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Start / Identity Architects
Identity Architects
Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services,...
73 avsnitt • Längd: 45 min • Månadsvis
Om podden
Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more!
Visit https://www.infosum.com for more information on InfoSum.
The podcast Identity Architects is created by InfoSum. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
Avsnitt
Paul Wright, Uber Advertising: Diversity of everything
11 december 2024 |
37 min
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Paul Wright, Head of International, Uber Advertising at Uber, to discuss Uber’s advertising business, consumer privacy, commerce media, diversity, and more.
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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
—
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Alice Anson, Nectar360: Bringing creativity back to retail media
27 november 2024 |
29 min
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Alice Anson, Director of Digital Media at Nectar360, to discuss retail media, customer loyalty, the value exchange, data privacy, and more.
—
Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
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Jesh Sukhwani, Lenovo: Be bold, learn fast, make mistakes
13 november 2024 |
46 min
In the latest episode of Identity Architects, InfoSum's CEO Lauren Wetzel, sits down with Jesh Sukhwani, Global Director - Media Center of Excellence, Lenovo, to discuss data collaboration, data privacy, first-party data, Lenovo’s privacy-first strategy, and more.
—
Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
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Sarah Robertson, Experian: Consumers should be empowered
30 oktober 2024 |
28 min
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sits down with Sarah Robertson, Director of Product, Experian, to discuss identity, data collaboration, how Experian is evolving for the privacy-first world, retail media, and more.
—
Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
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Lee Mabey, Dentsu X: Pride doesn't exist on its own
16 oktober 2024 |
44 min
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sits down with Lee Mabey, Managing Partner at Dentsu X, to explore the power of inclusive advertising. Lee shares both practical examples and compelling statistics that underscore why inclusive marketing is not only a societal necessity but also a driver of business growth.
—
Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
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Camilla Child, The Telegraph: Lots to be positive about
2 oktober 2024 |
35 min
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Camilla Child, Director, Commercial Data Strategy at The Telegraph, to discuss the value exchange, first-party data strategies, data privacy, and more.
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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
---
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Rob Goodwin, MSQ: We’re on the cusp
18 september 2024 |
63 min
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Rob Goodwin, Chief Data Officer, Global at MSQ and Chief Executive Officer at MSQ Data, to discuss modern media agencies, data strategies, composable technology, AI, being a customer champion, and more.
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You Had Me At Data Podcast: https://open.spotify.com/show/2HN51w01zucZIM8I8lEQdS
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---
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Sean Betts, Omnicom Media Group: Scared and excited
4 september 2024 |
54 min
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Betts, Chief Product & Technology Officer at OMG UK, to discuss Generative AI, data privacy, mental health, and more.
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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
---
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Sara Vincent, Utiq: Something worth saving
21 augusti 2024 |
47 min
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sara Vincent, Managing Director UK at Utiq, to discuss data privacy, identifiers, the open web, and more.
---
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---
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Jay Sears, Team Daya: Generational Impact
7 augusti 2024 |
61 min
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Jay Sears, Founder of Team Dayā, to discuss Team Dayā’s work, creating generational impact, data privacy, consumer trust, and more.
---
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Vincent Flood, VideoWeek: Change things for the better
24 juli 2024 |
54 min
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Vincent Flood, Editor in Chief at VideoWeek, to discuss CTV, Generative AI, inclusive events, and more.
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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
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---
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Julia Shullman, Telly: Rearchitect the ecosystem
10 juli 2024 |
53 min
In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Julia Shullman, General Counsel & Chief Privacy Officer at Telly, to discuss data privacy, consumer choice, transparency, and more.
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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
---
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Christer Ljones, Schibsted: Three steps forward, two steps back
26 juni 2024 |
34 min
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Christer Ljones, Director of Advertising Data Capabilities at Schibsted, to discuss data privacy, the value exchange, retail media, and more.
