68 avsnitt • Längd: 95 min • Veckovis: Tisdag
The latest insights into how great products grow, how to be a better PM or product leader, and how to get a PM job.
www.news.aakashg.com
The podcast Product Growth Podcast is created by Aakash Gupta. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
In today's podcast, Pawel Huryn shows you every key skill to become an AI PM. We go from basics to expert mode: starting at AI prompting, then AI PRDs, fine-tuning, RAG, MCP, and finally AI Agents.
Brought to you by:
Linear: Plan and build products like the best
Miro: The innovation workspace
Amplitude: Try their 2-minute assessment of your company’s digital maturity
In this episode:
Trailer - 00:00
Why AI PMs Are Paid So Much - 1:25
Effective Prompting for AI PMs - 02:39
Ad: Linear - 09:57
Ad: Miro - 10:42
AI PRD Template - 11:54
Fine-Tuning vs RAG - 16:42
Ad: Amplitude - 19:01
Fine-Tuning Demo: Creating a Yoda-Style AI Assistant - 19:52
RAG Implementation: Connecting Documents to AI Chatbots - 30:03
MCP (Machine-Callable Programs): Working with Multiple Tools - 59:00
AI Agents: Creating Advanced Product Research Assistants - 01:18:31
Future of AI Product Management - 01:33:16
Outro - 01:35:49
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Where to Find Pawel
Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Spenser Stakes (where we dove into his story of going from broke to building $1.5B company, Amplitude). Up next, we have episodes with:
Brad Schaefer - How to Become a VP of Product
Matt Le May - How to be Impact-First
Aatir Abdul Rauf - VP Marketing, VFairs; 70K+ on LinkedIn
I’m so excited to share them with all of you.
In this episode, Spenser (co-founder & CEO of Amplitude) shares how a failed AI voice assistant led to one of the most widely used product analytics platforms in the world.
Plus a full live demo of Amplitude’s latest AI, session replay, and experimentation features!
Brought to you by:
WorkOS: Your App, Enterprise Ready
Amplitude: Try their 2-minute assessment of your company’s digital maturity
Product Faculty: Get $500 off the AI PM certification with code AAKASH25
In this episode:
Preview – 00:00:00
How Big Is Amplitude? – 00:01:07
Beginning of His Journey (From MIT, building SIRI before SIRI, and more) – 00:02:09
Ad (WorkOS) – 00:09:50
Ad (Amplitude) - 00:11:04
Unorthodox Routine While Building – 00:11:39
Lessons That Sum Up the Whole Journey – 00:13:23
Fighting the Established Analytics Market – 00:13:56
How They’re Different From Kissmetrics, Google Analytics, etc. – 00:16:42
First Version of Amplitude – 00:18:06
How They Transitioned to Enterprise – 00:21:26
Biggest Roadblocks He Faced From Start to IPO – 00:22:18
Going Public — Felt Good or Bad? – 00:27:17
Ad (AIPM) – 00:29:35
Hiring and Firing – 00:30:23
His Involvement in Product as CEO – 00:31:57
Amplitude Demo Begins – 00:34:50
If You're Implementing Amplitude for the First Time, Start Here – 00:38:13
Tracking an Event – 00:40:49
Diving Deep into Product Analytics – 00:42:02
Why You Should Pay for Amplitude (Even with BI & Free GA) – 00:45:15
Aakash Shares BI vs. Amplitude Anecdote – 00:47:20
How They've Overcome AI Hallucinations – 00:49:44
Limitations of “AskAmplitude?” – 00:50:31
Where Product Teams Spend the Most Time in Amplitude – 00:51:29
Creating a Segmentation Chart – 00:52:44
Future of AI at Amplitude – 01:01:20
How Amplitude Uses Amplitude to Build Amplitude – 01:02:22
Deep Dive on His Role as CEO and Influence on Product – 01:07:41
How Do They Plan? – 01:09:59
Analyst Report on Amplitude (Focus on NRR) – 01:12:46
How They’re Empowering Marketing Teams – 01:15:24
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Where to Find Spenser
Amplitude(Try their 2-minute assessment of your company’s digital maturity)-
Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Dr. Bart (where we dived into his story of going from Microsoft to 125 followers and how to crack interviews). Up next, we have episodes with:
Pawel Huryn - 190K+ on LinkedIn, Fmr CPO
Brad Schaefer - VP Product, Abrigo
Matt Le May - Author, Impact-First Product Teams
I’m so excited to share them with all of you.
Dr. Bart Jaworski was laid off as a PM at Microsoft. But he bounced back with a job just weeks later. And now he has 125K followers on LinkedIn. This is his story.
Brought to you by:
Amplitude: Try their 2-minute assessment of your company’s digital maturity
Product Faculty: Get $500 off the AI PM certification with code AAKASH25
In this episode:
Why Watch This - 00:00:00
Microsoft Layoff Story - 01:06
Processing Layoff Emotions - 02:16
How to Rebound After Layoff - 03:35
Finding Purpose Post-Layoff - 05:07
Job Search Success Strategy - 06:30
Returning to Former Employers - 08:42
Ad: AIPM Certification - 10:03
Maintaining Professional Relationships - 10:50
Breaking Into Microsoft - 11:44
Optimizing LinkedIn Profiles - 13:03
Microsoft Interview Preparation - 15:15
Live Resume Review - 21:38
Google Resume Analysis - 24:42
Ad: Amplitude - 29:48
The Reality of Big Tech - 31:26
Day in the Life at Microsoft - 34:34
Building LinkedIn Following - 38:52
Sustainable Content Creation - 42:02
Creating Viral LinkedIn Posts - 47:25
Crafting Engaging Hooks - 54:38
Content Creation Workshop - 59:04
Monetizing Your Audience - 1:03:00
Final Thoughts - 1:09:36
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Where to Find Dr. Bart
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Dr. Bart (where we dived into his story of going from Microsoft to 125 followers and how to crack interviews). Up next, we have episodes with:
Pawel Huryn - 190K+ on LinkedIn, Fmr CPO
Brad Schaefer - VP Product, Abrigo
Matt Le May - Author, Impact-First Product Teams
I’m so excited to share them with all of you.
If you’ve ever wanted to know how the best product teams automate their workflows, scale systems, and build platforms that actually drive impact, this episode is for you.
Brought to you by:
Amplitude: Try their 2-minute assessment of your company’s digital maturity
Product Faculty: Get $500 off the AI PM certification with code AAKASH25
In this episode:
Why Should People Watch This Episode – 00:00:00
How Airtable Reached $11.7 Billion Valuation – 00:01:18
How Airtable Is Different From Competitors – 00:03:01
Start of the Live Cooking Session – 00:07:17
How Can PMs Use Airtable AI to Automate Their Workflow – 00:07:36
Automating User Interviews – 00:08:16
Ad – 00:10:10
User Interviews Continued – 00:10:46
One Cool Thing About Airtable AI – 00:11:40
Sourcing Beta Participants – 00:20:02
Live Demo of Using CoBuilder (Airtable AI Developer Agent) for
Aakash’s Podcast Guests Calendar – 00:27:08
Ad – 00:27:52
Demo Continued – 00:28:42
Demo on Automating More Stuff (Requests From Aakash) – 00:36:02
Aakash’s Reaction After the Demo – 00:38:46
How Airtable Uses Airtable – 00:41:16
How Airtable Builds Product – 00:45:28
Measuring ARR Impact – 00:53:48
What He Thinks About Fuzzier Associations to ARR – 00:54:23
Aakash Sharing Personal Story About ARR Scenario – 00:56:19
How Airtable Manages Roadmap Planning – 00:59:29
How to Go From PM to VP – 01:01:23
Talking About Struggles Building AI Features – 01:09:42
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Where to Find Anthony
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with David Pereira (where we discussed why most managers are bullish*t managers). Up next, we have episodes with:
Dr. Bart Jaworski - Senior PM, 125K+ on LinkedIn
Spenser Skates - CEO and Founder, Amplitude
Pawel Huryn - 190K+ on LinkedIn, Fmr CPO
I’m so excited to share them with all of you.
You’re not ready for this!
David Pereira exposes the 3 traps killing product teams, hot takes on b******t management, fake strategy, and what it really means to be a 10x PM.
Brought to you by:
Maven: Get $100 off David's Mastering Product Discovery course using my code AAKASHxMAVEN
Product Faculty: Get $500 off the AI PM certification with code AAKASH25
Amplitude: Try their 2-minute assessment of your company’s digital maturity
In this episode:
Why You Should Listen to This Podcast – 00:00:00
Ad – 00:01:20
Ad – 00:02:21
What Is Bullsh*t Product Management – 00:03:07
Aakash Sharing His First Full-Time Job Experience – 00:04:39
The Problem with the PM Job – 00:07:28
Sad Reality for Most PMs – 00:12:023
Common Traps for Most PMs – 00:15:25
Have You Been a Waiter Too? – 00:17:41
Navigating Your CEO's Endless Feature Requests (Role Play) – 00:23:40
One Thing Constant in Product Management Is “Challenges” (and How to Solve Them) – 00:26:14
Ad – 00:29:59
Solving Those Challenges (Continued) – 00:30:34
Summarizing What Strategy Health Check Includes – 00:38:04
They Say “Talk to Customers”, But You Don’t Have General Access – 00:40:50
Fixing Confirmation Bias in Interviews – 00:42:06
Summarizing Product Discovery Health Check – 00:43:20
Delivery Health Check – 00:43:33
What Worked for David in 2016 – 00:49:35
“I’m a Terrible Product Manager” – 00:51:24
“What Do All PMs Have in Common? Too Many Things on Their Plate” – 00:52:18
“Agile Is Dead. Scrum Is Dead. Everything Is Dead. We Know It All” – 00:56:29
How Can PMs Really Take Back the Driver’s Seat? – 00:58:53
Why You Should Look Bad in Your Job – 01:00:51
How David Is Spending His Time These Days – 01:01:58
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Where to Find David
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Kate Syuma (where we dived deep into 25 product designs). Up next, we have episodes with:
Dr. Bart Jaworski - Senior PM, 125K+ on LinkedIn
Spenser Skates - CEO and Founder, Amplitude
Anthony Maggio - VP Product, Airtable
I’m so excited to share them with all of you.
Ex-Miro design lead Kate Syuma helped scale Miro to 20M users.
Now she’s breaking down LIVE 25 world-class product flows so you can steal what works for growth, onboarding, and activation.
