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Empowering you to live creatively and to THRIVE while doing so! A Podcast by professional artist & educator, Emily Jeffords,
The podcast Do It For the Process: For The Artists by Emily Jeffords is created by Emily Jeffords. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
Your artist brand is more than a logo or color palette—it’s what makes your work instantly recognizable, deeply resonant, and naturally sellable. But how do you define your brand in a way that feels authentic and attracts the right collectors?
In this episode, we’re breaking down the essentials of building a strong artist brand that helps you share your work confidently and grow a thriving creative business.
What you’ll learn:
✔ What an artist brand really is (and why it matters for selling your work)
✔ How to clarify your unique visual & emotional brand identity
✔ Why consistency is more important than having a “perfect” aesthetic
✔ How a strong brand makes marketing & selling your art easier
✔ Practical steps to refine your brand and connect with the right audience
Your brand is already taking shape—it’s in the way you create, the stories you tell, and the experience your art offers. This episode will help you refine and strengthen it so your collectors feel drawn to your work the moment they see it.
Listen now and start creating an artist brand that truly reflects YOU.
One of the most confusing (and frustrating) parts of selling your creative work? Finding the collectors, buyers, customers, students, or clients who truly connect with what you create. If this feels overwhelming, you’re not alone. But here’s something I need you to know:
✨ ART IS NOT HARD TO SELL. ✨
I know, I know—you’ve probably heard otherwise. Maybe you’ve even felt it yourself. But the idea that selling art is an uphill battle? It’s simply not true. The key is understanding why people buy art in the first place.
Art isn’t a necessity like tires or groceries—it’s something we choose. Something we feel drawn to. Your buyers aren’t just making a purchase; they’re investing in meaning, self-expression, and the energy your work brings into their lives.
💡 In this episode, we’re diving into:
✔️ Why people buy art (and why it’s not about convincing them)
✔️ The emotional connection that turns viewers into collectors
✔️ How art creates belonging, identity, and a sense of home
Selling your work isn’t about pushing—it’s about finding the people who are already looking for what you create. And trust me, they’re out there. Let’s talk about how to reach them. 🎙️
How To Create Art That WILL SELL
The Truth About Selling Your Art (and Why It’s Easier Than You Think!)
This week, we’re tackling one of the biggest hurdles artists face: moving past the fears and doubts that make selling feel hard. Yes—even in today’s chaotic world, building a thriving art career is absolutely possible. Abundance, fulfillment, and creative freedom are within reach once you shift limiting beliefs and embrace practical strategies that let your art take up space.
While doubts may never fully disappear, you don’t have to let them lead. Instead, we’ll focus on replacing them with empowering truths and aligned action. Because sharing your work and seeing it resonate with others isn’t just rewarding—it’s life-changing.
A Profitable Art Career Begins with One Essential Step: Sharing Your Work.Here’s my promise to you: I’ll be honest, kind, and—hopefully—inspiring. I’ve been a full-time artist since graduating from art school in 2008, and let me tell you—art school didn’t prepare me for selling my work or growing my business. That part? That came through trial, error, and years of learning what actually works. Now, I’m honored to share those lessons with you.
Growth happens when we recognize where we need to expand. Instead of letting self-doubt or criticism hold you back, let’s meet every challenge with intention, compassion, and clarity—so you can step into the thriving art career you deserve.
This episode is for you if you’ve ever felt:
🎨 Afraid your work isn’t valuable enough to sell
🎨 Uncertain about how to confidently share your art
🎨 Stuck in the mindset that success is for “other” artists
Let’s release the beliefs keeping your work hidden—so you can sell with confidence and ease.
SHARE THE WORK -- RSVP to join us March 10th-14th
Making Art Work opens for enrollment March 13th!
Hi sweeties. I've moved into my new studio and settled into my work (getting ready for Share The Work, writing, and teaching), but painting? That's a different story. Let's talk about what it means to find success in your creative practice year after year.
As I continue focusing on creating meaningful art, I find myself thinking so much about Picasso's career and why it’s important to honor our personal version of growth, no matter how it unfolds.
In this episode, we’ll explore:
Realizing You’re Always Growing and Changing: The success of your work is not linear. Picasso’s career is a perfect example—he created less refined work year after year, embracing abstraction more fully as he went. Creative growth doesn’t look the same for everyone, and it’s okay if your journey is different. We’ll also talk about the powerful story from Threads about an old artist who never sold a single painting but continued to create because he valued leaving behind his soul in his work.
Anchoring Yourself in Past Successes: Reflecting on past accomplishments can be a source of reassurance. When we look back at the work we're proud of, it reminds us that we’re capable of creating great things today and in the future. I mentioned my friend Ekaterina Popova and you must check out her work and Create! Magazine
Looking to Guides for Inspiration: Has someone else walked this path before you? Seeking out mentors and guides who’ve navigated their own creative journeys can offer invaluable lessons. Sometimes, seeing that others have walked this road without falling off a cliff can give us the confidence to keep moving forward.
RSVP for the upcoming Share The Work series starting March 10th!
Now that we’ve laid the foundation and centered your aspirations and dreams right where they belong (at the heart of it all) it’s time to get practical at SET IMPORTANT GOALS!
In this episode, we’re walking through worksheets 7-10 of the Goal Setting Worbook, diving into real methods for setting sustainable, inspiring goals that honor you, your creative work, and your business. GET OUT YOUR PENS.
A few links before we dive in:
We’ll talk about valuing yourself as an artist (because you are the core of your work), pricing and structuring your business with confidence, and setting goals that lead to both creative fulfillment and financial success. No burnout, no guilt—just a clear, thoughtful path toward a thriving year.
Let’s bring those dreams to life. ✨
🎧 Listen now!
Welcome to 2025—FOR REAL this time. We’ve been through a lot already; things are shifting, the world feels unsettled—AND ALSO, it’s clearer than ever that our creative work is dependable and needed in so many ways.
A few links before we dive in:
In this episode, we’re diving into goal-setting—moving beyond ego-driven pressure and into aligned, sustainable success in the studio and in your business. Setting effective goals this year is no small feat, so we’re starting with the most important thing of all: your dreams.
I also want to be clear about what my studio stands for and what we’re excited to create this year. I never thought I would need to say these words out loud—I hoped they would be obvious to all—but let me be crystal clear: this community, and every space I have the honor of creating (Making Art Work, The Collective, my social media community…), is built on a foundation of inclusivity, respect, and creativity without barriers. I’m speaking directly to those who have been marginalized or who carry less innate privilege. You belong here.
Together, we’ll walk through worksheets 2-6 from the Goal Setting Workbook, helping you define your vision, set meaningful goals, and build a creative practice that supports both your art and your well-being (but we're keeping it FUN).
Let’s create a year that feels expansive, inspiring, and true to you.
🎧 Listen now!
QUICK LINKS:
Episode Highlights:
Today’s episode is packed with meaning and purpose—we’re diving deep into your core values! Why does this matter? Because the goals that truly last—the ones that bring joy, fulfillment, and long-term satisfaction—are always rooted in what matters most to you.
This isn’t just about setting goals; it’s about aligning them with your heart and your vision for life. 🌿
So here’s what to do: PRINT THE WORKBOOK, my dear creative soul! We’ll walk through it together, step by step, unlocking the clarity and inspiration you need to move forward with confidence and intention.
Let’s get the goodness you deserve!
Enjoying the podcast?
If this episode resonated with you, it would mean the world if you could take a moment to rate and review the show! Your support helps the podcast reach more creatives just like you—and I love hearing what speaks to your heart. Thank you for being here and for being you! 🌟
QUICK LINKS:
Happy New Year and welcome to my list of manifestations and wishes -- and things I would like us to do more of and STOP doing forever. This list is silly. And it's absolutely not.
Also, we get into the heart and soul of "Do It For The Process" -- which I realized mid-eposode is 10 years old! I began the hashtag #doitfortheprocess in 2025 after a bit of a little tiny breakdown in the corner of the studio, and my life has been forever changed.
But now for the 2025 Ins and Outs!
2025 Ins:
Outs:
The Collective IS OPEN! This space was created to help Artists, Photographers, Designers, Makers, Illustrators, Writers -- ALL CREATIVES -- thrive.
If you sell your beautiful work (or hope to sell more of it), this membership is for you.
All the details HERE / $39 / Doors open through 9.12.24
The Artist's Path To Success // a FREE and super beautiful & reassuring workbook
The Artist's Path To Success QUIZ // an adorable 2-minute quiz for you
And now, the 7 Sweetest Things Being "A Creative" Has Taught Me
It's time! Today, we’re having a conversation about goals. Yes, in the middle of the year. This is the best time to check in and see how your goals are progressing and what you want for the rest of the year (especially before the holiday season takes hold).
In this episode, I'm checking in on my goals for 2024; many of which I have achieved, but many I didn't. We'll discuss what to do when you realize you're not reaching your goals or need to adjust some expectations. Enjoy, my sweeties!
As always, please leave a rating and comment below!
The Collective // www.EmilyJefforsdsLearn.com (doors open September 5th)
The Non-Toxic, Healthy Studio Guide // www.emilyjeffords.myflodesk.com/jme7kfx6fl
My art // www.EmilyJeffords.com
Write a letter to be read on air // https://www.emilyjeffordslearn.com/podcast
All the details for the retreat can be found here.
This is a delicious talk about creativity, friendship, and what you can create when collaborating with someone you admire and trust.
Tanya Val is an artist and plant shop owner living in Anchorage Alaska. She is one of the most WILDLY talented humans I know. Seriously, just visit her site to see.
We have been working and traveling together for years, created some of the most beautiful retreats ever seen, and are writing a book together!
But in this conversation, you are going to hear about SO much more than just our professional work. We share our heart, passion, and love for our creative work and our shared (and very deep) passion for creating with nature.
We're also hilarious. We think. :)
Helpful links:
Creating With Nature Retreats: creatingwithnature.art
Tanya's Instagram: @tanya.val
Tanya's Website: TanyaVal.com
The Do It For The Process Website where you can submit a letter or question to be read "on air."
Please consider leaving a rating and review
This helps me keep going and flowing and I love them so so much.
The Collective Opens on May 30th! This is the most transformative place for Artists to grow their studios and practices because we normalize the success of Creatives. There are so many training and lessons in there so you can find success in your work a little more easily and gently.
Go visit the Nature and Silk Scarf Collection I mentioned at the end of this episode! It will be available Thursday at 2:00pm est.
This episode is a bit vulnerable and took a lot of inner work to even get to the place where I can talk about this so confidently and from tried and true experience. Thank you for being the most generous and kind audience. It is a delight to share my experiences and story with you.
This summer, work towards feeling safe, healthy, and whole in your creative practice. It will pay off in multitudes in your creative work and the output you are able to step into.
I'm cheering for you.
xo,
Emily
This episode is SO precious (stay til the end to hear my whole heart MELT). I sat down with two of the most beautiful parents/artists I know and we talked about balancing, blending, and maintaining your whole self and your studio practice while also being a mother.
Hint: balance is a juggling act, everything comes back around, you are capable of SO much more than you imagine, and also you don't have to do anything at all but love yourself and love your kid(s).
Please let me know what comes up for you as you listen! You can always reach me at [email protected]
Meet Cait and Skye!
Caitlyn Zarate is my Program Manager and keeps Making Art Work and The Collective (and so much more) running smoothly so that I can be an artist and mother! Visit Caitlyn on Instagram.
Skye Como Miller is our Community Support Queen. If you've felt a warm glow from our community, emails, or social media, it probably had Skye's touch! Check out Skye's Instagram and Website
Want to WATCH this episode? Head to my YouTube
Your creativity is boundless, your imagination is unyielding, and the weight of this world is unrelenting.
Vyana Novus joins us in this very tender and open discussion on creativity, trauma, beauty, and safety in this interview-episode. You will walk away feeling so deeply seen and reminded that pain is integral to our growth and often plays a part in the creation of good art. Vyana is one of my dearest friends and we talk like two people who have a deep understanding of one another and a lot of mutual admiration -- but you're also going to hear a lot of curiosity and vulnerability as we get into some deep topics.
TW: We discuss SA, ED, intimate partner abuse, and trauma. Nothing is described in any graphic detail but I want you to be aware in case you are looking for a purely light episode. I have 100 others you can listen to. However, this episode is BEAUTIFUL and full of safety and love.
Visit Vyana's site (it's gorgeous) and follow them on Instagram
Find me (Emily Jeffords) at @Emily_Jeffords and emilyjeffords.com
Hey there, friend! Welcome back to the Do It For The Process podcast – it's so great to have you here again. I've been pouring my heart into creating a fresh body of work in the studio and the painting process has taught me SO much -- yet again.
Here's the thing I've realized: pleasure is the goal. Finding joy in the process is everything. Sometimes your own happiness can be the only goal -- in and out of the studio.
Trying things that excite you and feel new can make the entire process come to life.
