Sharing Inspiration Posts [The Pros and Cons]

Do you share inspiration posts on Instagram? Or are you against the practice entirely? Perhaps you just don’t know HOW to do it properly. In this Monday Marketing Minisode, Darla and Natalie dissect the pros and cons of sharing inspiration posts. They also share how to do it the right way—giving proper kudos to the designers. Don’t miss it!

What You’ll Hear On This Episode of Wingnut Social

• [0:40] Inspiration posts: to share or not to share? 
• [1:44] The cons of sharing inspirational posts
• [3:40] What’s a newbie designer to do?
• [5:49] Top reasons to share inspirational posts
• [8:20] The proper way to share inspirational posts
• [9:40] Darla’s promised ‘shocker’
• [11:15] Wingnut Social Webinar coming up!
• [12:13] Blooper Reel!

Resources & People Mentioned

• Wingnut Social Webinar: June 25th 2020 at 1pm
• Kelly Wearstler
• Emily Henderson
• Amber Lewis

The pros and cons of sharing inspiration posts

There are a few notable cons to sharing posts on Instagram that aren’t yours—and they’re the biggest reason why those who are adamantly against it don’t do it:

1. You’re not showcasing YOUR work and what YOU bring to the table. In some cases, it seems as though you’re giving the other designer more credit than you.
2. People might mistakenly believe inspiration posts are your work. Natalie points out that you don’t want to share something that doesn’t align with your design aesthetic + you have to give credit where credit is due.
3. Viewers may like the inspiration post so much that they seek out and hire the other designer—not you. 

Keep listening to hear some of Darla and Natalie’s tips to mitigate some of the cons of inspirational posts. But some pros just may outweigh the cons: 

1. Inspiration posts perform MUCH better than organic posts—sometimes up to 3x better. If you need more traffic and interaction on your posts it can help boost your account.
2. 99% of the time designers LOVE it when you share their work with proper credit. Darla refers to it as a “mutually parasitic relationship”—hilarious but true.
3. It allows you to showcase your design aesthetic and what inspires you while still representing your brand identity. 

YOU get to weigh the pros and cons, but Darla and Natalie are all for sharing inspiration posts. 

How to share inspiration posts the RIGHT way

One of the reasons Darla and Natalie launched their #WowWingnut hashtag was to share inspiration posts with the proper permission already built-in. It’s a great way to motivate your followers and grow your following. 

Here are the round rules Darla and Natalie follow when sharing inspiration posts:

• If you’re uncomfortable sharing a designer's image, you can DM them for permission
• Write about the designer in your caption and how their work inspires you
• Give proper credit to the designer AND the photographer (when possible)
• Established designers: Keep inspiration posts a maximum of 15–20% of your posts
• Newbie designers: inspiration posts can be up to 50–60% of your posts until you have a larger portfolio

Darla shares a ‘shocker’ at the end of this episode. Listen to the end to hear what it is!

Connect With Darla & Wingnut Social

• www.WingnutSocial.com
• On Facebook
• On Twitter: @WingnutSocial
• On Instagram: @WingnutSocial
• Darla’s Interior Design Website
• Check out the Wingnut Social Media Lab Facebook Group!
• 1-877-WINGNUT (connect with us for your social media marketing needs)

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