-manager Scooter Braun sees a business opportunity in Swift's early masters. The problem is, Swift has serious beef with Braun and his clients. And when she finds out about his plan, it'll be all out war.

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When Taylor Swift signed to an upstart country label as a teen, she probably didn't realize that she was signing away the rights to something she would spend decades getting back -- her masters. Swift’s fight for her $300 million master recordings is a scrimmage that could reshuffle the entire business model of the music industry. But first, Swift has to make it big. And that's a one-in-a-million shot.

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While music streaming platforms have exploded, many critics argue the status quo isn't working for artists. We're taking a deep dive into the music industry, exploring the relationship between artists, labels, fans and the internet. On this episode, we're joined by music journalists Brittany Spanos, senior staff writer at Rolling Stone, and Naima Cochrane, a music and culture journalist and a former record label executive at some of the industry’s biggest outlets.

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Can the former crown jewel of Hollywood keep up in the age of the streaming giants? To understand Paramount’s future, you’ve got to understand its past. So today, we’re throwing it back with Doug Herzog, a former executive at Paramount’s parent company Viacom. Doug greenlit some of cable’s biggest shows. South Park, anyone? He now hosts Basic, a podcast about the time when cable was cool.

Later, we’ll check in on what’s in store for Paramount going forward with Matt Belloni. He’s a founding member of the entertainment industry newsletter Puck, and host of The Town from The Ringer, a podcast that goes behind-the-scenes in Hollywood.

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It’s Christmas 1993. The bidding war for Paramount is underway and QVC is far out in front.

But Viacom owner Sumner Redstone’s not giving in. He’s trying to engineer a merger with Blockbuster that will arm him with the billions he needs to catch up with QVC.

But Blockbuster chairman Wayne Huizenga isn’t about to roll over, and with the deadline for final offers approaching, Redstone’s almost out of time.

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It’s the fall of 1993 and Viacom owner Sumner Redstone thinks he’s got Paramount all sown up.

But QVC chief Barry Diller is about to launch a counter-strike and ignite an all-out war for control of the movie and publishing giant.

And as the fight intensifies, both men are depending on their partners to have their back. But they’re about to find their back-up isn’t as solid as they think.

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It’s summer 1993 and QVC boss Barry Diller is ready to pull the trigger on his hostile takeover to buy Paramount.

But he’s about to find he's got an enemy in his ranks who’s playing both sides.

And while Diller tries to get his bid back on track, Paramount chairman Martin Davis is getting cosy with another suitor – Diller’s pal and Viacom owner, Sumner Redstone.

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It’s early 1993 and television’s about to make a quantum leap into a multi-channel world where viewers can access movies from the comfort of their own sofa.

But with Hollywood’s movie studios set to clean up in this new world, every media player wants a film factory to call their own.

Including Hollywood hot-shot Barry Diller. And he wants to get on the ground floor of the revolution by buying Paramount – the studio he used to run.

But to succeed he’ll need to first defeat his old boss – Paramount chairman Martin Davis.

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Streaming services are having to get creative to keep our attention amid a sea of competition — from big-screen movies to video games to each other. On this episode, we're joined by Matt Patches, Deputy editor at Vox Media’s Polygon and Clay Keller, host and producer of the ScreenDrafts podcast to look at stories about the TV and movie business from our sister show, Business Wars Daily.

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Gucci and Louis Vuitton are still the crème de la crème in high fashion. But between shifting consumer values, TikTok and Gen Z, these brands have a lot of work to do to keep up — if they don’t want to end up sooo last season.

It’s a glamorous world in the middle of a transformation. That’s why we invited Rachel Tashjian, Fashion News Director at Harper’s Bazaar, back to Business Wars to walk us down the runway. She joined us for our season on Fast Fashion, and now she’s introducing us to the world of haute couture.

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Bernard Arnault makes his move to buy Gucci, but Domenico De Sole fights back with everything he’s got, making a surprisingly worthy adversary for the so-called Wolf in Cashmere. But in an effort to stave off Arnault’s advances, De Sole makes a deal with a devil. And both Louis Vuitton and Gucci have to deal with the aftershocks of designers who defined their brands for years departing the companies. How each brand responds to the shake-up determines the future of their success.

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Maurizio Gucci is out, and now for the first time since its founding, Gucci isn’t being run by a Gucc.i. At the top is CEO Domenico De Sole and his right hand man is exciting young fashion designer Tom Ford. Together the two of them make Gucci the hottest fashion and accessory company in the world.

Over at Louis Vuitton, Bernard Arnault wants in on the action. He hires his own young, hip designer, Marc Jacobs to oversee Louis Vuitton’s expansion into ready-to-wear clothing. But when Jacobs gets off to a rough start and Gucci’s stock drops due to an economic crisis in Asia, Arnault decides if he can’t beat Gucci, maybe it’s time to buy them.