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Brought to you by:
WorkOS: Your App, Enterprise Ready
Amplitude: Try their 2-minute assessment of your company’s digital maturity
Kate also runs a 3-week live course User-Centric Product-Led Growth. Use code AAKASHxMAVEN for $100 off.
In this episode:
Web Page Breakdown Examples
Dropbox & Linear – 00:03:30
Rows – 00:06:47
Amplemarket – 00:09:07
Signup Flow Examples
Figma / FigJam – 00:10:53
Dropbox (Signup perspective) – 00:12:48
Loom – 00:14:52
Grammarly – 00:16:10
FigJam (Post-signup) – 00:17:25
Onboarding Examples
Canva – 00:21:01
Slack – 00:23:49
Notion – 00:25:23
Miro – 00:28:58
Ad Break
Ad – 00:30:01
Miro (Continued) – 00:30:48
Sharing & Invitation Flow Examples
Linear – 00:32:47
Airbnb – 00:34:16
Notion & Figma (Invitation flow) – 00:38:11
Upgradation Flow Examples
Riverside – 00:41:07
Grammarly (Premium upgrade) – 00:42:45
Canva – 00:43:51
Loom – 00:45:29
Miro – 00:46:25
Figma – 00:46:59
Wrap-Up
What Kate is up to these days – 00:48:38
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Where to Find Kate
3-Week Maven Course - Use code AAKASHxMAVEN for $100 off.
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Bryan Helmig (where we learned how to draft your email with MCP and AI). Up next, we have episodes with:
David Pereira - Author of Untrapping Product Teams
Dr. Bart Jaworski - Senior PM, 125K+ on LinkedIn
Spenser Skates - CEO and Founder, Amplitude
I’m so excited to share them with all of you.
This is wild!
Bryan Helmig LIVE shows how to turn AI models into real agents using MCP and Zapier to send Slack messages, draft emails, and automate workflows without writing a single line of code.
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Brought to you by:
Amplitude: Try their 2-minute assessment of your company’s digital maturity
Maven: Get $100 off their courses with code AAKASHxMAVEN
Product Faculty: Get $500 off the AI PM certification with code AAKASH25
In this episode:
Why Should People Watch This Podcast – 00:00:00
Ads – 00:01:34
What is MCP (Model Context Protocol) – 00:03:03
Does MCP Only Work with Anthropic? – 00:04:33
Why Zapier’s Take on MCP Matters – 00:05:43
Live Demo 1: AI Agent Sends Slack Message via MCP – 00:07:52
The Real Limitations of MCP and LLMs – 00:11:27
Live Demo 2: ChatGPT Drafts Gmail Replies Automatically – 00:15:56
Live Demo 3: Claude-Powered Slack Bot That Responds with Jokes – 00:23:18
Ad – 00:30:06
Why AI Needs Structure (Not Freeform Outputs) – 00:30:53
How Zapier Builds AI Features for the Real World – 00:31:54
How Zapier Structures Teams Around AI Work – 00:36:28
Zapier’s Culture of Fast AI Prototyping – 00:39:03
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Where to Find Bryan
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Lewis Lin (where we discussed how to nail Product Management Interviews). Up next, we have episodes with:
Kate Syuma - Ex. Head of Growth Design at Miro
David Pereira - Author of Untrapping Product Teams
Dr. Bart Jaworski - Senior PM, 125K+ on LinkedIn
I’m so excited to share them with all of you.
When it comes to product management interviews, there’s no more authoritative voice than Lewis Lin (author of the legendary Decode and Conquer).
His books (over 500,000+ copies sold) have helped hundreds of thousands of PMs land jobs at top tech companies.Today, he shares everything he knows about nailing PM interviews:
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Brought to you by:
Maven: Get $100 off my curation of their top courses
GibsonAI: The awesome new AI Database Engineer startup
Attio: The next generation CRM built natively for AI
In this episode:
00:01:38 - "Decode and Conquer" helped Aakash land a $40K raise00:02:40 - Why Lewis is rewriting "Decode and Conquer" from scratch00:04:18 - AD: Amplitude Digital Experience Assessment00:04:52 - The rise of interview assignments00:10:04 - How to excel at interview assignments while juggling a full-time job00:15:04 - AD: Maven Courses00:16:14 - The 6 critical types of metrics questions you'll face00:19:57 - Lewis's advice on the best way to prepare for metrics questions00:26:51 - Why mock interviews matter most00:31:30 - AD: Maven AI PM Certification00:32:14 - How to discover real pain points using the GRR method00:35:15 - Coming up with thoughtful product solutions that stand out00:42:21 - How to approach system design interviews00:46:15 - The most common behavioral questions PMs get asked00:50:29 - Mistakes candidates make when answering behavioral questions00:54:51 - Misconceptions candidates still have after reading his book00:57:37 - What it takes to get a PM interview in 202501:02:26 - What Lewis is focused on now
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Where to Find Lewis
Most famous books:
- The Product Manager Interview
- Be the Greatest Product Manager Ever
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Eric Simons (where we built a remote job board with Bolt). Up next, we have episodes with:
Bryan Helmig - CTO and Founder of Zapier
Kate Syuma - Ex. Head of Growth Design at Miro
David Pereira - Author of Untrapping Product Teams
I’m so excited to share them with all of you.
Eric Simons, Bolt, joins us to live-build a remote job board app — a clone of Remote OK — using Bolt’s AI-native coding environment.
This episode may be a better experience on YouTube or Spotify, which have video.
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Brought to you by:
Maven: Get $100 off my curation of their top courses
GibsonAI: The awesome new AI Database Engineer startup
Amplitude: Try their 2-minute assessment of your company’s digital maturity
-
In this episode:
Building remote job board in Bolt - 00:00:00
Ad - 00:04:30
Important Checklist - 00:06:00
Creating Supabase - 00:07:48
Writing PRDs in Bolt - 00:12:04
API to scrap jobs into Bolt - 00:18:19
Debugging the error - 00:23:14
Ad - 00:26:21
Integrating the API - 00:26:57
Fixing error with cached jobs - 00:33:43
Deploying to web - 00:42:28
Uploading the code to GitHub - 00:44:38
Adoption trends for Bolt - 00:52:26
Mobile App tutorial - 00:53:47
Bolt vs. other AI tools - 01:02:01
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Where to Find Eric
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Tal Raviv (where we built an AI PM in only 58 minutes). Up next, we have episodes with:
Lewis Lin - Author, Decode and Conquer
Bryan Helmig - CTO and Founder of Zapier
Kate Syuma - Ex. Head of Growth Design at Miro
I’m so excited to share them with all of you.
Today, we’re back on "using AI like a pro" series — this time with Tal Raviv, known for building powerful AI copilots for product managers.
And just like Colin’s episode, we’re going deep again.
9 real-world PM workflows. All powered by AI. All demonstrated live.
If you're looking to 2x your output without burning out, this 75 Minutes AI PM Copilot masterclass is for you.
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Brought to you by:
Maven: Tal runs a 3-week course Build Your PM AI Copilot. Use code AAKASHxMAVEN for $100 off.
WorkOS: Your app, enterprise ready
GibsonAI: Your AI Database Engineer
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We're covering:
Analysing Qualitative Survey Results - 00:00:00
Context Window in Claude – 00:02:09
Ad – 00:04:10
Ad – 00:05:02
Best Thing About AI – 00:06:15
Context for Making the Project Effective – 00:07:31
Use Case of AI for PMs – 00:09:10
Integration with Google Calendar for Data – 00:12:37
When to Edit the Prompt – 00:14:30
Why to Care About RAG – 00:17:08
A/B Testing for PMs – 00:19:45
Result of Bad User Experience – 00:22:24
Reverse Simulating a Hard Conversation – 00:24:44
Ad – 00:28:49
Creating Notion Document – 00:30:14
Work Unfairly in an Unfair Role – 00:30:59
Bug During Recording – 00:34:08
Recording a Whole 30-Minute Meeting – 00:37:09
Recording a Loom – 00:38:00
Hide, Ignore or Automate Slack – 00:41:59
Managing Notifications on Slack in Deep Work Mode – 00:46:40
Head Start on Discovery with Product Scrapbooking – 00:50:04
Notion AI Search – 00:55:00
Tal’s Future Goals – 00:56:16
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Where to find Tal
Maven Course: Build Your Personal PM AI Copilot
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Ethan Evans (where we dived into how he’s making $950k per year, post retirement, working part time). Up next, we have episodes with:
Lewis Lin - Author, Decode and Conquer
Kate Syuma - Ex. Head of Growth Design at Miro
Eric Simons - CEO and Founder, Bolt
I’m so excited to share them with all of you.
Ethan worked at Amazon for 15+ years. He went from Director to VP Product faster than most ever do.
In this podcast, he's sharing what he has taught 1000s of his students about promotion.
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Brought to you by:
Maven: Get $100 off my curation of their top courses
GibsonAI: The awesome new AI Database Engineer startup
Attio: The next generation CRM built natively for AI
In this episode:
Preview – 00:00:00
Working only 20 - 30 hours a week – 00:00:41
Ad – 00:03:06
Ad – 00:03:53
Ethan's team structure – 00:04:17
Magic Loop Framework to get promotions – 00:05:39
How to get to the top of the curve – 00:10:03
Why you should ask for more responsibilities – 00:14:20
What is the role of CEO in PM decisions – 00:21:26
Ethan's journey from Director to VP at Amazon – 00:26:23
Ad – 00:28:32
The chess move to get a promotion – 00:29:32
The magic behind insane career growth – 00:37:58
Why people need to rethink how they manage their time – 00:43:37
Chess-playing strategies applied to job-hopping – 00:49:43
Being on the right side of the percentile distribution of performance – 00:55:28
Building a great resume – 01:00:16
Applying tweet-style writing to a resume – 01:06:01
Breaking into big tech – 01:11:14
How to make yourself a magnet for recruiting teams – 01:14:21
Posting on LinkedIn while employed – 01:17:56
Ethan on living the dream life – 01:22:53
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Where to Find Ethan
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Satish (where we dived deep into how w went from $50k to $750k/yr). Up next, we have episodes with:
Tal Raviv - Gen AI PM, Early Patreon, Riverside
Lewis Lin - Author, Decode and Conquer
Eric Simons - CEO and Founder, Bolt
I’m so excited to share them with all of you.
This Indian Went From $50k to $750k at Meta (Masterclass in Career Growth in 72 Minutes)
Satish's story is pretty WILD.