I've learned to embrace imperfection, to savor every moment of creation without worrying about getting it just right. And you know what? It's been so liberating, especially when I start painting within my life rather than trying to carve studio time out of my life. Now I try to create in flow AND flow in and out of my studio as I'm led by desire. Even when that means I involve my little one in the creative process. It's honestly so fun to create and paint WITH him.
Perfection is boring. Let yourself create what feels most alive and most alive. Be someone more focused on receiving inspiration rather than how you or your work is affecting others. It's so powerful when I can shed perfectionism and just appreciate the goodness in my work. It feels so good and so alive and freeing!
As always, it is a delight to create and share my practice and this gorgeous collection of work with you.
See some behind-the-scenes on Instagram: @Emiy_Jeffords
Explore TikTok with me: @emily_jeffords
Follow my daily musings on Threads (It's genuinely delightful over there)
Get the full experience and tune into the workshops (and get all the conversation, Q&A, extra goodness, and worksheets) HERE.
The Share the Work videos are available through March 21st!
if someone buys something for their home or themselves, they want to enjoy that thing. In order to enjoy something, we have to VALUE it. In this episode, we talk about all the ways we might be devaluing our own art and efforts before ever showing our work to someone else!
As you let your imagination expand, your aspirations will follow.
And your aspirations will soon turn into goals
So much of Making Art Work is deeply practical – HOW TO grow a business around your art, when to take certain steps, the methods that make the magic… but so much of the work we do is loosening the mindsets that keep us from creating bravely and sharing our work well.
This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more!
Get all the details HERE
Tune into the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!
MAKING art WORK is OPEN! Learn all about this life-changing and STUDIO-GROWING masterclass HERE.
So far we’ve talked about The 3 things you must know to sell art online, how to know if your art is worth selling, and TODAY, I’m sharing 5 super practical, actionable tips that you can use to support your work in the world.
Marketing your art in 2024 is very different than marketing in 2014, 1924, 1400... We have had to evolve exponentially as Creative Entrepreneurs. We have SO much freedom and creative control over our work and careers. The ability to meet collectors on our own -- the ability to grow and expand our work as we would like... it's all very exciting!
Wondering where you can go to meet all these amazing, elusive collectors?
Let's talk about marketing your work in 2024! If I were to choose only 5 areas to market, it would be these:
Make your studio emails a vibrant and exciting place. Share behind the scenes, your inspiration, offer a peek inside your studio, stories and insights... This is an intimate space!
Create a “studio email list” of people who are interested in you + your work
Nurture those people with a beautiful “welcome sequence” — a collection of 2-10 emails that are automatically sent to your subscribers sharing:
Send early access to artwork or collections
Show up on social media as a fine artist, designer, maker, PROFESSIONAL
Understand why you are there and why you are posting. Choose 1-2 platforms and get to know the culture and content that is doing well on those platforms.
Share your work beautifully and consistently: photograph it well, bring people into the studio, allow them to get to know your story (as it relates to your creative work), and don’t be afraid to share/sell your work!
Share your work regularly – when someone comes to your account, is your “highest” work front and center.
Many more practical tips inside of Making Art Work on growing your social media accounts, creating effective content, and maintaining a marketing calendar.
Come find me on Instagram and TikTok!
Pinterest is one of the VERY best places to share your work as a visual creative!
Pins tend to mature over age and offer benefits to your work 1-12 months after they are pinned.
Pinterest ads are also something to consider if you're ready to invest some $$ and thought into marketing.
Pin your work directly to Pinterest from the listing or blog post. Also, pin your Instagram posts! Why not reuse that glorious content?
Vary the content you pin: original content from your site or other platforms, photos, videos, as well as pins from other sites that will compliment your work.
Working with another creative, a designer, blogger, editor, podcaster… be your best advocate and PR.
Cross-promote, share platforms, go live with your friends, offer value to other brands and media.
Reach out to designers in your local community and offer them a trade discount (10-20% off). You can also request or barter for amazing photographs!
I didn't mention this in the video, but you can also with designers to rent your artwork for staged homes. Some wonderful passive income!
Commercial designers: restaurants, offices, hotels...
Find ways to share your work in real life – in the real world. This could be at art shows, galleries, craft fairs, wholesale your work in shops, liscence your work and be known in your community.
The connections you can make in-person are so much greater and more effective for both marketing and for sales. One in-person meeting is worth at least 10 online meetings. Be warm, welcoming, intentional, and get ready to welcome new people into your community!
MARKETING and growing your studio is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more!
Get all the details HERE.
DOORS CLOSE ON THURSDAY
Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!
Let’s get to the heart of the issue: You need to elevate your BRAND.
Yep. You. You have a brand.
I know… It's weird.
And also kind of fancy!
Let's talk about what a brand is before we get all bristly and closed off. A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label inside of your coat…
Your brand is the feeling people experience when they come in contact with your work. How cool is that! Now, allllll the things mentioned above absolutely matter and help to convey your brand, but they are not the brand.
>>>> You are in charge of bringing value to your work.
Your work might be lovely and you are authentically sharing it with your audience, but if you’re not presenting it beautifully and effectively, they won’t have the chance to appreciate it.
As you create a brand, you have space to elevate and grow.
This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more!
Get all the details HERE
Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!
Today we set the foundation. The MOST important step of all. Falling in LOVE with your work, with the process, with the beautiful energy you feel while creating. That sweet sweet magic translates to the way you share your work with your (ever-growing) audience which connects to how you grow your studio and business. And it all starts with that love.
IS YOUR VISION COMING THROUGH IN YOUR WORK?
>> Before you can expect to attract customers, you have to understand what your work is saying as it is active and living in the world.
1 Understand why your work is worth being seen
2 Get clear on why your work matters to you
3 Look at your work from the outside; is it speaking in the way you intend?
4 How are you conveying the value of your work to others?
5 Define who your ideal audience is and where they feel most comfortable
6 How can you use empathy to share your work effectively?
This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more!
Get all the details HERE
Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!
Today we set the foundation. The MOST important step of all. Falling in LOVE with your work, with the process, with the beautiful energy you feel while creating. That sweet sweet magic translates to the way you share your work with your (ever-growing) audience which connects to how you grow your studio and business. And it all starts with that love.
>>>> When you deeply understand that your work is worthy you begin to treat it differently. You begin to elevate it.
When your work is elevated you VALUE YOUR WORK
And then your audience can also VALUE YOUR WORK.
This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more!
Get all the details HERE
SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.
Save your seat here!
Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing. Experiment with them and see where they take you!
WE BEGIN ON MONDAY!!! JOIN SHARE THE WORK! I can't say this enough. This 5-day workshop is going to change your business. So show up, get ready, and let's grow beautifully together.
MAKING ART WORK opens for enrollment next Thursday. This 9-week masterclass is ready to change and grow your business and your creative work for the better. Sustainable growth, higher sales, incredible clarity. Are you ready?
SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.
Save your seat here!
Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing. Experiment with them and see where they take you!
JOIN SHARE THE WORK! I can't say this enough. This 5-day workshop is going to change your business. So show up, get ready, and let's grow beautifully together.
Part 1 or 3: My TOP 10 Marketing Trend Predictions for 2024 for Artists and Creatives
Before we get into this NERDY and life-giving conversation, I have to tell you that SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.
You can save your seat here!
Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing. Experiment with them and see where they take you!
JOIN SHARE THE WORK! I can't stress this enough. This 5-day workshop is going to change your business. So show up, get ready, and let's grow beautifully together.
@Emily_Jeffords on Instagram and TikTok
(also mentioned: Anna Nunez and her beautiful color of the month series)
MAKING art WORK early bird is open until Saturday! Don't miss this opportunity to learn and GROW your business within 9 short weeks.
Remember, you are here because you create artwork that you LOVE. You are here because you long for your work to reach a wider audience and find your COLLECTORS! You want to create work and send it into the world and know that it will be well received by your people.
Selling my work directly to my collectors has allowed me to sell to people all around the world, create freedom in my work-flow, and share my vision and perspective directly with my audience.
Download the beautiful workbook that accompanies this conversation: The How to Attract Collectors Workbook
Some helpful links for you:
THE GOAL-SETTING WORKBOOK -- a beautiful guide to honoring your dreams and accomplishing your goals year-round.
MAKING art WORK - a 9-Week Masterclass for Artists and Creatives looking to grow their business and studios
The DO IT FOR THE PROCESS Affirmation Cards
Tune into more episodes HERE
Welcome back to the Do It For The Process Podcast! This episode is a little vulnerable and a sweet look inside of my dreams, goals, and hopes for 2024.
Remember, your dreams matter. They are the source for all your goals.
Work to only set goals over things you can control. You aren't in charge of anyone else's actions or behaviors so setting goals that expect someone to do something (like buy your work or follow you online) isn't fair to you!
You are getting to hear an exclusive behind-the-scenes in The Collective, my membership for ongoing support for Artists and Creatives. If you're a member of the Collective, you can watch this session in our private member's space!
Some helpful links for you:
THE GOAL-SETTING WORKBOOK -- a beautiful guide to honoring your dreams and accomplishing your goals year-round.
MAKING art WORK - a 9-Week Masterclass for Artists and Creatives looking to grow their business and studios
The DO IT FOR THE PROCESS Affirmation Cards
Tune into more episodes HERE
Get the (beautiful and FREE) workbook that accompanies this podcast here. And to check out more free resources for creatives visit emilyjeffordslearn.com.
The holiday season is full of energy; and selling your work during this season can be one of the most thrilling things of all...
While it is full of cheer and festivity, these few short weeks can be super intense & stressful for small business owners (creatives especially)! The pace of the holiday season is out of step with the rest of the year, and marketing seems to happen at 10x speed. To make your presence felt online, you have to be SO LOUD. The energy is high, the sales roll in, and the generous energy is flowing. It’s thrilling (and also, quite draining).
Want to know the secret to a thriving Holiday season?
I’ll tell you right up front. HAVE A PLAN.
Not sure how to do that? Well, no worries, I do! Grab a pen, and let’s get to work! I know selling can feel uncomfortable sometimes. Trust me. But offering the beauty you create is an act of generosity. And this is the season of generosity. Remember, your work wants to be bold. It wants to be big & beautiful, and the holiday season is an amazing time to allow your work to shine!
My masterclass, MAKING art WORK, is opening again SOON!
Listening to this episode while MAKING art WORK is closed? Be sure to sign up for the waitlist so you can be the first to know when the doors open up again!
Fellow artist and maker,
☑ Have you spent years making artwork, expecting to reach that next level, while your revenue remains stagnant?
☑ Do you know you have good work, but feel like you don’t know how to talk about it?
☑ Are you tired of leaving money on the table because you don’t have the knowledge and tools to sell your work?
☑ Do you keep hearing other artists selling out their collections, but you are left scratching your head as to what actually goes into them?
☑ Are you in a season of burnout and have no idea how to reinvigorate that creative energy in you?
I get it. Without the right tools and a clear roadmap, being a creative entrepreneur is isolating and lonely.You might feel like your ideal collectors are just out of reach or feel like you’re scraping by. You notice your business isn’t working, but you aren’t sure how to fix it or where to start! But it’s not your fault! No one has told you how to confidently share your work and build a good business around your art.
Be sure to download the workbook that accompanies this 5-day event.
As an artist, we often hear that creativity isn't a real job -- it's not safe, it's not dependable, it's not lucrative... These thoughts are outdated and limiting at best.
The world is thirsty for beauty and connection. We, as artists, are in the business of creating beauty and connection within our art and within communities.
Your work deserves to be shared, seen, and appreciated. LET IT TAKE UP SPACE - especially online where it's voice can spread far and wide.
over the next 5 days, we're going to get very nerdy and practical as we begin to more boldly share our artwork online -- and GROW OUR ONLINE SALES!
Ready for this?
Learn more about Making Art Work if you are truly ready to grow your studio into a profitable and sustainable business.
This 9-week masterclass will guide you through every single aspect of running a thriving studio in 2023 and will set you up for success for years to come. Read the stories of our many alumni here! Their stories are EVERYTHING.
This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!
In this episode, we begin thinking about the story your website is sharing.
Where is it guiding your visitors?
What are you directing them into?
Does your website feel like a living thing?
Are you showing up as the guide? And how do you do that?
Ready for more? DOORS TO MAKING ART WORK opens TODAY! Are you joining us?
Are you a Creative looking to grow a profitable career?
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.
It's time to make a living with your art.
Learn more about MAKING art WORK here.
And visit my artist website to see how I put these things in play HERE.
This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!
In this episode, we begin thinking about your BRAND.
How does your studio look and FEEL to others?
What essence does it give off?
How is it being felt by your audience and collectors?
I offer tips for defining your brand and understanding your aesthetic. Your brand is far more than your logo or fonts or brand colors -- it's the essence of your business.
This is where it gets SO fun.
Ready for more? DOORS TO MAKING ART WORK open TODAY! Are you joining us?
Listening to this episode while MAKING art WORK is closed? Be sure to sign up for the waitlist so you can be the first to know when the doors open up again!
Are you a Creative looking to grow a profitable career?
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.
It's time to make a living with your art.
Learn more about MAKING art WORK here.
And visit my artist website to see how I put these things in play HERE.
This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!