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Now merged with luxury drinks company Moët Hennessy, Louis Vuitton finds itself being squeezed out, overpowered in the merger. In an attempt to regain control, Louis Vuitton’s CEO forms an alliance with Bernard Arnault, one of France’s most ambitious businessmen. Louis Vuitton hopes that Arnault will serve as an ally, but Arnault didn’t get the nickname the “Wolf in Cashmere” for nothing.

Meanwhile, Maurizio Gucci finally has full control of Gucci and is desperate to rebrand the company and reclaim its exclusive image. But investors grow impatient with Maurizio’s reckless spending and irresponsible closureof revenue streams, endangering his position as CEO.

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Big fashion brands are trying to diversify their customer base, and also lure consumers to tailored in-person shopping experiences — but it doesn't always go as planned. On this episode, we're joined by Alana Hope Levinson, a freelance culture writer and editor and host of the west coast style podcast “Free Validation” — and comedian Megan Gailey, who’s performed on Conan and The Tonight Show and who hosts the podcast “I Love A Lifetime Movie.” We're looking at stories about the evolving fashion landscape from our sister show, Business Wars Daily.

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For decades Gucci and Louis Vuitton dominated the luxury accessory markets. Their bags and shoes were status symbols, sported by celebrities and royalty around the globe. But by the 1970s both companies were struggling. Louis Vuitton was being run by the great-grandsons of the company’s founder. They were risk-averse, unwilling to make any changes. And the heirs of the founder of Gucci were fighting over the direction of the business. Maurizio Gucci, the founder’s grandson,can’t get his family on board with his vision, leaving the company stagnant.

But when both companies get new leaders, these family-run companies are poised to become global mega-brands… and the two businesses are now on a collision course in their quest to become the largest luxury accessory brands in the world.

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Haagen Dazs and Ben & Jerry’s revolutionized the ice cream industry by raising the standard for the frozen treat and pioneering new styles and flavors. Now, new ice cream mavericks are on the scene, raising both the caliber and cost of pints.

Be prepared to get hungry as food journalist Charlotte Druckman walks us through the artisanal, ultra-premium ice cream scene, which she documented in an article for Eater. Later, Pooja Bavishi, founder of the Brooklyn-based ice cream shop Malai, shares her insights on building her business — and how Malai’s unique flavors are expanding the definition of ice cream.

This series was originally released as a Wondery+ Exclusive in 2021.

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It's the year 2000 and Ben & Jerry's is under new ownership. But as promises that were made before the sale get broken, employees wonder if the brand's values can survive the new regime. Meanwhile, Häagen-Dazs finds itself wrestling with how to move with the times while staying true to the brand's values. But while the super-premium brands are soul searching, a plucky Los Angeles start-up is about to churn up the ice cream market.

This series was originally released as a Wondery+ Exclusive in 2021.

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It's 1998 and Häagen-Dazs and Ben & Jerry's are now tasty targets in the global ice cream war between Unilever and Nestlé. As these multi-billion-dollar consumer goods giants move in, the U.S. ice cream market enters a state of churn. Enemies turn to allies, friends become foes, alliances shatter, and dreams get crushed.

This series was originally released as a Wondery+ Exclusive in 2021.

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It's the dawn of the 1990s and with America under its spell, Häagen-Dazs is eyeing the millions to be made in Europe and Asia. But back in the USA, Ben & Jerry's is about to undergo a major growth spurt thanks to its latest flavor sensation. And with Ben & Jerry's scooping up customers fast, a war for supremacy in the supermarket freezer aisles is about to erupt.

This series was originally released as a Wondery+ Exclusive in 2021.

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It's 1984 and Ben & Jerry's is fighting for its life. Häagen-Dazs is pressuring distributors to stop carrying the Vermont ice cream brand and the deadline for distributors to comply is closing in fast. But with help from a lawyer with a hole in his shoe and a spate of publicity stunts, Ben & Jerry's hopes to pull off an unlikely victory.

This series was originally released as a Wondery+ Exclusive in 2021.

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Since the pandemic began, many of us have traded our blazers for t-shirts and loafers for slippers as remote work has become the new normal. There’s been a fundamental shift in what employees expect from their workplace — and spoiler alert, going in five days a week isn’t it. So how can business owners adapt to this changing landscape without losing employees in this hot labor market?

Stanford Economics Professor Nick Bloom has studied productivity and remote work for two decades. On this episode, Nick joins Business Wars host David Brown to explore the future of work, and the role technology will play in helping businesses keep up.