---
Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
---
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Andrew Spurrier-Dawes, Choreograph: Compassion and empathy
12 juni 2024 |
68 min
In the latest episode of our Identity Architects podcast, InfoSum's SVP of Marketing & Communications, Ben Cicchetti, sat down with Andrew Spurrier-Dawes, Global Head of Client and Agency Enablement, Resolve at Choreograph, to discuss mental health and growing awareness, first-party data, the cookieless future, and more.
TRIGGER WARNING
For those who may have struggled with their own mental health, it may be a difficult episode at times. If you want to skip that part of the conversation, I suggest you leave us at the 31-minute mark and rejoin the conversation at 46 minutes.
---
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Alex Wright, Channel 4: Deliver what the viewers want
29 maj 2024 |
27 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Alex Wright, Programmatic & Platform Leader at Channel 4, to discuss CTV, retail media, data collaboration, and more.
InfoSum Case Study with Channel 4 and Nectar360: https://hubs.la/Q02yC7h20
---
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Chris Kenna, Brand Advance Group: Nothing about us without us
15 maj 2024 |
58 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Chris Kenna, founder and CEO at Brand Advance Group, to discuss inclusive advertising, DEI, pride, and more.
---
Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b
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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
---
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Andy Jones, Samsung Ads: Drop the C in CTV
1 maj 2024 |
43 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Andy Jones, Head of UK Sales at Samsung Ads, to discuss privacy, CTV, market fragmentation, and more.
---
Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b
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---
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Rachel Peace, Hearts & Science: Advocacy, allyship, and action
17 april 2024 |
55 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Rachel Peace, UK Managing Director at Hearts & Science, to discuss cookie deprecation, key industry trends, retail media, data ethics, DEI, allyship, and more.
---
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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
---
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Nola Solomon, Criteo: Uniting for a stronger future
3 april 2024 |
39 min
In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Nola Solomon, SVP, Go‑To‑Market, at Criteo, to discuss privacy, retail media, AI, and more.
---
Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b
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---
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Alex Cone, Google: Get below the surface
20 mars 2024 |
51 min
In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Alex Cone, Privacy Sandbox Product Manager at Google, to discuss privacy, interoperability, Google’s Privacy Sandbox, and more.
---
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Liesbeth Bernaerts, IPG Mediabrands: Rethink everything
6 mars 2024 |
42 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Liesbeth Bernaerts, Lead Data & Tech at IPG Mediabrands Belgium, to talk about data privacy, data insights, the cookieless future, the evolving role of media agencies, and more.
---
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---
Moe Ismail, FreeWheel: Change is constant
21 februari 2024 |
34 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Moe Ismail, Executive Director, Product Management, at Freewheel, to discuss identity, market fragmentation, TV advertising, and more.
---
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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
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Shiv Gupta, U of Digital: The why behind the what
7 februari 2024 |
49 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Shiv Gupta, Founder of U of Digital, to discuss educating the industry, collaboration, the value exchange, and more.
---
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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
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Jayesh Rajdev, ITV: We’re always in beta
24 januari 2024 |
51 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Jayesh Rajdev, Controller of Advanced Advertising at ITV, to discuss Connected TV, retail media, innovation at ITV, streaming and linear audiences, Media for All (MEFA), and more.
---
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More information on InfoSum https://www.infosum.com/
More information on ITV AdLabs https://www.itvmedia.co.uk/itv-adlabs/product
More information on Media for All https://www.mediaforall.org.uk/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
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Ollie Shayer, Boots UK: From hype to reality
10 januari 2024 |
40 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Ollie Shayer, Omni-Media Director at Boots UK, to discuss retail media, first-party data, privacy, and more.
---
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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
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Best of Identity Architects 2023: Collective Responsibility
13 december 2023 |
40 min
It’s been an incredible year for the podcast. We have spoken to brilliant industry leaders who have shared so many amazing insights, inspiring stories, and powerful advice. For the final episode of 2023, we take a look back at some of our favorite moments from the year.
Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b
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Toon Coppens, DPG Media: Don’t wait
29 november 2023 |
52 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Toon Coppens, Director Advertising Data & Identity at DPG Media, to discuss privacy, first-party data, retail media, and more.
---
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Therran Oliphant, EssenceMediacom: Go the farthest we can
15 november 2023 |
50 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Therran Oliphant, SVP, Head of Data & Technology NA at EssenceMediacom, to discuss privacy, first-party data, interoperability, and more.
---
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Anita Klinkosz, Havas Media Group: Don’t settle for the status quo
1 november 2023 |
51 min
In the latest episode of our Identity Architects podcast, InfoSum's Sales Director, Sunil Modha, sat down with Anita Klinkosz, Audience Architect at Havas Media Group, to discuss the power of first-party data, insights and planning, measurement, challenging the status quo, and more.
---
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Christopher Reher, Axel Springer All Media: Be brave
18 oktober 2023 |
53 min
In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Christopher Reher, General Director Data, Axel Springer All Media, to discuss privacy, first-party data, legal standards, and more.
---
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Wade Rifkin, Clear Channel Outdoor: A groundbreaking opportunity
4 oktober 2023 |
52 min
In the latest episode of our Identity Architects podcast, InfoSum’s VP, Product Marketing, Devon DeBlasio, sat down with Wade Rifkin, EVP/GM, Programmatic at Clear Channel Outdoor, to discuss out-of-home, programmatic, data clean rooms, first-party data, and more.
---
Learn more about InfoSum’s partnership with Clear Channel Outdoor: https://www.infosum.com/blog/bringing-the-power-of-data-clean-rooms-to-out-of-home-and-beyond
---
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Dora Michail-Clendinnen, The Ozone Project: Do better than yesterday
20 september 2023 |
37 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Dora Michail-Clendinnen, Chief Strategy Officer, The Ozone Project, to discuss first-party data, privacy, sustainability, and more.
---
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Becky Harris, Dynata: Disrupt together
6 september 2023 |
30 min
In the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Becky Harris, Vice President, Global Head of Ad & Data Products at Dynata, to discuss first-party data, measurement, the value exchange, and more.
---
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Samantha Jacobson, The Trade Desk: The onus is on all of us
23 augusti 2023 |
61 min
In the latest episode of our Identity Architects podcast, InfoSum’s Chief Operating Officer, Lauren Wetzel, sat down with Samantha Jacobson, Chief Strategy Officer at The Trade Desk, to discuss the open internet, identity, first-party data, Connected TV, retail media, and more.
---
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Learn more about The Trade Desk: https://www.thetradedesk.com
---
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Matt Hill, Thinkbox: Best of both worlds
9 augusti 2023 |
53 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Client Services, Ben Chivers, sat down with Matt Hill, Director of Research & Planning at Thinkbox, to discuss first-party data, CTV, measurement, and more.
---
TV Masters training course by Thinkbox: https://tvmasters.thinkbox.tv/
---
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Troy Townsend, Zitcha: Think like a media business
26 juli 2023 |
43 min
In the latest episode of our Identity Architects podcast, we’re heading Down under as InfoSum's General Manager ANZ, Richard Knott, sat down with Troy Townsend, Co-Founder and CEO at Zitcha, to discuss first-party data, retail media, data clean rooms, and more.
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Patrick Zinga, Heineken: Creating consumer love
12 juli 2023 |
55 min
In the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Patrick Zinga, Media, Data & Technology Lead at Heineken UK Limited, to discuss the value exchange, retail media, first-party data, and more.
---
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Chris Andrews, Wake The Bear: Everyone is collectively responsible
28 juni 2023 |
51 min
In the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Chris Andrews, Head of Marketing Technology at Wake The Bear, to discuss privacy, first-party data, measurement, and more.
---
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Lucy McKillop, Outvertising: Make a difference
7 juni 2023 |
54 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Lucy McKillop, Joint-CEO at Outvertising and Global Brand Director, Carat, at Dentsu International, to discuss her work at Outvertising, LGBTQ+ representation in advertising, pride, and more.