In this episode, we're discussing the key questions you need to ask yourself so you can get to know your customers better, meet their needs more effectively, and grow a business that makes you happy AND them happy.
REMOVING DOUBT, CREATING TRUST, AND GETTING TO THE ROOT OF IT ALL.
Ready for more? DOORS TO MAKING ART WORK open on Thursday! Are you joining us?
Are you a Creative looking to grow a profitable career?
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.
It's time to make a living with your art.
Learn more about MAKING art WORK here.
And visit my artist website to see how I put these things in play HERE.
This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!
In this episode, we talk about what makes an artist's website effective -- leading to higher sales and more thoughtful engagement by your visitor, audience, and buyers.
A Creative person's website has the chance to tell a story, take the visitor on a journey, but most importantly, ELEVATE YOUR WORK.
Because you are connecting with your collectors online through a series of shiny screens and images, it is so important to connect with your audience. The passion and heart that come naturally from the artist may not translate as effortlessly online. Find a way to bring that extra passion and sincerity to your digital platforms.
Ready for more? DOORS TO MAKING ART WORK open on Thursday! Are you joining us?
Are you a Creative looking to grow a profitable career?
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.
It's time to make a living with your art.
Learn more about MAKING art WORK here.
And visit my artist website to see how I put these things in play HERE.
Join the LIVE Share the Work workshop + community HERE
And be sure to download the workbook that accompanies this 5-day event.
As an artist, we often hear that creativity isn't a real job -- it's not safe, it's not dependable, it's not lucrative... These thoughts are outdated and limiting at best.
The world is thirsty for beauty and connection. We, as artists, are in the business of creating beauty and connection within our art and within communities.
Your work deserves to be shared, seen, and appreciated. LET IT TAKE UP SPACE - especially online where it's voice can spread far and wide.
over the next 5 days, we're going to get very nerdy and practical as we begin to more boldly share our artwork online -- and GROW OUR ONLINE SALES!
Ready for this?
Learn more about Making Art Work if you are truly ready to grow your studio into a profitable and sustainable business.
This 9-week masterclass will guide you through every single aspect of running a thriving studio in 2023 and will set you up for success for years to come. Read the stories of our many alumni here! Their stories are EVERYTHING.
Listening to this episode while MAKING art WORK is closed? Be sure to sign up for the waitlist so you can be the first to know when the doors open up again!
SHARE THE WORK begins next week! A Free 5-day workshop designed to help you sell more artwork online!
&
Even more exciting!! MAKING ART WORK opens on August 24th-31st! This 9-week masterclass is going to transform and evolve the way you run and grow your business. I can't wait to get a front-row seat!
Listening to this episode while MAKING art WORK is closed? Be sure to sign up for the waitlist so you can be the first to know when the doors open up again!
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional Creative Studio.
In this episode --
Artists often get told that they are pursuing a job, a career, a craft, or a lifestyle... FULL of instability. But is there anything more dependable and sustainable than the generous, rich well of creativity and energy we can draw from within our own bodies and minds?
In this episode, we talk about tapping into that deep well of inspiration and knowing that, because of that deep, rich well, your creativity and energetic reserves are GOOD.
The birthday email I mentioned is here. It's full and BEAUTIFUL.
I read a poem by Oriah Mountain Dreamer at the end of this episode, and I want to share it here so you can read along. These words are powerful and sweet
The InvitationIt doesn’t interest me what you do for a living. I want to know what you ache for and if you dare to dream of meeting your heart’s longing.
It doesn’t interest me how old you are. I want to know if you will risk looking like a fool for love, for your dream, for the adventure of being alive.
It doesn’t interest me what planets are squaring your moon.
I want to know if you have touched the centre of your own sorrow, if you have been opened by life’s betrayals or have become shrivelled and closed from fear of further pain.
I want to know if you can sit with pain, mine or your own, without moving to hide it, or fade it, or fix it.
I want to know if you can be with joy, mine or your own; if you can dance with wildness and let the ecstasy fill you to the tips of your fingers and toes without cautioning us to be careful, be realistic, remember the limitations of being human.
It doesn’t interest me if the story you are telling me is true
I want to know if you can disappoint another to be true to yourself. If you can bear the accusation of betrayal and not betray your own soul.
If you can be faithless and therefore trustworthy.
I want to know if you can see Beauty even when it is not pretty every day. And if you can source your own life from its presence.
I want to know if you can live with failure, yours and mine, and still stand at the edge of the lake and shout to the silver of the full moon, ‘Yes.’
It doesn’t interest me to know where you live or how much money you have.
I want to know if you can get up after the night of grief and despair, weary and bruised to the bone and do what needs to be done to feed the children.
It doesn’t interest me who you know or how you came to be here.
I want to know if you will stand in the centre of the fire with me and not shrink back.
It doesn’t interest me where or what or with whom you have studied.
I want to know what sustains you from the inside when all else falls away.
I want to know if you can be alone with yourself and if you truly like the company you keep in the empty moments.
Get the free workbook that goes along with this episode! It's beautiful and full of practical advice.
With your inspiration, brand, and highest work in mind, listen to this episode, go through the FREE workbook that accompanies this episode, and listen closely to your inspiration and intuition.
When an idea piques your interest, invest in it! Consider it! In this episode, we talk about assessing and deciding which ideas are worth your precious, valuable energy, which ones your audience is most excited about, and which to let go of. Diversifying your business is wonderful because you have the opportunity to
A) delight your customers
B) find inspiration in a fresh place.
DOWNLOAD THE WORKBOOK.
I created a beautiful and super practical guide that accompanies this episode. It's very practical and even more clarifying.
JOIN SHARE THE WORK -- a free 5 day workshop designed to help you begin sharing and SELLING your work online!
LEARN MORE ABOUT MAKING ART WORK!
This 9-week Masterclass is designed to help you grow your studio, profit, and creative reach. It's time to start making a living with your art. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.
Want to see my very sweet new bunny? We're rather obsessed.
Get the Affirmation Deck -- each card is thoughtfully crafted with an affirmation and beautiful artwork to start you on your creative journey.
A thoughtful listener sent in a question that resonated deeply with this community: "How have you handled the different seasons of your life while maintaining your business?"
As we talk about play and creative freedom, paying attention to sustainability is also incredibly important. There’s a delicate balance that most artists need to find between creative freedom and emotional safety (which also includes financial security).
Listed to my five tips for growing a profitable business while also ENJOYING all of it!
The summer months are full of extra light, energy, joy, and warmth -- they are the perfect months to focus on creativity, but more than that, creative PLAY.
In this episode, we discuss the importance of creating inspiration and energy overflow so that you can give from abundance and create work that is fulfilling in a deep and lasting way.
Creativity thrives when we give ourselves the freedom to play. The studio is your haven, your playground. Let go of expectations, rules, and limitations. Experiment with different techniques, materials, and styles.
Tip this same experimental, free-flowing, playful energy into your business as well! The most impactful offers and products I've created in my business came about because of PLAY. The ideas excited me, the challenge felt new and alive, and I found a joyful energy that made the work fully delightful.
I can't wait to see what you create in this season!
>> In this episode, I shared that Making Art Work is coming back this autumn! Doors open in late August. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week signature class, where I teach you everything I know about running a successful creative business.
I also stayed in a beautiful Airbnb, The Forestry House, in Travelers Rest. Definitely a beautiful getaway!
The poem(s) I read in this episode came from the book "Inward" by Yung Pueblo
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Please take a second to leave a quick review and rate this podcast. I read each review, and they mean so much to me!
Also, SHARE THIS EPISODE with a friend or on Instagram Stories! Tag me so I can reshare!
Want to see the artwork I was talking about in this episode? I shared it on Instagram! Come on over and join the IG Community!
There’s this thing about “big magic” that I love – but also dislike – magic (inspiration) can come to you and change your whole life and work in the most powerful and beautiful of ways, but it can also leave if you are not prepared to honor it and use it. I don’t know if it’s true or not, but it feels true right now, and it’s adding a bit of scarcity to my mindset that doesn’t need to be present.
As I choose to step into more abundance in my studio practice, there are some words of affirmation that have proven to be POWERFUL. Let me share those with you here:
I know these words are simple, and that is their magic. The simplicity of these mindset shifts means they are EFFECTIVE.
If this podcast has impacted you, please rate and review this show. I would be SO thankful!
Also, please screenshot and share this episode to enter to receive a book of poetry by my new favorite author and poet, Andrea Gibson. Do so by JULY 1ST, please! 🥰
It's been a while. Let's catch back up. Many things in my life have changed, and many are still the same. One thing that has remained the same is that creativity is deeply generous, art has the power to HEAL, and empowering other artists is deeply meaningful and powerful.
I read a poem by my new favorite poet, Andrea Gibson. Check out their work here. And read the poem I read in this podcast on their Instagram.
It is an honor to be back in this space with you!
If you're aching for a little more creative community and super valuable education and resources for running your business, join The Collective when the doors open! It's $34 and completely FULL of insight and value.
Xox
I'm doing something brave - scary - generous - loving - needed - luxurious - important - countercultural...
I'm RESTING. Not yet -- right now I'm diving headfirst into Making Art Work and I'm SO excited to nurture and empower the Creative Community in this way. My sabbatical will begin in 2023 and will be focused on creativity, inspiration, rest, writing, and nurturing the parts of my that have been patiently waiting for attention.
I'm so excited.
If you're feeling thirsty for inspiration and creativity, maybe this is your nudge to think about prioritizing those things just a bit.
You don't have to have a sabbatical year -- you could start by carving out 2 hours a week to nourish that part of you. Create a terrarium around your inspiration and walk in it as often as you can.
This big dream is living in you for a reason. Creativity is blooming inside of you because it has found a home there. That's an honor. Elizabeth Gilbert has a theory about inspiration being a living thing that is looking for a receptive home to give it form – YOU are that form.
You are that home.
You have that ability.
And Creativity will never take from you more than it gives.
It may give you joy, connection, purpose, money, impact, or a vehicle for change – I think it will give you ALL of the above. Trust it. Honor it. Empower it.
My inbox and DM's have been spilling over with big-hearted creatives eager and nervous about taking the next step in their creative journey – trusting me to walk alongside them. What an honor! Making Art Work is open for enrollment through TOMORROW! If you're feeling those same nerves, eagerness, readiness, but also a bit of uncertainty, please take some of my confidence. This work is GOOD. YOU can do it. I will help you accomplish big, beautiful things. xo Emily @Emily_Jeffords emilyjeffords.com
Practical Tips to Grow Your Dream Career + Move Past the Lies
Welcome to the final episode in the Share the Work series! You can watch all the video trainings + access the workbooks + community here.
The more you value the deep creative work you offer, the more your audience will value your work as well.
As you progress through your journey, you might find a few “lies” creep onto your path — let’s talk about them and very practically move past them!
Making Art Work is OPEN! Come join me in this transformative creative course.
Making Art Work is a 12-week course where I teach Artists and Creatives how to build a soulful, profitable business. I’ve watched hundreds of Alumni sell their high-end creative work consistently, they create collections that are often purchased in minutes, launch products with their dream companies, grow their collector base (way more important than your IG followers), and run profitable, sustainable, multi-passionate events.
Today, we're going to dive into marketing effectively.
Marketing Your Work Effectively and Sustainably Email MarketingMake your studio emails a vibrant and exciting place. This is an intimate space — the perfect place to not only sell your work, but also share behind the scenes, your inspiration, peek inside your studio, stories and insights, and early access to artwork or collections.
Social MediaShow up on social media as a fine artist, designer, maker, and professional. Share your work beautifully and consistently: photograph it well, bring people into the studio, allow them to get to know your story and brand, and don’t be afraid to share/sell your work!
Use the Magic of PinterestPinterest is one of the VERY best places to share your work as a visual creative! Users come to Pinterest as a way of gathering inspiration, ideas, aesthetics, and to find products — sounds perfect, right? Pin your work directly to Pinterest from your website, listing, social media, and/or blog post.
Work with DesignersReach out to designers in your local community and offer them a trade discount (10-20% off). You can also request or barter for amazing photographs! I didn't mention this in the video, but you can also with designers to rent your artwork for staged homes. Some wonderful passive income! Commercial designers: restaurants, offices, hotels...
Go OfflineFind ways to share your work in real life – OFF the internet. This could be at art shows, galleries, craft fairs, wholesale your work in shops, and be known in your community. The connections you can make in-person are so much greater and more effective for both marketing and for sales. One in-person meeting is worth at least 10 online meetings. Be warm, welcoming, intentional, and get ready to welcome new people into your community!
This is the third episode in the Share the Work Series and things are getting more practical by the day!
Remember,
You bring
the VALUE to
your work.
Now we’re going to talk about all the aesthetic elements that surround your work and think through how they communicate your brand message.
As the creator, you also get to create an elevated brand.A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label inside of your coat.
YOUR BRAND IS THE FEELING PEOPLE EXPERIENCE WHEN THEY COME IN CONTACT WITH YOUR WORK. And now that you know you have a brand, let’s discuss how you can refine and elevate your brand.
