400 - How to market your music - Katie Zaccardi joins us for our 400th episode bonanza

55 min • 16 mars 2022

Brian, Blake, and Richard are joined by special guest Katie Zaccardi for an all-new episode of the Chasing Tone Podcast!

We wanted to give all our listeners a little gift for our 400th show so we asked the hugely knowledgeable and inspirational Katie Zaccardi to join us and tell us a little bit about herself, about her career, and give us some insight into marketing a music act in the age of Web 3.0 (ugh), social media, and viral videos. Once again, Brian will indulge in some TikTalkery. But not an inappropriate amount.

Katie tells us about her career and her journey to date and how she found her niche after spending some time in the world of app development and yoga (no goat yoga yet though...). Initially focusing on helping women in music, Katie has words that will resonate with everyone who has ever thought about taking their music to the next level, and you are not going to want to miss this episode.

Has the landscape changed for an artist these days, and what about the mechanisms with which an artist makes money? Sure they have, and if we don't adapt, we may get left behind - yesterday is a lonely city! Is art content or is content art. Brian ponders this question in real time and you can practically hear the diodes inside his robot brain light up.

Social media hatred, Flossing, Karen central, Myspace, Richard's guitar playing dog...it's all in this week's Chasing Tone!

Find out more about Katie and her work here:
https://www.katiezaccardi.com/

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