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It's 1958 and in New York City, Reuben Mattus is under fire. The big dairies are crushing his family's ice cream business and shutting him out of supermarkets. Desperate, he imagines a new, luxury ice cream with an eye-popping price tag. He calls it Häagen-Dazs and it's going to give his foes the chills.

This series was originally released as a Wondery+ Exclusive in 2021.

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Startups search for pain points in the customer experience and design their product to solve these problems. There’s an art to knowing how to find that one thing the market needs and running with it. On the flip side, established businesses need to constantly reassess their products to avoid being disrupted and left behind.

On this episode, Wharton School marketing professor Jonah Berger joins Business Wars host David Brown for a conversation about the art of disruption – how small businesses can gain the advantage and how legacy businesses can stay one step ahead.

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It's the '70s and best buddies Ben Cohen and Jerry Greenfield are about to open an ice cream parlor. These hungry hippies only want to have fun making ice cream. But as their business grows, they're going to find themselves on a collision course with the heavyweight champ of gourmet ice cream: Häagen-Dazs.

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Plant-based foods are no longer a tiny niche market. Consumers are hungry for more and even fast-food giants are eating up the trend. On this episode, we're joined by Wall Street Journal reporter Heather Haddon and comedy writer Halle Kiefer to look at stories about the changing food industry from our sister show, Business Wars Daily.

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Electric vehicles have come a long way over the past century, and now, with gas prices at record highs, more and more drivers are thinking about taking the plunge (if they can get their hands on one).

Today, we’re road-tripping through the electric vehicle landscape of today and tomorrow with Aarian Marshall, a Staff Writer for Wired. Her piece, It’s a Perfect Time for EVs. It’s a Terrible Time for EVs, explores the tipping point we’ve reached in the EV world. Next up, Dana Hull, a reporter for Bloomberg covering Tesla, walks us through her coverage of the racial discrimination lawsuit Tesla faces, and what it means for the company’s future.

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After weathering an investigation by the government for their EVs catching on fire, Tesla is hit by another probe after things get deadly. But the company is dedicated to Autopilot, its self-driving system. And once again, nearly every iconic brand in Detroit is following along. Elon Musk amps up his Twitter commentary, offending multitudes and putting fear into investors. But company value skyrockets. As Tesla moves into the 2020s, its' facing hurdles that were unimaginable just a few years ago, from alleged racism to a worldwide pandemic. The effects of these and other crises are still playing out as Tesla heads into the future.

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The battle to dominate the EV market is on. Tesla’s market value is now around $20 billion. At this rate, Tesla could wipe the floor with GM in a decade. Ford, Toyota, Nissan, Honda and Chevrolet are taking notes. No one wants to be bringing up the rear. After near-devastating production issues, Tesla is finally churning out hundreds of its Model S every week from its newly acquired, five-acre factory, on par with any plant in Motor City. But Tesla has serious problems to solve. Like how to get cars to the people who want to buy them. And that’s something that Detroit and its vast network of dealerships does very, very well. And it will do whatever it can to keep that advantage to overtake Tesla in the EV market.

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In 2010, Tesla Motors has already experienced tremendous highs and devastating lows. Elon Musk is a polarizing figure whose goal is to change the way the traditional auto industry works. It’s been a struggle, but Detroit is finally bowing to the Tesla vision, moving electric vehicles to the top of production slates. But now Motor City wants to control the EV market. The limited run Tesla Roadster brought attention and kudos. Now ,Musk is pinning his hopes on the new Model S. But he still needs some place to actually make the cars. If he can’t score a factory, the car is just a cool concept. Things have to come together quickly – or Tesla is toast.

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While the U.S. government pushed automakers to make low-emission vehicles in the 1990s, consumers loved their gas-guzzling trucks and SUVs. But in 2003, Elon Musk's Tesla Motors arrives with environmentally friendly, high-performance cars that people actually want.

Motor City smirks as Musk pilots Tesla through crushing financial crises, spectacular quality control disasters and his own shocking public displays of bad behavior. But his pricey cars are catching on. Detroit is taking notice. Musk and Tesla are on a path of disruption that will change the industry and put EVs on the map.

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The electric vehicle market is experiencing massive growth, but more players means more competition for the vanguard. On this episode, we're joined by Insider editor Alex Davies and TV writer Josh Gondelman to look back at some of our "green" automotive industry stories from our sister show, Business Wars Daily.

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In 2022, you’d be hard-pressed to find somebody who hasn’t spent at least a couple of days in an Airbnb. It’s cheap, convenient and easy to use. But as you settle into your temporary home-away-from-home, you’re probably paying little mind to what’s playing out behind the scenes.

Business Wars writer Natalie Robehmed joins host David Brown to unpacks Airbnb’s battle with New York City, and what it means for the company’s future. And later, Bloomberg journalist Olivia Carville discusses her investigative piece, Airbnb is Spending Millions of Dollars to Make Nightmares Go Away, which pulled back the curtain on Airbnb’s safety practices.