This is a story that makes you believe that you can build wealth while working 9-5. In this podcast, we're diving deep into how you can do the same.
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Brought to you by:
Maven: I’ve just launched my unique curation of their top courses
GibsonAI: Your AI Database Engineer
Amplitude: Perfect your product without the guesswork
In this episode:
Preview – 00:00:00
Breaking into Product Management – 00:01:01
Salary at Yahoo – 00:03:28
Ad 1 – 00:04:27Ad 2 – 00:05:19
Experience at Yahoo – 00:06:43
The Real Magic of Moving Into Big Tech – 00:07:15
Summarizing His Roles & Experiences at Big Companies – 00:16:33
When He Started Earning More Compensation – 00:18:42
Getting Great Performance Ratings – 00:20:46
The Big Reason Behind His Success – 00:24:07
Getting a $750K Paycheck at Meta – 00:25:53
Harsh Truths About Promotions – 00:33:23
Ad – 00:35:02
High-Performance Culture – 00:35:39
Preparing for Reviews – 00:38:47
Lessons on Going From $140K to $750K – 00:42:05
What I Learned About Leveling Up in My Career – 00:52:24
Do This to Get Bigger Paychecks – 00:55:22
5 Important Skills to Develop for Career Growth – 00:58:52
Is Product Management Really Dead? – 01:04:19
How Much He’s Making From Maven Courses – 01:10:07
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Where to Find Satish
His Courses:
Accelerate Your PM Career Course (Free)
Uplevel Your Product Thinking (Maven)
Influence Without Authority (Maven)
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Gayle McDowell (where we dived deep into cracking the PM Interview). Up next, we have episodes with:
Ethan Evans - Fmr VP, Amazon
Tal Raviv - Gen AI PM, Early Patreon, Riverside
Lewis Lin - Author, Decode and Conquer
I’m so excited to share them with all of you.
Everyone thinks they know how to prepare for a PM interview until the interviewer baffles you with a twisted question.
Gayle McDowell, the author of Cracking the PM Interview and the architect behind hiring processes at top tech companies, breaks down exactly how to ace behavioral and case interviews.
By the end of this episode, I’m confident you’ll know why most candidates fail PM interviews and exactly what to do instead.
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Brought to you by:
Maven: I’ve just launched my unique curation of their top courses
GibsonAI: Your AI Database Engineer
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In this episode:
Preview - 00:00:00
Hierarchy of Practicing for Interviews - 00:01:41
Ad Break - 00:05:29
Understanding How Your Words Are Interpreted - 00:07:34
Recognizing the Assumptions People Make About You - 00:11:04
The Correct Way to Answer "What's Your Weakness?" - 00:15:16
How to Answer "Tell Me About Yourself" - 00:19:04
Practicing Responses for "What's Your Biggest Weakness?" - 00:27:06
Ad Break - 00:32:41
How to Answer "Why Do You Want to Work Here?" - 00:35:21
Approach to Answering Behavioral Questions - 00:38:39
Handling Product Design Case Interviews - 00:43:04
Handling Execution Case Interviews - 00:50:05
How to Land Interviews in 2025 - 00:56:59
Optimizing Your Resume - 01:03:00
Gayle’s Future Goals - 01:06:14
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode, where I shared 11 key lessons from 50 podcast episodes and answered a bunch of your questions. Up next, we have episodes with:
Satish Mummareddy - L7 PM at Meta (Fmr)
Ethan Evans - Fmr VP, Amazon
Tal Raviv - Gen AI PM, Early Patreon, Riverside
I’m so excited to share them with all of you.
50 episodes. 50 brilliant minds. One massive learning experience.
When I started this podcast, my goal was simple:
Learn from the best and share insights that actually help PMs level up.
So today, I’m sharing the top takeaways from 50 conversations with the world’s best product thinkers.
Let’s dive in.
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Brought to you by:
WorkOS: Your app, enterprise ready
Maven: I’ve just launched my unique curation of their top courses
GibsonAI: Your AI Database Engineer
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Insights from:
Marty Cagan - 00:00:00
Melissa Perri - 00:08:21
Chloe Shih - 00:12:45
Satyajeet Salgar - 00:16:45
Diego Granados - 00:19:32
Ravi Mehta - 00:21:55
Gautam Krishnan - 00:24:13
Pawel Huryn - 00:28:40
Kyle Poyar - 00:30:44
Anuj Rathi - 00:34:16
Anthony Pierri - 00:36:03
And Then Q&A:
Retrospective on Podcast - 00:37:50
Q&A - What's Next for the Podcast? - 45:18
India Tour Retrospective - 46:50
Last Year of the Newsletter - 50:00
Newsletter Topic Selection - 52:05
Problem with Newsletter - 53:40
How to Solve No Interviews - 55:24
How I Get So Much Done - 56:45
Dream Guests for Podcast - 58:17
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Claire Vo. Up next, we have episodes with:
April Dunford (Marketing Expert and Author, Obviously Awesome)
Eric Simons (CEO and Founder, Bolt)
Gayle McDowell (Author, Cracking the PM Interview)
I’m so excited to share them with all of you.
3x Chief Product Officer (Currently LaunchDarkly, Formerly Color & Optimizely) Claire Vo has built a 6-figure AI side hustle. In this episode, she expands on the death of the PM role and how she's done it.
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Brought to you by:
GibsonAI: Your AI Database Engineer
Maven: I’ve just launched my unique curation of their top courses
Vanta: Automate compliance, manage risk, and prove trust
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We're covering:
Why Product Management is Dead – 00:00:00
Ad – 00:04:37
Scope of AI in the PM Role – 00:07:04
Limitations of AI in the PM Role – 00:10:42
The Role of PMs in Other Fields – 00:13:08
Future Trajectory for the Number of PMs – 00:17:28
Key Areas for PMs to Adapt in the AI Era – 00:20:12
Resources for Improving PM Skills – 00:23:52
A PM’s Day: Two Years Ago vs. Two Years From Now – 00:27:50
The PM Role at LaunchDarkly – 00:31:11
Expectations from a PM – 00:34:19
Ad – 00:36:57
Future Reporting Structure for PMs – 00:40:21
The Death of PMs for VPs and CPOs – 00:42:48
ChatPRD tutorial – 00:46:54
AI Product Development – 00:57:23
Advice for Building a Six-Figure Side Hustle – 01:02:37
Q&A: Building an AI Product – 01:08:13
A Day in Claire's Life – 01:09:16
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Where to find Claire:
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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I hope you enjoyed the last episode with Colin Mathews (where we dived deep into 5 top AI tools tutorials). Up next, we have episodes with:
April Dunford (Marketing Expert and Author, Obviously Awesome)
Eric Simons (CEO and Founder, Bolt)
Gayle McDowell ( Author, Cracking the PM Interview)
I’m so excited to share them with all of you.
You have no idea what’s coming; this isn’t just another talk about AI prototyping. We’re building an app with features, live, right in this podcast. Yes, LIVE.
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Brought to you by:
GibsonAI: Your AI Database Engineer
Vanta: Automate compliance, manage risk, and prove trust
Maven: I’ve just launched my unique curation of their top courses
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We're covering:
The Role of AI Prototyping – 00:02:37
Step-by-Step AI Prototyping Walkthrough – 00:04:54
Writing a PRD for AI-Powered Prototyping – 00:10:05
Integrating AI Prototyping with Existing Products – 00:13:58
Leveraging LLMs for Planning & Execution – 00:17:19
Optimizing the Scope of a Single AI Request – 00:19:51
Using Natural Language Prompts Effectively – 00:23:02
Validating & Testing AI-Generated Prototypes – 00:26:25
Exploring the AI Prototyping Tool Landscape – 00:28:52
How PMs Can Integrate AI Prototyping in Daily Workflows – 00:31:36
Enhancing the End-to-End Discovery Process with AI – 00:34:37
Building AI-Driven Sequences for Apollo – 00:36:29
Debugging AI-Generated Prototypes – 00:41:31
Getting Feedback: Seeing vs. Reading in PRD – 00:45:42
AI-Assisted Design Walkthrough in Figma – 00:48:44
Optimizing Workflows for User Research Teams – 00:51:48
Extracting Data Insights from Your AI-Generated Design – 00:54:54
When Do Database Changes Become Necessary? – 00:56:19
Fixing Navigation Issues in AI-Generated Prototypes – 00:58:07
Measuring the ROI of AI-Driven Prototyping – 01:00:32
Starting from Scratch: AI Prototyping in Replit – 01:03:00
Managing AI Tool Crashes Due to Complexity – 01:07:19
Handling LLM Struggles with Context Retention – 01:09:24
Publishing Your AI-Generated Prototype – 01:13:31
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Where to find Colin
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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We have some great episodes coming with Claire Vo (CPO at LaunchDarkly, Founder at ChatPRD), April Dunford (Marketing Expert and Author, Obviously Awesome), and Eric Simons (CEO and Founder, Bolt).
I’m so excited to share them with all of you.
Brian Balfour is the Godfather of Growth. He created the Growth Series at Reforge and was VP of Growth at Hubspot. In this episode, he shares a concise summary of Reforge's best growth ideas.
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Brought to you by:
GibsonAI: Your AI Database Engineer
Vanta: Automate compliance, manage risk, and prove trust
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We're covering:
Preview - 00:00:00
Retention is the Core of Growth – 00:02:38
Use Case Map to Define Retention Metric – 00:14:22
Ways to Improve Retention – 00:17:18
Retention as a Growth Strategy – 00:21:29
Evaluating Monetization – 00:24:53
Aligning the Value Metric with Monetization – 00:30:14
Why Funnels Are Dead – 00:34:10
AI Growth Loop – 00:37:06
Why Traditional PDCs Are Becoming Obsolete – 00:47:41
Collapse of the Prototype-Test-Learn Cycle – 00:52:43
Prototyping for PMs – 00:58:25
Measuring AI Products – 01:01:08
Understanding Problems with AI Product Strategy – 01:06:06
Overcoming Burnout and Coming Back Better – 01:15:56
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Where to find Brian:
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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We have some great episodes coming with Colin Matthews (AI Prototyping Expert), Claire Vo (CPO at LaunchDarkly, Founder at ChatPRD), and Jason Cohen (Founder of WPEngine).
I’m so excited to share them with all of you.
Marty Cagan has shaped how the world thinks about product management.He is a master of product strategy, product discovery and product delivery.
