Should You Turn Your Blog Into a Blogcast? with Jeri Cerutti

Do you have a blog and are looking to gain more exposure? Perhaps your site is SEO optimized, adored with images galore, and your writing skills are stellar. But people are becoming increasingly busy and just don’t have the time to read a blog post like they used to. 

Creating a video isn’t necessarily the answer—but what about a blogcast? Have you heard the term? Jeri Cerutti co-hosts this Monday Marketing Minisode with Natalie to talk about her genius idea to turn her blog into an audio recording, AKA—a blogcast. 

What You’ll Hear On This Episode of Wingnut Social

• [1:58] Blogging with a twist
• [3:54] Where did Jeri get the idea to record?
• [5:35] Why you should consider a blogcast
• [8:59] Jeri Cerutti is a genius
• [12:38] Blooper Reel!

Connect with THE Jeri Cerutti

• Jeri’s Website
• Jeri on Instagram
• Jeri on Twitter

Blogcasting—blogging with a twist

It all started when Jeri asked her son-in-law if he would read her blog and give her feedback. He said he didn’t have time to read, but if she recorded it for him, then he would listen. Natalie has also had the opportunity to listen to Jeri read to her grandchildren, and thought “I could listen to this”. She has the perfect voice for audio.

Also—to be honest—not everyone loves to read. Some people, such as Natalie, deal with Dyslexia. Others don’t have the time to sit down and read a blog. A lot of American’s have long commutes—so why not convert your blog to audio? Which led the ladies to this question: why not record all of Jeri’s blog posts to create a blogcast? 

Podcasting can help broaden your reach

Creating a podcast—or in this case, a blogcast—is one of the easiest ways to broaden your reach. It’s a great way for the visually impaired to get exposure to your content. Not only can they hear it, but they can hear it in YOUR voice, with your unique tone and inflection. It speaks to your authenticity. 

Natalie and Darla think the idea is genius. After all, who doesn’t want to broaden their audience? It should be every blogger’s goal to reach more people with their content. We live in a busy world and whatever can be done to connect with more people should be done. 

Alright Wingnuts, it’s time to weigh in: Would you rather read a blog or listen to it? 

Connect With Darla & Wingnut Social

• www.WingnutSocial.com
• On Facebook
• On Twitter: @WingnutSocial
• On Instagram: @WingnutSocial
• Darla’s Interior Design Website
• Check out the Wingnut Social Media Lab Facebook Group!
• 1-877-WINGNUT (connect with us for your social media marketing needs)

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