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Nic Travis, Lloyds Banking Group: Do the right thing
24 maj 2023 |
36 min
In the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Nic Travis, Head of Paid Digital Marketing at Lloyds Banking Group, to discuss data privacy, data ethics, the value exchange, and more.
---
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Shailley Singh, IAB Tech Labs: Honor and preserve privacy of consumers
10 maj 2023 |
50 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Product Marketing, Devon DeBlasio, sat down with Shailley Singh, COO & EVP, Product, at IAB Tech Lab, to discuss the IAB Tech Lab’s work, data privacy, identity, and more.
---
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Justin DeBrabant, ActionIQ: Embrace the big trends
26 april 2023 |
55 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Justin DeBrabant, SVP, Product at ActionIQ, to discuss data privacy, identity, the value exchange, and much more.
---
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Stephen Shepherd, dunnhumby: Everyone is talking about retail media
12 april 2023 |
30 min
In the latest episode of our Identity Architects podcast, InfoSum's Director, Customer Success, Amy Tranter, sat down with Stephen Shepherd, Media Strategy and Partnerships Director at dunnhumby, to discuss retail media, a customer-first approach, collaboration, and much more.
---
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Jessica Gottardo, Global: Just go for it
29 mars 2023 |
44 min
In the latest episode of our Identity Architects podcast, InfoSum’s Senior Manager, Customer Success, Norah Hannel, sat down with Jessica Gottardo, Head of Commercial Data Product at Global, to talk about data, female empowerment, women in tech, and more.
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Hannah Browne, Acxiom: Nothing ever stays the same
15 mars 2023 |
47 min
In the latest episode of our Identity Architects podcast, InfoSum's VP Business Development, Valerie Mercurio, sat down with Hannah Browne, Director, Products, at Acxiom, to discuss her accomplishments, female empowerment, women in tech, and more.
---
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Mathieu Roche, ID5: It's a collective responsibility
2 mars 2023 |
46 min
In the latest episode of our Identity Architects podcast, InfoSum's SVP Sales, Europe, Stu Colman, sat down with Mathieu Roche, co-founder and CEO at ID5, to discuss cookieless, identity, value exchange, and much more.
---
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Margaret Jobling, NatWest: We have the ability to make an impact
8 februari 2023 |
47 min
In the latest episode of our Identity Architects podcast, InfoSum's Customer Success Director, Amy Tranter, sat down with Margaret Jobling, CMO at NatWest, to discuss trust, privacy, value exchange, and more.
---
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Søren Dinesen, Digiseg: A game changer for humanity
25 januari 2023 |
41 min
In the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Søren Dinesen, CEO at Digiseg, to discuss privacy, trust, clean rooms, and more.
---
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Di Mayze, WPP: The digital divide is real
11 januari 2023 |
54 min
In the latest episode of our Identity Architects podcast, InfoSum's SVP Sales Europe, Stu Colman, sat down with Di Mayze, Global Head of Data and AI at WPP, to discuss data transformation, privacy, collaboration, and more.
---
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Lincoln Gunn, Fandom: Rip the band-aid off
8 december 2022 |
51 min
In the latest episode of our Identity Architects podcast, InfoSum's Director Sales, Sunil Modha, sat down with Lincoln Gunn, VP, Programmatic Revenue, Operations & Data Partnerships, at Fandom, to discuss data privacy, consumer trust, data collaboration, and more.
---
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Mark Evans, Direct Line: The consumer is our boss
23 november 2022 |
35 min
In the latest episode of our Identity Architects podcast, InfoSum's VP Sales, Nick Henthorn, sat down with Mark Evans, Managing Director for Marketing & Digital at Direct Line, to discuss identity, data privacy, consumer trust, and more.