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Brought to you by:
WorkOS: Your app, enterprise ready
Vanta: The best tool to automate compliance, manage risk, and prove trust
GibsonAI:
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We're covering:
Preview - 00:00:00
Principles Adopted by the Best Companies – 00:03:17
Transformation Without Real Product Leaders – 00:12:56
Managing Team Friction – 00:17:41
Driving Transformation as a PM – 00:23:14
How Product Leaders Can Transform Their Company – 00:37:38
Coaching a Product Leader – 00:42:28
What to Avoid When Hiring a Coach – 00:44:26
Key Principles for a Strong Product Organization – 00:49:48
Marty’s Favorite Product Culture – 00:54:32
Marty’s Least Favorite Product Concept – 00:58:10
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Where to find Marty:
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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We also have some great episodes coming with Brian Balfour (Founder, Reforge; & Fmr VP Growth, Hubspot), Colin Matthews (AI Prototyping Expert), and Aakash Gupta.
I’m so excited to share them with all of you.
Abishek Viswanathan has led product teams at Apollo.io and Qualtrics
In this episode, he shares everything it takes for a PM to stay relevant in this AI-driven era.
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Brought to you by:
Attio: The next generation CRM
Vanta: The best tool to automate compliance, manage risk, and prove trust
Maven: I’ve just launched my unique curation of their top courses
-
We're covering:
Preview - 00:00:00
Designers in the AI-Driven Era – 00:09:19
AI Tools for Rapid Prototyping – 00:17:44
Why PMs Must Be Technical with AI – 00:30:13
Product Engineers Taking on PM Roles – 00:40:50
The Two Categories of Product Engineers – 00:45:33
The Future of Product Management – 00:51:15
How Technical PMs Impact a Company – 00:57:11
How Companies Will Win by Embracing This Shift – 01:04:38
The Rise of the Feature Factory Era – 01:08:13
Why the Top Two Jobs of a PM Are the Same – 01:14:13
The Expanding Role of Product Engineers Beyond Building – 01:20:23
Lessons from Failures as a Product Builder – 01:27:19
Balancing Work and Execution as a Product Leader – 01:34:55
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Where to find Abishek:
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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We have some great podcasts coming from Marty Cagan (The legend himself), Brian Balfour (Founder, Reforge; & Fmr VP Growth, Hubspot), and Colin Matthews (AI Prototyping Expert).
I’m so excited to share them with all of you.
Marily Nika, an AI PM at Google, reveals all strategies to transition into AI product management and standout in this role even without a technical background.
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Brought to you by:
Vanta: The best tool to automate compliance, manage risk, and prove trust
Maven: I’ve just launched my unique curation of their top courses
-
We're covering:
Preview - 00:00:00
How AI PM Roles Differ at Big Tech Companies – 00:06:56
How Technical an AI PM Needs to Be – 00:08:08
Data Handling Responsibilities for AI PMs – 00:13:10
How PMs Can Improve Collaboration with Researchers – 00:18:06
Interviewing for AI PM Roles at Big Tech Companies – 00:22:08
The Role of a PhD in AI Product Management – 00:26:03
Optimizing LinkedIn for Aspiring AI PMs – 00:31:55
Roadmap to Becoming an AI PM – 00:37:05
Transitioning into AI Product Management – 00:40:52
The Process of Boomeranging Back to a Company – 00:44:00
AI Tools Every PM Should Know – 00:48:08
What It’s Like to Be an AI PM at Google – 00:57:46
How to Develop a Strong Product Strategy – 01:01:21
The Evolution of PM Roles in the Age of AI – 01:05:11
How PMs Can Stay Relevant in an AI-Driven World – 01:08:12
Balancing a Side Business with a Full-Time Job – 01:13:42
The Process of Creating a Course – 01:17:12
LinkedIn Tips for Aspiring AI PM Creators – 01:21:21
Lessons from Product Failures – 01:25:27
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Where to find Marily:
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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We have some great podcasts coming from Abhishek Viswanathan (2x Former CPO: Qualtrics, Apollo.io), Shardul Mehta (Fmr VP PM at Amwell, Director at Capital One), and Aakash Gupta.
I’m so excited to share them with all of you.
With 10+ years of experience, Mike Davey has learned the lessons that separate good PMs from great and what it takes to climb from PM 0 to product leadership.
In this episode, he talks about challenges of product development, product discovery and how to become a product leader.
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Brought to you by:
Vanta: Automate compliance, manage risk, and prove trust
Attio: The next generation CRM
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We're covering:
Preview - 00:00:00
Golden Age of Feature Factory - 00:03:55
How a PM Can Reclaim Authority in This Age - 00:07:10
The Ideal Leader - 00:10:58
Conducting Good Field Research - 00:15:58
Using Opportunity Solution Trees - 00:18:39
Cost of Conducting Field Research - 00:21:45
Impact of AI on Climate - 00:26:10
Strategizing Career Growth - 00:29:02
Job Search in Small Market - 00:35:45
Coming into Role as First PM - 00:38:15
Being a Startup PM - 00:44:19
Tools in Use - 00:47:40
Dealing with Founders - 00:49:27
Recruiting Good Talent - 00:54:31
Interview Process - 00:57:08
Product Management in Niche Industries - 01:00:28
Moving Up the PM Career Ladder - 01:02:43
Job Search Strategy - 01:07:27
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Where to find Mike:
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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We have some great podcasts coming from Marily Nika (AI PM at Google, Former Meta), and Abhishek Viswanathan (2x Former CPO: Qualtrics, Apollo.io), and Shardul Mehta (Fmr VP PM at Amwell, Director at Capital One).
I’m so excited to share them with all of you.
Poorvi has worked at Microsoft, Salesforce, HubSpot, and Meta.
In this episode we discuss mastering execution, transitioning to strategic roles, and the key to career growth.
-
Brought to you by:
Vanta: Automate compliance, manage risk, and prove trust
WorkOS: Your App, Enterprise Ready
-
We're covering:
Preview - 00:00:00
Being a PM in Big Tech – 00:02:34
Task-Based Execution at Microsoft – 00:08:56
Starting Out at Salesforce – 00:12:43
Career Advice for Young PMs – 00:16:41
Getting Promoted in a Product Career – 00:20:37
Differences in Working Across Big Tech Companies – 00:24:41
Product Culture at Meta – 00:29:23
Maintaining Work-Life Balance – 00:33:52
General Manager vs. Other Product Roles – 00:38:28
Building Products in Large Companies – 00:42:28
Poorvi’s Product Leadership Style – 00:46:45
Dissolution of Horizontal Teams – 00:51:34
Why Reviewing Team Performance Matters – 00:53:58
Archetypes of Effective Product Leaders – 00:56:50
The Importance of Spending Time with Customers – 01:00:43
The Role of Writing in Product Management – 01:02:28
How to Conduct Better Product Reviews – 01:04:20
Methods for Developing a Strong Product Strategy – 01:09:52
Poorvi’s 70-Page Product Strategy Process – 01:11:31
Key Output Metrics for PMs – 01:14:16
Getting a PM Interview at Meta – 01:16:53
Common Mistakes in PM Interviews – 01:20:07
Advice for Reaching the Highest Levels as a PM – 01:23:03
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Where to find Poorvi:
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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We have some great podcasts coming from Mike Davey (VP of Product, RaptorMaps), Marily Nika (AI PM at Google, Former Meta), and Abhishek Viswanathan (2x Former CPO: Qualtrics, Apollo.io).
I’m so excited to share them with all of you.
Dr. Nancy Li specializes in getting people AI jobs at FAANG.
In this episode, we go super deep on the 2025 job search for you (this is better than many $1,000 courses).
Brought to you by:
Vanta: Automate compliance, manage risk, and prove trust
Attio: The next generation CRM
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We're covering:
Preview - 00:00:00
PM Job Market Outlook for 2025 - 00:02:06
PM Compensation: Upwards or Downwards? - 00:07:07
Getting an AI PM Job - 00:09:36
Big Tech Hiring Trends for AI PMs - 00:14:06
Inside OpenAI's Recruitment Process - 00:17:36
Getting Interviews: Key Steps - 00:21:56
Building a Product Portfolio: How and Why - 00:27:11
Optimizing Your LinkedIn for Inbound Offers - 00:32:06
Referral Strategies That Work - 00:37:38
Answering Behavioral Interview Questions - 00:41:37
Common Mistakes with “Tell Me About Yourself” - 00:44:11
Roadmap to Building an AI Product as a PM - 00:49:00
Answering the “Why This Company” Question - 00:53:08
What Most People Overlook - 00:54:49
Must-Prepare Questions for PM Interviews - 00:59:09
Common Case Interview Mistakes - 01:05:52
How to Effectively Use Frameworks - 01:07:20
Tackling Product Design Questions - 01:09:17
MYCSPhD Framework Explained - 01:13:05
Frameworks and Questions: Your Approach - 01:18:17
Handling “If You Were the CEO” Questions - 01:20:24
Top Tips for Salary Negotiations - 01:23:32
Hottest Take on Product Management - 01:29:25
Breaking Down Revenue Streams - 01:34:30
Balancing Work and Life as a PM - 01:37:49
Rapid-Fire Questions - 01:38:12
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Where to find Dr. Nancy:
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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We have some great podcasts coming from Marily Nika (AI PM at Google, Former Meta), Poorvi Shrivastav (Fmr Senior Director of PM at Meta, Salesforce), and Mike Davey (VP of Product, RaptorMaps).
I’m so excited to share them with all of you.
Your tactical guide to dominate LinkedIn with scalable content strategies, B2B social selling, and exponential audience growth with Pierre Herubel (125K+ on LinkedIn).
