Everything You Need to Know About Product-Led Growth with the author of the book, Wes Bush

Freemium, free trial, or reverse trial?

Are stuck on this question?

Unfortunately, you're thinking about Product-Led Growth (PLG) wrong.

In this episode, Wes and I tackle common PLG Myths, and explain how you can effectively implement PLG for your product.

Wes Bush is the Founder and CEO of ProductLed. He is a Best-Selling author of Product-Led Growth: How to Build a Product That Sells Itself and is one of the most sought-after Product Experts in the world.

In our conversation, we cover:

What is Product-Led Growth (PLG) | 01:27

Who is PLG For | 13:33

How to Add a PLG Motion | 22:38

Packaging and Pricing Models in PLG | 31:17

Acquisition Strategies for PLG | 50:43

Understanding Product-Led Sales | 01:04:19

How to Optimize for Free to Paid Conversion | 01:10:19

Organizational Structure for PLG | 01:18:21

Expansion Strategies in PLG | 01:26:06

Is the Hype Around PLG Dying? | 01:27:04

Wes on His Lessons from Failure | 01:29:34

How to Survive the Current PM Job Market | 01:33:13

The Impact of AI on Product Management | 01:36:03

Brought to you by:

Attio: The next generation CRM

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Statsig: The complete platform for Product Growth

Where to find Wes

LinkedIn

Website

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Gagan Biyani, Hila Qu, and George Harter. I’m so excited to share them with all of you.

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