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By 2017, Airbnb's legal troubles are snowballing so fast, it’s not clear whether it will survive. But there’s another gathering storm that nobody could have forecast – the COVID-19 pandemic. And it will make a direct hit on Airbnb.

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By 2013, New York’s Attorney General is coming for Airbnb. And hoteliers, hotel worker unions, affordable housing activists and politicians come together to form an alliance against the home-sharing startup. Airbnb fights back in the courtroom — and the court of public opinion. Airbnb is forced to launch an expensive battle to win over the hearts, minds and homes of New Yorkers.

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Airbnb has changed the way we travel and upended the hotel industry, but it has also sparked one of the messiest fights ever between a startup and city government. When Airbnb arrived in New York City in 2009, it began operating in neighborhoods where affordable housing was already in short supply. Angry renters complained, and city officials decided to do something about it. But they find themselves up against an equally determined foe, one with deep pockets and powerful allies.

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While the housing market continues its hot streak, technology is disrupting the industry on every level. On this episode, we're joined by Business Wars writer Natalie Robehmed and comedian Ed Herro to look back at some of our best real estate stories from our sister show, Business Wars Daily.

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Heavyweight champions ESPN and FS1 are competing for cable, as legacy networks hop off the bench and onto the field. On-air talent remain caught in the middle. Throw in a global pandemic and an increasingly digital-first media landscape, and you’re in for one heck-of-game.

For our very own post-season analysis, we’re talking to Richard Deitsch, a sports writer at The Athletic and host of the Sports Media Podcast. He’s guiding us through the wide world of sports broadcasting both on screen and behind the scenes, plus what the future has in store.

Sports Media Podcast with Richard Deitsch: https://podcasts.apple.com/us/podcast/sports-media-with-richard-deitsch/id1366264191

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It’s 2015 and Fox Sports 1 is in a rut. Its attempt to topple ESPN has barely dented the defences of the Disney-controlled sports media giant.

Not that Fox is about to give up. It's looking to former ESPN producer Jamie Horowitz to craft a studio programming strategy that can suck viewers away from the market leader.

But even as Fox readies for another round, the very foundations of the cable sports business that built ESPN are starting to give way.

Big Tech’s coming for sports and that’s going to force change at both ESPN and Fox.

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It’s 2005 and new ESPN programming chief John Skipper’s out to cement the brand’s market dominance by buying up more sports rights.

With ESPN spending big, Fox Sports will need more than its broadcast network and Fox Sports Net regional channels to stay in contention. It needs its own 24-hour national sports network.

And that means that after years of shadow boxing, Fox Sports and ESPN are about to get in the ring and go head to head for the first time.

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The 1990s are about to end and ESPN is on a quest to strike down the competition before they can muster the strength to challenge it.

But when ESPN starts using the NFL to gouge the nation’s cable providers, Fox Sports gets an opportunity to dominate regional sports TV.

And as Fox steps up its attacks, ESPN soon discovers that it has to take drastic action to stop an exodus of viewers.

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It’s the early 1990s and media mogul Rupert Murdoch is out to shatter ABC, CBS and NBC’s stranglehold on American TV and take his Fox network into the TV majors.

To succeed, Fox will need a powerful battering ram and only one will do: the ratings magnet that is the NFL. And having been spurned twice before by the football league, Murdoch’s going to need all his cunning to get the NFL on side. But that's only the first step in a campaign to challenge ESPN’s position as the champion of American TV sports.

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It’s the late 1970s and TV sports is equivalent to a few hours of programming on ABC, NBC and CBS each week.

But in Connecticut, Bill Rasmussen is on a mission to change that by creating a cable TV network dedicated to airing sports. Trouble is, he’s got no money, no sports rights, no TV studio, and no cable provider willing to put his network into homes.

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It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence.

Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey yet to break ground outside the U.S., the opportunity to catch up is fading fast.

Hershey knows there’s one move that could transform its overseas fortunes: a merger with its British soulmate Cadbury. The question is can it secure Cadbury’s hand in marriage before Mars triumphs in its quest for global chocolate domination.

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It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.

Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way.

But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land.

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It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.

And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team.

The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance?

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It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer.

First he needs to get his new candy venture off the ground. But to do that he needs help. Help from Hershey.

But while Forrest’s laying plans, Hershey’s trying to get over the death of founder Milton Hershey and grappling with an unexpected opportunity to become a global player.

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It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat.

But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business.

That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey.

But all that’s going to change when a family feud spawns a European offshoot, the launchpad for a new and far more aggressive candy empire.

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It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business.

He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay.