One of the first challenges we have as artists are finding "the right" audience for our work. Before you can expect to attract customers, you have to understand what your work is saying as it is active and living in the world.
In this episode, I'll help you DEFINE YOUR WORK
Outward expression & aesthetics of the vision01/ Keep imposter syndrome to a minimum - honor the beauty and importance of what you have created.
02/ Get clear on why your work matters to you
03/ Look at your work from the outside; is it speaking in the way you intend?
04/ How are you conveying the value of your work to others? I recommend good photography, speaking about it well, consistently and effectively sharing your work in your soulful marketing, and making it easily accessible to your ideal audience.
05/ Define who your ideal audience is and where they feel most comfortable.
06/ Determine how to use empathy to share your work effectively.
Learn to evaluate your work honestly, treat it with respect, and elevate it so others can value it too! Honestly, this episode feels a little vulnerable to share, but I'm doing it because I trust that when creatives thrive, we ALL thrive.
Welcome to Share the Work 2022! Each day this week, we're going to explore ways that YOU can honor your creative process and share your work beautifully and intentionally with the world.
The first step in growing a profitable creative business and sharing your work is: Creating work that you find valuable -- and then creating work that sells!
As you begin to grow a business around your creativity, understanding the heart and soul of your inspiration and practice is so important. The beauty that comes out of you first begins inside of you — and that beauty (and by that I mean, meaningful work) is deeply valuable.
When you feel confident & empowered, you are able to SHARE YOUR WORK generously with the world.Learn to evaluate your work honestly, treat it with respect, and elevate it so others can value it too! Honestly, this episode feels a little vulnerable to share, but I'm doing it because I trust that when creatives thrive, we ALL thrive.
THIS IS YOUR YEAR TO SHINE! I know that sounds cheesy, but honestly, if you decide that it is true, then it IS.
Look at the year as a whole and be open to all sorts of wild ideas. You KNOW you can overcome anything. Don’t allow any limiting beliefs in at this point. Projects, collections, collaborations, events…nothing is off-limits to you.
You have full creative control over your ambitions & efforts.
Download the Goal Setting Workbook HERE and begin transforming the year into something remarkable.
Ready to see some massive growth in your creative business? Join me in Making Art Work on March 3rd! Your creative work is about to grow into something even more beautiful.
xo, Emily Jeffords
Welcome to 2022! Being an artist is one of the most fulfilling vocations on earth, but, let’s be honest, it isn’t the easiest career (especially without clear a clear vision for how to accomplish your goals)!
HERE’S THE DEAL, YOUR DREAMS DON’T COME TO LIFE BY CHANCE. THEY COME TO LIFE WHEN YOU CLARIFY YOUR VISION, TRUST THE BEAUTY INSIDE OF YOU AND AIM TOWARDS A GOAL.
Download the Goal-Setting Workbook HERE and begin transposing your vision and dreams into reality!
Ready to really take those dreams up a level? Join Making Art Work 2022! Learn more about the course and all the goodness it holds HERE.
xo, Emily Jeffords
Join me for a real and honest conversation about how to move through the creative process -- from inspiration to mastery. It takes some intentional care to grow a sustainable practice around your creativity. Understanding the very natural flow of ideas is so helpful on that journey.
Inspiration, learn, practice, perfect, improve, master, repeat.
I hope 2022 is full of creative flow and that you settle into your process and create some good work.
In March of 2022, consider joining me in Making Art Work if you are ready to see your creative business grow along with your creative practice. Doors open on March 3rd! Learn more HERE.
Please RATE and REVIEW this show if you have a moment. Thank you!
Artists mentioned in this episode: Picasso, Willem de Kooning, and Tanya Val.
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Thank you for joining me today! As always, you can find me, Emily Jeffords, over on Instagram and my artwork on my website: emilyjeffords.com
Instagram: @Emily_Jeffords
Hello dear listener! Before we begin, would you please rate and review this podcast? TY BB!
This episode of going to be a bit raw and real. A lot has evolved in the studio since we last talked.
Last summer we talked about burnout (episode 41, August 30th 2020) and the process of healing from Burnout has been slow and constant. A metaphor came to me while expressing how this process feels that I think is helpful.
Our journey happens within a beautiful mountainous landscape. There are meadows, cliffs, valleys...
When you "burn out" you are, essentially falling over the edge of a cliff -- you might fall incredibly far or just a few feet. The recovery time may look different depending on how far you fall and how much energy you have to tap into. Climbing back up the mountainside is just part of the healing process.
The other part is a bit sneaker. We know that falling over the cliff is less than ideal - right? that makes sense. However, we tend to flirt with danger just a bit. Maybe it's the hustle culture. Maybe it's the stack of shoulds and "musts" consistently in our orbit. Maybe it's poor habits formed early... regardless, learning that hovering near the edge of that cliff is not a sustainable way to live. I like to be close to that edge. I like the pace of it, the energy required, the "effort" of it all -- however, health (mental, physical, emotional, relational health) is not possible when near the cliff. People can't come near you. You can't make one wrong move. There is too much at risk.
My focus for 2021 and 2022 is learning to take consistent steps away from the cliff edge and into the safe and gentle spaces of the meadow where I can dance and sing and create without risk or fear. Where there is space to move and take bolder actions because the risks are less extreme if they fail. There are a lot of layers to HOW we can do that as profitable entrepreneurs (we can't just play all day -- though that would be lovely).
Practically, this means hiring a team, establishing boundaries around my energy, setting expectations, being a bit more flexible/generous with deadlines and timelines, and (most importantly) respecting myself enough to care for myself.
If you can resonate with this, you are in good company. We can grow and progress together -- away from the cliff. Just back away from the cliff a little more each day. We can do this. ;)
2020-21 has been exhausting. We're doing so, so well. Now it's time to allow a little ease and healing into our lives.
This is important because when we are nourished we are able to create good and nourishing work. Let your work be big and bold in the world, dear Creative!
LINKS:
I have a VERY special episode for you today: a conversation with Morgan Harper Nichols. Morgan is a writer, artist, poet, singer, and SO much more. She is deeply generous with both her art and in this podcast conversation.
If you want to see Morgan's work, head here to go to her website, shop, and Instagram.
Morgan recommended a song called "Constellations" by Brenden James which you can find here.
Go follow and say "HI" to Morgan -- she really generously showed up for this sweet community during a season that was especially tiring and I'm so grateful for that.
And join The Collective! This space is designed to enable Artists to thrive. Your business is ready for growth. YOU are ready for growth. Let's grow faster and more beautifully together!
DOORS CLOSE ON MAY 4TH.
The Artist's Path to Success workshop is available until tomorrow night (May 4th) as well! It's totally free so go tune in today!
xo, Emily
Let’s cut right to the chase. We’re here because running a creative business can be confusing.
We fill our studios with stacks of work, our hearts with big dreams, but are offered NO direction when it comes to turning those big dreams into a career.
But NOT anymore. We have big dreams for our creative work and -- GOOD NEWS -- they are valid and totally attainable.
Inside of this episode (which is WAY MORE like a workshop -- get your notebook out), we're going to walk through the exact steps needed to grow your BUSINESS.
LINKS:
Let's take a look at The Artist’s Path to Success
STEP 01/ ASPIRATIONAL ARTIST
Ground yourself in creativity. Dedicate your energy to pursuing art. Develop your signature style and vision. Profit:
Making Art Work is open through tomorrow! Join us if you're ready for some massive growth in 2021
But first, let's take it back. In 2010 when I officially began my fine art career I did NOT have an aspirational brand. I didn’t even know I had a brand (though, yes, I did — we all do). I was deeply undervaluing my work, my voice, my efforts, and, in doing so, I was also undervaluing my collectors.
Think about it this way — if someone buys something for their home or themselves, they want to enjoy that thing. It matters to them. They find pleasure in it.
In order to enjoy something, we have to VALUE it.
When you know what you create and WHY it matters, you can easily and naturally share that love with your audience.
So HOW do you elevate your work?
Head consistently in the right direction.
Know WHY you create and why that matters
Understand your works value and aesthetic merits
Recognize the overall impact your work is creating as a whole (this is your brand)
Consistently raise your expectations for what your work can be in the world.
THIS IS A LIFELONG PROCESS
I began my business by selling a $1 painting. I grew from that deeply undervalued place to a creative practice with collectors on every continent, consistently sold-out collections, and a practice that offers me financial and emotional freedom.
LET’S START THAT JOURNEY
Sharing, writing, and talking about your work is never truly easy. It is a vulnerable act of bravery! But, without that bravery, your work is mute. Your work is hidden. And that’s not what it was designed for!
With your why and your vision in mind, think of how to translate that to the world. If this feels overwhelming right now, DON’T WORRY. This is the focus of Making Art Work and I will coach you through this process.
View your brand from the outside. How does your work objectively feel to your ideal customer or collector?
When you share your work with your audience online is your work being elevated and valued?
How about in-person?
There are ALWAYS ways to continually elevate and build-up, and REFINE your work, marketing, and presentation. This is a good thing! It means you get to keep creating and refining!
As you go through this process, don't be too hard on yourself. Remember, you are just finding paces to play inside your business!
When needed, give yourself a COMPLIMENT SANDWICH. (it works on others and it works on yourself)
Remember, sustainability = satisfaction + progress. If you don’t find joy in your work you are going to be burnt out.
Making Art Work is open through tomorrow! Join us if you're ready for some massive growth in 2021 IF YOU HAVE BEEN GIVEN SOMETHING BEAUTIFUL TO SHARE, YOU HAVE ALSO BEEN GIVEN THE CREATIVITY, ENERGY, KNOWLEDGE, & RESOURCES NEEDED TO SHARE IT.
Let me see if I've got this right:
You create good work (check!)
You know your buyers are out there (somewhere…?)
You know you can sell your work more effectively, but there's something missing. Something isn't working quite right yet, but you can't quite put your finger on it.
I'm going to say a dirty word. You ready?
It's your BRAND.
Yep. You. You have a brand.
I know… It's weird. And feels gross at first.
And also kind of fancy!
BUT, hear me out!
Let's talk about what a brand is before we get all bristly and closed off. A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label in your coat…
Your brand is the feeling people experience when they come in contact with your work. How cool is that! Now, allllll the things mentioned above absolutely matter and help to convey your brand, but they are not the brand.
In fact, your brand is anything but stuffy or snobby or slimy. Your brand is beautiful
And now that you know you have a brand, we can work to make it so much more impactful and meaningful!
And now, GO CREATE A BRAND MOOD BOARD! You can share it in our private Facebook Group too!
MAKING ART WORK is opening tomorrow! Check out all the course details and goodness here. Is it right for you? Feel free to reach out with any questions! [email protected]
What does it mean to share your vision with your audience?
How can you trust that your art can speak clearly and effectively in the world?
How can you build up your work so that it is VALUED by the right people?
This episode is long, but I recommend grabbing a notebook and settling in! We uncover SO MUCH mindset work and practical advice for you as you GROW.
Links:
Making Art Work -- a 12-week course design to help your creative career THRIVE
Share the Work Video Series -- a free mini-course
Download the free work page for this episode
Want to WATCH this episode? You can! Click here to see me live in my studio! CLICK HERE
Today is the first day in the Share the Work Challenge! 5 days of LIVE training (recapped here on the podcast) to help you create a firm foundation for your creative business.
Day one: Clarify your vision and why your work matters
Day two: Conveying that value to your audience
Day three: Up-level your brand vision
Day four: Evaluate + Share + Elevate + Repeat -- And Making Art Work OPENS! Woohoo!
Day five: Do a beautiful, brave thing!
Today we're taking it back to the heart and soul of the matter - Why does your creative work matter TO YOU? Why do you show up in the studio? What meaning is your work bringing into your life?
When you deeply understand that your work is worthy you begin to treat it differently. You begin to elevate it.
When your work is elevated you VALUE YOUR WORK
And then your audience can also VALUE YOUR WORK.
Download the worksheet for today's prompts here.
And join the LIVE Share the Work trainings here. I'll be live each day this week at noon eastern time!
There are a lot of lies that rattle around our heads and sink into our hearts -- some are chosen (limiting beliefs we think will keep us safe), some are given to us.
In this video, we dispel these common lies so fast and so completely that their hold on our community will be massively diminished.
Before we dive in, here are a few links you might want!
Join the Share the Work CHALLENGE! It's happening here and in Facebook! Facebook will be the home-base for the content, but I'll also be sharing the prompts here as well.
Want some extra-pretty graphics and images to share on your IG Story?
Here ya go!
Ok, and with that, let's start busting some lies!
Lie No. 1:
Your worth as a human is directly tied to the success of your work
Nope. Don't listen to this sneaky, toxic lie. You are always worthy and beautiful. The success of your work does not play any part in your value, however, I understand why it might feel that way at times. Let’s get to the heart of THAT longing: You want your work to be valued. And it hurts when it’s not. I get it.
And again, let’s get to the heart of the issue:
Any lack of “success” you might be feeling in your work can be very strategically tied to one of three things
An issue with the offer
Is the work good?
