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Om podden
Power User explores how technology and the internet are upending our lives and the world around us. Each week, tech journalist Taylor Lorenz explores everything from online fame to emerging platforms, viral phenomena, the creator economy, and much more. Tune in every Thursday for the most influential stories that Silicon Valley often ignores.
The podcast Power User with Taylor Lorenz is created by Taylor Lorenz. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
Avsnitt
The Truth About Child Influencing
23 januari 2025 |
31 min
Family vlogs are a huge category of online content. At their best, they show real parenting and the entertaining and relatable moments of family life. However, the content category has been plagued by accusations of child exploitation and new laws targeting creators claiming to protect children. Fortesa Latifi covers the space in-depth and joins Taylor to set the record straight.
Doxxed, harassed and silenced: the fallout of Gamergate 2.0
16 januari 2025 |
36 min
Remember Gamergate? Well… it's happening again. After writing an exposé about how a video game consultancy was attacked, journalist Alyssa Mercante found herself in the crosshairs of a targeted harassment campaign.
Alyssa joins Taylor to discuss what it's like being at the center of an organized smear campaign, how she's fighting back.
Patreon’s CEO on the existential threat to creators no one is talking about
9 januari 2025 |
36 min
Social media as we know it is in chaos. The landscape is becoming more centralized and creators are facing more challenges than ever. On top of all that, the very notion of a follower is dying and there's uncertainty about what that means for the future.
Jack Conte, the CEO and co-founder of Patreon, joins Taylor to discuss how to better serve creators.
What defined the internet in 2024?
19 december 2024 |
39 min
2024 was wild! "Brain rot" was the Oxford word of the year. TikTok's days away from being banned. The CostCo Guys and the Hawk Tuah girl were everywhere. Taylor is joined by Sam Sanders, host of the Sam Sanders Show on KCRW to break down the biggest online moments of 2024.
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Is TikTok really dead?
12 december 2024 |
41 min
Last week, TikTok lost its challenge to stop a ban or forced sale in the United States. WIRED senior business editor Louise Matsakis joins Taylor to discuss what happens next and if this is really the end of the road for TikTok.
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The case against cell phone bans in school
5 december 2024 |
33 min
A moral panic about kids' social media and smartphone use in schools has been sweeping the country. But are cell phones really the problem? And is removing them entirely the best approach?
Taylor chats with educator Brandon Cardet-Hernandez, president of education media company Mrs. Wordsmith, about how smartphones can be used in the classroom, and how a ban would impact marginalized students the most.
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Could the 4B movement ever happen in America?
21 november 2024 |
14 min
Are women abstaining from sex to protest Donald Trump’s re-election? That’s the impression you’d get if you spent time reading the media over the past few weeks. Since the election, the “4B Movement” has been gaining traction online. But where did it come from, how does it work, and could something like this really take off in America? The Cut’s EJ Dickson joins Taylor to discuss.
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Why Democrats won't create a left-wing Joe Rogan
14 november 2024 |
25 min
Since the election, Democrats and the media have been in panic mode, trying to figure out “the manosphere.” It’s a vast network of influencers, podcasters and streamers who speak to young men in a way traditional media has failed to. Many of its personalities are Trump supporters, including Joe Rogan. The left has been asking itself how it can win back young men without radicalizing them further. Is there a left-wing Joe Rogan?
To help crack the manosphere, Taylor talks to Josh Citarella, host of the podcast “Doomscroll.” He’s been studying the radicalization of young men online for a decade.
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AI’s destroying seasonal content
7 november 2024 |
26 min
This year, pumpkin spice lattes are being served with a side of AI slop. Autumn vistas generated by artificial intelligence tools are clogging up Pinterest and Instagram. Taylor talks to Vox’s senior correspondent Rebecca Jennings about how AI is warping our perspective of what nature actually looks like. They also discuss Rebecca's recent reporting on “The cultural power of the anti-woke tech bro" and “The Carrie Bradshaws of TikTok."
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The mastermind behind the Timothée Chalamet lookalike contest
31 oktober 2024 |
22 min
Anthony Po is a creative genius who has a knack for organizing viral events in New York. This past weekend, he was responsible for a Timothée Chalamet lookalike contest attended by the actor himself. In April, he went viral after he assembled a crowd to watch him eat an entire jug of cheeseballs in the disguise as “Cheese Ball Man.” He's infiltrated a cult, hosted a dating show, faked an alien invasion and more. Taylor talks to Anthony about making things that matter in culture and bringing back 2014 internet.
