34 avsnitt • Längd: 45 min • Månadsvis
Welcome to ProducerHead. A podcast for the Music Producer, Artist, Creative, and, Entrepreneur.
I’m excited to present the ProducerHead podcast in the form of a series of conversations with accomplished producers who will share what’s in their heads to help you unlock your own.
Whether you’re just getting started or you’re a professional producer, these conversations are here to offer information, encouragement, and community — a place to belong.
ProducerHead will explore the entire spectrum of topics that are experienced as a producer.
So, whether you’re interested in
Growing your social media following
Improving your Spotify release strategy
Or Managing impostor syndrome
ProducerHead is here for you.
Connect at with ProducerHead at torubeat.com and @torubeat on social media.
torubeat.substack.com
The podcast ProducerHead is created by toru. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
In this episode, Toru sits down with Gnarly, a finger drumming phenom and hip-hop producer who transformed her craft into a career. From her early days experimenting with pad controllers to performing live and collaborating with major brands, Gnarly shares her journey of perseverance and creativity. Whether you're a producer looking to learn finger drumming or just seeking inspiration, this episode has something for you.
Throughout the episode we discuss:
* Gnarly’s journey from bedroom producer to finger drumming pioneer.
* The role of social media in building her career.
* Tips for learning finger drumming and improving technique.
* How beat challenges helped her develop consistency and workflow.
* The importance of finding balance between creativity and self-care.
Three Meaningful Takeaways:
* Consistency Builds Skill: Gnarly emphasizes the value of daily practice, even if it’s just uploading rough drafts to social media.
* Embrace Imperfections: Early practice videos were more about learning than perfection, showing that progress matters more than polish.
* Build Your Community, Not Just Your Following: Creating authentic connections with engaged followers is more impactful than chasing viral numbers.
List of References from the Interview:
Products:
Connect with Gnarly:
* Instagram: @gnarly.music
* Website: https://www.gnarlymusic.co.uk/
* Spotify: Gnarly
* Apple Music: Gnarly
* Youtube: Gnarly
* Domestika Course: Learn With Gnarly Here
Connect with Toru:
* Website: torubeat.com
* Instagram: @torubeat
* YouTube: @torubeat
* Spotify: Toru
* Apple Music: Toru
Credits:
This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace.
Subscribe to receive new posts and support my work.
This 'Sample Episode' brings you key moments from my conversation with Cryptic One, where we explore the challenges and triumphs of creativity. Cryptic One opens up about his journey with impostor syndrome, perfectionism, and how he learned to embrace his creative process. From practical tips on staying productive to reshaping how we think about failure, Cryptic One offers a wealth of knowledge to help you break through your own creative barriers. Be sure to listen to the full conversation in ProducerHead Episode 3 for even more insights.
Throughout the episode we discuss:
* Cryptic One’s definition of impostor syndrome and how it manifests.
* Why perfectionism can block creativity and how to overcome it.
* His approach to managing writer’s block by embracing failure as part of the process.
* The importance of reflecting on past accomplishments to combat self-doubt.
* Practical strategies for daily productivity that push projects forward.
Three Meaningful Takeaways:
* Impostor Syndrome is Universal: Even the most accomplished artists experience self-doubt, but it’s a sign of growth and striving for authenticity.
* Fail Forward: Embracing failure as a necessary part of the creative process can help you push through blocks and uncover new ideas.
* Daily Progress Matters: Setting small, achievable goals each day ensures consistent movement toward your larger creative aspirations.
Audio Chapters:
0:00 - Intro
01:09 - Understanding Impostor Syndrome
03:29 - Imperfections Are Important
06:14 - Strategies for Managing Impostor Syndrome
09:10 - Art and Fear
11:08 - The Role of Perfectionism
12:31 - Three Important Tasks Per Day Method
15:02 - Writer's Block is BS
18:13 - Outro
List of References from the Interview:
Books/Authors/Podcasts:
* Art and Fear by David Bayles and Ted Orland
* The War of Art by Steven Pressfield
* The Power of Less by Leo Babauta
Products:
Connect with Cryptic One:
* Instagram: @cryp_uno
* Bandcamp: Cryptic One
* Spotify: Cryptic One
Connect with Toru:
* Website: torubeat.com
* Instagram: @torubeat
* YouTube: @torubeat
* Spotify: Toru
* Apple Music: Toru
Credits:
This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace.
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
This ProducerHead Sample episode brings you highlights from my conversation with jacuzzi jefferson, an artist who exemplifies what it means to create constantly and release fearlessly. We explore his process of starting beats with interesting elements, the importance of collaboration in unlocking potential, and his pragmatic approach to putting music out into the world. Whether you’re battling creative blocks or seeking inspiration, this episode offers valuable takeaways for producers at all levels.
Throughout the episode we discuss:
* The freedom of working quickly and letting ideas flow.
* Using collaboration to overcome creative bottlenecks.
* Strategies for deciding when a track is finished and ready for release.
* The value of embracing new sounds and creating space for them.
* Creative ways to structure and release music in today’s singles-driven market.
Three Meaningful Takeaways:
* Collaboration Unlocks Growth: Bringing in talented collaborators can take a track to the next level and ease production bottlenecks.
* Don’t Overthink Release Strategies: Whether through aliases or breaking projects into singles, the key is to keep releasing music.
* Trust in Momentum: Sometimes ideas need time to evolve; focus on the momentum, and let the music take its course.
Timeline:
00:00 - Intro
05:13 - Jacuzzi's Unique Music Production Process
09:58 - The Importance of Collaboration in Music
14:47 - Navigating Music Releases in a Singles Market
20:01 - Final Thoughts and Community Support
List of References from the Interview:
Products:
* Ableton Live (DAW of choice for jacuzzi jefferson)
Connect with jacuzzi jefferson:
* Instagram: @jacuzzijefferson
Connect with Toru:
* Website: torubeat.com
* Instagram: @torubeat
* YouTube: @torubeat
* Spotify: Toru
* Apple Music: Toru
Credits:
This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace.
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to Part 2 of the conversation with Dustyn Hiett, founder of vvundertone.
In this episode, we continue our in-depth conversation with Dustyn Hiett, founder of vvundertone, exploring the mindset and philosophy that drive his innovative approach to music production. Dustyn shares how he embraces transparency and failure in his creative process, providing aspiring producers with insight into building a cohesive brand while staying true to their unique sound. We also learn about upcoming projects from vvundertone, including the 1969 Breaks pack, and discuss the importance of balancing productivity with creativity in building a lasting career
Throughout the episode we discuss:
* Dustyn’s philosophy on transparency in music production and sharing techniques openly.
* How improvisation shapes his creative videos and promotional content for vvundertone.
* The impact of quitting alcohol on Dustyn’s productivity and work-life balance.
* The process behind creating the 1969 Breaks pack and other recent vvundertone releases.
* Insights on balancing personal expectations with authentic self-expression in music.
Three Meaningful Takeaways:
* Value of Authenticity: Dustyn emphasizes the power of being authentic and transparent, which fosters a supportive community around vvundertone.
* Experimentation Over Perfection: By embracing imperfections, Dustyn shows that a relaxed approach to production can yield unique, impactful results.
* Importance of Limiting Comparison: Dustyn’s advice to avoid constant comparison with professional studios is a reminder that music production is about creating a sound that resonates with you, rather than meeting external standards.
Timeline:
00:00 - Intro
01:49 - Welcome to Dustyn Hiett of vvundertone
02:46 - Track 1: “Trying to Put the Blame on Me” by Sun Ra
09:48 - The Power of Rawness in Music
10:01 - Track 2: “You Still Believe in Me” by The Beach Boys
15:42 - Exploring the Beach Boys' Influence
16:02 - “Ayonha” by Hamid Al Shaeri
21:56 - The Misconception of Gear in Music Production
26:48 - Finding Your Sonic Identity
36:09 - Meditative Practices in Music
42:39 - Consistency and Artistic Development
46:13 - The Emotional Connection to Music
List of References from the Interview:
Connect with Dustyn and vvundertone:
* Website: vvundertone.com
* Instagram: @vvundertone
* YouTube: vvundertone
Connect with Toru:
* Website: torubeat.com
* Instagram: @torubeat
* YouTube: @torubeat
* Spotify: Toru
* Apple Music: Toru
Credits:
This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace.
Today we’re joined by Dustyn Hiett, founder of vvundertone, a musician with expansive experience dedicated to crafting inspiring texturized samples for the music community. He specializes in using inexpensive, often forgotten or looked down upon analog gear to create a recognizable sonic fingerprint. In 2021, he released vvundertone to the public and embarked on a journey to create a sample company that values transparency in process and education.
In this episode, Toru connects with Dustyn Hiett, founder of vvundertone, to discuss the intersection of analog and digital sounds in modern music production. Dustyn elaborates on his journey from traditional gear to accessible, innovative production tools, highlighting how vvundertone’s offerings, like the GOD DRUM KIT and WET DRUMS, stand out by capturing truly organic soundscapes. This conversation reveals Dustyn’s approach to simplifying complex techniques for a wider audience, while making vvundertone a resource that caters to both emerging and experienced producers alike.
Throughout the episode we discuss:
* Dustyn’s inspiration for creating vvundertone.
* The synergy between analog warmth and digital precision in vvundertone’s sound kits.
* Insights into Dustyn’s production philosophy, including his minimalist approach to plugins.
* Recent vvundertone releases like the GOD DRUM KIT and vvunder-vision for visual creatives.
* How vvundertone products provide practical tools that cater to the unique needs of music producers.
Three Gems From This Conversation:
* Analog-Digital Fusion: Dustyn emphasizes that vvundertone is about blending the best of analog and digital sounds to provide producers with rich textures that elevate their work.