Is it resonating with your viewer?
Does it resonate with you?
go back to episode 2 and listen with your whole heart if you sense this might be the issue)
An issue with your AUDIENCE
Are there enough eyes on your work?
Are they the right eyes?
If this area is the issue, work to get your art in front of your idea collectors!
An issue with your marketing
Are you speaking to them in a way that inspires them?
Is the messaging around it effective?
Are your calls to action inspiring and attractive?
If this is the area is the issue, then go back to the 4th video and massive up-level you marketing! You are the best representative your artwork will ever have in this world. Allow your work to the radiant.
Lie No. 2: The artworld is too noisy and my work will not be seen
What makes you different?
The fact that the art world is getting busier is a GOOD THING for creatives
We are reshaping culture — the more artists thriving and active online and offline, the more comfortable and receptive the collector community will be!
Lie No. 3: My creative work could never fund my lifestyle anyways
Back it up: How much money do you need to live? 40k? 100k? 200k?
How many pieces of art or designs or products do you need to create to meet that goal? Break your year down into seasons - how much do you need to create in order to meet your income goals each season
Download The Artist's Year of Growth and simply work out the math, glad the goals, and let your gorgeous work do the rest!
Lie No. 4: My audience is tired of seeing what I’m making
Then why are they following you?
My audience is following me BECAUSE they want to see what I’m creating
How are they showing up when you share your work online and in-person?
They are freaking in love with you!
Lie No. 5: This isn’t dependable
The main reason this lie get’s into our hearts is because we are unsure if we can depend on ourselves.
TRUST ME I KNOW THIS FEELING
Once you learn to trust yourself, your inspiration, your habits, and your goals, you are able to trust your audience as well. They’re here for you — but they want you to lead them into a more beautiful path. SHOW UP FOR YOURSELF but also SHOW UP FOR THEM
Want to make sure you get notified? Join my the Creative's Club Email List and add [email protected] to your contacts so you're sure to see the email! xox
Welcome back to the Share the Work Series!
Welcome back! Want to WATCH this podcast episode? Well, you can!
So far we’ve talked about The 3 things you must know to sell art online, how to know if your art is worth selling, and TODAY, I’m sharing 5 super practical, actionable tips that you can use to support your work in the world.
Marketing your art in 2021 is very different than marketing in 2010, 1980, 1800, 1600... We have had to evolve exponentially as Creative Entrepreneurs. We have SO much freedom and creative control over our work and careers. The ability to meet collectors on our own -- the ability to grow and expand our work as we would like... it's all very exciting!
Wondering where you can go to meet all these amazing, elusive collectors?
Let's talk about marketing your work in 2021!
If I were to choose only 5 areas to market, it would be these:
Email Marketing
Make your studio list a vibrant and exciting place. Share behind the scenes, your inspiration, offer a peek inside your studio, stories, and insights... This is an intimate space!
Create a “studio email list” of people that are interested in you + your work
Nurture those people with a beautiful “welcome sequence” — a collection of 2-10 emails that are automatically sent to your subscribers sharing:
Send early access to artwork or collections
Show up on Instagram as a fine artist
Understand why you are there and why you are posting.
Share your work beautifully and consistently: photograph it well (more on this in the Share the Work Challenge — then a LOT more in MAW)
Share your work regularly (1/6 at least)
Pinterest is one of the VERY best places to share your work as a visual creative!
Pins tend to mature over age and offer benefits to your work 1-12 months after they are pinned.
Pinterest ads are also something to consider if you're ready to invest some $$ and thought into marketing.
Pin your work directly to Pinterest from the listing or blog post. Also, pin your Instagram posts! Why not reuse that glorious content?
Work with designers
Reach out to designers in your local community and offer them a trade discount (10-20% off). You can also request or barter for amazing photographs!
I didn't mention this in the video, but you can also with designers to rent your artwork for staged homes. Some wonderful passive income!
Commercial designers: restaurants, offices, hotels...
Go Offline
Find ways to share your work OFF the internet (art shows, galleries, craft fairs...) as we are able moving forward in 2021.
One in-person meeting is worth at least 10 online meetings. Be warm, welcoming, intentional, and get ready to welcome new people into your community!
I hope this video has spurred so many ideas and points of clarity.
If you have enjoyed the Share The Work series, please take a moment to share it on IG!
SHARE ABOUT "SHARE THE WORK" IN YOUR INSTAGRAM STORIES!
I've put together a beautiful bundle of images and graphics for you! Check it out here.
Come back tomorrow for our final video in this mini-series: Breaking the mold: The 5 most hurtful lies artists believe (and 5 ways we can overcome those blocks). Want to make sure you get notified? Join my the Creative's Club Email List and add [email protected] to your contacts so you're sure to see the email! xox
How do you know if your work is "worth selling"? In this video, I break down exactly how I evaluate my work, my collections, and my voice in the world.
While this title might sound intimidating, keep listening! I think you're going to find that your creativity WANTS TO REWARD YOU. It wants you to be successful. It wants to live boldly and beautifully in the world.
10 tips for evaluating your work
WHEN YOU FEEL CONFIDENT IN YOUR WORK YOU CAN TAKE GREATER RISKS
I would love to hear how you have taken risks in your studio! Some days, just showing up feels risky enough -- other days creating something new or larger or a different subject matter can feel like a heroic act. ;)
Need more support as you grow your creative work AND your creative business? Making Art Work opens on the 18th!
"This course [Making Art Work] was so unbelievably comprehensive, it really didn’t miss the mark on anything. My website is new and stunning and I feel like I have all the tools to kickstart this adventure immediately. In fact, a few weeks into the course I decided to quit my day job. Thanks to the course I have a plan and I’m feeling confident in myself in a way I never did before." -- Maria Wigge
Want to make sure you get notified? Join my the Creative's Club Email List and add [email protected] to your contacts so you're sure to see the email! xox
Welcome back! Want to WATCH this podcast episode? Well, you can!
Today we're taking our very first step into creating a Creative Brand and Career that is elevated, thoughtful, and totally, completely ATTRACTIVE.
Whether this is your first month as a "Creative Entrepreneur" or your 20th year, this video will offer you space to contemplate your work, your brand, and your vision so that you can refine everything.
THREE THINGS YOU MUST KNOW TO SELL YOUR WORK (online and offline)
1. Your website is your gallery, but start simple. Less is more and the most important thing is that you share your gorgeous work with the world. Don’t let a website hold you back (that’s what MAW is for — hint hint)
2. Your collectors won’t find you unless you invite them into your space (marketing your website, social presence, art shows, craft fairs, gallery shows, email marketing… use your compelling storytelling, showing up on behalf of your work because it is worth your support and love).
3. Your work will only be attractive if you are actively attracting people to your work (clarifying your story, brand vibe + aesthetic)
Spend some time with these three areas of your business (and yes, if you are an artist who hopes to sell her work, you absolutely have a business. Don't let that shiny word intimidate you!)
Consider each area individually and fine one place that needs a little refinement:
This is a short video, but it is FULL of ideas that can change everything for you and for your career! They certainly have changed my life!
Come back tomorrow! We're discussing how you know when your art is "good". I'll share some honest and thoughtful tips for evaluating your work and building your business around the pieces that truly SHINE.
Join the Share The Work Facebook group! It's a hoppin' place full of amazing Creatives and Artists!
SHARE ABOUT "SHARE THE WORK" IN YOUR INSTAGRAM STORIES!
I've put together a beautiful bundle of images and graphics for you! Check it out here.
Want to make sure you get notified of each video and lesson?
Join my the Share the Work Email List and add [email protected] to your contacts so you're sure to see the email! xox
Welcome to Share the Work!
If you would like to WATCH this video (and series) click right here.
It's free. It's beautiful. It's nourishing in all the ways.
This first video is the intro + perfect warm-up and a gentle reminder of what really matters as we dive deeper into running a creative BUSINESS. We'll get into more depth and practical goodness, but I want to start here, with a reminder that your creative work is beautiful and worth your love and energy.
By the end of our time together you will feel empowered and excited to share your work in the most vibrant and passionate way possible.
Over the next four days we’re going to dive into:
I suspect that, because you’re here, you create beautiful work that you are proud of and want others to appreciate.
You are a little tired of artwork stacking up around your studio or in the corner of your spare bedroom
Your creative vibe is THRIVING but your business is withering
If you have a creative business, you wonder HOW LONG will this thing keep sustaining me? Can I really make this a life-long career?
HERE’S THE DEAL:
Beautiful creative careers don’t happen by accident.
Vibrant creative businesses are crafted and designed and there are enormous amounts of LOVE poured into them.
I want you to leave out time together feeling so connected to and confident in your work that you are proud to share it with the world (ps. this is marketing - and it’s fun)
Stop holding back your work!
Allowing your work to shine in the world not only leads to more attention, customers, and collectors, but it leads to more BEAUTY and LOVE in the world.
Share your passion and heart as freely and as elegantly as you are able and I guarantee you will be met with so much joy and success.
Come back tomorrow when we will dive into:
3 Things You Must Know to Sell Your Artwork Online
Are you enjoying "Share the Work"? Do me a favor and share it in your IG Story! I've made it SO easy for you! Click the graphic below and choose the graphic that appeals most to you!
-- CLICK HERE TO CHOOSE YOUR IMAGES --
And yes, they're beautiful... ;)
Before we begin, a few things to make you aware of:
And now, let's dive into this episode!
How creating artwork in collections has changed my career.
I am living proof that creativity works best in flow!
YOU GET TO SPEND DEDICATED TIME
Working in Collections is a beautiful way of protecting your energy and keeping everything fresh and healthy.
2020 was QUITE the year. As it comes to an end, I love reflecting on the year, tying a tidy bow on all our projects, bookkeeping, stats and analytics…. It's amazing how much you can accomplish in a year.
Want to SEE these numbers and get links to all the resources listed? Here ya go!
The Education Shop is open! Click HERE to get all the goodness and links and JOIN US! 2021 is the year of Creative Growth.
Everything shifted for me and for my business when I figured out this one key concept. Find something to elevate. Every day. Even today.
How can you take your beautiful ideas and share them more clearly, make them a tiny bit more elegant, bring that extra bit of "special" to them? This one idea will take you from 0-100 faster than anything else AND it helps to keep this career exciting and fresh forever.
Elevating your work is a huge focus inside of Making Art Work. If you feel like you're ready to grow your business, I HIGHLY recommend this course. It will equip you to move into the rest of your career fully and confidently in 12-short weeks. Join us in February! EmilyJeffordsLearn.com
Need some help editing your own photos? I got you! I created two sets of presets just for Artists and Creatives! Get the presets here.
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
This series is dedicated to sharing TWELVE ways that you can find more clarity, more profit, more sales, and more JOY this season!
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
EMILYJEFFORDSLEARN.COM/HOLIDAY
Want to see some amazing beauty? The Collective Holiday Pop Up is OPEN! Come on by and check it out! The Collective Pop Up features the work of 82 Creatives and there is something for everybody.
Picture this, your buyer selects the perfect thing, is THRILLED over it, and wants to shout from the rooftops. But how? Help your people share their excitement by creating easily shareable graphics! It's easy, fun, and really joyous for everyone!
Need some help editing your own photos? I got you! I created two sets of presets just for Artists and Creatives! Get the presets here.
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
This series is dedicated to sharing TWELVE ways that you can find more clarity, more profit, more sales, and more JOY this season!
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
EMILYJEFFORDSLEARN.COM/HOLIDAY
Want to see some amazing beauty? The Collective Holiday Pop Up is OPEN! Come on by and check it out! The Collective Pop Up features the work of 82 Creatives and there is something for everybody.
Would it surprise you to know that some (maybe many) if your buyers this holiday season (and every holiday season) are not going to be your fans? They might not even really know who you are! But the person receiving the gift is a big fan.
Plan for your BUYERS. Help them look really, really good this holiday season by making gifting simple and lovely.
Need some help editing your own photos? I got you! I created two sets of presets just for Artists and Creatives! Get the presets here.
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
This series is dedicated to sharing TWELVE ways that you can find more clarity, more profit, more sales, and more JOY this season!
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
EMILYJEFFORDSLEARN.COM/HOLIDAY
Want to see some amazing beauty? The Collective Holiday Pop Up is OPEN! Come on by and check it out! The Collective Pop Up features the work of 82 Creatives and there is something for everybody.
Make the purchasing process SO SIMPLE. Visit your website exactly as your customers will. Go through the entire process as if you were a stranger. How does it feel? Is it simple? How many clicks do you need to make? Is is clear and simple to go from homepage to checkout?
Need some help editing your own photos? I got you! I created two sets of presets just for Artists and Creatves! Get the presets here.
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
This series is dedicated to sharing TWELVE ways that you can find more clarity, more profit, more sales, and more JOY this season!
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
EMILYJEFFORDSLEARN.COM/HOLIDAY
Want to see some amazing beauty? The Collective Holiday Pop Up is OPEN! Come on by and check it out! The Collective Pop Up features the work of 82 Creatives and there is something for everybody.