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Into the Costcoverse with AJ Befumo
24 oktober 2024 |
32 min
Over the past few months, a father-son duo known as the Costco guys has become inescapable online. Their family-friendly videos about the grocery chain's chicken bakes and double-chunk chocolate cookies have earned them over 62 million likes on TikTok.
This week, AJ Befumo joins Taylor to discuss how he went from former pro wrestler to king of the Costcoverse.
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Are Jubilee videos healing or polarizing?
17 oktober 2024 |
37 min
This week Taylor Lorenz dives into the charged content world of Jubilee Media with its founder Jason Y Lee.
Jubilee is quickly becoming a YouTube behemoth. It’s amassed 9.2 million subscribers on its main channel alone by producing social experiments and debates over polarizing questions such as ‘is being fat is a choice?’, or ‘can someone stop being gay?’ and other hot-button topics.
The company's stated goal is to spark conversations that matter and help us all come together more around our shared humanity. Is their model working? And how is Jubilee expanding its empire outside of YouTube?
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Inside the strange world of corporate influencers
10 oktober 2024 |
31 min
Taylor explores the inner workings of modern office life through the world of corporate influencers. She’s joined by Ross Pomerantz aka ‘Corporate Bro’, a successful corporate influencer who simultaneously parodies the entire genre.
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How nostalgia accounts are destroying pop culture history
3 oktober 2024 |
28 min
This week Taylor Lorenz talks about going independent and launching her new online culture newsletter, User Mag!
Later, Taylor is joined by entertainment culture critic Coleman Spilde to explore how nostalgia accounts are rewriting pop culture history.
Subscribe to User Mag here!
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Why online retailers all sell the same crappy products
26 september 2024 |
15 min
If you do a lot of online shopping, you may be experiencing deja vu. Amazon, AliExpress, WalMart, Temu, eBay, the TikTok shop, even Etsy all seem to be selling the exact same, cheaply made products from China. How did this happen? Have we reached some sort of eCommerce singularity? And what does this say about the future of online shopping? Are we all doomed to have shitty cheap products forever? Taylor is joined by New York Magazines John Herman to discuss.
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The Problem with Age Verification Online
19 september 2024 |
31 min
Description: Age verification technology is becoming increasingly commonplace as lawmakers seek to enact deeply concerning restrictions in the name of “child safety.” Washington Post technology reporter Drew Harwell joins to discuss the threats to our freedom of speech, expression, and privacy this new software unlocks.
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Why is Instagram Reels so unhinged?
12 september 2024 |
28 min
You can spend hours carefully curating your algorithms on TikTok and YouTube, But there’s one place where the algorithm doesn’t seem to care about what you want to see: Instagram Reels. Business Insider’s Katie Notopoulos joins Taylor to dive deep into the strangest corners of IG Reels and unpack how the platform became such an unusual place online.
Then, Taylor weighs in on the latest news, including Taylor Swift's stance on AI, right wing YouTubers getting paid millions by a Russian propaganda group, why Facebook keeps removing emergency fire alerts, and the new iPhone.
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Brazil's X ban upends stan accounts + political debates take over TikTok
5 september 2024 |
32 min
Elon Musk’s social media network X has been officially banned in Brazil. Taylor and internet culture reporter Ryan Broderick (Garbage Day) discuss Stan culture, the impact Brazil has on the internet as we know it, and the effects of suddenly losing tens of millions of voices online.
Later, as another presidential debate nears, Taylor chats with tech reporter Viola Zhou (Rest of World) about the latest TikTok trend - creators holding political debates of their own, with real cash rewards from their audience.
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The ultimate summer trend recap + a Chick-fil-A streaming service
29 augusti 2024 |
27 min
We've all long been familiar with the concept of a "song of the summer," but lately there's been a rush to declare "the summer" everything. Drink of the summer, drug of the summer, shoe of the summer, the list goes on. Casey Lewis joins Taylor to discuss the summer's emerging trends and why everything has been declared “of the summer.”
Later, Taylor weighs in on the latest headlines, including Hasan Piker’s removal from the DNC, the new fridgescaping TikTok trend, what a Chick-fil-A streaming service could look like, and why everyone in DC is upset with food vlogger Keith Lee.
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Inside the DNC’s influencer extravaganza, from yacht partying to meme lounge
22 augusti 2024 |
25 min
This week, Taylor is in Chicago along with hundreds of content creators for the Democratic National Convention. YouTube star Keith Edwards gives the scoop on the Democrats’ influencer strategy, what it’s like inside a creator yacht party and VIP meme lounge, and how the 2024 election has become one big battle for the internet.