* Less is More: Dustyn shares his philosophy of achieving depth in music by using a minimalist approach to plugins and focusing on mastering essential tools.
* Consistency over Gear: Dustyn advocates for daily practice and skill development over accumulating gear, underscoring the importance of creative intention.
Timeline:
00:00 - Intro
01:49 - Welcome to Dustyn Hiett of vvundertone
02:46 - Track 1: “Trying to Put the Blame on Me” by Sun Ra
09:48 - The Power of Rawness in Music
10:01 - Track 2: “You Still Believe in Me” by The Beach Boys
15:42 - Exploring the Beach Boys' Influence
16:02 - “Ayonha” by Hamid Al Shaeri
21:56 - The Misconception of Gear in Music Production
26:48 - Finding Your Sonic Identity
36:09 - Meditative Practices in Music
42:39 - Consistency and Artistic Development
46:13 - The Emotional Connection to Music
List of References from the Interview:
Music:
* “Trying to Put the Blame on Me” by Sun Ra
* “You Still Believe in Me” by The Beach Boys
Books/Authors/Podcasts:
* Effortless Mastery by Kenny Werner
Products:
Connect with Dustyn and vvundertone:
* Website: vvundertone.com
* Instagram: @vvundertone
* YouTube: vvundertone
Connect with Toru:
* Website: torubeat.com
* Instagram: @torubeat
* YouTube: @torubeat
* Spotify: Toru
* Apple Music: Toru
Credits:
This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace.
Today, we sit down with the multi-talented Greg David, a guitarist, music producer, and engineer.
In the second part of our interview with Greg David, we explore his approach to compression, live performance, and the nuances of working with other musicians. As a guitarist-turned-producer, Greg shares how his experience playing in live settings continues to inform his production process. We discuss the importance of dynamics, understanding when less is more, and the need for musicianship in an age of technology-driven production. His recent work includes various collaborative projects, along with building a home studio to cultivate a space where creativity can thrive.
Throughout the episode we discuss:
* How Greg’s understanding of compression evolved and why less is often more.
* The importance of live performance in shaping his production style.
* The role of collaboration and why involving other musicians can elevate your work.
* Greg's insights on how technology has changed the way we approach production.
* The significance of maintaining authenticity and feel, even in the digital age.
* Tips on maintaining consistency when working with multiple elements in a mix.
* How limitations can actually enhance creativity.
* The challenges and rewards of building a home studio from scratch.
* The influence of sync licensing on Greg's career and how it allows him to stay creative.
* How playing with musicians has helped him understand the dynamics of a live performance.
Three Gems From This Conversation:
* Collaboration Elevates Creativity: Working with other musicians not only enhances your sound but also opens you up to new ideas and approaches.
* Embrace Limitations: Having fewer options can lead to more focused and creative decisions, ultimately helping you find your unique sound.
* Simplicity Is Powerful: Sometimes, stripping back your production to its essentials can create a more impactful and authentic sound.
Timeline:
0:00 - Intro
1:26 - Understanding Compression
4:08 - The Art of Mixing
7:01 - Less is More
9:54 - The Importance of Collaboration in Music
13:14 - Developing Sonic Taste and Aesthetic
16:07 - Creating Movement in Drum Programming
18:45 - Sync Licensing
30:27 - Exploring New Musical Projects
32:14 - Quick Hits: DAW Preferences and Mixing Techniques
34:07 - Quick Hits: Influential Albums and Their Impact
35:30 - Quick Hits: Best Music Purchase Under $100 (Shure stereo mixer)
38:04 - Overcoming Habits That Hinder Creativity
40:48 - Encouraging Musicianship and Live Performance
43:09 - Inspiration from Other Artists
46:08 - Drum Sounds as an Art-form
List of References from the Interview:
Music:
* "Dark Side of the Moon" by Pink Floyd
* "Uptown Special" by Mark Ronson
Products:
* Native Instruments Maschine
* Ableton Live
* Shure Stereo Mixer
* Zulu Two-Inch Tape Emulator
Connect with Greg David:
* Instagram: @gregory_david_gtr
* Spotify: Gregory David
* YouTube: @Gregorydavidmusic
Connect with Toru:
* Website: torubeat.com
* Instagram: @torubeat
* YouTube: @torubeat
* Spotify: Toru
* Apple Music: Toru
Credits:
This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace.
Today, we sit down with the multi-talented Greg David, a guitarist, music producer, and engineer.
In Part 1 of this conversation, we explore Greg David's journey through music production, the evolution from working with loops to embracing live takes, and his deep understanding of mixing and dynamics.
Greg shares his perspective on creating authentic music by experimenting with non-traditional panning techniques, understanding the importance of dynamics, and the impact that recording in live settings can have on a track's energy and feel.
His reflections on how the recording techniques of the past can still influence today’s music provide a fresh perspective on approaching music production in modern times.
Throughout the episode we discuss:
* The influence of Sharon Jones and The Dap-Kings on recording techniques.
* How live takes differ from overdubbing and their impact on a track's authenticity.
* The importance of dynamics and how Greg incorporates them into his production.
* The impact of saturation and how different levels can change the feel of a mix.
* Greg's transition from sample-based music to creating his own unique sound using live instruments.
* How Greg’s mixing philosophy revolves around creating space and balance within a track.
Timeline:
0:00 - Intro
1:14 - Welcome Greg David
1:50 - Track 1: "Sail On" by Sharon Jones & The Dap-Kings
4:59 - Discussion on Sharon Jones & The Dap-Kings recording techniques
9:33 - Track 2: "Be Better" by DJ Harrison
12:28 - Organic textures and glued mixes of DJ Harrison
15:11 - Live takes vs overdubbing
18:52 - Toru’s recent experience using live takes in his production
23:46 - Track 3: "She's Gone" by Disclosure
28:24 - Discussion on the modern, clean mix of the Disclosure track
32:31 - Starting with drums
35:33 - Greg explains why he gave up sampling and began creating all his sounds
41:10 - Explanation of ADSR and how it applies to mixing
45:56 - Beginning the discussion on Greg's mixing philosophy
47:03 - Outro
List of References from the Interview:
Songs:
* "Sail On" by Sharon Jones & The Dap-Kings
Products:
* Ableton Live (mentioned in Greg's workflow)
* Tascam 388 (used for recording drum breaks)
Connect with Greg David:
* Instagram: @gregory_david_gtr
* Spotify: Gregory David
* YouTube: @Gregorydavidmusic
Connect with Toru:
* Website: torubeat.com
* Instagram: @torubeat
* YouTube: @torubeat
* Spotify: Toru
* Apple Music: Toru
Credits:
This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace.
In this episode of ProducerHead, Toru sits down with Shrimpnose, a talented producer who’s known for his unique blend of acoustic and electronic music.
They explore his journey from metal influences to the world of electronic music, how sadness has shaped his creative process, and the inspirations for his latest project, The World Pushed Against You. His first full-length with Nettwerk, the 12-track project ranges from frenzied jersey club-laden IDM to mellow garage-infused ballads.
This conversation delves deep into the healing power of music, Shrimpnose’s approach to blending genres, and how he’s developed his signature sound.
This episode is packed with valuable lessons on authenticity, self-expression, and the power of staying true to oneself.
Throughout the episode we discuss:
* Shrimpnose’s journey from metal to electronic music and how he discovered his love for blending genres.
* The impact of artists like Dijon, Justin Vernon, and Shlomo on his creative process.
* How sadness and mental health have influenced Shrimpnose’s music and journey as an artist.
* The importance of juxtaposition and combining unexpected elements in music production.
* The role of live performances and how they shape his understanding of music and self-expression.
Three Meaningful Takeaways:
* Embracing Vulnerability: Shrimpnose emphasizes how expressing sadness and vulnerability in music can be a form of healing and self-discovery.
* Creative Juxtapositions: He finds inspiration in combining seemingly opposing elements, which keeps his creative process fresh and engaging.
* Music as a Language: For Shrimpnose, music became a way to express emotions that he couldn’t always articulate verbally, making it a vital part of his life.
Timeline:
0:00 - Introduction to Shrimpnose
2:32 - Track 1: "Many Times" by Dijon
7:14 - Track 2: "Hazeltons" by Justin Vernon
19:30 - Track 3: "Places" by Shlomo
29:45 - Discussing the role of sadness in creativity
32:45 - Shrimpnose’s unique approach to playing the guitar left-handed
40:45 - How mental health influences Shrimpnose's music and journey
44:45 - Embracing mistakes and letting the music "be what it wants to be"
48:45 - The importance of honesty in life and art
57:59 - Discussing the album "The World Pushed Against You" and its themes
1:00:45 - Shrimpnose’s decision to move away from Lo-Fi and create dance music
1:09:45 - Quick Hits section
1:21:31 - Outro
List of References from the Interview:
Songs:
* Elliott Smith – Self-titled album
Books/Authors:
* Albert Camus (referenced in the discussion about the album title)
Podcasts/Products:
* Ableton Live (mentioned as his DAW of choice)
Connect with Shrimpnose:
* YouTube: @shrimpnosebeats
* Instagram: @shrimpnose
* Facebook: johnshrimpnose
* Spotify: Shrimpnose
* Apple Music: Shrimpnose
* Official Profile: Nettwerk Music Group
Connect with Toru:
* Website: torubeat.com
* Instagram: @torubeat
* YouTube: @torubeat
* Spotify: Toru
* Apple Music: Toru
Credits:
This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace.