But he’s about to get a visit from a man who will change his fortunes forever, paving the way for him to introduce America to the joys of milk chocolate… and build a sweets-fueled empire.

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Over the past decade, made-for-TV holiday romance movies have gone from a seasonal guilty pleasure to a mainstream phenomenon, drawing in millions of viewers year over year. While Hallmark and Lifetime still seem to be guiding this sleigh, streamers like Netflix and Hulu are getting in on the action as well, putting their own spin on the cheesy Christmas classics — and it’s paying off.

So what makes these movies such an iconic holiday tradition? Here to answer that and more is Danny Pellegrino, host of the Everything Iconic podcast, and co-host of A Very Merry Iconic podcast. He’s taking us deep into the world of Christmas movie magic, and sharing a few films you’ll definitely want to add to your Christmas list.

Everything Iconic with Danny Pellegrino: https://everythingiconic.com/

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As a global pandemic hits, both Hallmark and Lifetime are in danger of not being able to complete their movies for their upcoming Christmas programming. The two companies get creative to shoot their films. Meanwhile, Hallmark hires a new CEO to rebound after the scandals of the prior year. And the pandemic gives even more players the opportunity to enter the Christmas Movie space, leaving open the question of who will dominate.

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Hallmark faces a year of scandals. First, one of their marquee stars gets charged with committing fraud to get her daughters admitted to an elite college. Then, in the midst of their Countdown to Christmas programming, the channel’s decision to pull an ad featuring two brides generates massive backlash. Hallmark ekes out a ratings win, but the cracks in its dominance are starting to show.

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After years of being content to play second fiddle to Hallmark, Lifetime decides to make a big move in 2018. They produce more Christmas movies than ever before and go after Hallmark’s biggest weakness: its lack of diversity. Of the twenty-one original Christmas movies Hallmark aired in 2017, only one featured a non-White lead and more people are starting to notice.

But Lifetime’s not the only company to come after Hallmark’s crown. To set themselves apart, Netflix decides to use its deep pockets to hire stars that neither Hallmark nor Lifetime can afford.

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In 1951, the founder of Hallmark Cards, the successful greeting card company, decides to get into television by sponsoring a live opera airing on Christmas Eve. It’s a success, and Hallmark becomes a regular sponsor of television programming for decades. But when they launch their own cable channel in the early 2000s, the picture isn’t so rosy. By 2005, they’re considering selling the channel, but once again Christmas programming saves the day.

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In 2009 the Hallmark Channel launched "Countdown to Christmas," which included four original movies made on a modest budget that follow a predictable formula. It was an immediate ratings hit, catapulting Hallmark to the top of the cable charts. Competitors start to take notice, most notably Lifetime, which caters to the same demographic. Three years later, Lifetime launches their own block of Christmas programming called “It’s a Wonderful Lifetime” featuring similar original movies. It kicks off a Christmas movie rivalry that is big business.

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It’s a GPS! It’s a camera! It’s a computer! It’s...your smartphone. And in 2021, it feels like you can’t live without it. But when Blackberry and iPhone got into the game in the mid-2000s, that wasn’t yet the case. In just 15 years, our technology has changed dramatically — and so has the culture around it.

To help us make sense of it all is Nilay Patel, Editor-in-Chief at The Verge and host of the Decoder podcast. We’re looking at how the iPhone vs. Blackberry rivalry ushered in a new era of tech habits and where these smartphones have left to go.

Listen to Nilay Patel on Decoder: https://www.theverge.com/decoder-podcast-with-nilay-patel

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It’s January 2011 and Research in Motion’s Jim Balsillie is in Davos, Switzerland when he discovers that his company is being threatened by the Egyptian government. BlackBerry’s BBM messaging system is a lifeline for protestors in the country. Balsillie starts to think that BBM could hold the key to RIM’s survival — even as its sales disintegrate.

Apple, meanwhile, isn’t resting on its laurels. Steve Jobs innovates with a tablet that further buries RIM, as it steals one of RIM’s closest business partners.

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It’s summer 2008, and Research In Motion’s Mike Lazaridis is at the product testing site for BlackBerry’s new device: a touchscreen designed to compete with the iPhone. This model, however, is going to leave more than broken glass in its wake, when it threatens to sever RIM’s relationship with Verizon.

But while RIM is working to match the last iteration of the iPhone, Apple is about to open up a new battlefront. One that RIM has not even dreamed of.

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It’s late 2005, and Steve Jobs is deciding between two prototypes for an Apple phone. His choice will go on to become perhaps the best-selling product ever. Now his team just has to make the touchscreen technology work.

Thousands of miles away in Waterloo, Canada, Jim Balsillie and Mike Lazaridis can barely keep up with orders for BlackBerrys. But a scandal at the company blackens their reputation, and plants a seed of disaster between the two co-CEOs.