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Can Elon and Twitter save Trump? + Kamala plays with fire online
14 augusti 2024 |
42 min
This week, Trump returned to X/Twitter/whatever you want to call it. Editor-in-Chief at the Verge, Nilay Patel, joins Taylor to discuss the long and rambling conversation between Trump and Elon Musk on Twitter spaces. They debate how influential X is in today’s political climate. Later, they explore the broader social media landscape, Kamala’s dicey use of a Dril tweet, the campaign’s broader digital strategy, and how TikTok and YouTube factor into the 2024 race.
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Can MrBeast be canceled? + Tim Walz mania and minions on a cross
8 augusti 2024 |
36 min
For years now, MrBeast has been the king of the internet. The 26-year-old creator has the most subscribed to channel on YouTube, millions of young fans, and a new streaming deal with Amazon. But now, after a string of controversies, his empire might be crumbling. How did all of this happen, and what does a potential MrBeast downfall mean for the internet? Taylor Lorenz talks to Steven Asarch, a freelance digital culture reporter who’s been covering MrBeast for Rolling Stone and Passionfruit.
Later, Taylor breaks down the latest headlines including why everyone is posting about a minion nailed to a cross, Kick streamer Adin Ross gives Trump a cyber truck and potentially violates election laws, the Google antitrust suit, and Tim Walz mania.
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Is Skibidi Toilet the Next Hollywood Blockbuster?
1 augusti 2024 |
39 min
The internet lost its mind last week when Taylor broke the news that Michael Bay might be turning Skibidi Toilet -- the bizarre animated YouTube short of a singing head in a toilet -- into a theatrical movie. Taylor talks to Adam Goodman, a Hollywood veteran who founded Invisible Narratives, the behind-the-scenes company responsible for much of Skibidi Toilet's ongoing success.
Plus, in headlines: Kamala Harris supporters are hopping on Zoom, Google Docs is the hot new dating app, and a new AI wearable wants to be your new best friend.
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Is Kamala Harris a political meme stock?
25 juli 2024 |
38 min
Politics and social media were inextricable this week. Joe Biden announced his dropout via X and other social platforms — and after he endorsed Kamala Harris, the media rush to explain Brat memes began. Taylor talks to The Atlantic’s Charlie Warzel about coconut memes, irony pilled posting, and the outcry of a generation frustrated by politics.
Then, Taylor and Zach break down this week’s headlines, including a lifestyle influencer suing another lifestyle influencer for copying her aesthetic, a terrifying DHS robot dog, and Marc Andreessen’s hope that AI will save comedy.
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The rise of ‘BlueAnon' + Trump shooting merch + RNC influencers
18 juli 2024 |
29 min
Minutes after a gunman attacked Donald Trump at a rally, conspiracy theories flourished on social media. Did Trump fake it? Was it a false flag? These are the latest additions to a growing collection of anti-Trump conspiracy theories referred to as "Blue Anon." Taylor Lorenz discusses the rise of conspiracies from anti Trump influencers with Mike Rothschild, author of "The Storm Is Upon Us: How QAnon Became a Movement, Cult, and Conspiracy Theory of Everything."
Plus, Taylor explains the alleged shooter's "Demolition Ranch" YouTuber T-shirt, and talks about the RNC influencers tasked with making the GOP look cool. (edited)
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Inside the most toxic live-streaming platform + NATO influencers
11 juli 2024 |
33 min
Kick, a is home to some of the most reprehensible behavior on the internet. Creators have live-streamed themselves accosting people on the street, sexually harassing minors, even getting into hit-and-run car accidents. Taylor Lorenz talks to J. Aubrey, who documents some of the Internet’s worst people, about Kick’s race to the bottom.Plus, Taylor breaks down her recent reporting on influencers in politics. NATO and the State Department invited content creators to this year’s summit in Washington, DC. And in Utah, the first full-time content creator is running for Senate.
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An influencer’s battle against her snark subreddit
27 juni 2024 |
23 min
For the past several years, influencer Lily Chapman has been plagued by a relentless community of women online. They congregated in a snark subreddit dedicated to mocking and criticizing her. Lily says they even contacted her friends and family, and attempted to kill her sponsorship deals. But Lily did something most influencers haven't been able to do: She fought back and won. Taylor Lorenz talks to Lily about how it all went down.
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Why do so many people think a top Stanford researcher is a CIA agent?
20 juni 2024 |
41 min
An online smear campaign painted a top Stanford researcher as a censorship supervillain, whose goal was to silence free speech and delete 22 million tweets. Former Stanford Internet Observatory research manager Renée DiResta tells Taylor Lorenz what it's like to monitor disinformation about yourself -- and how rumors about her work that began on one conspiracy theorist's blog eventually spread into the halls of congress.
