BrocElite: Naturally Anti-Cancer...

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Hello KBMD health family and gut check project fans welcome to episode number 44. This episode's very special because we have is many of y'all know with my co host here, Dr. Kenneth Brown, he's only selected three products to be a part of his own store Atrantil, and CBD Of course, which has his own KB MD CBD label on it. But today, we're actually only going to talk about one. And that re ally was shot through seeing. So see that but this is

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Broc Elite today.

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It's all about Broc Elite. These are stable sulforaphanes. And we are joined with David  Phd. No, David Roberts, John Gildea, saying that's why that's why I have a co host. That's why he has me one of the to David Roberts and John Gildea, john, good day being the PhD for Broc Elite. And Welcome, gentlemen, thank you all so much for meeting us this afternoon.

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That's your tip. 

0:57  
It's good to be here. Thanks for having us.

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So john, is if you're looking at the YouTube is the first voice that you heard in the purple shirt. And then David is the one in the buttoned up. So hello, there's David. So, Dr. Brown, you want to take us into the fourth year of introducing these two?

1:13  
Absolutely. So all the only reason why I have three products on my website is because it's three products backed by science we do certificate of analysis and all these things we were introduced to Brock Elite through baby bathwater networks. And we had our first zoom call many months ago where I have been so excited about sulforaphanes as a supplement and finding out that these two brilliant men figured out how to actually make what I tell my patients is the world's first stable sulforaphane developed in science and been able to show clinically and through laboratory testing that you can increase the NRF two pathway. Now you and I did a whole episode on NRF. Two, in anticipation of trying to get these two guys together. Correct, which like typical entrepreneurs, and typical PhDs, they got a lot going on. And john did inform us I'm sorry, john, do you go by Dr. Gildea? Do you go by john? Do you just go by Dr. Brock elite?

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My dad was a physician. So I I'm fine with a PhD John. Not a physician. So yeah, the doctor.

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So when you write that when you write PhD, John, do people come up to him and go, John, John, your appointment is now available?

2:44  
Yeah, some some some of my students call me dr. john. But that's, that's just them being kind of silly.

2:50  
Well, this is something that is not silly at all. And what I'm really excited to talk about is how you guys got here, how you guys got to know each other. But I know that we have a little bit of limited time with you as the PhD. What I want you to at least explain while we have some availability with you, is why you decided to help David, develop this product and the lab that you have that?

3:21  
Yeah, absolutely. I think the at least the crux of it was that when, during a commercial adventure that we're trying to do to figure out how to do personalized medicine. We have an arsenal of of compounds that we would try by culturing the cells from New grown from the person who had the cancer and then and then putting these bevy of pharmaceutical compounds on the, on the cells. And pretty soon after we have been doing that for a while. Sulforaphane kept on coming out really high on on the on the list, and it's because it attacks a specific type of cancer, cancer stem cell. And I know that's not even on people's minds right now. But that is the cell type that goes on to create metastasis. And we're all surprised that there wasn't a sulforaphane product out there. And so that combination of seeing this gigantic need, working with people had these cancer stem cell driven, driven cancers. We weren't we we knew that you know, you can buy the $650 for five milligram sulforaphane from from Sigma but that way, you know, one treatment would have been, you know, 1200 dollars to give person that. And so that was when we started trying to figure out how to make it and stabilize it. We grew up broccoli sprouts for a long time, got really good at that. scaled it up enough so that we could help help out one person at a time really. But, you know, from that we started down the journey of trying to figure out how to make it into a pill. Because a lot of people can't can't eat, you know, the, the cup of broccoli sprouts, that's necessary to get the right dose and, and so worked on that for a long time and then and then figured out how to stabilize it.

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If you don't mind just to kind of paint the picture here. If everyone's not caught up. Brock Elite i derives its name because it's from broccoli sprouts, and it's elite because correct me if I'm wrong, john, but you essentially have the only stable so fear of fame delivery system available in capsules, in other words, and in other terms you can find so if you're a fan of different supplements, etc, on various platforms, some that rhyme or sound like a jungle, and they probably aren't the same. or certainly don't perform actively, like what we would find your broccoli does that correct?

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Yeah, so the this sort of, I would guess the marketing hitch here is that they re coined an old name. The precursor to sulforaphane is called glucoraphanin. Correct. And so they changed the name of that to

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sulforaphane glucosinolate. Yeah. Okay.

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So that is the new marketing term, okay, because we're gonna I went, when I tell my patients, the first thing that they do, I say, Listen, I really think that for whatever reason, and I have a bunch of medical reasons why I want their NRF two pathway to go up. First thing they do is go I went on Amazon, and I found this sprout product that's $12. And I'm like, that's glucoraphanin and then that takes me down a rabbit hole. Can you just explain really quick, why glucoraphanin is not the same thing as so perfect.

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So glucoraphanin is stable, and it's waterside long. It's relatively easy to isolate. And has been available for a long time, but you have to convert it through an enzymatic reaction. In order to make sulforaphane but then the sulforaphane is unstable. So you can make it all you want, but it's only going to stick around for you know, a day or so. So you can't put it in bottle and package it and get it out there. So that was that was sort of the magic because it is making the stable sulforaphane. And also along the way we were we're testing lots of other cruciferous vegetables and sort of the the added benefit was that we found that process that we landed on actually stabilizes all the, the isothiocyanates that's the term for all of the ingredients in in these cruciferous vegetables that are good for you. So like, you know, bok choy and, and watercress and, and cabbage, they all have their own individual combination of isothiocyanates. And so we found in testing in the laboratory that sulforaphane and another isothiocyanate from watercress called PITC act synergistically. And we basically used the most stringent test that you can do in order to measure for synergy. Just dilute the dilute the one compound sulforaphane until you see no response. And then you you dilute the PITC. Until you see no response. And then if you combine the two, and you see your response, you know that it's synergistic. So actually, the two primary compounds in our product acts synergistically. So even if someone else had a for fame, stabilized product, ours is going to outperform it.

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That's awesome. So the beauty of this is we're leading with the science first because we're going to spend the rest of the time talking to David about the history how this all came to fruition an...