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It’s September 11, 2001, and the only network running in downtown NYC is the one owned and operated by BlackBerry’s manufacturer, Reserach in Motion. On one of the most devastating days in American history, that unique reliability wins RIM new fans from Wall Street to Capitol Hill. Mike Lazaridis and Jim Balsillie, the co-CEOs of RIM, created the first mobile devices that synced work email accounts to mobile. But when Steve Jobs picks up the bulky Blackberry, he sees an opportunity — and a rivalry is born.

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Cryptocurrency has transformed dramatically since Satoshi Nakamoto introduced Bitcoin to the world more than a decade ago. Today, crypto has become a hot investment and, in recent years, an irreverent staple of Internet culture. But questions about its sustainability and volatility make it difficult to predict just how far these virtual currencies are able to go. And while some countries are embracing crypto with open arms, others are trying to stamp it out. 

For more on how crypto works and its influence around the world, we spoke with Gian Volpicelli, a journalist at Wired UK and author of “Cryptocurrency: How Digital Money Could Transform Finance.” He's breaking down everything you need to know about how this virtual currency works and where it's going from here. 

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It’s 2017, and after months of sky-high price rises, the crypto bubble is about to burst. But as scammers and investor panic crash the market, the Winklevoss twins’ nemesis Mark Zuckerberg is making moves. He’s planning a push into crypto designed to put Facebook at the center of global finance.

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It’s the mid-2010s and a new blockchain called Ethereum is shaking up crypto. It’s the creation of nineteen-year-old Vitalik Buterin, and it’s inspiring a flood of new digital coins and a gold rush for crypto. But as millions of investors buy crypto for the first time, Coinbase feels the strain.

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It’s 2015 and Coinbase is out to carve up the crypto scene with its new exchange. But it’s about to face strong headwinds in the form of state regulators, banks, and the Winklevoss twins’ new startup Gemini. And as Coinbase’s growth slows, CEO Brian Armstrong faces pressure to abandon crypto.

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It’s 2013 and bitcoin’s gaining traction at last. But just as crypto reaches for credibility, bitcoin is blindsided by high-profile arrests, corporate collapses and multi-million-dollar hacks.

But as the leading lights of the bitcoin industry crash and burn, Coinbase senses a chance to cash in on the failures of others.

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It’s 2011, and Tyler and Cameron Winklevoss are trying to move on from their legal battle with Mark Zuckerberg over who created Facebook. And their nemesis is about to derail the twins’ dreams again. But then a chance encounter on the dance floor catapults them into crypto.

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It’s 2009 and in a modest suburban home, a monetary revolution is beginning. It’s called bitcoin and it arrives with a whimper. There’s just no compelling reason to swap dollars for this worthless digital token. But then, a wannabe crime lord spots bitcoin’s potential and enacts a plan to filthy rich.

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Fast fashion has a crisis on its hands. The industry is wreaking havoc on the environment, and even the execs are starting to notice. Massive amounts of pollution and textile waste have taken a toll on the planet as these shops continue to send runway styles to mainstream markets in record time. The bargains keep consumers coming back for more, but how long can it last? And what will it take to change the habits of shoppers used to getting the latest trends for cheap?

To unpack fast fashion and its future, we spoke with Rachel Tashjian, Fashion Critic at GQ, who's written extensively about the fashion world and its relationship with the environment. We'll explore the dilemmas facing the space today, and some of the ways the industry and the consumers are working toward building a more sustainable closet.

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It’s 2019, and the internet is overflowing with videos of satisfied customers showing off their Shein hauls. But it’s not all smooth sailing when allegations go viral that the company steals from independent designers. 

Meanwhile, former Topshop brand director Jane Shepherdson has a new gig in the clothing rental business-- but is renting outfits actually more eco-friendly? Shein makes a play to save Topshop, but the company is bought by another online shopping giant, with a catch. And in the hands of new leadership, Forever 21 tries to start anew in a rapidly changing fashion landscape.  

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It’s 2018, and H&M is drowning in billions of dollars worth of unsold inventory. Brick and mortar stores are struggling. But on the internet, Shein is thriving, capitalizing on social media trends to get desirable, ultra-cheap clothing made and into customers’ hands in a matter of days.

And once the head of the pack, Topshop is at risk when Philip Green is very publicly accused of abuse, racism, and sexual harassment. Forever 21 finds itself in a heap of trouble too.

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It’s 2010, and a series of deadly tragedies at factories in Bangladesh paint H&M and the fast fashion industry in a negative light. In response, the company doubles down on sustainability, launching a new eco-friendly line.

Meanwhile, Forever 21 goes to court over copyright infringement allegations, and Zara invests in technology to streamline its supply chain. But there’s a new player on the scene, Chinese company Shein, and their online-only business model is about to change the game. 