Then, Taylor talks about her report on how Biden is struggling to garner the support of Gen Z influencers, the surgeon general’s campaign to put warning labels on social media, Logan Paul’s Donald Trump interview, and TikTok’s new AI-generated ads.
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Do you speak Brain Rot? How the internet is changing language
13 juni 2024 |
41 min
Over the past few months, the term “brain rot” has gone from essentially meaning chronically online, to a fully fledged meme and ironic slang language. Adam Aleksic aka “the Etymology Nerd” and Harvard linguistics graduate joins Taylor to break down how the language of the internet is evolving.
Later, Taylor dives into stories from the week including big announcements from Apple’s WWDC, the shadowy right-wing backers behind a Mr Beast video, BeReals big sale, and a new word to describe AI generated garbage.
Full video of this episode will be available on Taylor's YouTube channel.
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Is it ever okay to film strangers in public? + Trump’s new TikTok + MrBeast hits #1
6 juni 2024 |
31 min
The record-breaking Instagram account @world_record_egg has returned to publicly express its support for Palestine. Trump joins TikTok and immediately amasses millions of followers. Mr. Beast becomes the most subscribed to YouTube channel. Plus, Taylor Lorenz breaks down the 2022 deal TikTok offered the U.S. government, which included a “kill switch” to shut down the app.
Later, Vox’s Rebecca Jennings joins Taylor to discuss crowdsourced surveillance and the ethics of filming strangers in public.
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Is a Tech Utopia a Dystopia for Everyone Else?
30 maj 2024 |
40 min
Meet the powerful centimillionaire who dreams of a sovereign San Francisco where tech millionaires wear gray T-shirts to signal their allegiance and progressives are locked out. Balaji Srinivasan is one of the most infamous, yet lesser-known, figures in Silicon Valley. Journalist Gil Duran, who reports on tech fascism and billionaire extremism, joins Taylor to discuss Balaji’s ideas, background, and why you should take him seriously.
Full video of this episode will be available on Taylor's YouTube channel
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'Zombie Facebook' takes over + ScarJo vs OpenAI
23 maj 2024 |
40 min
Have you been on Facebook lately? It’s weird and overrun with bizarre, AI-generated, spammy clickbait. Jason Koebler, co-founder of 404 Media and host of The 404 Media Podcast joins Taylor Lorenz to discuss how this happened and who’s behind it all.
Later, Taylor weighs in on Scarlett Johansson’s accusation that Open AI mimicked her voice, a new video game about influencers risking their lives for content, Belle Delphine’s bathwater, and a baby who’s hyped to go to the Four Seasons Orlando.
Full video of this episode will be available on Taylor's YouTube channel
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Is the celebrity 'blockout' working? + TikTok creators sue the U.S.
16 maj 2024 |
31 min
This week, TikTok creators sue the US government over free speech, Bumble tells women to get busy, YouTube’s CEO wants creators to win Emmys, and Google’s new AI gives some bad advice.
Later, Taylor Lorenz chats with Kate Lindsay, co-founder of the Embedded newsletter, about a new social media movement called “Blockout 2024.” The campaign encourages users to block celebrities who haven’t publicly condemned the attacks in Gaza. But is it working?
Full video of this episode will be available on Taylor's YouTube channel
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What's up with Fake Podcast Ads, AI Audiobooks and the Audio Creator Economy?
9 maj 2024 |
22 min
Bloomberg’s Ashley Carman joins Taylor Lorenz to discuss the current state of audio and its creator economy. They discuss Spotify's impact and how close we are to achieving the decade-long dream of viral audio. Plus, Ashley takes us into the ridiculous world of fake podcast ads on TikTok and the rise of audiobooks and AI narrators.
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Are "Industry Plants" Real? + 'The Social Network' Sequel
2 maj 2024 |
34 min
Kanye West accused one of the most popular Twitch streamers, Kai Cenat, of being an “industry plant.” It perpetuated the idea that some internet celebrities became famous thanks to invisible forces pulling the strings. But in a business as fickle as online content creation, is an industry plant even possible? Taylor Lorenz asks Maxwell Mitcheson, a partner at Underscore Talent.
Later, Taylor weighs in on Aaron Sorkin hinting at a possible follow-up to The Social Network, plans for a new tech utopia in San Francisco, Adam Mosseri’s big Instagram update, and Threads hitting 150 million active users.