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Brought to you by:
Attio: The next generation CRM
Vanta: Automate compliance, manage risk, and prove trust
-
We're covering:
Preview – 00:00:00Why
Infographics Are the Main Content Format – 00:02:09
Key Elements of a B2B Content Strategy – 00:03:12
Content Strategy vs. Product Strategy – 00:07:21
The Best Format for a Content Strategy – 00:09:05
Data Points for Evaluating a Content Strategy – 00:12:55
Following a Specific Funnel? – 00:17:25
How the Whole Content Ecosystem Works – 00:20:44
Commoditized vs. Proprietary Offers – 00:24:18
Creating a Strong Offer for a SaaS Product – 00:28:06
Building the Right Team to Execute a Content Strategy – 00:34:51
How Content Amplifies Founder-Led Sales – 00:39:00
Common Mistakes Companies Make with Outreach Messages – 00:43:20
Types of LinkedIn Posts That Perform Well – 00:46:59
Using AI to Create Content – 00:50:08
Creating a 99-Page Carousel in 20 Minutes – 00:54:56
Using Canva to Design Great Graphics – 00:59:27
What Goes in an Infographic vs. Hook vs. Main Post – 01:03:15
How to Create a Compelling Hook – 01:06:22
How to Effectively Finish Your Post – 01:09:57
How SaaS Businesses Can Use Lead Magnets – 01:14:29
Repurposing vs. Reposting Content – 01:18:04
The Role of Consistency on LinkedIn – 01:20:17
How He Went from Zero to 130K Followers – 01:22:35
How to Write Authority Content – 01:28:02
Writing Hooks for Infographics – 01:29:56
Revenue Drivers and Breakdown – 01:32:56
Managing Time as a Creator – 01:38:58
Why He Lives in Bangkok – 01:40:06
Key Learnings from His Successful Course Launch – 01:41:05
Favorite Places to Hire Talent – 01:44:56
Favorite Book Recommendations – 01:47:20
Psychological Biases You Need to Know – 01:48:44Top LinkedIn Creators to Follow – 01:54:35
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Where to find Pierre:
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Email [email protected] to discuss advertising or guest opportunities.
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We have some great podcasts coming from Dr. Nancy Li (Fmr Director of PM; Founder, PM Accelerator), Marily Nika (AI PM at Google, Former Meta), and Poorvi Shrivastav (Fmr Senior Director of PM at Meta, Salesforce).
I’m so excited to share them with all of you.
So far on the Product Growth Podcast, you’ve heard from founders, big tech PMs, and unicorn product minds on what it takes to build a great product.
Today, we’re bringing you a fresh perspective — from an operator who’s deep in the trenches, building products for multiple companies and startups as a Fractional CTO.
But that’s not all; he’s also a founder, offering us the unique opportunity to hear different perspectives from the same person.
What makes this episode even more exciting?
He’s been honing his craft for 15 years, working across industries, collaborating with diverse teams, and doing it all at the same time.
We're covering:
Preview – 00:00:00
How Much Time Should a CTO Spend on Product? – 00:01:10
Profile of a Good Early-Stage Startup PM – 00:03:08
Compensation of an Early-Stage Startup PM – 00:10:00
Best Way to Hire Early-Stage PMs – 00:15:30
Challenges with the "Trial-Based Work" Approach – 00:18:38
Stanford Study: "10% of Engineers Are Ghost Engineers" – 00:22:43
Rule of Thumb Behind Product Hires – 00:25:07
Who Should PMs Report to in Startups? – 00:28:55
Mental Model for Scaling the Product Team – 00:34:44
Mistakes Early-Stage PMs Make – 00:37:46
Minimum Viable Process for Developing Features – 00:41:40
Believing in a "Cutting Down Scope" Philosophy – 00:46:18
Why You Should Launch Early – 00:49:24
Honest Opinions on Scrum – 01:00:11
Managing in a Global Workforce – 01:07:35
Hidden Incentives for Big Companies – 01:15:32
Aakash’s Experience Before and After COVID – 01:17:15
Are AI Tools Worth the Hype? – 01:19:53
How Should PMs Use AI Tools? – 01:26:31
What’s Going on in Sergio’s Professional Life – 01:36:12
How He Manages Time to Do It All – 01:42:01
Brought to you by:
Vanta: Automate compliance, manage risk, and prove trust
Attio: The next generation CRM
Where to find Sergio:
Email [email protected] to discuss advertising or guest opportunities.
We have some great podcasts coming from Pierre Herubel ( B2B Content Expert, 122K+ on LinkedIn), Mario Gabriele (Founder, The Generalist; Former VC), and Marily Nika (AI PM at Google, Former Meta).
I’m so excited to share them with all of you.
She gets laid off from Discord, then goes viral & becoming the most followed PM across platforms.
Not just that, she uses the moment to pivot her career, build a thriving personal brand, and winning big as a full-time content creator.
Today, we’re diving deep into her journey of going viral, breaking into product management, experience as a PM at Meta, TikTok, Discord, content creation, and more.
We're covering:
Guest's Introduction – 00:00:01
Filming the Layoff Video – 00:01:32
Her Views on Mass Layoffs in 2023 – 00:07:45
Inside Look at the Discord PM Team – 00:11:00
Product Culture at Discord – 00:15:36
The Approval Process at Discord – 00:19:54
Explaining TikTok Culture – 00:22:23
TikTok Algorithm – 00:29:48
The Start of Her Content Creation Journey – 00:32:40
How Big Social Companies Fueled Her Content Creation – 00:36:36
Becoming the Most Followed PM – 00:41:45
Her Role at Facebook – 00:44:51
The Culture at Meta – 00:48:25
What Makes a Good Product Culture? – 00:50:39
Breaking Into the PM Industry Without a Title – 00:55:36
How She Secured a Role at TikTok – 01:00:01
Her Must-Read Book List – 01:07:53
How She Landed a Role at Discord – 01:10:53
Advice for Laid-Off PMs – 01:16:03
Breaking the Internet with "30 by 30" – 01:17:28
The Production Process Behind "30 by 30" – 01:20:50
Pulling Off Big Brand Collaborations – 01:24:26
Her Process for Managing Collaborations – 01:29:33
How She Is Missing Out on More Potential and Money – 01:34:25
What’s Next for Chloe – 01:41:38
Brought to you by:
Explo: Embed customer-facing analytics in your product
Attio: The next generation CRM
Vanta: Automate compliance, manage risk, and prove trust
Where to find Chloe:
Email [email protected] to discuss advertising or guest opportunities.
We have some great podcasts coming from: Adam Robinson (CEO @ Retention.com & RB2B), Sergio Pereira (Fractional CTO and CPO), and Pierre Herubel ( B2B Content Expert, 122K+ on LinkedIn).
I’m so excited to share them with all of you.
1M+ TikTok Followers. Given a TED Talk. Thought leader in AR/VR and spatial computing.
In today's episode, we've got Bilawal Sidhu who went from Deloitte consultant to Senior Google PM.
Not just that, he managed to get 3 promotions in 5 years.
Without any doubt, he has bunch of insights to share on transitioning into the PM industry, thriving as a PM in big tech, and shaping the future of innovation.
That’s exactly what we’re covering today:
Introduction to the Guest - 00:00:01
Is Spatial Computing Just Hype? - 00:01:57
How Generative AI is Helping AR/VR Progress - 00:04:22
Why Vision Pro Was a Flop - 00:10:18
Why Meta's Quest Outsold Vision Pro - 00:13:15
Why He is Still Bullish on Google - 00:17:23
How He Landed a Role at Google (After Transitioning from Deloitte) - 00:28:01
Product Management Trends in 2008 - 00:36:19
The Less Glamorous Side of Being a PM at Google - 00:39:00
Working Experience in Google Cloud vs. Google Maps - 00:43:38
Decision-Making Processes of Google Maps Teams - 00:51:44
How He Got 3 Promotions in 5 Years - 00:59:26
Two Lessons from the Promotion Story - 01:05:25
Building an Innovation-Centric Mindset as a PM - 01:18:38
AI Tools and Their Use Cases for PMs - 01:23:17
Managing Time at Google - 01:28:02
The Future of PM Roles - 01:35:23
Step-by-Step Guide on Transfers and Transitions - 01:45:16
Why He's Blown Away by Procedural 3D Modeling - 01:54:40
What's Happening in the NERFs Space? - 02:01:01
Leaving Google and Becoming a Creator - 02:07:41
His Focus as a Content Creator - 02:18:30
Income Streams Breakdown - 02:28:24
2024 Review: Creator Life vs. Google Year 5 - 02:31:54
Brought to you by:
Attio: The next generation CRM
WorkOS: Your App, Enterprise Ready
Vanta: Automate compliance, manage risk, and prove trust
Where to find Bilawal:
Email [email protected] to discuss advertising or guest opportunities.
We have some great podcasts coming from: Chloe Shih (Most Followed PM creator on Instagram + YouTube), Sergio Pereira (Fractional CTO and CPO), and Adam Robinson. (CEO @ Retention.com & RB2B).
I’m so excited to share them with all of you.
Swiggy started with just 30,000 daily orders.
Today, it’s a household name handling millions orders per day.
Moreover, it recently completed an IPO as well.
So, how did it scale so fast in such a competitive market?
In this episode, Anuj Rathi takes us behind the scenes to explore Swiggy’s journey.
In today's episode, we cover:
Exponential Growth Story of Swiggy – 00:03:42
Product Features Driving Growth – 00:10:25
Advice for PMs to Evolve in Their Role – 00:22:10
Going Beyond Product – 00:25:25
Development in Leadership Roles – 00:29:44
Mastering Product Discovery and Execution – 00:32:53
Tackling Challenges in PM Roles – 00:36:36
Prioritization Framework in Action – 00:41:05
Role of Collaboration – 00:48:46
Balancing Internal and External Focus – 00:51:11
Transitioning from PM to Leadership – 00:54:19
Short Tenure in Executive Roles – 01:00:09
AI for Product Managers and Leaders – 01:01:52
The Future of Product Management Roles – 01:04:15
Adopting a Cross-Functional Mindset – 01:07:52
Job Search Strategies for Executive Roles – 01:13:14
Inbound for Product Leaders – 01:18:47
Brought to you by:
Explo: Customer-Facing analytics in your product
Attio: The next generation CRM
Vanta: Automate compliance, manage risk, and prove trust
Where to find Anuj:
Email [email protected] to discuss advertising or guest opportunities.
We have some great podcasts coming from: Bilawal Sidhu, Chloe Shih, and Sergio Pereira. I’m so excited to share them with all of you.
I have another in-person episode from my India tour!
This is with prolific podcaster Aishwarya Ashok, who had me on her show about a year ago.