The BIGGEST way to impact your marketing + how your creative work is perceived in the world is via your PHOTOGRAPHY!
Want to upgrade your website? Take better photos. Want to improve your Instagram? Better photos! More profitable listings? Yep, better photos.
Need some extra advice? Keep listening!
Want some help editing your own photos? I got you! I created two sets of presets just for Artists and Creatves! Get the presets here.
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
This series is dedicated to sharing TWELVE ways that you can find more clarity, more profit, more sales, and more JOY this season!
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
EMILYJEFFORDSLEARN.COM/HOLIDAY
Want to see some amazing beauty? The Collective Holiday Pop Up is OPEN! Come on by and check it out! The Collective Pop Up features the work of 82 Creatives and there is something for everybody.
Don’t be afraid to share your work. Marketing can feel weird, but not when you think of it like this: You are sharing your work with people who want to see it. You created something beautiful, something that brought you joy. Now let it bring joy and beauty to others. Share your work consistently & confidently every day.
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
This series is dedicated to sharing TWELVE ways that you can find more clarity, more profit, more sales, and more JOY this season!
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
EMILYJEFFORDSLEARN.COM/HOLIDAY
Want to see some amazing beauty? The Collective Holiday Pop Up is OPEN! Come on by and check it out! The Collective Pop Up features the work of 82 Creatives and there is something for everybody.
One of the most important steps in having a successful holiday season is to plan your marketing calendar! In this episode, I got you some really clear tips for doing so carefully and in a way that will allow you to work with your creative energy.
Let's take ALL the guesswork out of it so that you can have your best season yet!
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
This series is dedicated to sharing TWELVE ways that you can find more clarity, more profit, more sales, and more JOY this season!
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
EMILYJEFFORDSLEARN.COM/HOLIDAY
Want to see some amazing beauty? The Collective Holiday Pop Up is OPEN! Come on by and check it out! The Collective Pop Up features the work of 82 Creatives and there is something for everybody.
TODAY IS THE DAY! The Collective Holiday Pop Up is OPEN! Come on by and check it out! The Collective Pop Up features the work of 82 Creatives and there is something for everybody.
This series is dedicated to sharing TWELVE ways that you can find more clarity, more profit, more sales, and more JOY this season!
Let's take ALL the guesswork out of it so that you can have your best season yet!
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
12-Days of Holiday Success: DAY 5: Repackaging is TOTALLY OK!
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
Thank you for joining me on Black Friday! I know this day is extra, extra BUSY -- especially if you are a small Creative business owner. But I got you!
This series is dedicated to sharing TWELVE ways that you can find more clarity, more profit, more sales, and more JOY this season!
Let's take ALL the guesswork out of it so that you can have your best season yet!
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
12-Days of Holiday Success: DAY 4: Vary your pricing. Gift-giving happens in a variety of price points and you want to aim to have something for most (of your ideal) people
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
Happy Thanksgiving to my USA friends! And to everyone, let's continue making the holiday season AMAZING!
Over the next 12 days, we're going to discuss TWELVE ways that you can find more clarity, more profit, make more sales, and have more JOY this season!
Let's take ALL the guesswork out of it so that you can have your best season yet!
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
12-Days of Holiday Success: DAY 3: Choose your stars! What does that mean? Well, give this episode a listen!
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
Shiny objects are (literally) everywhere during this festive time of year, but focusing on YOUR work, YOUR goals, and YOUR audience. But that can be tricky... especially if you're not certain of what they want. Let's talk about that.
This series is dedicated to sharing TWELVE ways that you can find more clarity, more profit, more sales, and more JOY this season!
Let's take ALL the guesswork out of it so that you can have your best season yet!
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
12-Days of Holiday Success: DAY 2: Ask your audience.
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
The holiday season is BUSY -- especially if you are a small Creative business owner.
Over the next 12 days, we're going to discuss TWELVE ways that you can find more clarity, more profit, make more sales, and have more JOY this season!
Let's take ALL the guesswork out of it so that you can have your best season yet!
Your work is beautiful. It brings light and joy to those who see it.
And who doesn’t want to share light and joy this holiday season?
12-Days of Holiday Success: DAY 1
Subscribe and SHARE this podcast!
If you would like some beautiful graphics to share with your pals or on your IG Stories, well, here ya go!
Get the BOOK!
In this 36 page guide, we will cover every aspect of running a thriving, profitable, and sustainable holiday season. This guide is written and design by an artist for artists. $10 and applicable year after year.
Ok, buckle up. This episode is FULL of tips, insight, and advice for creating an engaged, exciting, and effective Instagram Stories.
Because this episode is so full, I created a PDF you can use as a guide. Check it out here.
10 TIPS FOR FRESHER INSTAGRAM STORIES
-- PLUS 2 bonus tips in the PDF! Woohoo!
Also mentioned in this episode:
Setting Up A Healthy Painting Studio - get it for FREE here.
The Pigment | LAB - a NEW Oil Painting Course taking you from pigment to paint to beautiful, finished painting. The course opens for enrollment on OCTOBER 22ND.
Making Art Work - a 12-week course empowering Artists + Creatives to run successful, profitable businesses. Opens for enrollment in February. LEARN MORE
LINKS:
The Collective (doors are open through August 31st!)
The Alaska Retreat
EmilyJeffords.com
Hello, burnout. We meet again, I see you, I feel you, and I thank you.
Picture a match. You’re holding it in your hand, maybe lighting candles on a cake, maybe lighting a fire, but you’re holding and it’s getting closer and closer to your finger. You want to keep going, just one more candle! But the flame is getting hotter so your heart rate goes up and you move faster to the next candle and your fingers begin to hurt, and then
It’s too late.
You got burned.
You drop the match and kiss your fingertips and feel so silly and also OUCH!
That is burnout.
Burnout is deeply painful, but it is often a result of growth (often, growing too fast). We allow ego to hop in and take charge -- which leads us to say "I can do that!" waaay too often.
But there are some benefits to burnout too. It acts as an irrefutable reminder that I do not need to please everyone and solving all problems. To stop holding pain and worry. It is a reminder that I do not need to show up in every way and to rely on my support structure.
Burnout clearly let me know that I was allowing anxiety to be my first response, rather than trusting that everything will be fine. It is a clear, loud sign that I was NOT OPERATING WITHIN MY VALUES
Burnout can be a generous gift -- a moment of course correction before it's too late.
And when you heal from burnout, oh life is so sweet. IF you have actively and carefully healed and set up some boundaries, the upsides of burnout can be:
— energy
— hard truths
— realignment
— honesty
— asking for help
— accepting help
— losing the absurd idea that you can or should do it all
— a deeper love for what matters
— humility
— healing
The sweetest thing about burnout is it requires you to be honest with your limits
It allows you to pay attention. And attention is the clearest doorway to gratitude.
I have a treat for you today! I recorded a conversation with my pal Laurie Anne Gonzalez about creating PRINTS!
We get into ALL THE QUESTIONS.
Prints have been a huge source of revenue for my business and I would absolutely NOT have the healthy studio I do today without offering reproductions of my work.
If you're ready to begin or grow this part of your studio practice, I highly recommend Art To Print. Laurie Anne takes you through each and every step of the process -- from easel to print to packaging. It is a thorough, clear, and insightful course and I know it's going to change your business!
Sign up for Art To Print HERE.
Also, THE COLLECTIVE opens for enrollment on Monday! August 24th - 31st. JOIN US. This space is designed to help creatives and artists thrive. Learn more HERE.
Visit the collection at emilyjeffords.com
Step into the studio for a bit. Let's catch up and talk about the new collection of artwork I have created, "Quiet Adventure". In this episode, I share my process and favorite methods to create and release a collection of artwork.
This body of work came together slowly and gently, a form of meditation and healing over the past 20+ months. There are paintings in this collection I worked on as my baby was crawling around my feet, others I created as a refuge from my own home as we shelter-in-place. This body of work was created selfishly as an act of self-care, but it is also for you. I hope the theme of love and adventure and peace fill you too.
"Quiet Adventure"
I walked through a field.
It was new to me, but I knew it already.
The earth smelled like childhood.
The grasses clung to my bare feet in familiar ways.
The only thing unknown was the landscape.
She was vast and led to places I have not been.
Adventure, we call it.
Unknowing.
But in the unknowing is a deep self-knowing.
Trust in my body. Trust in my mind.
Trust in the bravery I have shown.
Knowing that I will be brave again.
Even when the landscape unnerves me
with the edges she is asking me to explore.
Even when Adventure wraps itself in unfamiliar foliage.
I step outside of my mind
and the endlessness of my concerns
to focus on each footfall.
Moss.
Small blooms to be avoided (they are too pretty to squish).
A deep hole just the right size for a snake.
A rock to climb. Then another.
A cliff.
We’re a little too high now.
A rusty-red puddle.
The sound of wind in the thousand-mile-field.
Mindfulness, they call this; the act of focusing on the present moment.
I call it a Quiet Adventure.
And it is all so quiet and so beautiful I cannot breathe.
I cannot breathe so I take big, cavity-filling breaths.
Imprinting the scent and textures on my soul.
Consuming it in thirsty eyefuls.
Scooping it up and tucking it in
and asking it to stay with me.
I walked through a field that was wholly unfamiliar to me.
But I knew myself in it. I knew that I would be brave.
I knew I would let it change me.
Music at the end written and performed by Half Measure
What does creativity look like during covid-19?
Is it quiet?
Is it lonely?
Is it an escape?
Is it a home within a home?
Is it a way to scream without sound?
Is it a balm?
Is it a memory of the past?
Is it hope?
The role of an artist is to feel and translate the things we are seeing, feeling, and receiving into something we can all see and feel and receive.
But, creating during hardship can be hard.
Or easy.
Or it might make you feel guilty.
Or it might bring you peace.
Whatever you’re feeling when you step into your home art studio is valid and the world WILL return to normal again soon
Because this time can be especially lonely for many of us, I thought I would read some of the words of our fellow artists and creatives.
I hope they bring you some comfort and maybe you feel less alone as we work through this time together.
If you're looking for a little added inspiration and clarity during this time, the Artist's Success Guide is FOR YOU. A transparent look at growth as a creative entrepreneur, honest conversations about how it feels to create the business out of nothing, steps to take, things to focus on, reading lists, and honest advice from someone who's been there.
A few tips for setting up a functional at-home studio:
First and foremost, make sure the supplies you are using are SAFE. Do not use toxic materials in your home.
I've created a free guide to help with that. Get the Studio Setup Guide.
Once you're ready to set up your studio space, keep these tips in mind:
You might need to change what or how you create to make working-from-home a viable option -- especially if you're used to working in a separate studio space.
Ok, so we have the materials gathered and stored, the space set up, but how do you get anything done at home.
Ok, so your space is set up, functional, safe, and everyone is letting you create, but it feels lonely... I get it. Creativity is usually a lone-act, but it shouldn't feel isolating. When that feeling seeps in, I recommend finding ways to bring some warmth into your space.
Most of all, be gentle with yourself. If you're feeling inspired in this space, then AWESOME! If not, then that's fine. But don't allow the inaccessibility of your creative space be to the reason you don't create. Make your space as welcoming and accessible as possible and I can bet that this self-isolating season will fly by just a bit faster.
And remember to get the Studio Setup Guide.
PS. I'll be hosting a live ink making workshop with my friend Tanya Val on Tuesday (April 14th) at 3:00 pm eastern time. Join us on Instagram! @Emily_Jeffords
As concerns about the spread of the coronavirus COVID-19 increase, I wanted to personally reach out to you and offer some honest thoughts.
I understand how scary and uncertain this time can feel, and the news is so loud and deeply unhopeful.
However, though the whole world feels a little (a lot) crazy, I hope that you are able to transform this storm into a season of GROWTH, TRANSFORMATION, and (dare I say) EXPANSION!
I know this pandemic is causing pain across the globe.
HOWEVER,
I am also watching our society shift and recenter.
We are going home.
We are spending time with loved ones.
We have the space to trying new things.
People around us are longing for clarity, peace, and HOPE.
So, I ask again, what does this make possible?
What does the time at home make possible?
How can you grow and evolve intentionally during this strange season?
Is fear going to derail your success?
Are you going to be quickly overwhelmed?
Is the news going to clutter your mind so much that Inspiration is silenced?
OR,
Are you going to create something you will be proud to look back on?
Are you going to learn skills that will help you progress & grow?
Are you going to help those around you?
Are you going to make amazing memories with your loved ones?
"What does this make possible?"
When Stu (my mentor) asked this question last week, my first thought was to stubbornly dig in my heels and say, "There's nothing to change! We're doing great! I can't add another thing to my already full plate."
... But then, I realized that there are things to change. Not everyone is doing great.
Sure, maybe my family is healthy, and we are totally set up to hibernate all spring if needed, but my job as an artist is to bring hope and connection to others.
My job as an educator is to offer hope and clarity to others.
My job as an employer is to be as constant and supportive as possible (maybe I can even hire a few people in need during this time).
So, welcome to my new spring plans.
Rather than traveling to the UK with my girls (we'll hopefully do that later this year), I am pouring my energy into those that need it more.