In this ProducerHead Sample, Toru connects with Birocratic, a producer who took his passion from making beats in his dorm room to becoming a recognized name in the music industry. Birocratic shares how a chance encounter with BuzzFeed helped him reach a wider audience, the importance of building genuine relationships in the industry, and how patience and persistence play a crucial role in his career. He also talks about his long-standing relationship with Chillhop and how it influenced his journey as a music producer. This episode offers insights into navigating the music scene, staying true to your craft, and the power of being open to unexpected opportunities.
Throughout the episode we discuss:
* How releasing music under Creative Commons unexpectedly led to exposure on BuzzFeed.
* The importance of building relationships with video producers and other creatives.
* The impact of patience and persistence in Birocratic’s journey.
* Embracing the shift from YouTube to TikTok and adapting outreach strategies.
* The role Chillhop played in Birocratic’s career and his involvement with the label.
Three Meaningful Takeaways:
* The Power of Exposure: You never know who might be listening or watching, so make your work accessible and ready to be discovered.
* Genuine Relationships Matter: Building connections with creators and being sincere can lead to long-term collaborations.
* Adaptability is Key: The music industry constantly changes, and being open to evolving your approach can lead to new opportunities.
Timeline:
0:00 - Introduction
0:57 - Birocratic's journey from making beats in his dorm room
2:28 - Decision to release music under Creative Commons
3:39 - How BuzzFeed discovered and used his music
3:57 - Discussing the impact of being featured in BuzzFeed videos
5:57 - Outreach to YouTubers and vloggers to expand his music’s reach
8:42 - The value of building relationships and the challenges of ‘cold outreach’
10:18 - Creating a frictionless experience for collaborators and fans
11:52 - The evolution and influence of Chillhop on Birocratic's career
14:27 - Transitioning from mastering and A&R work to touring
15:57 - Advice on taking a long-term view of one’s music career
Connect with Birocratic:
* YouTube: @birocratic
* Instagram: @birocratic
* Spotify: Birocratic
* Apple Music: Birocratic
Connect with Toru:
* Website: torubeat.com
* Instagram: @torubeat
* YouTube: @torubeat
* Spotify: Toru
* Apple Music: Toru
Credits:
This episode was co-produced, engineered, and edited by Matthew Diaz. Special thanks to Birocratic for sharing his story and insights. From ProducerHead, this is Toru, and in a way, so are you. Peace.
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part two of this two part episode with Brian Funk.
Today's guest is Brian Funk, a New York-based musician, producer, and Ableton Certified Trainer. He hosts the Music Production Podcast. Brian teaches music production at Berklee Online. And, he is the author of 5-Minute Music Producer: 365 Music-Making Activities.
Throughout this conversation we discuss:
* The advantages of having a day job.
* Thinking about the opinions of others.
* The distinction between what you can and can’t control.
* How multiple projects can help you avoid burnout.
* Why you should have your own website.
* And, how Brian accidentally wrote a book.
That’s it for Part Two of this two part episode. Subscribe to ProducerHead wherever you are listening so that you don’t miss out on future episodes. Don’t forget to leave a review and share this episode with a friend.
Three Things I Learned From This Conversation:
1. WHEN YOU’RE WORKING, WORK. WHEN YOU’RE RELAXING, RELAX.
It’s OK to take a break and watch Netflix. Don’t ruin an episode of The Bachelor with guilt about how you “should be working right now.” Build relaxation and time away into your working routine to avoid burnout and create space for enjoyment. You and the quality of your work will thank you.
2. MAKING GETTING STARTED EASIER.
Once you are on the path, you will discover what exists on the path. Begin working and you’ll find that you can reshape and edit according to what you experience during the process. Your vision will reveal itself along the way.
I feel this one strongly. Here’s the proof: “Do it on purpose and find out who you are.”
3. HAVING A DAY JOB CAN BE AN ADVANTAGE.
Day jobs are often seen as obstacles to living a creative life. Do not overlook the fact that your day job provides at least two powerful opportunities:
* Constraints on your time: The decision on when to work is made for you. Embrace those windows with intention.
* Creative Freedom: Without relying on the art as your livelihood, you’re able to make what it is you want to make.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack:
Instagram: @torubeat
YouTube: @torubeat
tiktok: @torubeat
Tap in with Brian Funk:
Instagram: @brianfunkmusic
Brian’s Website: https://brianfunk.com/
Conversation Timeline:
00:00 Intro
01:19 Burnout And Creating Small Wins
04:06 Make Getting Started Easier
08:45 Brian’s values and approach to entrepreneurship
11:37 How to use your day job to your creative advantage.
13:50 Motivation
15:15 Control
16:27 Embracing Your Perspective and Finding Your Voice
18:30 Video Creation
19:40 The value of variety in projects
22:00 Origin Story of Brian’s book: 5-Minute Music Producer: 365 Music-Making Activities.
25:10 My amazement at Brian’s productivity and creation of his book.
25:45 Evidence of the day job enhancing music projects
27:00 Why you should have your own website
30:45 Brian’s Class on Sampling through Berklee Online
32:03 Quick Hits
42:35 Brian’s Personal Encouragement
43:50 Outro
Referenced:
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part one of this two part episode with Brian Funk.
Today's guest is Brian Funk, a New York-based musician, producer, and Ableton Certified Trainer.
Brian hosts the Music Production Podcast, teaches music production at Berklee Online, and is the author of 5-Minute Music Producer: 365 Music-Making Activities.
Throughout this conversation we talk about
* The value of embracing structure in songwriting.
* Decision making in the music production process.
* How limitations in your production process are a good thing.
* Working hard and not taking yourself too seriously.
* And Brian teaches me about anaphora.
Also, Brian brings us a mix of old and new for the ProducerHead Listening Room.
That’s it for Part One of this two part episode. Subscribe to ProducerHead wherever you are listening so that you don’t miss out on Part 2. Don’t forget to leave a review and share this episode with a friend.
Don’t miss Part 2 of this conversation with Brian Funk, where we will get into:
* The advantages of having a day job.
* Thinking about the opinions of others.
* The distinction between what you can and can’t control.
* How multiple projects can help you avoid burnout.
* And, how Brian accidentally wrote a book.
Top 3 Gems From This Conversation:
1. SELF-IMPOSED CONSTRAINTS AND LIMITATIONS LEAD TO FINISHING WORK.
If you have a computer, you can do anything, and that’s too much. Limit your options. Making decisions propels you forward.
2. A VISION IS NOT REQUIRED TO BEGIN A PROJECT.
Once you are on the path, you will discover what exists on the path. Begin working and you’ll find that you can reshape and edit according to what you experience during the process. Your vision will reveal itself along the way.
I love this one. Here’s the proof: “Do it on purpose and find out who you are.”
3. SHARE WHO YOU ARE.
In Brian’s case, he believed his musical identity should remain outside of school (he also teaches English). He has come to find that the two can live together. The world of education appreciates his musical talents and vice versa.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack:
Instagram: @torubeat
YouTube: @torubeat
tiktok: @torubeat
Tap in with Brian Funk:
Instagram: @brianfunkmusic
Brian’s Website: https://brianfunk.com/
Conversation Timeline:
00:00 Intro
01:45 Track 1 And Discussion
15:30 Track 2 And Discussion
25:05 Track 3 And Discussion
36:40 Drops In The Bucket
42:28 Following Personal Interest And Excitement
43:51 Becoming an Ableton Certified Trainer
46:45 Separation Between Music and Professional Life
47:50 Burnout (Episode 16 Preview)
48:00 Outro
Referenced:
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part two of this two part episode with Chenoa Tarin.
Today's guest is Chenoa Tarin, a Brooklyn based, producer, vocalist and songwriter whose sounds are an homage to the music that formed her. Chenoa Tarin also runs “Bouquet,” a monthly femme forward artist showcase in Brooklyn with resident DJ Dewy ‘87.
As you’ll hear throughout this conversation, Chenoa believes deeply in self-expression and the importance of art.
Throughout this conversation, we will discuss:
* Chenoa’s experience at SAE Institute.
* Complementary career paths as a music producer.
* The importance of being competent AND kind.
* What is technically correct versus what is true and authentic to you.
* Chenoa’s experience and ideas for starting an event of your own, wherever you are.
* And, Chenoa tells us that you can do whatever you want, forever.
Top 3 Gems From This Convo:
1. REGARDLESS OF YOUR TALENT, ARE YOU KIND?
Yes. Make good music. Also, there is no substitute for kindness and connection to a community.
You can fail alone, but no one succeeds without the support of others.
2. FOCUS ON COMMUNICATING WHAT YOU FEEL, NOT WHAT IS “CORRECT.”
Notice if you are imposing rules and limitations about what is technically “correct.” Prioritize the communication of your energy and feeling through your music.
3. YOU CAN DO WHATEVER YOU WANT, FOREVER.
Remember that when other people say you that you cannot do something, it is not necessarily true.
It is something that they said, nothing more.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Instagram: @torubeat
YouTube: @torubeat
tiktok: @torubeat
Tap in with Chenoa Tarin:
Instagram: @chenoatarin
Chenoa’s Website: https://www.chenoatarin.com/
To jump to a specific moment in the conversation:
0:00 Intro
1:38 Another's Success Is Not Your Failure
2:50 Quitting Too Early
4:40 Formal Education and Chenoa's Experience at SAE
14:03 Balancing Competence and Kindness
18:45 How and Why to Start Your Own Show
21:40 Self-imposed Limits and Rules
26:20 Caught Up In Music As Technically Correct
29:40 Comparison
34:10 Save Everything
37:30 Quick Hits - Get to know Chenoa
43:20 Chenoa's parting message
44:30 Outro
Referenced:
The Creative Act: A Way Of Being
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part one of this two part episode with Chenoa Tarin.