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It’s 1974 and Amancio Ortega, determined to break the cycle of poverty he experienced growing up in Spain, uses his background in retail and manufacturing to found future fast fashion giant Zara.  

Meanwhile, Topshop is born as a small section in the basement of a department store, and future CEO Philip Green flounders with a misguided attempt to break into the denim business. And overseas in California, a pair of Korean immigrants chasing their American dream found Forever 21, the most affordable fast fashion brand yet. 

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It’s 1987 and Jane Shepherdson, a star buyer for retail chain Topshop, is using her keen ability to predict trends to put the company on the map as the go-to shopping destination for young British women. But when the company is bought by prickly business tycoon Philip Green, all of her hard work is at risk. 

Meanwhile, Swedish company H&M opens its first store in the US, and a groundbreaking collaboration with Chanel’s Karl Lagerfeld pushes the limits of what fast fashion can be.

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The battle between Death Row and Bad Boy Records wasn't long, but it was intense. Rather than staying on wax, the beef came off the records and into the streets, resulting in a deadly macho dust-up between hip hop's biggest — and youngest — stars. The rivalry also touched the life of R&B up-and-comer Faith Evans, who was married to Biggie at the time and found herself in the middle of the war between East and West. 

To explore this, we spoke with Naima Cochrane, a music and culture journalist and former industry executive who’s worked behind the scenes shaping the careers of Beyonce, John Legend, Juicy J and other major acts. 

We break down the gangsta rap era and discuss what happened after Tupac and Biggie were tragically removed from the scene. Plus, we're getting more context on Faith Evans’ role in the battle and how the trials of the women in the 90s blazed a trail for the hip hop queens of today.

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The rivalry between the East and West Coasts of hip-hop has become an all out war, with Death Row and Bad Boy on the front lines of the conflict. Within six months, the war claims the lives of Tupac Shakur and Biggie Smalls, sending shockwaves through the hip-hop community. 

For Death Row and Bad Boy, labels built on the backs of these stars, the future looks uncertain. Now, the fate of each business rests in the hands of its owner. What these moguls decide to do next will determine whether they’ll rise above the tragedy, or get swept up in it.

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By the time Biggie Smalls meets Tupac Shakur, Tupac is already a big star. He hasn’t yet signed with Death Row, but he’s already sold millions of records and starred in two feature films. Biggie, on the other hand, is still waiting for his first album to drop. 

Biggie and Tupac become fast friends, but their relationship doesn’t last long. The two rap stars are pulled in different directions. One struggles to escape violence, while the other will be consumed by it—pushing tensions between Death Row and Bad Boy to a very public breaking point.

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In the 70 and 80s, the founders of Death Row and Bad Boy are coming of age. In the Los Angeles neighborhood of Compton, a young Dre is spinning records before he even learns to read. Dre desperately wants to be a hip-hop DJ, but Los Angeles barely has a hip-hop scene. In New York, on the other hand, rap is popping off. And an 18 year old called Sean “Puffy” Combs has B.I.G. plans for the Big Apple.

They don’t know it yet, but their struggles and successes have already begun to shape the egos and sounds of their multi-million dollar tug of war.

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This episode contains explicit language.

In the 70 and 80s, the founders of Death Row and Bad Boy are coming of age. In the Los Angeles neighborhood of Compton, a young Dre is spinning records before he even learns to read. Dre desperately wants to be a hip-hop DJ, but Los Angeles barely has a hip-hop scene. In New York, on the other hand, rap is popping off. And an 18 year old called Sean “Puffy” Combs has B.I.G. plans for the Big Apple.

They don’t know it yet, but their struggles and successes have already begun to shape the egos and sounds of their multi-million dollar tug of war.

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This episode contains explicit language.

In the 1990s, the landscape of American music was changed forever by two titans of hip hop: Death Row and Bad Boy. The rivalry between these iconic rap labels would go on to become as legendary as it was notorious. But in these early days? It’s all good.

Death Row Records, the West Coast company, is already the hottest label in gangsta rap. But now that they’ve signed mega-star Tupac Shakur, they’re poised to dominate the industry.

New York-based Bad Boy Records finds an answer to Death Row in The Notorious B.I.G, also known as Biggie Smalls. But first, founder Sean “Puffy” Combs has to convince the young rapper to evolve his sound to reach the masses.

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Summer is a time for barbecues, picnics, and maybe even a stiff drink. When it’s warm out, the business of food really starts booming. That’s why we decided to bring you a roundup of some of our favorite recent food stories from our weekday news podcast, Business Wars Daily.