---
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Dunstan Rickard, ESL FACEIT Group: We’re not data owners, we are custodians
28 oktober 2022 |
61 min
In the latest episode of our Identity Architects podcast, InfoSum's Director Customer Success, Max Toulliou, sat down with Dunstan Rickard, Advertising Sales Director at ESL FACEIT Group, to discuss gaming, data privacy, trust, collaboration, and more.
---
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Keith Petri, lockr: Competition truly breeds innovation
12 oktober 2022 |
41 min
In the latest episode of our Identity Architects podcast, InfoSum’s COO, Lauren Wetzel, sat down with Keith Petri, Founder & CEO at lockr, to discuss data privacy, regulations, consumer awareness, and more.
---
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Mary Keane-Dawson: I would like to see it change in my lifetime
28 september 2022 |
54 min
In the latest episode of our Identity Architects podcast, InfoSum’s SVP Northern Europe & Italy, Stu Colman, sat down with Mary Keane-Dawson, Business Growth Consultant at KILN, the digital transformation agency, whose clients include, Time Out, LX Collection, and Connectd, to discuss privacy, regulations, distributed ledger technologies, and more.
---
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James Cottee: There's always going to be challenges
1 september 2022 |
49 min
In the latest episode of our Identity Architects podcast, our Sales Director, Sunil Modha, sat down with James Cottee, Principal Client Partner, EMEA, at Tripadvisor, to discuss collaboration, the value exchange, and much more.
---
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Matthew Birkby: There's no magic solution to solve for identity
11 augusti 2022 |
35 min
Our Senior Director, Enterprise Sales Nick Henthorn sat down with media consultant and gaming industry expert Matthew Birkby. Nick and Matthew dive into Matthew’s gaming industry background, how that industry has evolved and where it's going, what in-game advertising will look like, and what role AR, VR, and XR will play.
---
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Lara Izlan, ITV: No consumers means no business
27 juli 2022 |
58 min
In the latest episode of our Identity Architects podcast, our SVP Sales Northern Europe & Italy, Stu Colman, sat down with Lara Izlan, Director of Data Strategy at ITV, to discuss identity, collaboration, the value exchange between consumers and media companies, data privacy, and more.
---
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Dajana Manthey, Opinary: In the end, it's about data quality
1 juni 2022 |
47 min
Shownotes
In the latest episode of our Identity Architects podcast our Director Sales CE Dennie Trost sat down with Dajana Manthey, CRO at Opinary, to discuss identity, collaboration, understanding the consumers, intent to buy, and more.
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Dana McGraw, Disney Advertising: We want to do the right thing by the consumer
18 maj 2022 |
40 min
In the latest episode of Identity Architects, InfoSum Chairman and CEO Brian Lesser chatted with Disney’s Dana McGraw about how Dana's background as a college basketball coach helped her to be a better leader, identity and privacy in gaming and CTV, Disney's tech and clean room strategy, and using first-party data to build better customer experiences.
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Chris Hawk, Papa John's: There’s not a one-size-fits-all approach
4 maj 2022 |
53 min
In the latest episode of Identity Architects, our VP of Product Marketing Devon DeBlasio sat down with Chris Hawk, VP, Director of Media Strategy & Investment Performance at Papa John's International, to discuss modern media strategies, the rise of streaming and gaming, data clean rooms, using data collaboration to improve the customer experience and more.
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Stéphane Dugelay, mediarithmics: First-party data is key
13 april 2022 |
40 min
In the twelfth episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Stéphane Dugelay, Founder and CTO at mediarithmics, to discuss the future of targeting, opportunities through collaboration, the relationship with consumers, and more.
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Piper Heitzler, Amobee: Put yourself out there
31 mars 2022 |
49 min
In the eleventh episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Piper Heitzler, Head of Growth EMEA at Amobee, to discuss international women’s history month, empowering women, as well as identity, collaboration opportunities of the future, and more.
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Rowena Humby, Starcount: Embrace the change
17 mars 2022 |
44 min
In the tenth episode of our Identity Architects podcast our Sales Director Jess Bradley sat down with Rowena Humby, CEO at Starcount, to discuss identity, the cookieless future, and how data can be used to improve the customer experience, data collaborations, and more.