Today's guest is Chenoa Tarin, a Brooklyn based, producer, vocalist and songwriter whose sounds are an homage to the music that formed her. Chenoa Tarin also runs “Bouquet”; a monthly femme forward artist showcase in Brooklyn with resident DJ Dewy ‘87.
As you’ll hear throughout this conversation, Chenoa believes deeply in self-expression and the importance of art.
Throughout this conversation, we will discuss:
* Community and how Chenoa actively builds it through Bouqet.
* Expressing your values and creating inclusive spaces through events.
* Why Chenoa decided starting her own show was important.
* That you are ready before you think you are.
* And, that the success of another is not your failure.
And, Chenoa shares a few bangers across genres in today’s edition of the ProducerHead Listening Room.
That’s it for Part 1 of this two part episode with Chenoa Tarin. Take a quick second and subscribe to ProducerHead wherever you are listening so that you catch Part 2. Don’t forget to leave a review and share this episode with a friend:
Don’t miss out on Part 2 of this conversation with Chenoa, where we will get into:
* Chenoa’s experience at SAE Institute.
* Complementary career paths as a music producer.
* The importance of being competent AND kind.
* What is technically correct versus what is true and authentic to you.
* Chenoa’s experience and ideas for starting an event of your own, wherever you are.
* And, Chenoa tells us that you can do whatever you want, forever.
Top 3 Gems From This Convo:
1. ANOTHER PERSON’S SUCCESS IS NOT YOUR FAILURE.
Other people are not your competition nor in your way. When you witness another’s success, make it a point to congratulate them.
No one controls whether or not they succeed.
However, they do choose how to treat themselves and others when they do.
2. THERE ARE MANY WOMEN MAKING MUSIC.
We all have a responsibility to include and make space for one another.
You have more power than you think you do to make an impact.
3. WE ARE UNABLE TO SEE WHAT ANOTHER PERSON IS GOING THROUGH.
Social Media gives us the impression that we know how and what other people are doing.
Before you compare or place judgments on another person’s life, keep in mind that you are viewing curated surface-level snapshots.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack:
Instagram: @torubeat
YouTube: @torubeat
tiktok: @torubeat
Tap in with Chenoa Tarin:
Instagram: @chenoatarin
Chenoa’s Website: https://www.chenoatarin.com/
To jump to a specific moment in the conversation:
0:00 Intro
1:45 Listening Room Track 1
4:40 Listening Room Track 1 - Discussion
8:08 Listening Room Track 2
12:22 Listening Room Track 2 - Discussion
15:35 Listening Room Track 3
18:30 Listening Room Track 3 - Discussion
26:20 Bouqet and Creating Safe Spaces for Performance
29:00 Philosophy behind Boquet
31:20 Inspiration for starting Boquet
36:55 Another's Success Is Not Your Failure
38:29 Add'l Context and Outro
Referenced:
Bouqet: The Monthly Show Run By Chenoa and Dewy ‘87.
Heart Beats: The Monthly Show Run By A. Sarr
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to Part 2 of this two part conversation with Wrex Mason.
Today's guest is Wrex Mason, a Hip-Hop producer from Hartford, CT; currently residing in Brooklyn, NY. Wrex began producing at age 11, and for the past 13 years, he has released both solo and collaborative projects with a wide range of artists.
Above all else, Wrex prioritizes being a "perpetual student of the craft" and a stark advocate for creative independence.
His influences include J Dilla, Madlib, Flying Lotus, DJ Premier, Easy Moe Bee, 9th Wonder, and Pete Rock.
WrexMason.com is a one-stop shop for Wrex's discography, merch, and marketplace for artists in search of beats.
Welcome to part two of this two part episode with Wrex Mason.
If you haven’t already, I invite you to listen to Part 1 of this conversation, where Wrex shares his Sketchbook Mentality and his philosophy on how to keep good and bad days in perspective.
Today, in part two of this conversation, Wrex shares how he identified the grooves of his self-talk to improve his practice and his art. How he combines structure and free-flowing time to capture inspiration, and what producers can learn from the world of cooking. Wrex also emphasizes the prioritization of making music for yourself first.
Before you soak-up another episode of ProducerHead, please subscribe and drop a rating as well as a review wherever you are listening. This helps ProducerHead find its place and its people. After all, without you, there is no ProducerHead.
Top 3 Gems From This Convo:
1. SCHEDULE CREATIVE TIME THAT NATURALLY PLAYS TO YOUR STRENGTHS.
What works for others may or may not work for you.
Look for patterns in what has led to fulfilling creative sessions in the past and try to recreate those.
If you don’t know where to start, pick an approach or copy another routine and try it out.
Adjust for youself along the way, but keep experimenting. The idea is to stay in motion.
2. IF YOU CAN’T CREATE, CLEAN.
You’re in a creative session and nothing is happening.
Take this time to clean your studio while you listen to samples.
Re-organize your digital studio.
Listen and organize samples you have to set yourself up for a future session.
3. BE OPEN TO INSPIRATION FROM NON-MUSICAL SOURCES.
Wrex uses chefs and culinary arts as a model to draw on inspiration. What else interests you outside of music?
Maybe it’s sports, fashion, design, comedy, or something completely different?
Give yourself the opportunity to appreciate how others approach their craft.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Instagram: @torubeat
YouTube: @torubeat
tiktok: @torubeat
Tap in with Wrex Mason:
Instagram: @wrexmason
Website: WrexMason.com
To jump to a specific moment in the conversation:
0:00 Preview / Intro
2:02 There's A Yesterday...
4:12 How Wrex Discovered This Philosophy
5:45 Wrex's Routine
7:45 Saving Ideas
8:12 What Makes A Good Sample
8:50 Inspiration From Non-Musical Sources
11:40 Make Music For Yourself First. Inspired by Madlib
13:00 How Do You Develop Taste?
17:55 Surprising Sample Sources
20:15 The Difference Between an Artist and a Producer
22:00 What To Do When You Get Stuck
24:00 What To Do When You Are Overthinking
28:30 Upcoming Projects
30:00 Where To Get Beats
31:10 Quick Hits
38:23 Closing
Referenced:
Madlib Speaking on Making Music For Himself First (@4:02):
Brasilintime Documentary (Full Doc)
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to Part 1 of this two part conversation with Wrex Mason.
Today's guest is Wrex Mason, a Hip-Hop producer from Hartford, CT; currently residing in Brooklyn, NY. Wrex began producing at age 11, and for the past 13 years, he has released both solo and collaborative projects with a wide range of artists.
Above all else, Wrex prioritizes being a "perpetual student of the craft" and a stark advocate for creative independence.
His influences include J Dilla, Madlib, Flying Lotus, DJ Premier, Easy Moe Bee, 9th Wonder, and Pete Rock.
WrexMason.com is a one-stop shop for Wrex's discography, merch, and marketplace for artists in search of beats.
Welcome to part one of this two part episode with Wrex Mason.
In this conversation, Wrex shares his Sketchbook Mentality, the importance of maintaining sustainable working habits in order to produce our best work, and the power of a broad perspective in our day-in and day-out work.
Before you soak-up another episode of ProducerHead, please subscribe and drop a rating as well as a review wherever you are listening. This helps ProducerHead find its place and its people. After all, without you, there is no ProducerHead.
That’s it for Part 1 of this two part conversation with Wrex Mason.
Make sure you come back for part two of this conversation, where Wrex shares how he identified the grooves of his self-talk to improve his practice and his art. How he combines structure and free-flowing time to capture inspiration. What producers can learn from the world of cooking. And, the prioritization of making music for yourself first.
Top 3 Gems From This Convo:
1. REMEMBER THAT TODAY IS ONE OF MANY DAYS.
There will be days where the work will come easier than others.
None of those days are necessarily better or worse than any other.
Show up every day with a curiosity and openness to what may happen.
2. UNCHECKED FEAR IS A POWERFUL AND OFTEN INVISIBLE FORCE.
If you notice yourself experiencing thoughts that are not encouraging you to move forward, ask yourself if you’re experiencing fear.
Asses that fear and re-label it according to its actual merit.
3. EMBRACE A SKETCHBOOK MENTALITY.
Remember: You don’t get to choose when good ideas come.
When an idea comes to you, even in a fragmented or incomplete form, write it down, record it, or make a voice note.
Show up regularly and pay attention to when ideas are presenting themselves.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Instagram: @torubeat
YouTube: @torubeat
tiktok: @torubeat
Tap in with Wrex Mason:
Instagram: @wrexmason
Website: WrexMason.com
To jump to a specific moment in the conversation:
Chapters
0:00 Preview
0:30 Intro
2:05 Listening Session Track 1
7:01 Listening Session Track 1 - Discussion
11:22 Listening Session Track 2
15:39 Listening Session Track 2 - Discussion
19:30 Adult Swim Context
20:58 Listening Session Track 3
24:35 Listening Session Track 3 - Discussion
26:45 Restraint In Music
27:45 Sketchbook Mentality
29:30 Discovery of The Long Term and Sketchbook Mindset
31:18 Managing stress and pressure.
34:12 Closing
Referenced:
Adult Swim: Wiki, Adult Swim Website
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome back to the first installment of ProducerHead Gems, where we will take a look back at some of the best that past guests have shared on ProducerHead.
This is Part 2 of a two part episode where we will hear from Birocratic, Nothing Neue, Ian Ewing, and Piklo.
First up is Birocratic, sharing a pivotal moment in his career and how he harnessed the momentum to build relationships along with his audience. He even goes so far as to re-contextualize what he learned for today’s state of the industry and offer potential strategies you can implement on your own.