Full video of this episode will be available on Taylor's YouTube channel
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Sell or Die. TikTok’s Sophie’s Choice + MKBHD on his viral ‘takedowns’
24 april 2024 |
43 min
Today, President Biden signed a law banning TikTok, assuming it can't work out some long-shot deal to sell to a U.S. owner. TikTok of course is going to fight all this in court. Editor in Chief at The Verge, and host of the Decoder podcast, Nilay Patel joins Taylor Lorenz to discuss TikTok’s uncertain future.
Later, YouTube star Marques Brownlee aka MKBHD stops by to discuss how one critical review turned him into the internet's main character, his favorite tech products of 2024, and where the tech landscape is headed.
Full video of this episode will be available on Taylor's YouTube channel
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Drake & Kendrick's AI Rap Beef + TikTokkers Against Biden
18 april 2024 |
33 min
AI is causing chaos and confusion in pop music. Drake and Kendrick Lamar are feuding through diss tracks, but people can’t seem to tell if these songs are real or artificially generated. Taylor Lorenz brings in New York Times pop music critic Jon Caramanica to get to the bottom of it all. Plus, how Chappell Roan broke through the algorithm and Taylor Swift's return to TikTok.
Later, Taylor Lorenz weighs in on an upcoming AI-generated beauty pageant, Elon’s plan to rid X of bots by forcing new users to pay, an open letter from TikTok creators to President Biden, and Marques Brownlee’s scathing review of the Humane AI Pin.
Full video of this episode will be available on Taylor's YouTube channel.
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Is Social Media Destroying Kids’ Lives? + Elon’s Secret X Account
11 april 2024 |
46 min
A moral panic has been emerging lately. People in the media, government, and across the internet are declaring that children are suffering an unprecedented mental health crisis and that smartphones and social media are to blame. But is this true?Taylor Lorenz talks to longtime researcher and author Danah Boyd about some of the problems that young people today are facing, why quick fixes like banning social media apps are never the answer, and what we can actually do to help the younger generation.Plus, Taylor weighs in on her latest profile of RFK Jr’s new social media guru, Elon Musk’s secret burner account, why X might get banned in Brazil, a huge investment into the YouTubers Dude Perfect, and why a Chinese glycine factory is going viral on TikTok.
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The Real Estate Content Boom + The Worst Day on the Internet
4 april 2024 |
27 min
Real estate content is living rent-free in Millennials' heads. Taylor Lorenz talks to the CEO of a media company responsible for a ton of it. Plus, Taylor weighs in on why April Fools' is the worst, Yahoo's acquisition of an AI company started by Instagram's founders, how AI is impacting the music industry, and her time at The Information's Creator Economy Summit.
More info on Estate Media
Full video of this episode will be available on Taylor's YouTube channel.
5:
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Kindness Influencers and Poverty Porn + Is Huberman Cancelled?
28 mars 2024 |
36 min
Taylor Lorenz breaks down the latest tech news including Truth Social going public, New York Magazine's much-discussed Andrew Huberman expose, Spotify’s latest podcast metrics, and the poverty porn drama on YouTube.
Later, Taylor’s joined by Brad Podray, a.k.a. Scumbag Dad, to unpack the problem with “Kindness Influencers” — those creators who give money to strangers who are seemingly down on their luck.
You can find Brad Podray on Tiktok @thescumbagdad
Full video of this episode will be available on Taylor's YouTube channel.
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Should we ban TikTok? + MrBeast’s Amazon deal, and what's up with Shrimp Jesus?
21 mars 2024 |
44 min
Taylor Lorenz kicks off her first episode with a breakdown of the proposed TikTok forced sale, AKA, ban. She’s joined by Evan Greer, director of the online civil liberties organization Fight for the Future. They unpack lawmakers' concerns—sifting through the politics and red flags behind the effort —and trade theories about what lawmakers hope to achieve with the legislation now in the Senate.
Later, Taylor weighs in on MrBeast’s big new Amazon deal, why AI-generated images of Jesus made of live shrimp are going viral on Facebook, the return of the Facebook Poke, and LinkedIn's foray into gaming.
You can find Evan Greer on Twitter/X @evan_greer; Mastadon @evangreer; and Bluesky @evangreer.bsky.social.
Full video of this episode will be available on Taylor's YouTube channel.
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Introducing Power User with Taylor Lorenz
28 februari 2024 |
1 min
Power User explores how technology and the internet are upending our lives and the world around us. Each week, host Taylor Lorenz explores the most influential stories that Silicon Valley often ignores.
New episodes drop every Thursday starting March 21.
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En liten tjänst av I'm With Friends. Finns även på engelska.