Because, guys, I have an ENORMOUS amount of hope. I feel it welling up in my heart constantly.
I want to share that hope with you.
Art, community, support...
You in? Stay tuned.
We're changing our plans this spring and they are 100% intended to help you grow and feel as hopeful as I do!
Most exciting, THE COLLECTIVE is opening a month early! The Collective is a membership, mentorship, and community for creatives and artists and it is basically my FAVORITE place on the internet. So nourishing, informative, and warm. Join us.
Because of the deep need for clarity and GROWTH in the creative community, I'm opening the membership a month early! And, to make it even sweeter, I'm reducing this first month from $29 to $9! Yes. NINE DOLLARS!
Join us.
Join us and grow.
LEARN ABOUT THE COLLECTIVE h e r e
It's time to share your work with the world -- but HOW?
Get all the notes and PDFs in this dedicated, thoughtful email series. GET IT HERE.
How can you create work that has great weight and meaning in the world? How can you meet collectors? How can you establish a brand around your work (and do you even want that?).
In this episode, we're going to dig in and figure out how to define your work and bring it to the world in a way that is so deeply attractive and so welcoming to your ideal customers.
Your work is with the clarity, focus, and love needed to bring it to the world elegantly and consistently.
Listening before Feb 26th? JOIN MAKING ART WORK! It is a 12-week course that is designed to help Creative Entrepreneurs THRIVE.
xox,
Emily Jeffords
fine artist & educator
www.EmilyJeffords.com
There are a lot of lies that rattle around our heads and sink into our hearts -- some chosen, some given. In this video, we dispel these common lies so fast, and so completely that, hopefully, their hold on you, on US, will be massively diminished.
Before we dive in, here are a few links you might want!
Join the Share the Work CHALLENGE! Facebook will be the home-base for the content but I'll also be sharing the prompts via email as well.
Want some extra-pretty graphics and images to share on your IG Story?
Here ya go!
Ok, and with that, let's start busting some lies!
Lie No. 1:
Your worth as a human is directly tied to the success of your work
Nope. Don't listen to this sneaky, toxic lie. You are always worthy and beautiful. The success of your work does not play any part in your value, however, I understand why it might feel that way at times. Let’s get to the heart of THAT longing: You want your work to be valued. And it hurts when it’s not. I get it.
And again, let’s get to the heart of the issue:
Any lack of “success” you might be feeling in your work can be very strategically tied to one of three things
An issue with the offer
Is the work good?
Is it resonating with your viewer?
Does it resonate with you?
go back to episode 2 and listen with your whole heart if you sense this might be the issue)
An issue with your AUDIENCE
Are there enough eyes on your work?
Are they the right eyes?
If this area is the issue, work to get your art in front of your idea collectors!
An issue with your marketing
Are you speaking to them in a way that inspires them?
Is the messaging around it effective?
Are your calls to action inspiring and attractive?
If this is the area is the issue, then go back to the 4th video and massive up-level you marketing! You are the best representative your artwork will ever have in this world. Allow your work to the radiant.
Lie No. 2: The artworld is too noisy and my work will not be seen
What makes you different?
The fact that the art world is getting busier is a GOOD THING for creatives
We are reshaping culture — the more artists thriving and active online and offline, the more comfortable and receptive the collector community will be!
Lie No. 3: My creative work could never fund my lifestyle anyways
Back it up: How much money do you need to live? 40k? 100k? 200k?
How many pieces of art or designs or products do you need to create to meet that goal? Break your year down into seasons - how much do you need to create in order to meet your income goals each season
Download The Artist's Year of Growth and simply work out the math, glad the goals, and let your gorgeous work do the rest!
Lie No. 4: My audience is tired of seeing what I’m making
Then why are they following you?
My audience is following me BECAUSE they want to see what I’m creating
How are they showing up when you share your work online and in-person?
They are freaking in love with you!
Lie No. 5: This isn’t dependable
The main reason this lie get’s into our hearts is because we are unsure if we can depend on ourselves.
TRUST ME I KNOW THIS FEELING
Once you learn to trust yourself, your inspiration, your habits, and your goals, you are able to trust your audience as well. They’re here for you — but they want you to lead them into a more beautiful path. SHOW UP FOR YOURSELF but also SHOW UP FOR THEM
So far we’ve talked about The 3 things you must know to sell art online, how to know if your art is worth selling, and TODAY, I’m sharing 5 super practical, actionable tips that you can use to support your work in the world.
Marketing your art in 2020 is very different than marketing in 2010, 1980, 1800, 1600... We have had to evolve exponentially as Creative Entrepreneurs. We have SO much freedom and creative control over our work and careers. The ability to meet collectors on our own -- the ability to grow and expand our work as we would like... it's all very exciting!
Wondering where you can go to meet all these amazing, elusive collectors?
Let's talk about marketing your work in 2020!
If I were to choose only 5 areas to market, it would be these:
Email Marketing
ake your studio list a vibrant and exciting place. Share behind the scenes, your inspiration, offer a peek inside your studio, stories and insights... This is an intimate space!
Create a “studio email list” of people that are interested in you + your work
Nurture those people with a beautiful “welcome sequence” — a collection of 2-10 emails that are automatically sent to your subscribers sharing:
Send early access to artwork or collections
Show up on Instagram as a fine artist
Understand why you are there and why you are posting.
Share your work beautifully and consistently: photograph it well (more on this in the Share the Work Challenge — then a LOT more in MAW)
Share your work regularly (1/6 at least)
Pinterest is one of the VERY best places to share your work as a visual creative!
Pins tend to mature over age and offer benefits to your work 1-12 months after they are pinned.
Pinterest ads are also something to consider if you're ready to invest some $$ and thought into marketing.
Pin your work directly to Pinterest from the listing or blog post. Also, pin your Instagram posts! Why not reuse that glorious content?
Work with designers
Reach out to designers in your local community and offer them a trade discount (10-20% off). You can also request or barter for amazing photographs!
I didn't mention this in the video, but you can also with designers to rent your artwork for staged homes. Some wonderful passive income!
Commercial designers: restaurants, offices, hotels...
Go Offline
Find ways to share your work OFF the internet (art shows, galleries, craft fairs...)
One in-person meeting is worth at least 10 online meetings. Be warm, welcoming, intentional, and get ready to welcome new people into your community!
I hope this video has spurred so many ideas and points of clarity.
If you have enjoyed the Share The Work series, please take a moment to share it on IG!
There’s a special bundle of beautiful images right down here that you can use!
Download a beautiful image or graphic and SHARE on your IG Stories!
Want to make sure you get notified? Join my the Creative's Club Email List and add [email protected] to your contacts so you're sure to see the email! xox
How do you know if your work is "worth selling"? In this video, I break down exactly how I evaluate my work, my collections, and my voice in the world.
While this title might sound intimidating, keel listening! I think you're going to find that your creativity WANTS TO REWARD YOU. It wants you to be successful. It wants to live boldly and beautifully in the world.
10 tips for evaluating your work
WHEN YOU FEEL CONFIDENT IN YOUR WORK YOU CAN TAKE GREATER RISKS
"This course [Making Art Work] was so unbelievably comprehensive, it really didn’t miss the mark on anything. My website is new and stunning and I feel like I have all the tools to kickstart this adventure immediately. In fact, a few weeks into the course I decided to quit my day job. Thanks to the course I have a plan and I’m feeling confident in myself in a way I never did before." -- Maria Wigge
Join the Share the Work Challenge! We begin on Feb 12th!
Download a beautiful image or graphic and SHARE on your IG Stories!
Want to make sure you get notified? Join my the Creative's Club Email List and add [email protected] to your contacts so you're sure to see the email! xox
IF YOU WOULD LIKE TO WATCH THE VIDEO SERIES, you still can! The videos are live until Feb 25th, 2020.
WANT TO LEARN MORE ABOUT MAKING ART WORK? This is my signature 12-week course for Creative Entrepreneurs and it is full of all the goodness and direction you need to thrive in your creative career.
Began simply but with a vision.
The key to attracting people to your work is twofold:
1. YOUR STORY:
You are selling so much more than a painting or a pot or a shirt or photograph. You are selling a lifestyle. You’re selling connection. You’re selling a way of being in the world. You’re selling a FEELING. A STORY.
Daisy Faith: "I’m now on day 19 of 100-day project. Since the start of project I’ve sold 3 of those paintings. I’ve received 3 commissions, 2 of which I’ve completed and one big one I’m about to start. Also, one more commission request directly connected to the 100-day project."
It’s fine to be a wandering generalization but it’s much more helpful if you can be a meaningful specific (Seth Godin)
2.YOUR BRAND'S AESTHETICS:
this expands way beyond the artwork itself — we get into that in MAW but it includes your fonts, colors, photography, booth displays at art shows, business cards… everything that surrounds your work needs to ELEVATE your art.)
Erika Haskett: "Finally figured out how to combine my photography & paintings under one Instagram account & have been loving it, learned a ton about myself and how/what/why I create, have gained more opportunities since I’ve been in a much better mind state thanks to this course, have just overall learned a ton & am so grateful for this course!!
Welcome to Share the Work! This is a 4 part series + challenge
and by the end of this short series you will feel empowered and excited to share your work in the most vibrant and passionate way possible.
Over the next few episodes we’re going to dive into:
— 3 things you must know to sell art online
— How do you know if your art is worth selling?
— 5 ways to share your work and get the attention of collectors
— Breaking the mold: The 5 most hurtful lies artists believe (and 5 ways we can overcome those blocks).
I suspect that, because you’re here, you create beautiful work that you are proud of and want others to appreciate
You are a little tired of artwork stacking up around your studio or in the corner of your spare bedroom
Your creative vibe is THRIVING but your business is withering
If you have a creative business, you wonder HOW LONG will this thing keep sustaining me? Can I really make this a life-long career?
HERE’S THE DEAL
Hoppin creative careers don’t just happen to people.
Vibrant creative businesses are crafted and designed and there is enormous amounts of LOVE poured into them.
I want you to leave out time together feeling so connected to and confident in your work that you are proud to share it with the world (ps. this is marketing - and it’s fun)
Stop holding back your work!
Your artwork is your heart and your love in physical form.
And art is an expression of love
Love is incredibly powerful.
Love is incredibly attractive.
Love is an easy and generous thing to share.
The algorithm is not screwing your art career
Your collectors are not too poor
YOU can market your work super effectively and easily. — You don’t need a rep or gallery or agent to do this for you. YOU are the most effective voice your art has in the world.
Your creativity is abundant and it is asking you to also live abundantly
When you feel confident and empowered to share your work with your growing audience you are spreading love and connection and beauty with the world.
Marketing (aka, sharing your work) is an ACT OF GENEROSITY.
Next week we are going to further dive into the things you need to know to bring your work to the world elegantly and sustainably:
— 3 things you must know to sell art online
— How do you know if your art is worth selling?
— 5 ways to share your work and get the attention of collectors
— Breaking the mold: The 5 most hurtful lies artists believe (and 5 ways we can overcome those blocks).
Subscribe and listen in then!
WANT TO JOIN SHARE THE WORK? Watch the free video series here.
Imagine creating artwork for weeks, without thinking about selling.
Imagine putting your whole vision into the world clearly and beautifully.
...And what if there were also eager collectors ready and waiting for your work? AMAZING, right?
When I began my creative career I did what most (if not ALL) artists do: we create something and then sell it. Create, then sell. And repeat. In fact, I did that flow on high speed because I began my career by doing a painting each DAY and selling it the next day! This is fine for a while, but I soon found that I was creating and hustling far more than I needed to!
Here's what happens when you DON'T work in collections:
It can be very easy to create from the WRONG HEADSPACE
It can also really mess with your artistic flow to have to interrupt your process to focus on sell, packaging, shipping, customer service... fine art requires a lot of creative energy which can be draining on your physical energy. Don't sacrifice that beautiful energy when it is needed most.
In this episode, we dive into the HOW to create collections:
LINKS
The Artist's Year of Growth - the PERFECT tool to help you plan your collections for the year
Making Art Work - my 12-week course designed to enable artists to THRIVE, to sell their work, and create sustainable businesses.
xox
Emily Jeffords
Progress is Quiet and Slow. Lasting growth rarely happens in a flash -- if it did, it would be far too painful.
I began supporting my family with my artwork business in 2013, selling originals, commissions, and prints. Once that shift happened in my mind and in our lives, a whole world of possibility was opened to me. The next seven years brought consistent and gentle growth -- more profits, exciting opportunities, saying YES to things that felt just a tiny bit outside of my comfort zone, scaling, stretching...
All that growth has brought tremendous blessings and profitability, but it has also led to a lot of personal development (which is rarely comfortable) and pretty intense "growing pains" (aka anxiety) as I stretch to fit my new role and be the person my work needs me to be.
In this episode, I bring you through that journey step by step from 2013-now (running two separate businesses, making well over 6-figures, doing things that thrill and excite me daily.)
LINKS
TEN YEARS as a professional fine artist! Woohoo! What a surreal moment this is for me. What a journey it has been!