Next we will hear from Nothing Neue, who was featured on Episode 009. Nothing Neue shares how being signed to Alpha Pup Records has impacted his perspective as an artist and his thoughts on motivation and encouragement.
Next up is Ian Ewing, who was featured on Episode 011 of ProducerHead. During the conversation, Ian spoke to the inter-connected nature of what’s happening in our lives and what’s happening in our work. This clip provides a glimpse into Ian’s experience with routines and how they have evolved to help maintain momentum in his creative process.
Last but not least we are traveling back to Episode 002 of ProducerHead, which featured Piklo, who shared motivation and actionable ideas for creating products as an artist. If you feel like you’re lacking a spark of inspiration, here’s some free momentum from Piklo.
To hear more from Piklo check out Episode 002 of ProducerHead.
That's it for the second part of this two part episode of ProducerHead Gems. Let me know how you felt about this first edition of ProducerHead Gems by leaving a review and sharing your favorite moment.
To hear the full conversations with any of the past guests, a guide is as follows:
To hear more from:
* Birocratic, check out Episode 008 of ProducerHead.
* Nothing Neue, check out Episode 009 of ProducerHead.
* Ian Ewing check out Episode 011 of ProducerHead.
* Piklo check out Episode 002 of ProducerHead.
Subscribe and stay tuned, a new episode of ProducerHead is coming very soon.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Instagram: @torubeat
tiktok: @torubeat
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to the first installment of ProducerHead Gems, where we will take a look back at some of the best that past guests have shared on ProducerHead.
This will be a two part episode and in Part 1, we will hear from Cryptic One, Jacuzzi Jefferson, Just Jared, and WEI.
First up is Just Jared sharing ideas for how to go about learning production whether you're just starting out or an experienced producer interested in expanding your existing knowledge.
What I love about Jared's approach is the emphasis on setting high-level goals to provide direction and aligning with your work through the application of what you learn in smaller pieces over time.
To hear more from Just Jared, check out Episode 004 of ProducerHead.
WEI came by on Episode 005 to round out the first season and share his perspective on how to be a good collaborator. Not only that, he left us with an important reminder to consider when thinking about music and the various platforms through which we interact with music and each other.
For more from WEI, tap in to Episode 005 of ProducerHead.
Here is Jacuzzi Jefferson, sharing a glimpse of what it's like to be a student in his college course, where he teaches electronic music production. Listen up to catch some ideas for expanding your own musical tastes and stepping up your game as a mixing engineer and producer.
For more from Jacuzzi Jefferson, tap into Episode 001 of ProducerHead.
Here is Cryptic One, who joined us in Episode 003 to share his take on Writer's Block as well as how to break through it. How does this compare to your own view? Is Cryp's position on Writer's Block as controversial as he thinks?
Tap in to the full conversation with Cryptic One on Episode 003, where we also get into How To Find Your Own Sound, Impostor Syndrome, and other topics.
That's it for the first part of this two part episode of ProducerHead Gems. I hope you enjoyed hearing some of these distilled moments and find a way to apply them in your own creative process.
Again, to hear more from each of these artists, you can refer to the previous conversations as follow:
Jacuzzi Jefferson in Episode 001, and
Subscribe and stay tuned for Part 2 of this first edition of ProducerHead Gems.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Instagram: @torubeat
tiktok: @torubeat
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part two of this two part episode with Ian Ewing.
Today's guest is Ian Ewing, a self-taught instrumentalist, producer and artist who blends a smooth mix of hip hop, electronica, and R&B to create a sound that has been supported and showcased by Chillhop Music, SiriusXM, BBC One Extra, Soulection, Complexion's Future Beats Show, and many others.
At a young age, the Southern California-based artist (by way of Wisconsin) fell in love with hip hop and the history behind it. This was his gateway into electronic beat production where he finds himself today, as he strives to create ambient compositions of sample-based sounds blended with his own instrumentation.
Ewing has headlined various shows across the US, and has both collaborated and toured with artists including Flamingosis, Louis Futon, Joey Pecoraro, Anomalie, Galimatias, and Cautious Clay.
In this conversation:
- The pro's and con's of having an over-analytical perspective.
- Making music that is true to who you are creatively and musically.
- The importance of the work behind the scenes.
- How creating art that is in line with what is interesting to you leads to a more sustainable path.
- And, we even get a little insight in to Ian's passion for hummus.
If you haven't already, I invite you to listen to Part 1 of this conversation, as we covered several topics from Ian's unique and experienced perspective.
Alright, with all of that said, let's drop in to Part 2 of this conversation with Ian Ewing.
Top 3 Gems From This Convo:
1. YOUR MUSIC IS A SELF-PORTRAIT AND OFFERS A REFLECTION.
If you’re wondering how you’re doing in general, observe what you make.
How does it make you feel?
Can you hear that you’ve skipped meals, rest, and other forms of nourishment that supports your creative work?
2. BE KIND TO YOURSELF IN THE WORLD OF CONTENT CREATION.
Making music and content are each challenging tasks on their own. Combining them, even more so.
Therefore, allow your content to flow naturally out of the way you work so that you can avoid creating unnecessary work for yourself.
By the way, make content that you enjoy making.
3. MAKING MUSIC THAT IS TRUE TO WHO YOU ARE.
Playlists offer an opportunity for growth and exposure.
And, may encourage fitting in over exploring your own artistic development.
Only you may really know when you are being honest to your artistic visions and personal principles.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack:
Instagram: @torubeat
tiktok: @torubeat
Tap in with Ian Ewing:
Instagram: @ianewingmusic
Website: https://ianewingmusic.com/
To jump to a specific moment in the conversation:
0:00 Intro
2:38 Music and Music As A Career
10:50 Energy Sources of Motivation
15:40 Making Music That Feels Right and Ian's New Live Album
23:00 The Tension Between Music and Short Form Content
27:00 Alignment of Your Content and Your Music
31:30 Listening Session - Track 2/Discussion
37:27 Listening Session - Track 3/Discussion
41:20 Ian's New and Upcoming Projects
42:52 Quick Questions
55:20 Closing It Down
56:30 Outro
Referenced:
Below songs are archived here (along with all other episodes).
Chaka Khan, Lew Hahn - Move Me No Mountain
Dani Desh - Night Station
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part one of this two part episode with Ian Ewing.
Today's guest is Ian Ewing, a self-taught instrumentalist, producer and artist who blends a smooth mix of hip hop, electronica, and R&B to create a sound that has been supported and showcased by Chillhop Music, SiriusXM, BBC One Extra, Soulection, Complexion's Future Beats Show, and many others.
At a young age, the Southern California-based artist (by way of Wisconsin) fell in love with hip hop and the history behind it. This was his gateway into electronic beat production where he finds himself today, as he strives to create ambient compositions of sample-based sounds blended with his own instrumentation.
Ewing has headlined various shows across the US, and has both collaborated and toured with artists including Flamingosis, Louis Futon, Joey Pecoraro, Anomalie, Galimatias, and Cautious Clay.
- Making better decisions versus more decisions.
- The value of observing your playing through recording.
- The relationship between effort expended and quality of art made.
- Applying a "Fire and Forget" mindset in the studio.
- The impact and connection between routines in your professional and personal life.
- The Value of Defining Your Own Success.
- And, so much more.
Top 3 Gems From This Convo:
1. MAKE BETTER DECISIONS, NOT MORE DECISIONS.
There is not a direct relationship between the quantity of your decisions or complexity in your process and the quality of what you produce.
Remember this the next time you are immersed in your process.
2. MORE NOTES DOES NOT EQUAL MORE MUSIC.
Allow understanding what serves the music to be your guide. Record yourself playing and practicing and ask yourself what may be removed without reducing the song.
3. DEFINE YOUR OWN SUCCESS.
In today’s environment, there is considerable external pressure imposing definitions of success.
Take ownership of your success by choosing to define it.
In doing so, you succeed on your own terms with an understanding of what is within your control.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack:
Instagram: @torubeat
tiktok: @torubeat
Tap in with Ian Ewing:
Instagram: @ianewingmusic
To jump to a specific moment in the conversation:
0:00 Intro
2:50 Listening Session, Track 1
11:10 Recording and Listening to Yourself
15:30 Decisions: Making More v. Better
18:18 The Relationship Between Effort and Quality of Work
21:35 Ian’s “Fire and Forget” Mentality
23:25 The Value and Impact of Routines Inside and Outside of Production
26:30 Being In and Out of The Studio Consistently
29:10 Protecting Quality of Your Creative Time Regardless of its Quantity
30:50 Be Flexible In How Creativity Gets Done
31:52 Pearls On A String
32:55 Rack Up W’s For Yourself
35:00 Maintaining Pride and Encouragement Around What You Do
37:00 A More Expansive Perspective On Productivity
38:00 Operating From A Place Of Compassionate Discipline
41:30 10 Years Of Experience Teaches You There’s More To It Than Hard Work
45:50 Working With Uncertainty
50:35 Thoughts On Optimism
51:50 Outro And Preview of Part 2
Referenced:
Open Studio - A resource for piano and music education.
Stutz - String of Pearls
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part two of this two part episode with Metic.
Today's guest is Metic, a producer who fuses soulful guitar grooves with laid-back hip-hop beats.
His playing is rooted in blues and finger-style guitar and his productions are informed by 90s boom-bap, G-funk, and trip-hop.
A frequent collaborator, the Brooklyn-based, Hong Kong native continues to draw inspiration from both cities.
This is showcased in his album release: Thoughts on Home and Symmetry, which documents his life and travels across his home and hometown.
In Part Two of this two-part conversation, we discuss:
- Quality versus quantity as it pertains to relationships.