In our chat from my awesome Airbnb in the heart of 100 ft road - the center of tech in India - we cover:
Why Zoho Chooses to Stay Private - 00:02:17
The Untold Origin Story of Zoho - 00:06:52
How Zoho Carved Its Unique Market Position - 00:09:23
The Secret Sauce Behind Zoho's Growth - 00:11:06
Inside Zoho: Understanding Its Scale and Size - 00:15:29
From Marketing to Management: The Transition Path - 00:18:39
Why Showing Up Drives Career Success - 00:26:57
Proven Strategies for Landing PM Interviews - 00:28:42
Mastering Self-Reflection to Thrive as a PM - 00:32:14
Leveraging No-Code Tools to Build Referral Systems - 00:35:02
Picking the Right Starting Point with Popular Tools - 00:40:13
Common Pitfalls in PM Interviews - 00:41:53
The Art of Structuring Perfect PM Interview Answers - 00:46:18
The AI Revolution: What It Means for the Future of Product Management - 00:48:59
Brought to you by:
Attio: The next generation CRM
WorkOS: Your App, Enterprise Ready
Explo: Customer-Facing analytics in your product
Where to find Aishwariya:
Email [email protected] to discuss advertising or guest opportunities.
We have some great podcasts coming from: Anuj Rathi, Bilawal Sidhu, and Chloe Shih. I’m so excited to share them with all of you.
In this episode, Gautham Krishnan shares his playbook for mastering product strategy, apply second-order thinking to uncover hidden opportunities, and leverage pre-mortems to minimize risk.
If you’re looking to sharpen your "product sense" to accelerate your career growth and build strategic products, this episode is for you.
In today's episode, we cover:
"You're Never Late to the Party with a Strong Product Strategy" — 00:11:12
How BluSmart Is Beating Uber in India — 00:15:54
Assessing If Your Product Strategy Is Good Enough — 00:34:04
How to Gain Deep Insights Into Your Users — 00:40:41
The Biggest Mistakes People Make During Pre-Mortems — 00:45:28
Product Strategy: Startups vs. Larger Companies — 00:49:53
Marty Cagan’s Take on Crafting Product Strategy — 00:52:33
The Most Important Lesson From 16 Years of Aakash’s Experience — 00:56:20
The Most Critical Trait Gautham Looks for When Hiring PMs — 01:03:10
Favorite Questions to Assess Customer Obsession in PMs — 01:08:19
How Gautham Landed His Executive Director Role — 01:10:14
Increasing Your Surface Area of Luck — 01:11:35
Gautham’s Best Advice for Aspiring PMs — 01:12:36
How PMs Should Leverage AI to Stay Ahead — 01:14:22
Brought to you by:
Explo: Customer-Facing analytics in your product
Attio: The next generation CRM
Enterpret: Transform customer feedback into product growth with custom AI
Where to find Maria:
Email [email protected] to discuss advertising or guest opportunities.
We have some great podcasts coming from: Aishwarya Ashok, Anuj Rathi, and Bilawal Sidhu. I’m so excited to share them with all of you.
In this episode, Mona shares her journey as the first female engineer of Airbnb’s growth team to tackling the challenges of localization and scaling performance marketing.
If you’re looking to crack into PM, build scalable growth systems, or learn how Airbnb achieved global success, this episode is packed with lessons you can’t miss.
In today's episode, we cover:
Why and How Brian Chesky Redefined the PM Role – 00:03:03
Airbnb’s Approach After Ditching Traditional Product Management – 00:09:23
Key Considerations for Driving User Adoption – 00:13:10
The Early Wins of Airbnb’s Acquisition Team a Decade Ago – 00:23:28
Airbnb’s Biggest PR Nightmare and How They Handled It – 00:28:42
Building a Culture of Quick Experimentation – 00:39:42
The Secrets Behind Airbnb’s Localization Success – 00:53:41
From Engineering to Product Management: Lessons Learned – 01:04:10
The Journey from Software Engineer to Product Manager – 01:11:00
Brought to you by:
Attio: The next generation CRM
Explo: Customer-facing analytics in your product
Where to find Maria:
Email [email protected] to discuss advertising or guest opportunities.
We have some great podcasts coming from: Gautham Krishnan, Aishwarya Ashok, and Adam Robinson. I’m so excited to share them with all of you.
In today’s episode, Maria Chec unpacks the identity crisis Agile faces in 2024, why roles like Scrum Masters and Agile Coaches are under fire, and how teams can move beyond rigid frameworks to drive real collaboration and value.
This is a must-listen for PMs who want to master evolving Agile practices, tailor frameworks like SAFe to their needs, and unlock tools like Kanban and user story mapping to streamline workflows and foster high-performing teams.
In today's episode, we cover:
Why Agile Thrives in Europe More Than the U.S. — 00:00:27
Agile’s Role in Digital Transformation Companies — 00:07:00
Rewriting the Playbook for Transformation — 00:09:38
The Blurred Lines Between Product Operations and Producers — 00:20:56
Why PMs Are Pushing Back Against Agile Roles — 00:23:47
The Future of Product Teams: Agile, Evolved — 00:32:55
Agile Compensation: What’s the Value? — 00:40:20
The Rise and Fall of the Agile Brand — 00:47:43
The Shift to PMs and Engineering Leaders — 00:50:52
SAFe: Friend or Foe? — 1:02:20
User Story Mapping: The Unsung Hero of Collaboration — 1:07:05
Agile vs. Scrum: What’s the Difference? — 1:12:33
The Key Ingredients of Scrum — 1:20:26
Sprint Planning in a Meeting-Averse World — 1:26:22
Principles Over Processes: Agile’s Next Step — 1:32:01
Kanban: The Flexible Framework You’re Overlooking — 1:35:30
Brought to you by:
Zeda.io: Discovery platform to turn your VoC into product insights
WorkOS: Your App, Enterprise Ready
Dovetail: The Fastest Way to Understand Your Customer
Where to find Maria:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Mona Gandhi, Gautham Krishnan, and Aishwarya Ashok. I’m so excited to share them with all of you.
In this episode, Ben breaks down why simplifying products unlocks growth, how Product-Led Growth (PLG) principles are transforming B2B, how to align growth models and product state frameworks, prioritize actions that drive activation, and improve user retention.
This episode will transform how you think about product growth, engagement, and retention.
In today's episode, we cover:
Why most B2B products are over-engineered — 00:00:21
“Every company will need to become product-led eventually” — 00:09:19
What companies shouldn’t pursue PLG — 00:17:58
Why zero-commission sales are perfect for PLG — 00:23:16
Product-Led Sales 101 — 00:25:46
Improving pricing and packaging — 00:28:52
How to build effective growth models — 00:34:35
Balancing collaboration between teams — 00:47:39
What engagement states really are — 00:52:16
Why you shouldn’t focus directly on retention — 01:01:27
How Snyk brought in a million developers per month — 01:10:03
Explaining the “Feel > See > Hear” model — 01:16:03
Landing a role at a $7 billion company — 01:24:06
“The best time to search for a job is when you already have one” — 01:32:06
Who Ben is listening to these days — 01:46:42
Brought to you by:
Enterpret: Transform customer feedback into product growth with custom AI
WorkOS: Your App, Enterprise Ready
Dovetail: The Fastest Way to Understand Your Customer
Where to find Ben:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Maria Chec, Mona Gandhi, and Gautham Krishnan. I’m so excited to share them with all of you.
In this episode, Ramli John dives deep into the biggest onboarding mistakes teams make and shares proven strategies to optimize the process — personalization, behavior-driven emails, outreach, and identifying key upgrade moments for monetization.
If you want to reduce churn, improve retention, and create onboarding experiences that turn users into loyal fans, this episode is for you.
Agenda:
What Everyone Gets Wrong About Onboarding — 00:00:27
The Onboarding Lessons from CrossFit — 00:03:34
Is This the Best Onboarding Technique You Haven’t Tried Yet? — 00:08:18
What Makes Duolingo’s Onboarding So Addictive? — 00:10:39
Why Most Onboarding Problems Are Really Messaging Issues — 00:23:01
The Best Onboarding Emails That Actually Work — 00:33:10
Outreach Done Right: The Art of Engaging Free Users — 00:38:05
How Onboarding Can Be a Secret Monetization Weapon — 00:41:17
Laid Off? Here’s the Job Advice You Need Now — 00:57:37
The Biggest PLG Motion Mistakes Companies Keep Making — 01:02:47
A Framework to Turn Free Users into Paying Customers — 01:08:28
Great Marketing: Why It Should Attract AND Repel — 01:15:43
Head of Growth Role: Should You Take It or Run? — 01:19:56
Brainstorming That Actually Gets Results — 01:28:04
AI Tools to Increase Your Productivity — 01:31:52
From 9-to-5 to Solopreneur — 01:35:55
How to Sell Thousands of Copies — 01:43:58
Books, Newsletters, and Resources — 01:47:01
Brought to you by:
Zeda.io: Discovery platform to turn your VoC into product insights
Statsig: The complete platform for Product Growth
SectaLabs: Professional headshots from regular selfies
Where to find Ramli:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Ben Williams, Maria Chec, and Mona Gandhi. I’m so excited to share them with all of you.
Andrew Capland reveals the truth behind short tenures, the realities of building successful growth teams and the playbook for sustainable success.
This episode covers the secrets of monetization, frameworks behind data-driven growth models, creating personalised onboarding flows that drive retention, and how to succeed as a growth leader.
Agenda:
Why do growth leaders have such short tenures? - 00:00:26
What’s the real taxonomy of growth roles? - 00:07:33
Common growth role pitfalls and how to avoid them - 00:10:45
Imposter syndrome and how to overcome it - 00:19:35
Why Growth is the fastest-growing function - 00:25:59
Structuring and scaling a winning growth team - 00:32:15
Why documenting how your growth team works can transform your outcomes - 00:38:20
Flexibility vs. focus: The big debate in growth teams - 00:42:17
Mastering the art of creating actionable growth models - 00:47:21
Power and pain of pricing strategies - 00:53:54
Turning anti-conversions into wins - 01:03:24
The framework for optimizing growth managers performance - 01:08:49
When growth teams outgrow themselves and merge back into core teams - 01:15:57
Actionable tips to stand out and land interviews in growth roles - 01:26:55
Career lessons for succeeding and staying ahead in growth roles - 01:30:53
Watch out for these red flags that sabotage growth careers - 01:33:30
What makes the ideal head of growth? - 01:38:37
Proven questions to identify standout talent for growth teams - 01:45:31
Key lessons from product failures and growth missteps - 01:47:39
Brought to you by:
June.so: Customer analytics for product focused teams
Dovetail: The Fastest Way to Understand Your Customer
Where to find Tibo:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Ramli John, Ben Williams, and Maria Chec. I’m so excited to share them with all of you.