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From a turn-of-the-century railroad stopover to a glamorous entertainment oasis, the evolution of Las Vegas has been one for the books. Casino moguls replaced crime bosses as the kings of the castle, giving "Sin City" the more family-friendly vibe we see today. Although the mob is out, more challenges have moved in — a global pandemic, a statewide drought and competition from other markets are giving the Las Vegas gaming industry a run for its money, raising some questions about its future.

 For more, we spoke with Howard Stutz, an award-winning journalist at the Nevada Independent who's covered casinos and gaming for more than 30 years. He's sharing what the Strip was like yesterday, how it's faring today and what it might look like tomorrow.

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Sin City shapeshifts from its long-held ranking as the supreme adult playground on the planet to a bizarre family-friendly amusement park. Steve Wynn sets a redesign trend that emphasizes Vegas visitors who come for things other than gambling. It’s a world of boutiques, restaurants and Disney-esque rides for the kiddies.

But it’s a gamble that won’t pay off. As the new century kicks in, ever-changing Las Vegas goes through yet another attitude adjustment as Wynn and Kerkorian battle to the end. The city suffers a variety of tragic blows, and Wynn heads for a fall from grace no one could have predicted. It’s all part of the remarkable, continuing business growth in a city that is like no other.

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The mob’s longtime stranglehold on Las Vegas is weakening as the feds press down harder than ever. Just a few years ago, no one built anything on the Strip without gangster involvement. Now, as the late ‘80s unfold into the ‘90s, rising Vegas mega-developer Steve Wynn begins his rise to battle Kirk Kerkorian as the new kings of the Strip, and they don’t need mob money or influence to do it.

Wynn opens what will become the most financially successful casino resort in the world. And it’s financed not by dark underworld funding, but by Wall Street as the corporate sector steps in to knock the mob from the world it created.

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Vegas is getting a bad rap in the press, thanks to the increasing spotlight on the mob’s control. The legitimate powers in the halls of Nevada government need something—or someone--to spread a veneer of respectability over Sin City.

That someone arrives. He’s one of the most wealthy, powerful men on the planet. And he’s also a loose cannon. As far as new governor Paul Laxalt is concerned, that’s not a deal breaker.

And rich developer Kirk Kerkorian has plans to build the biggest hotel on the planet. Plans that herald a new wave of building on the Vegas Strip.

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The mob faces its biggest threat yet when Nevada governor Grant Sawyer wants control of the state’s top-grossing industry—gambling. The attack includes a strictly-enforced gangster blacklist to keep hoods out of their own casinos. Things get worse when Attorney General Robert Kennedy mounts his own war against the Syndicate, aided by the FBI.

But as the mob and the law battle it out, tourism gets a massive boost when Frank Sinatra’s Rat Pack comes to town. They define a swinging image of Sin City that proves unshakable.

Meanwhile, the mob is down but not out, hoping the incoming governor will ease the legal scrutiny. But their hopes are not going to be fulfilled.

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Backing from a legitimate Mormon banker creates major funding for the Vegas mob infrastructure. The underworld is coming out on top in Sin City. But there’s a challenger out for blood: the United States government.

A U.S. senator launches an attack on mob-run gaming, and brings his third degree hearings to town. It’s not the only problem in Vegas. Segregation rears its ugly head, but entertainer Harry Belafonte fights back.

As a destination for all manner of illicit, adult good times, Vegas is firmly on the map. But that may not be a good thing.

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In 1931, the massive Hoover Dam project brings thousands of workers to Nevada. They have paychecks and nowhere to spend them. The state legalizes gambling, setting a small, dusty town called Las Vegas on its way to becoming an unsurpassed phenomenon.

The mob realizes there are untold riches to be made in gaming, and by the late 1940s, gangsters Meyer Lansky and Benjamin Siegel are opening casinos on the fledgling Strip.

For the mob, the situation is a dream come true. Gambling is legal, prostitution is ignored, and local politicians are either for sale or agreeable. And best of all, there’s virtually no competition.

But that won’t last.

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It's the '70s and best buddies Ben Cohen and Jerry Greenfield are about to open an ice cream parlor. These hungry hippies only want to have fun making ice cream. But as their business grows, they're going to find themselves on a collision course with the heavyweight champ of gourmet ice cream: Häagen-Dazs.

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For Cubans, rum is more than just a drink. It's become a symbol of identity, culture and politics, and each bottle has a lot to say — especially when it's labeled "Havana Club." 

As Bacardi and Pernod Ricard battle it out in court to determine the true owner of this traditional Cuban liquor brand, there is a larger cultural and geopolitical conversation unfolding. 

To dive into this discussion, we spoke to Professor Lillian Guerra, a Cuban-American historian and Director of the Cuba Program at the University of Florida. She talks about Cuban economics, culture and policy as they relate to Bacardi, Pernod Ricard and Havana Club — and she's revealing her take on who has the real stuff.

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