- Metic's experience releasing vinyl using crowdfunding through Qrates as well owning the process independently.
- The three major categories of work as an artist and how to approach allocating your energy across each one.
- Managing expectations in a way that allows you to maintain forward motion.
- And, a reminder that you don't have to be good at everything in order to succeed.
By the way…If you haven't already, I invite you to listen to Part 1 of this conversation for additional context as some topics re-emerge and develop.
Top 3 Gems From This Convo:
1. The Craft Is At The Core.
Today’s artist is expected to take on many responsibilities beyond the making of the art. However, it is important to find a way to be sure you are prioritizing what is at the heart of what you do: make art.
2. Learning To Say No.
This we know: It isn’t possible to do everything.
So, when an opportunity arises that is not aligned with your goals, outside of your capacity, or simply uninteresting, it’s OK to say no.
3. You Don’t Have To Be The Best At Everything.
As mentioned in Podium #5, “Success Occurs In The Privacy Of The Soul.”
Assess your talents and abilities as objectively as possible. Do what you can with what you have. You’re lack of knowledge or skill in one area does not necessarily prohibit success.
Remember: A skill is not a static quality, but a learned and dynamic ability that changes based on the attention we invest.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack:
Instagram: @torubeat
tiktok: @torubeat
Tap in with Metic:
Instagram: @meticmusic
To jump to a specific moment in the conversation:
0:00 Intro
2:22 All Terms Are Negotiable
4:30 Quality v. Quantity in Relationships
6:03 The Process of Releasing Vinyl
11:30 Discoverability and Relationships
15:00 The Three Categories of Work As An Artist
19:50 Setting Expectations
22:55 The Pressure To Be Everywhere
24:30 Establishing Priorities and Saying No
25:20 Upcoming Projects
27:55 Quick Questions
37:10 Closing
38:29 Show Your Love For ProducerHead
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part one of this two part episode with Metic
Today's guest is Metic, a producer who fuses soulful guitar grooves with laid-back hip-hop beats.
His playing is rooted in blues and finger-style guitar and his productions are informed by 90s boom-bap, G-funk, and trip-hop.
A frequent collaborator, the Brooklyn-based, Hong Kong native continues to draw inspiration from both cities.
This is showcased in his album release: Thoughts on Home and Symmetry, which documents his life and travels across his home and hometown.
In the first part of this two part episode, we talk about:
Quality versus quantity as it pertains to music.
Finishing existing projects versus starting new ones.
Navigating creative blocks.
Thoughts on releasing music independently as well as with labels.
Negotiation and being OK with walking away from a deal that doesn't feel right.
And, we listen to a range of tunes brought in by Metic himself.
Top 3 Gems From This Convo:
1. The Path To Quality Runs Through Quantity.
No matter where you are in your exploration of creativity, keep going.
The experience and process of production will always provide valuable information when done genuinely and consistently over time.
2. Working with labels is ONE option, not THE option.
Choose your collaborators thoughtfully and wisely according to your goals.
3. If it doesn’t feel right, walk away.
You cannot build a relationship with everyone. Notice when a spirit of scarcity is guiding your decision-making.
Remember: Saying no to an opportunity that is not a good fit creates room for one that is.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack:
Instagram: @torubeat
tiktok: @torubeat
Tap in with Metic:
Instagram: @meticmusic
To jump to a specific moment in the conversation:
0:00 Intro
1:47 Listening Session
2:12 Track 1 and Discussion
10:15 Track 2 and Discussion
17:44 Track 3 and Discussion
26:40 Quality v. Quantity
28:10 Recognizing Quality In Your Own Work
30:00 Forcing It
31:40 Release Strategies
33:59 All Contract Terms Are Negotiable
37:18 Outro
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part two of this two part episode with Nothing_Neue.
Today's guest is Nothing_Neue, a Brooklyn born Producer/Beatmaker, and Artist, focused on creating worlds out of music.
In 2023, he was signed to the Los Angeles-based, Alpha Pup Records, which as been considered a top-tier indie label for years, releasing projects from a wide variety of artists, including: Mike Gao, Nosaj Thing, Free The Robots, Dibia$e, Jonwayne, and Daedelus.
Welcome to Part 2 of this two part conversation with Nothing_Neue, where we discuss:
- Developing the ability to view consequences and results with more objectivity.
- Applying that objectivity to content creation and the resulting feedback.
- How Nothing_Neue demonstrates his values and contributes to community.
- Encouragement and ideas for sharing your own voice.
- and, Nothing_Neue shares technical and emotive perspective for mixing. So, if you're working on a mix, get ready to take in some gems.
As always, the conversation found its own way to some other interesting areas and topics to help you re-think how you're working and where you may be able to experiment.
If you haven't already, go back and listen to Part 1 with Nothing_Neue to take in more of his experience and insights. I assure you, there are many.
If you've already heard Part 1 with Nothing_Neue, I highly recommend listening to a previous episode you may have missed.
Top 3 Gems From This Convo:
1. CONNECT THE LONG-TERM AND THE DAY-TO-DAY.
Adopting a long-term view and patience in how you build a project or career by definition creates a large project.
Break apart the long-term view into actionable steps that can be taken today, at a pace that can be maintained indefinitely.
2. YOU CAN SEE LESS THAN YOU CAN’T.
Give yourself and others the benefit of the doubt.
There are an infinite number of things happening in the lives of others that are not visible to you.
3. BE AN ACTIVE AND GENEROUS MEMBER OF YOUR COMMUNITY
How can you share what it is you see to help others?
When you help others grow, you grow.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack:
Instagram: @torubeat
tiktok: @torubeat
Tap in with Nothing_Neue:
Instagram: @nothing_neue
To jump to a specific moment in the conversation:
Chapters:
0:00 Intro
1:56 Building v. Buying Longevity
4:45 Peaks and Valleys
5:20 Day-to-Day Mentality and Sustainability
6:50 Defining Success
9:10 Bring objectivity into how you view your career
16:15 Community
22:25 Mixing Philosophy and Tactics
26:45 In Plain Sight
31:25 Upcoming Projects
32:55 Quick Hit Round
49:10 Outro Info
Referenced:
In Plain Sight Radio on Instagram
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part one, of this two part episode with Nothing_Neue.
Today's guest is Nothing_Neue, a Brooklyn born Producer/Beatmaker, and Artist, focused on creating worlds out of music.
In 2023, he was signed to the Los Angeles-based, Alpha Pup Records, which as been considered a top-tier indie label for years, releasing projects from a wide variety of artists, including: Mike Gao, Nosaj Thing, Free The Robots, Dibia$e, Jonwayne, and Daedelus.
In the first part of this two part episode, we talk about:
Nothing_Neue's signing to AlphaPup and its impact on his life as an artist.
Learning to embrace and trust your own judgment.
Internal and external encouragement and its role in pursuing goals.
How Nothing_Neue processes feedback that doesn't line up with his own feelings about his work.
How Nothing_Neue applies an entrepreneurial mindset to his art.
Embracing longevity as a strategy in an era of instant feedback and gratification.
How achievement of a big goal can bring about sadness.
And, Nothing_Neue brings a few songs for us to listen to and discuss.
As always, this was a lot of fun and provides insight and context into Nothing_Neue's musical perspective.
Top 3 Gems From This Convo:
1. ACHIEVING A BIG GOAL CAN BRING ABOUT SADNESS.
Do not make the mistake of thinking that achieiving that big goal (e.g. getting signed to a label) will solve the problems in your life.
Be thoughtful and intentional about the way you set expectations and goals for yourself.
2. OPERATE FROM A PLACE OF TRUTH
You don’t have to take part in business to make music, but if you want to participate in the music business, you will have to figure out how to make this work for you in a way that matches your prinicples.
If you feel like making money from your music requires a fundamental compromise of your values, do not do it. You can earn money in many other ways.
3. LONGEVITY AS A PRIORITY
If your goals are to build a durable and lasting career, ensure that the way you work and build are aligned accordingly. It will take practice, but learn to say no to the short-term and surface level wins that are not harmonious with your goals.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack:
Instagram: @torubeat
tiktok: @torubeat
Tap in with Nothing_Neue:
Instagram: @nothing_neue
To jump to a specific moment in the conversation:
0:00 Intro
2:04 Welcome
2:38 Listening Session, Track 1
6:44 Discussion, Track 1
9:08 Listening Session, Track 2
13:09 Discussion, Track 2
17:06 Listening Session, Track 3
20:18 Discussion, Track 3
24:50 Alpha Pup signing
27:50 Double Down On You
31:40 Encouragement
33:50 How to take outside feedback and opinion
37:00 People pleasing
37:30 Entrepreneurial Mindset As An Artist
41:00 Longevity As A Priority
43:25 Sensitivity Around Money And Art
45:00 Don't Infringe On Your Truth
46:26 Transparency
48:00 Reaching A Big Goal Can Bring About Sadness
50:44 Outro
Referenced:
Flying Lotus - Massage Situation
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Welcome to part two, of this two part episode with Brandon Rowan, aka Birocratic.
In case you missed part one of this conversation, Birocratic is a Brooklyn-based producer, making sample-based beats in the vein of ‘70s funk and old-school New York hip hop, augmented by live-recorded bass guitar and synthesizer.
Birocratic's Beets albums have topped the Bandcamp hip-hop charts.
And Birocratic has toured the US multiple times, including stops at venues like Red Rocks in Colorado.
Finally, Birocratic has co-written songs with Grammy-award winning artists. Birocratic currently lives and works in Brooklyn, NY.
If you have not already, I can't recommend enough that you check out part one of this convo we where discussed:
- Approaching your creative process through a place of excitement and fun versus hard work.