But it hasn't been easy. Would you believe me if I told you I sold my first painting for $1? The $2?
In this episode, I bring you through the early years of my creative career, from spare bedroom studios and $1 paintings, to West Texas and the start of my (old) blog BeautifulHelloBlog.com, to Charleston and my new creative adventures as a REAL artist making $400 a month, a failed art show, the beginning of my Instagram account, waves of bounty and poverty... it was a hard start with a lot of growing pains, but a beautiful, expansive journey.
In the summer of 2013, after what felt like a true crucible and test of my resolve, I began supporting our family with my art.
I am so thankful that art kept me grounded. Otherwise, where would we be today? Maybe the risks are the reason we are here today and the reason art feels so deeply beautiful.
Please know that if you are feeling adversity, art very well might be your source of hope!
LINKS:
Making Art Work (opens for enrollment Feb 18th!)
Beautiful Hello Blog
Artwork mentioned: To The Stillness (2013) and Coming storm (2013)
JOIN THE WAITLIST FOR THE FREE VIDEO SERIES beginning Feb 4th!
here’s the deal,
YOUR DREAMS DON’T COME TO LIFE BY CHANCE.
THEY COME TO LIFE WHEN YOU WORK YOUR MAGIC AND AIM TOWARDS A GOAL.
In this episode:
I also share a look into my year-calendar and insight into how a thriving creative business.
Download the 28-page workbook and plan some brilliance! Download the booklet here.
2020, The Artist's Year of Growth!
Welcome to 2020! The Year of growth and expansion.
In this podcast, we explore the importance of dreams (how can you grow without vision?) and then dive into practical ways to grow your business, nourish your creativity, and fall in LOVE with the process.
There is a BEAUTIFUL free 28-page workbook that goes along with this two-part episode series. Download it here. It is designed for your success and I can't wait to hear how it impacts your bottom line + creativity this year!
Whew! We're nearly there. It's almost time to stuff some stockings and eat fruit cake -- the holiday sales season is wrapping up soon!
I first shared this exercise with The Collective (a mentorship I offer for creatives and artists) but I wanted to share it with you too!
Regardless of how you are taking on this season (aiming for record sales goals or sitting this one out) the energy in the air can be a bit much sometimes. Am I right?
And here's a little secret for you: the energy you feel affects your work.
And the energy you bring to your creative process affects the quality of the work.
And the energy you feel towards your work affects its success in the world.
Did you follow all of that?
It's a whole cycle of input and output and if you are not keeping yourself well balanced the cycle fails.
So we're going to take a moment in the middle of all the hubbub and come back to the heart of it all. Now. In the craziness. Because this is when we need it most.
This creative prompt is a simple one -- but I know that it will also be transformative!
Give yourself 1-2 hours of creative time for this project (more if needed) and get ready to feel free!
There are four parts. Ready?
Create with positivity and love for yourself and your art and just see what beauty will come of it!
I often think of this practice as a creative cleanse. If you create something pretty, that's awesome, but THAT IS NOT THE GOAL. The goal is to reconnect your hands, heart, and mind and to let your body know that it is allowed to be free.
This is not woo-woo. This is psychology. The more you can learn to trust your body and mind to work in harmony the more you will be pleased with the results you get when you create.
Afterward: Hop over to Instagram and check out the hashtag #EJCollectiveCreative.
This is where The Collective Students are sharing their creative work and it is a DELIGHT to behold.
But, remember, do it for the process (not the likes) ;)
xo,
Emily Jeffords
The holidays are (nearly) here and it's time for your creativity to SHINE!
In this episode, I share 5 tips that will majorly increase your holiday sales:
1. Think of your website like a storefront. Make it beautiful, tidy, enchanting, and easy to navigate.
2. Be consistent and constant. Remember that, during normal times of the year, if you say something five times, your audience is just beginning to hear you. During the holidays I recommend saying something at least 7 to 10 times in order to be heard! It might feel like too much to you, but it doesn't feel that way to your customers.
3. Photography, photography, photography! You can do it yourself or hire a pro, but having good photos is really the only way to stay in business these days.
4. Offer a variety of price points to meet a variety of your customer's needs
5. Make your gifting easy. Curated collections, suggestions for different people, bundles…
BONUS: find joy in the season. You really have to store up energy and bring it during this time of year, but remember, your audience can sniff out disingenuous emotion! Store up your energy, nourish yourself, and when you show up, be radiant.
LINKS and RESOURCES:
@Emily_Jeffords on Instagram
Creative Retreats, Willow Gathering
Welcome to part two of our creating authentic art conversation: What do you do when someone COPIES your work?
I'm coming to you from Europe today but before we begin this episode, go download the FREE GUIDE TO SELL YOUR OWN WORK.
“How to Sell Art Online”
https://www.emilyjeffords.com/howtosellart
This guide is going to make the whole process of bringing your work to the world clear and inspiring.
Two weeks ago we talked about ways to create authentic art that is pure and from YOUR inspiration
Before we dive into this too far, we need to lay a foundation: EVERYTHING IS A REMIX
Everything builds on something that came before.
Acknowledge the massive amount of inspiration that went into the formation, creation, and execution of your own work.
You and I are part of a long, long lineage of artists building on ideas and working within mediums.
What an honor!
Thoughts travel at the speed of light in our connected world
If your ideas are good, and if you share them (which you should) they WILL travel around at lightning speed and they WILL inspire others.
If your ideas are resonating with you, chances are they will also resonate with something else
This often leads to purchases and buyers and collectors
But it can (and probably will) mean that you also inspire other creatives.
THIS IS A GOOD THING
In order to make any measurable impact on the creative landscape your work WILL impact others
We’re all inspiring each other all the time, and if that includes you and your work, it means your doing something really meaningful.
The collective unconscious has become the collective CONSCIOUS as we become more and more interconnected
Ok, but don’t miss hear me:
I’m not saying “if people copy your work you should be thrilled!” No…. not exactly.
As the creator of your work you are also in charge of protecting your work.
This is not an act of selfishness or fear.
This is an act of valuing and honoring your work and asking others to do the same.
Don’t hide your work feel the need to keep it behind a tall wall. The energy in your work wants to be shared. It wants to be seen and loved and a source of light to others.
Keeping it behind closed doors or hiding it behind a giant watermarked image doesn’t allow it to sing.
If you don’t stand up for the integrity of your work who will?
If you don’t preserve the value and preciousness of your work then who will?
Especially if you are a fine artist or an independent designer… the value of your work is your lifeline - and by proxy, your creative work’s lifeline (if you feel stolen from and abused your work suffers most of all).
Innovate. Always.
In the episode, we talk about practical ways to talk with people who are "copying" your work -- give it a listen if this is a subject that impacts your work.
XO
Emily Jeffords
Having been in the creative world for quite a few years with a pretty wide audience, I've had the "honor" (lol) of having my work copied many, many times.
In this episode, I get into why copying someone's work is harmful to not only the original artist but also for the person who is being heavily inspired.
We also get into mental shifts and practical tips for creating good, authentic, ORIGINAL art that is going to help your work thrive. Creating work you are proud of and that speaks from your point of view and personal aesthetic leads to great success in your career.
This topic is sensitive, and I want to approach it with love and understanding, but I also want our industry to grow and improve, and the only way we can do that is by exposing our wounds and allowing them to heal.
Keep creating good work. XO
Learn more about Emily Jeffords:
www.EmilyJeffords.com
www.instagram.com/emily_jeffords
Shouldn't we be competing? Shouldn't we keep everything locked away and behind closed doors? What if I were to tell you that honesty and transparency in your creative business could be the key to your success? What if I were to tell you that it was my key to success? Would you go for it?
In this episode we hear from 6 women who have been a vibrant and powerful part of my creative community:
Jan McCarthy (http://www.janmccarthy.com/)
Jennifer Allevato (https://jenniferallevato.com)
Katherine Corden (https://katherinecorden.com/)
Lucy Reiser (http://lucyreiser.com/)
Joyce Chiang (https://www.shopjoycechiang.co/)
Sarah Bourne Rafferty (https://www.atwaterdesigns.com/)
After these beautiful artists share their perspective, I dive into the benefits of Community and some ideas to help you form your own.
Rate + Review this podcast if you have a second! I will love you forever.
And share it on your IG stories!
xox
Yes, you read that correctly. A path that your creative career can move and evolve through so that you can just create and rest in the knowledge that you and your business are exactly where you need to be!
Where does your business fall right now?
Hobbyist, Emerging Artist, Pioneering Artist, Aficionado, and Creative Maven.
Learn SO much more about each phase in the booklet and video series.
Join us on this journey at EmilyJeffordsLearn.com. You can find all the links to the success path right on the homepage.
Oooo! I LOVE this conversation. Today we're discussing what it means to be an "expert", when you can call yourself one, and how you can up-level really, really quickly.
I'm coming to you from my home studio and this podcast includes a little painting as well!
This episode is sponsored by "The Collective; my brand new, totally beautiful membership for artists and creative entrepreneurs. Enrollment opens August 20th. Learn more at emilyjeffordslearn.com/collective
Coming back to your creative work can be harder than one might expect. Whether you took a week off for vacation or 20 years to raise a family, your creative work is calling to you, but what do you do when you feel unsure in the process? I'm speaking on this topic from experience today!
links mentioned in this episode:
www.emilyjeffordslearn.com/collective
So excited to announce that Season 2 of the Do It For the Process Podcast is returning next Wednesday!
This season is going to be full of good conversations and honest discussion on creative life and entrepreneurship.
See you then! xo
Instagram is one of the platforms I LOVE most -- and that is, in large part, due to Instagram Stories! Instagram Stories bring community and friendship to the platform. It allows us to connect on a more human and personal level and brings the intimacy of the creative practice right into the hearts and minds of our audience.
In this podcast I offer 5 tips for using this platform really well. Download the guide here.
Can artists make it on their own? I mean, really. We are supposed to be dependent on others and suffering and starving... but no. Nope. I'm having none of that. In this episode, we get into the mindset shifts needed to create a sustainable creative career.
Visit EmilyJeffordsLearn.com to find out more about the podcast, Emily Jeffords, and Making Art Work.
Enrollment will reopen in early 2020.
Making Art Work is OPEN! Visit EmilyJeffordsLearn.com to learn more and to JOIN US!
Your ability to edit photos on the go has NEVER been easier -- but which apps to use? I list my 5 favorite apps, reasons I chose them, and tips to use them well for your own photos!
Get the guide HERE
Join me in a 5-part VIDEO series, The Studio Series! This is a mini-course designed to bring clarity & inspiration and to your creative practice.
Join us! The course launched TODAY and will available through the 27th of March!
Can artists actually sell artwork online? Really...?
In this podcast we delve into:
BROUGHT TO YOU BY MY UPCOMING COURSE: Making Art Work -- a 3 month, 12-week intensive course and community for artists and creatives wanting to grow their creative practice into a thriving, sustainable business.
Download the Worksheet that accompanies this podcast here
Download the PDF with links to each of these books here
5 books that are changing the way I think about marketing, the creative process, and WHY I chose to lead this beautiful, complex, vibrant lifestyle. I hope they encourage and inspire you as well!
What makes some Instagram accounts come ALIVE? Why do some people seem to have ALL the engagement while your account gets crickets? This episode dives into engagement across the whole Instagram platform and how to really add value to your community.
I'm getting a bit nerdy in this episode to bring you ALL the goodness and growth (and the exact method I used to grow my account from 0 to 70,000+). Download the PDF workbook that accompanies this conversation HERE.
PS. visit Emily_Jeffords on IG for a visual example of what we're discussing. xo
Have you ever thought about the psychology of an engaging Instagram account? How about the aesthetic flow and community-centered conversation? I'm getting a bit nerdy in this episode to bring you ALL the goodness and growth (and the exact method I used to grow my account from 0 to 70,000+). Get the PDF workbook "Instagram for Creatives" HERE.
PS. visit Emily_Jeffords on IG for a visual example of what we're discussing. xo
Can creativity live alongside motherhood? We address this question and delve into mindset shifts and practical tips to make this challenging task even more rewarding.
"Allow your children to find space within your life --but don’t remove all other loves in the process. Your heart is big enough for all of it."
xo, Emily Jeffords
In this podcast, we discuss topics like
I'm your host, Emily Jeffords and I'm so glad you're here. Welcome to #DoitfortheProcess
Creating a practice the keeps your heart and mind far from burnout and deep in your inspiration. This mantra, "do it for that process", Has deeply inspired my practice and that of thousands of other creators. Download the jet for the process creative practice guide here: "14 Tips for connecting with your creative process."
212 people answered this question openly and honestly on one of my Instagram posts recently. Their replies are deep and heartfelt and DESERVE to be heard. This is a random sampling of some of those comments read aloud.
Art is POWERFUL. Art is change. It is grace and peace and pain and passion.
Welcome to the studio and to the Do It for the process Podcast. A Podcast for creatives, artists, and those who are creatively curious.
I’m Emily Jeffords. Artist, mother, & educator
En liten tjänst av I'm With Friends. Finns även på engelska.