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Valerie Mercurio, InfoSum: There is a better way for us to protect our customers
9 mars 2022 |
22 min
In the ninth episode of our Identity Architects podcast our VP, Corporate Marketing Ben Cicchetti sat down with InfoSum’s Director of Business Development Valerie Mercurio, to talk about data partnerships, competitive collaboration, identity, commercial trust, and more.
---
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Tony Miller, WW: Own your own data
3 februari 2022 |
29 min
In the eighth episode of our Identity Architects podcast our Enterprise Sales Executive Kate Blaxill sat down with Tony Miller, VP Growth & Performance Marketing at WW, to discuss the cookieless future, how data can improve the customer experience, brand collaborations, and more.
---
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Michael Schuh, Kroger Precision Marketing: People need advertising that works harder
12 januari 2022 |
28 min
In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.
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Peter Markey, Boots: It’s not an if but a when moment
10 november 2021 |
36 min
In the sixth episode of Identity Architects, our Sales Director Nick Henthorn sat down with Peter Markey, CMO at Boots, to discuss the cookieless future, how data can improve the customer experience, the recently launched Boots Media Group, and more.
---
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Sven Christian Andrä, Klingel Group: We need to create concepts of unlearning
28 oktober 2021 |
44 min
On the fifth episode of Identity Architects, our Head of Privacy and SVP Central Europe Uli Hegge sat down with Sven Christian Andrä (Sca), CDO and Managing Director of the German multichannel retailer Klingel Group, talking about the changing world of retail and the challenges and opportunities that presents, and more.
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Nick Halstead, InfoSum: Collaboration without movement is a game changer
21 oktober 2021 |
39 min
On the fourth episode of Identity Architects, InfoSum’s VP Corporate Marketing Ben Cicchetti sat down with InfoSum’s founder and CTO Nick Halstead to talk about why he founded InfoSum and his vision for the company as well as the deprecation of third-party cookies and where the industry is heading.
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Gaurav Shirole, Roku: Buy TV like you watch TV
1 september 2021 |
27 min
On the third episode of Identity Architects, InfoSum’s North America President Lauren Wetzel is joined by Roku’s Gaurav Shirole, Director of Ad Measurement to discuss the state of the ATV/CTV sector, privacy, and measurement for the growing space.
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Karen Eccles, The Telegraph: A once in a generation chance
4 augusti 2021 |
39 min
In the second episode of our Identity Architects podcast our VP Sales Stu Colman sat down with Karen Eccles, Senior Director, Commercial Innovation at The Telegraph, talking not only about Google’s latest announcement but also discussing challenges publishers are facing with the loss of third-party cookies, their first-party solution powered by InfoSum, Unity, and more.
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InfoSum Case Studies: www.infosum.com/resources/case-studies
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David Amodio, Channel 4: There's a need to evolve and change
11 maj 2021 |
34 min
Welcome to InfoSum‘s first episode of Identity Architects. Our VP of Sales Stuart Colman had the chance to chat with David Amodio, Deputy Head of Digital and Innovation at UK broadcaster Channel 4. They talked about the latest news, how they see the media industry evolving in the coming months and years, as well as talking about Channel 4’s brand new solution that enables the creation of custom audiences across All4.
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More information on the Channel 4‘s BRANDM4TCH solution: www.4sales.com/all4
InfoSum Case Studies: www.infosum.com/resources/case-studies
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Introducing Identity Architects
29 april 2021 |
2 min
Welcome to our new Podcast, Identity Architects. This podcast is dedicated to spotlighting individuals who have pioneered the way that data and identity are used to deliver better customer experiences. In this trailer, our own Ben Cicchetti, Marketing Director at InfoSum, is introducing the podcast series and explains what an Identity Architect means to him.
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En liten tjänst av I'm With Friends. Finns även på engelska.