- Lessons learned from giving lessons to other producers.
- Motivation.
- Making money and its place in artistic development
- AND, of course, our mini-listening session, where we played a couple tracks and talked about what we heard.
Now, in part two of this conversation, we discuss:
- The importance of establishing your own purpose
- Appreciating the amount of work behind the scenes of others who appear to be “ahead” of you.
- Building Relationships through collaboration.
- The state of streaming as it relates to beats.
- Building an audience of true fans of what you do.
- How Birocratic went from making beats in his dorm room to catching a buzz and developing his career.
As you'll hear throughout this conversation, Birocratic has a deep passion for making music. Birocratic continues to explore and expand his horizons while spreading motivation and encouragement to others around him. This conversation is full of ideas to keep you moving forward.
Top 3 Gems From This Convo:
1. DECIDE ON YOUR WHY.
If you develop your own sense of purpose and direction as to why you are pursuing what is you pursue, you are less likely to be distracted or thrown off of balance by the whims and opinions of others.
2. LEAN BACK LISTENERS ARE STEP 1.
Do Not Forget: A large quantity of passive consumers is not necessarily a signal that you have a real fan/customer base. If building an audience is something you have decided is a priority (see Gem 1), explore ways in which you can develop direct relationships with people who are interested in what you do.
3. DON'T OVEREMPHASIZE VANITY MECTRICS
The gamification of much of what we do and share online can lead us to focus on areas that don't serve our growth and development. It is important to monitor goals and purpose (again, See Gem 1), while ensuring that your efforts are directed to help you reach them.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack:
Instagram: @torubeat
tiktok: @torubeat
Tap in with Birocratic:
email: [email protected]
Instagram: @birocratic
To jump to a specific moment in the conversation:
00:00 Introduction
02:20 In It For The Money
02:30 The Value and Importance of Purpose
05:02 Lack of Visibility into The Careers Of Others
05:20 Birocratic's Trajectory and Origin
09:50 Outreach and Hustle (finding places for your music)
11:00 Appreciating the Work of Others You Can't See
11:56 Taking action based on context
12:15 Building Relationships and Offering music in the world and era of tiktok and digital creators
13:08 Honesty about where you are in your career
15:12 Valuing Your Own Music
15:40 Chillhop Music History and Birocratic's Role in its development
19:50 Starting From a Place of Creating Quality/Adopting a Long-Term View
20:30 The rise of other labels following the model demonstrated by Chillhop
20:50 The State of Lofi and Streaming
23:30 Ideas for approaching relationship building
25:40 How Music Works and the Quality of a Music Scene
26:20 Meet Your Internet Friends IRL
27:30 Lean Back Listeners and How to Build an Audience
28:00 Monthly Listeners Talk
28:30 Monthly Listeners v. A Real Following
29:20 toru as a case study as a fan of Yussef Dayes
31:00 The Key To a Music Marketing Plan
32:30 What is it to be a fan?
33:00 Opportunities for Fans to Develop A Deeper Relationship
33:30 The 1,000 Fan Theory
35:25 What Is Your Purpose? Do you know?
36:20 Be Conscious Assumptions and Expectations
36:45 Birocratic's sharing advice and perspective
38:40 Birocratic's Stream With Chillhop, Upcoming Projects, and Private Lessons
42:00 Rapid Round of Questioning
42:20 Go to plug-ins
42:42 Birocratic's listening suggestions (artists)
43:20 Birocratic's listening suggestions (albums)
44:30 Birocratic as a character
45:25 Thank you's and Summary
45:45 Outro
Referenced:
Kevin Kelly’s 1,000 Fan Theory
How Music Works by David Byrne
Show Your Work by Austin Kleon
Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work.
Today's guest is Brandon Rowan, who writes and produces music as Birocratic.
He has been recording songs since 2008, when he spent earnings from his first job as an ice-cream-scooper on a digital recording console.
Since then, Birocratic fostered a love of making sample-based beats in the vein of ‘70s funk and old-school New York hip hop, augmented by live-recorded bass guitar and synthesizer.
Birocratic's Beets albums have topped the Bandcamp hip-hop charts.
And Birocratic has toured the US multiple times, including stops at venues like Red Rocks in Colorado.
Finally, Birocratic has co-written songs with Grammy-award winning artists. Birocratic currently lives and works in Brooklyn, NY.
In the first part of this two part episode, we get into:
* Approaching your creative process through a place of excitement and fun versus hard work.
* Sampling and it's role in Birocratic's own process as well as it's value as music education.
* Lessons learned from giving lessons to other producers.
* Motivation.
* Making money and its place in artistic development
* AND, we even have a mini-listening session and discuss a couple tracks.
This was something new and I had a lot fun with it. I hope that you do too.
Top 3 Gems:
* MORE IS NOT BETTER. Birocratic shares perspective on his earlier music and how he has learned that there is beauty in simplicity and restraint in service of the song. If you’re stuck in an attempt to add, ask yourself if it is serving the song. The current project may actually benefit from removing elements, it may even be done.
* SAMPLING ENCOURAGES DISCOVERY. In an algorithmic world, we are presented with new music all of the time. If you’re interested in looking for samples, the process becomes more active in the opposite direction, driven by the desire to discover something you have not already heard. This will inevitably extend your horizons and musical palette. Keep in mind: sampling inspiration does not necessarily have to come from something released decades ago. If you don’t normally listen to current pop music, you may find inspiration there as well.
* ACTIVE LISTENING AS A PRACTICE. We sit down on the couch to focus on a movie or tv series, why not for music? Birocratic reminds us of the value in dedicating time and attention to listening to music as an end in itself. And, as we listen actively, we better understand our tastes and how we may incorporate what we hear into our own music.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
Substack: https://torubeat.substack.com
Instagram: @torubeat
tiktok: @torubeat
Tap in with Birocratic:
email: [email protected]
Instagram: @birocratic
To jump to a specific moment in the conversation:
0:00 Intro
1:53 Convo Start
2:10 Active Listening
5:00 Origin's Birocratic's inspiration for Active Listening
8:00 Listening 1: Justin Stanton - Secret Place
13:13 Talk about Justin Stanton - Secret Place
17:00 Authentic Expression
18:30 How Birocratic discovered this song
20:00 Listening 2: MNDSGN - Dah's Baker
21:45 Talk about MNDSGN - Dah's Baker
28:00 Birocratic's Creative Process
30:40 Don't force it. Open yourself toward inspiration
31:25 Be the producer for you as an artist
33:12 Learning that less is more in service of the song
34:20 Drum Programming
35:50 Sampling as a teacher
37:20 Sampling encourages discovery
38:23 Sampling can help with creative blocks
39:18 Motivation
41:20 Frustration experienced as a producer
42:54 Outro
Referenced:
Active Listening, Track 1: Justin Stanton - Secret Place
Active Listening, Track 2: MNDSGN - Dah’s Baker
Expanding your listening habits: ProducerHead 001 - featuring jacuzzi jefferson
Yo what’s up this is toru and in a way so are you.
For those of you who don’t know me, I’m a music producer, artist, and entrepreneur.
I make music for that space between the dance floor and the bedroom, which has been streamed millions of times and licensed by brands big and small, including companies like Apple.
I believe that regardless of what you produce, whether it be music, art, physical goods, or even spreadsheets, you have a process, whether you know it or not.
To explore this further, I created The ProducerHead Podcast.
ProducerHead is a place to have conversations with Producers about their experience and process to share what works and what doesn’t. To help each of us learn and improve our own processes along the way.
Today's guest is Eric Boulanger, a professional mastering engineer and founder of The Bakery, a Los Angeles-based mastering studio.
Eric has mastered GRAMMY-award winning and nominated projects, including work with Green Day, Hozier, Selena Gomez, The Doors...and the list goes on.
I won't spoil the surprise, but Eric even had the chance to re-master a beloved childhood record.
If that weren't enough,
Eric was mentored by industry legend Al Schmitt, who, if you don't already know, won GRAMMYs for projects that include:
George Benson's Breezin',
Toto's Toto IV,
Qunicy Jones' Q's Jook Joint,
Luis Miguel's Amarte Es Un Placer,
Ray Charles Genius Loves Company,
Chick Corea's The Ultimate Adventure, and
Steely Dan's Aja.
I mean. That is a list. And, for the record that is not a complete list.
In this conversation we dive into
- Learning to trust your own ears and preferences.
- His take on digital v. analog gear in creating quality music.
- How knowledge of mastering can influence your production and mixing work.
- Some of his favorite tools and plug-ins
- Selecting reference tracks for your own mixes and masters.
- His experience as a musician and its ongoing role in his life and career.
- The importance of resting your ears outside of work.
What I really appreciate about Eric and this conversation is what seems to be a strongly held belief to not offer shortcuts and tactics. Instead, Eric presents questions that encourage us to think and further develop our own working philosophies as well as our ears.
I'm stoked to share this episode with you. It is full of gems.
Alright, here we go, Episode 7 of ProducerHead with Eric Boulanger, starts now.
Yo what’s up this is toru and in a way so are you.
For those of you who don’t know me, I’m a music producer, artist, and entrepreneur.
I make music for that space between the dance floor and the bedroom, which has been streamed millions of times and licensed by brands big and small, including companies like Apple.
I believe that regardless of what you produce, whether it be music, art, physical goods, or even spreadsheets, you have a process, whether you know it or not.
To explore this further, I created The ProducerHead Podcast.
ProducerHead is a place to have conversations with Producers about their experience and process to share what works and what doesn’t. To help each of us learn and improve our own processes.
Today’s guest is CRFT, a Houston-born, Atlanta-based Producer and Founder of the BeatCurve Record Label.