In today’s episode, Colin Lernell, Senior Product Director (Patreon, Noom, Udacity) unveils the secrets of the hidden job market for product leaders, revealing how to create a "market of one" positioning, build a reputation that opens doors, and leverage networking to land unlisted roles.
He also shares actionable advice on optimizing LinkedIn profiles, crafting impactful outreach, and navigating the realities of pre-IPO versus Big Tech opportunities.
Agenda:
What People Get Wrong About Product Leadership Job Searches — 00:00:47
How to Conduct a Reputation-Based Job Search — 00:01:25
Misconceptions About Reputation — 00:07:41
Balancing Content Creation with Your Job Responsibilities — 00:09:56
The Most Effective Channel for Job Searches — 00:13:16
Understanding Candidate-Market Fit — 00:16:51
How to Get in Front of Top Recruiters — 00:21:40
Optimizing Your LinkedIn Profile — 00:30:58
The Psychology of Interviewee — 00:39:29
Should You Accept a Downgraded Role? — 00:47:27
The Reality of Taking Equity as a Product Leadership Candidate — 00:57:27
The Current Interview Process for Product Leaders — 01:03:18
Four to Five Interviews but No Offers—What’s Going Wrong? — 01:11:56
If You’re in a Full-Time Job Search, Listen to This — 01:20:58
Should You Write 'Laid Off' on Your Resume? — 01:23:46
Negotiation 101 — 01:27:55
Should You Ask for More During Negotiations? — 01:43:17
Negotiating a $1.2 Million Offer to $1.5 Million — 01:50:58
What’s a Reasonable Amount to Negotiate? — 01:58:29
Why You Should Continue Job Searching Even After Accepting an Offer — 02:06:37
Brought to you by:
Zeda.io: Discovery platform to turn your VoC into product insights
Statsig: The complete platform for Product Growth
SectaLabs: Professional headshots from regular selfies
Where to find Colin:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Andrew Capland, Ramli John, and Ben Williams. I’m so excited to share them with all of you.
In today’s episode, Melissa pulls back the curtain on what product strategy really is (and isn’t), how to scale high-performing teams without losing focus, and the biggest mistakes PMs make when balancing user needs and business goals.
This is a masterclass for PMs at every stage who want to excel at rethinking roadmaps, avoiding execution traps, and building products that drive measurable outcomes — not just features.
Agenda:
Are You Stuck in the "Build Trap"? Here’s What It Means — 00:00:14
Founder Mode: Why It’s a Double-Edged Sword — 00:07:58
The Science Behind Crafting a Winning Strategy — 00:13:17
Company vs. Product Strategy: What Most PMs Get Wrong — 00:21:34
What Really Defines Product Strategy? — 00:29:34
The 5 Layers of Strategy Every PM Must Master — 00:33:18
Empowering Teams: The Secret to Unlocking Their Full Potential — 00:39:26
From Tactical to Strategic: A Roadmap for Junior PMs — 00:48:11
How to Create Game-Changing Initiative Lists as a PM — 01:02:41
Why PMs Are Losing Their Seats at the Figma Table — 01:09:36
Prioritization Perfected: Mastering the Cost of Delay Concept — 01:18:29
The Untold Truths About Product Operations — 01:23:22
Scaling Up? Beware of These Common Team Mistakes — 01:32:15
“Product Kata”: The Iterative Framework That Drives Success — 01:35:59
Keeping Up With the Rapid Evolution of Product Management — 01:43:41
How to Land Your Dream PM Job: Proven Advice That Works — 01:52:23
Behind the Curtain: A Business Breakdown You Need to Hear — 02:02:59
Brought to you by:
Enterpret: Transform customer feedback into product growth with custom AI
Anvil : The fastest way to build software for automating documents
Dovetail: The Fastest Way to Understand Your Customer
Where to find Melissa:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Colin Lernell, Andrew Capland, and Ramli John. I’m so excited to share them with all of you.
As I’ve often said, PMs and aspiring PMs can learn a lot from the scrappy, relentless mindset of solopreneurs and indie hackers. Today’s episode is a masterclass in just that.
In this podcast, he pulls back the curtain on rapid product validation, the perils of building on third-party platforms, leveraging AI to slash development costs, and why distribution — not just the product itself —is the ultimate key to success.
Agenda:
His initial journey and reflections — 00:00:41
Story behind shipping 11 products before mega hits — 00:13:25
Giving away 25% equity to a Twitter influencer — 00:18:58
The “hows” and “whys” of partnerships — 00:23:02
Getting suspended on LinkedIn — 00:28:14
Becoming Product Hunt Maker of the Year — 00:36:32
Going from paying $0 to paying $42K/mo for Twitter API costs — 00:45:16
Selling TweetHunter and Taplio to Lempire for $8 million — 00:51:44
Should you reduce prices to reduce churn? — 00:58:46
Acquiring new projects (Feather and Revid) — 01:01:01
Story behind getting kicked out of Beehiiv — 01:03:45
Why and how PMs should build with AI — 01:10:33
Building your personal brand a.k.a. distribution — 01:24:32
Why revenue is the best idea validation — 01:26:45
Criteria for deciding which ideas to build — 01:28:18
What do you think about the product manager role? — 01:41:14
Pros and cons of building in public — 01:44:37
Managing time as a product builder — 01:48:49
Brought to you by:
June.so: Customer analytics for product focused teams
Dovetail: The Fastest Way to Understand Your Customer
SectaLabs: Professional headshots from regular selfies
Where to find Tibo:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming with Melissa Perri, Colin Lernell, and Andrew Capland. I’m so excited to share them with all of you.
In this episode, Benjamin Humphrey, CEO and founder of Dovetail, takes us inside the methods that have propelled his company to become a $970M platform, trusted by industry giants like Google, Shopify, and Notion.
Benjamin unpacks the philosophy behind design-led growth, emphasizing the power of intuitive, user-centric products and how his team prioritizes pushing features to 100% completion.
In today's episode, we cover:
Why Dovetail Was Built – 00:00:10
The Consumerization of Enterprise Software – 00:02:45
Dovetail’s PLG Philosophy: Building for End Users – 00:05:01
Building Teams That Own Problems – 00:14:30
When Founders Should Hire PMs – 00:18:05
What It Means to Be Design-Led and Product-Led – 00:21:10
Balancing Speed and Quality in Product Development – 00:24:20
Planning with Design Vision Workshops – 00:27:00
Scaling Without Outbound Sales – 00:30:40
The PLG Iceberg Explained – 00:34:05
Driving User Activation – 00:37:50
Turning Users Into Advocates – 00:42:15
Pricing and Packaging as a Growth Lever – 00:46:05
Integrating AI Thoughtfully – 00:50:30
Common AI Feature Design Mistakes – 00:55:10
Refining Features for Impact – 00:59:25
Staying Ahead in the AI Space – 01:03:15
Lessons from Features That Didn’t Work – 01:07:10
Collaborating Between PMs and Designers – 01:12:45
Replacing PRDs with Storytelling – 01:17:30
Figma’s Role in Collaboration – 01:21:20
Productivity Systems of a CEO – 01:25:15
Using AI Tools Like ChatGPT – 01:28:40
Lessons from the Jira Growth Team – 01:34:25
The Future of Product Management – 01:40:10
Advice for Aspiring Founders – 01:43:00
Lightning Round: Favorite Tools and Lessons – 01:45:20
Why Product Quality Always Wins – 01:47:15
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
Dovetail: The Fastest Way to Understand Your Customer
SectaLabs:
Where to find Benjamin
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming Thibault Louis-Lucas, aMelissa Perri, and Colin Lernell. I’m so excited to share them with all of you.
This episode is a masterclass in modern product management—featuring cutting-edge frameworks, actionable strategies, AI integration, competitive edge tactics, and aligning product goals with overarching business objectives.
In today's episode, we cover:
Junior PM Roles Are Done – 00:02:17
Why Talking to Customers Alone Isn’t Enough – 00:07:44
Balancing Team Empowerment with Team Maturity – 00:10:26
Do We Need a Clear Definition of the Product Trio? – 00:17:49
What’s Wrong with the Famous Double Diamond Framework? – 00:22:18
Fixing the Double Diamond Framework – 00:24:04
The Triple Diamond Framework Explained – 00:27:20
The Three Types of Product Metrics – 00:37:44
How Do Metrics Differ From Teresa Torres’ Product Outcomes? – 00:38:13
How Strategy Differs From a Business Model – 00:44:43
What’s Wrong with Popular Strategy Canvases? – 00:46:57
Why Managing Risks Is the Heart of PM – 00:53:06
The Main Types of Risks in Product Management – 00:54:11
Extending the Opportunity Solution Tree (OST) – 01:00:32
How to Prioritize Ideas Effectively – 01:07:16
Why the ICE Framework Is Practical for Prioritization – 01:10:25
Growing 100K+ Followers on LinkedIn in 12 Months – 01:12:38
How to Start a Post With a Great Hook – 01:14:10
Examples of Bad Hooks and How to Upgrade Them – 01:16:45
The Rules for Crafting a Message That Resonates – 01:19:12
Driving Action With an Effective CTA – 01:21:38
Checklist for Creating a Stellar LinkedIn Post – 01:23:42
Best Systems for Growing a Newsletter – 01:27:08
Managing Content Creation Alongside a Full-Time Job – 01:30:46
Tips for Writing Substack Notes That Perform Well – 01:33:22
Adjusting Copywriting for SEO Success – 01:35:18
Top Use Cases for AI in Product Management – 01:38:07
Should PMs Create Content? – 01:40:32
How to Avoid Burnout as a PM – 01:42:44
Modern PM Practices – 01:45:12
Brought to you by:
June.so: Customer analytics for product focused teams
Sprig: Build products for people not data points
Dovetail: The Fastest Way to Understand Your Customer
Where to find Pawel:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming Benjamin Humphrey, Thibault Louis-Lucas, and Melissa Perri. I’m so excited to share them with all of you.
In this episode, we dive into the foundations of social media success with Aaron Dinin, Duke University Faculty in Innovation and Entrepreneurship.
With a PhD in English literature and a background as a tech entrepreneur, Aaron brings a unique lens to the world of social media, challenging the idea that modern content creation is a fleeting trend.