As we’ll discuss in today’s conversation, CRFT has been an entrepreneur for decades and has experience working in the industry as a producer, even managing and releasing music for artists like MF DOOM, J Dilla, and Emanon.
In this conversation, CRFT will share some stories and lessons learned from his time with DOOM as well as cover a lot of ground that’s going to provide useful information and motivation.
Some of what we discuss with CRFT will include:
The importance of confidence and how to further develop your own.
Understanding the difference between what you can and cannot control.
Approaching collaboration strategically and practically.
Marketing concepts and strategies for social media that can be applied no matter where you are in your career.
As you’ll hear throughout this conversation, CRFT has experienced success throughout his life in multiple phases as a result of his confidence in his ability to adapt to changing circumstances and developing genuine relationships with others.
Alright, with all that said, ProducerHead Episode 6 with CRFT, starts now. Let’s get into it.
Yo what’s up this is toru and in a way so are you.
For those of you who don’t know me, I’m a music producer, artist, and entrepreneur.
I make music for that space between the dance floor and the bedroom, which, as of this moment, I am grateful to say has been streamed millions of times and licensed by brands big and small, including companies like Apple.
I believe that regardless of what you produce, whether it be music, art, physical goods, or even spreadsheets, you have a process, whether you know it or not.
To explore this further, I created The ProducerHead Podcast.
ProducerHead is a place to have conversations with Producers about their experience and process to share what works and what doesn’t. To help each of us learn and improve our own processes.
Today’s guest is WEI, a Brooklyn-based producer, guitarist, and purveyor of positivity.
He’s been playing guitar for over a decade and over the past several years released almost 150 songs.
Yes. That’s 1-5-0.
On this episode we dive into:
how he thinks about his catalog and the releasing of music.
Using existing songs as starting points for new songs.
His experience at the Berklee College of Music.
The importance of community, be it physical or online.
Embracing Live Performance as a producer.
I even get his take on good places to start if you’re interested in learning guitar.
This conversation with WEI really brought to my attention the lightness and enthusiasm that he brings to making music. He doesn’t follow unnecessary rules nor take himself too seriously. This is something that has stayed with me. I’m stoked for you to hear this conversation and take in some new inspiration.
By the way, WEI and I were introduced through Jacuzzi Jefferson, a mutual friend, and also the guest on Episode 1 of ProducerHead. So if you haven’t already heard that episode, I highly recommend you check out that conversation. Jacuzzi shared a lot of gems there.
OK, without further ado, here is Episode of 5 ProducerHead with WEI.
Yo what’s up this is toru and in a way so are you.
For those of you who don’t know me, I’m a music producer, artist, and entrepreneur.
I make music for that space between the dance floor and the bedroom, which, as of this moment, I am grateful to say has been streamed millions of times and licensed by brands big and small, including companies like Apple.
I believe that regardless of what you produce, whether it be music, art, physical goods, or even spreadsheets, you have a process, whether you know it or not.
To explore this further, I created The ProducerHead Podcast.
ProducerHead is a place to have conversations with Producers about their experience and process to share what works and what doesn’t. To help each of us learn and improve our own processes.
Today’s guest is JustJared, a New Jersey-based producer who has built an audience and grown a business through a body of work built on consistency. He offers sample packs as well as personal coaching to producers.
Here are a few of the topics JustJared and I discuss during this conversation:
Building an audience and growing your online presence.
Strategies for recognizing content that you already have and are overlooking.
The role of sustainability in consistency.
Self-Limiting Beliefs.
And the appreciation that the shortcut is the work.
This conversation is packed with real tactical information for anyone interested in social media marketing. You can hear how much work and experiential learning Jared has accumulated through his years of creating content and building his business.
I know that for me, it has served as a great reminder that we already have everything that we need to begin. That we begin where we are.
The idea that I need to buy a new camera or piece of equipment may actually be a self-imposed limit that prevents me from moving forward.
It prevents me from learning through action and where I am now.
So, I hope that you take in this conversation and realize that wherever you are is the perfect place to begin, continue, and change.
OK. With all that said, Episode four of ProducerHead with JustJared begins now…
Yo what’s up this is toru and in a way so are you.
For those of you who don’t know me, I’m a music producer, artist, and entrepreneur.
I make music for that space between the dance floor and the bedroom, which, as of this moment, I am grateful to say has been streamed millions of times and licensed by brands big and small, including companies like Apple.
I believe that regardless of what you produce, whether it be music, art, physical goods, or even spreadsheets, you have a process, whether you know it or not.
To explore this further, I created The ProducerHead Podcast.
ProducerHead is a place to have conversations with Producers about their experience and process to share what works and what doesn’t. To help each of us learn and improve our own processes.
Today’s guest is Brooklyn-based Cryptic One, a rapper, producer, drum programmer / finger drummer extraordinaire, and honestly a legend in his own right.
If you had told a younger me that I’d be talking to this man in this context, there’s no way I would have believed you.
He’s a member of the Atoms Family.
He’s released music through Def Jux.
Has credits with artists that include Aesop Rock, Cannibal Ox, and others I’m definitely missing.
And
If that weren’t enough, Cryptic One just received a Billboard plaque for the Lloyd Banks track “Dead Roses,” which he produced.
Today is part two of the incredible conversation with Cryptic One, a Brooklyn-based rapper and producer. If you already listened to part one, then you already know and are ready to strap in for more. If you haven’t already heard part 1 of this interview, I highly recommend you check it out. We talked about impostor syndrome, finding your own voice as an artist, and the role of consistency on the path to quality.
Today’s convo will close out some of the ideas we started in part 1 as well as get into:
The impact of social media on finding your artistic identity,
Turning small projects into larger projects
How to use self-doubt positively.
Yo what’s up this is toru and in a way so are you.
For those of you who don’t know me, I’m a music producer, artist, and entrepreneur.
I make music for that space between the dance floor and the bedroom, which, has been streamed millions of times and licensed by brands big and small, including companies like Apple.
I believe that regardless of what you produce, whether it be music, art, physical goods, or even spreadsheets, you have a process, whether you know it or not.
To explore this further, I created The ProducerHead Podcast.
ProducerHead is a place to have conversations with Producers about their experience and process to share what works and what doesn’t. To help each of us learn and improve our own processes.
Today’s guest is Brooklyn-based Cryptic One, a rapper, producer, drum programmer / finger drummer extraordinaire, and honestly a legend in his own right.
If you had told a younger me that I’d be talking to this man in this context, there’s no way I would have believed you.
He’s a member of the Atoms Family.
He’s released music through Def Jux.
Has credits with artists that include Aesop Rock, Cannibal Ox, and others I’m definitely missing.
And
If that weren’t enough, Cryptic One just received a Billboard plaque for the Lloyd Banks track “Dead Roses,” which he produced.
Throughout this conversation we discuss, among many other topics,
Finding Your Own Sound,
Impostor Syndrome,
Consistency and Quantity as a path to Quality
AND
Behind the scenes of how his placement with Lloyd Banks came to be.
Again, it is a trip to be presenting this episode to you. Cryptic One has made beloved contributions to music and remains a humble and kind dude.
In this conversation he reminds us that the challenges of pursuing our goals can often be difficult, but always worthwhile.
And with that. Here’s a conversation with Cryptic One. Episode 3 of ProducerHead starts now.
Today’s guest is Piklo, a producer, drummer, and art and creative director based in Southern California.
As a part of the Plack Panthers he offers high quality sample packs and music for the producer and appreciator alike.
Here are a few of the topics we cover in this conversation:
The influence of his experience as a visual designer on his music production.
The importance of self awareness.
How to be a strong collaborator.
How to offer products that are aligned with your artistic vision and goals.
All of Piklo’s talent, knowledge, and accomplishments aside, this conversation really showcases his clarity.
This is not an accident. Piklo has clearly done real work and reflection.
In fact, in this conversation, he shares his beliefs around the importance of deepening the relationship you have with yourself and how it serves as a foundational piece of success, whatever that happens to be for you.
At the same time Piklo balances all of that clarity and hard work with a light hearted and playful attitude. This conversation was a lot of fun and I’m excited to share it with you.
Ok. Here it is, Episode 2 of ProducerHead with Piklo starts now.
Today’s guest is Jacuzzi Jefferson (@jacuzzijefferson), a producer, engineer, and Professor based in Brooklyn, NY.
Some credits are as follows:
As a producer he’s worked with Raekwon and Kool AD.
He’s engineered for 50 Cent, Julez Santana, and Trey Songz.
And he teaches Digital Music at Hostos Community in New York City.
In this conversation, we cover so many topics. Here are a few:
The Importance of listening to music outside of your comfort zone
Release strategies in a digital world of playlists and algorithms
Expanding your creative expression through multiple aliases
Working with Labels
The Value of Working for Free
And development of foundational skills for producers.
After all, he is a professor.
I’m stoked to share this conversation with you . Aside from being talented and full of useful info, Jacuzzi Jefferson is simply a good dude and I’m grateful to know him. I learned things in this conversation that have stayed with me and expect the same will happen for you.
By the way, in case you missed it, Jacuzzi Jefferson and I released a song called “Lift Off” with Etymology Records. It’s out now and available on all streaming platforms.
Ok. Without any further delay, Episode 1 of ProducerHead with Jacuzzi Jefferson
Let’s Get Into it.
ProducerHead is the podcast for Music Producers, Artists, Creatives, and Entrepreneurs. Listen to candid conversations with accomplished Music Producers, Artists, Creatives, and Entrepreneurs who will share what's in their heads to present you with the keys to unlock your own.
En liten tjänst av I'm With Friends. Finns även på engelska.