In today's episode, we cover:
Core Technology is Storytelling - 0:00
Getting a Social Media Teaching Position - 1:03
Storytelling as Kingmaker - 4:17
Ad Break: Enterpret - 4:28
Short Form Video Fundamentals - 11:52
Hook, Tension & Conclusion - 13:10
Creating Content with Tension - 14:42
Content Templates & Structures - 16:58
What Makes Videos Go Viral - 18:58
The Power of Multiple Hooks - 21:05
Traffic Leaking Strategy - 23:41
Trend Jumping Explained - 25:16
Why Negative News Works - 29:55
Video Production Workflow - 41:35
Filming in Real Time - 45:20
Editing Process Revealed - 48:30
Ad Break: Work OS - 53:01
Daily Content Creation Tips - 1:12:15
LinkedIn Video Strategy - 1:20:16
Cracking Instagram Growth - 1:24:28
TikTok vs Instagram Algorithm - 1:29:45
Building Medium Following - 1:31:36
Writing Process for Articles - 1:36:40
Using AI for Content - 1:42:15
Ad Break: Anvil - 1:53:25
Being a Character Online - 1:54:32
Character Creation Benefits - 1:59:45
Scaling Beyond Yourself - 2:03:45
Where to Find Aaron - 2:05:07
Brought to you by:
Enterpret: Transform customer feedback into product growth with custom AI
WorkOS: Your App, Enterprise Ready
Anvil - The fastest way to build software for automating documents
Where to find Aaron Dinin
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Pawel Huryn, Benjamin Humphrey, and Thibault Louis-Lucas. I’m so excited to share them with all of you.
In this episode, Vineeth dives deep into product management principles that defy frameworks.
With a big tech background leading product teams at Microsoft, Facebook—and now Statsig—he brings some hot takes on how to PM.
In today's episode, we cover:
Vineeth’s Early Days and Career Path – 00:03:20
Navigating Product Management at Microsoft – 00:12:05
Shifting from IC to Manager Roles – 00:18:45
Joining Facebook and Learning Scale – 00:23:10
Early Lessons in Product Thinking – 00:29:40
Product Features vs. Customer Pain Points – 00:36:00
Experimentation: Core to Product Development – 00:42:30
Balancing User Feedback with Innovation – 00:47:55
Frameworks: Helping or Hindering High Performers? – 00:58:10
The Art of Experiment Reviews at StatSig – 01:03:45
Customer-Centric Development: Going Beyond Data – 01:12:20
From Big Tech to Startup Culture – 01:19:55
Adapting Product Strategies to Fit Company Stages – 01:24:30
Hiring and Mentoring Product Managers – 01:29:50
Frameworks Are for Average Performers – 01:37:15
Building Cross-Functional Collaboration – 01:44:00
How AI is Transforming Product Management – 01:50:30
Leadership Insights: Empowering High Performers – 01:55:20
Vineeth’s Advice on Navigating PM Careers – 01:59:00
Final Reflections on Product Innovation – 02:04:10
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
Sprig: Build products for people not data points
Anvil - The fastest way to build software for automating documents
Where to find Vineeth Madhusudanan
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Aaron Dinin, Pawel Huryn, and Benjamin Humphrey. I’m so excited to share them with all of you.
"If I’d had access to data-driven insights, customer activation secrets, and proven go-to-market tactics that billion-dollar companies use, I’d have scaled my company so fast..."
Well, Christmas came early this year as Henry Schuck —generously—unpacks the exact strategies that have driven ZoomInfo’s exponential growth from a bootstrapped startup to a publicly traded powerhouse!
Henry shares a rare look into the disciplined decisions behind ZoomInfo’s rise, the role of AI in reshaping sales intelligence, and his approach to leading a resilient, future-proof organization. This conversation is packed with tactical insights for anyone aiming to elevate their growth strategy and make a real impact.
In today's episode, we cover:
Founding Story: Funding with Credit Cards – 00:01:15
Finding Product-Market Fit Through Focused Targeting – 00:09:08
Rebranding from DiscoverOrg to ZoomInfo – 00:26:30
Current Business Model: Products, Segments, and GTM Strategies – 00:46:59
Developing ZoomInfo Copilot: Leveraging AI for GTM – 01:02:37
Brought to you by:
June.so: Customer analytics for product focused teams
Sprig: Build products for people not data points
OneSchema: Automate CSV imports directly in your product
Where to find Henry
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from, Vineeth Madhusudanan, Aaron Dinin, and Pawel Huryn. I’m so excited to share them with all of you.
Growth isn’t about relying on the same playbooks or sticking to same strategies day in and day out.
It’s about testing, learning, and adapting — over and over again.
In this episode, Shubham Khoker, Head of Growth at TopMate.io, dives into why continuous experimentation is the lifeblood of a thriving growth strategy.
He sheds light on what many companies miss: growth isn’t just about scaling tactics that worked once; it’s about pivoting, iterating, and evolving with every new insight.
In today's episode, we cover:
Growth Sales vs. Traditional Sales – 00:07:15
Why Vanity Metrics Don’t Equal Growth – 00:25:15
Customer-Centric Experimentation and Insights – 00:40:30
Cross-Functional Collaboration and Its Role in Growth – 01:25:20
Key Takeaways on Growth Strategy – 01:42:30
Brought to you by:
Dovetail: The Fastest Way to Understand Your Customer
Enterpret: Transform customer feedback into product growth with custom AI
Sprig: Build products for people not data points
Statsig: The complete platform for Product Growth
Where to find Shubham
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Henry Schuck, Vineeth Madhusudanan, and Aaron Dinin. I’m so excited to share them with all of you.
Most growth teams move too slowly.
In today’s episode, we find the why behind this.
Maria Cuasay breaks down the three pillars of velocity in growth teams and shares her contrarian approach to experimentation, user research, and landing top growth roles.
Maria has been in tech since 2012 as a venture capitalist and has product growth at places like Lyft and OpenCare. Currently, she is the Director of Product Growth at Ancestry.
In today's episode, we cover:
How to Move Fast | 07:34
Growth PMs | 46:24
Growth Product Leadership | 01:05:10
Opportunity Solution Trees | 01:14:06
Growth Partnerships | 01:20:18
Referrals | 01:25:42
Job Searching | 01:43:12
Brought to you by:
Attio: The next generation CRM
Dovetail - The Fastest Way to Understand Your Customer
Enterpret - Transform customer feedback into product growth with custom AI
Anvil - The fastest way to build software for automating documents
Where to find Maria:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Shubham Khoker, Henry Schuck, and Vineeth Madhusudanan. I’m so excited to share them with all of you.
“Enterprise PM work can take 18 months. Startup PM work takes days.”
How do you bridge this gap?
Scott Jones has done it at HPE, Lenovo, and now as VP of Product at AI startup Realeyes.
In this episode, he shares how he brought startup speed to Fortune 500 companies, turned an RFI into a multi-million dollar product line in 14 months, and how to navigate your career with multiple job hops.
Scott is one of the most senior PMs in the Triangle area, and another one of my friends. He has 15 years of PM at places like HP, Lenovo, Digital Turbine, and now RealEyes. So, it goes without saying that he has a ton of lessons to share with us.
In today's episode, we cover:
The Computer Vision AI Space and Using AI as a VP of Product | 14:41
Effective Ways of Product and Sales Collaboration | 54:11
Approach Towards De-Risking Features | 57:08
“Try-before-you-buy”: The New Way of Hiring? | 01:01:44
Career Topics in PM: Job Search, Interviews, and Homework | 01:21:36
Scott’s Previous Tenures and Thoughts on Job Hopping | 01:31:21
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
WorkOS: Your App, Enterprise Ready
Statsig: The complete platform for Product Growth
Where to find Scott:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Maria Cuasay, Shubham Khoker, and Henry Schuck. I’m so excited to share them with all of you.
Landing a PM job in today’s market requires special techniques.
After coaching 500+ PMs to such jobs, Shravan Tickoo opens up his book of secrets.
In today's episode, we cover:
Byju’s downfall | 1:59
Job search made easy | 29:57
How to become better critical thinkers | 01:38:53
Thoughts on AI tools and founder mode | 02:11:32
Meme process and his income as a creator | 02:30:08
Brought to you by:
June - Customer analytics for product focused teams
Dovetail - The Fastest Way to Understand Your Customer
Enterpret: Transform customer feedback into product growth with custom AI
Anvil: The fastest way to build software for automating documents
Where to find Shravan:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Scott Jones, Maria Cuasay, and Shubham Khoker. I’m so excited to share them with all of you.
As a product manager you need to communicate value clearly. The value of your products and the value you bring in.
In today's episode, we're going to cover mindset shifts, career growth and product management, and Shobhit's take on leadership and ownership in product management.
Shobhit started his career in technology in 2002. He worked at McKinsey and spent four years as a PM at Google. Now he runs the Intentional Product Manager and has coached over 1,000 PMs.
In this episode, we discuss:
Angles of mastery that will help you stand out in job market | 2:17
Mindset shifts for career success | 13:14
Shobhit’s way of fast-tracking PMs to leadership roles | 30:01
How to build influence across career levels | 45:23
Thoughts on navigating failures and rebuilding trust | 52:43
On getting a PM job, resume mistakes and certifications | 56:49
Brought to you by:
Enterpret: Transform customer feedback into product growth with custom AI
Sprig: Build products for people not data points
Attio: The next generation CRM
Where to find Shobhit:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Thibault Louis-Lucas, Shravan Tickoo, and Scott Jones. I’m so excited to share them with all of you.
As a PM, you have to be the expert in your user.
In this episode, 20+ year PM George Harter (a 'Super IC PM') breaks down his two part strategy to knowing your users:
Listening tour
Surveys
Tune in for his methodology and much more - like navigating leadership challenges to the future of AI and product management.
In this episode, we discuss:
How to know your user? | 08:42
All about having conversations with users | 27:37
Conducting User Surveys | 37:32
Incorporating User Insights into the Core PM Responsibilities | 45:51
The History and Future of PM | 56:49
Brought to you by:
Attio: The next generation CRM
Sprig: Build products for people not data points
Cello: Your all-in-one platform for partner & user referrals
Where to find George
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Maria Cuasay, Shobhit Chugh, and Shravan Tickoo. I’m so excited to share them with all of you.
Every company wants growth, but not everyone knows how to make it happen.
In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential.
Hila is a growth expert who has led success at Acorns and GitLab. She’s also been an EIR at Reforge and was the First PM of Growth at Growth Hackers. She has over a decade of experience in product-led growth.
In this episode, we discuss:
Building Growth Models | 07:24
Exploring the Growth Full Funnel Audit | 35:48
Growth Tool Stacks | 57:38
Growth PM v/s Core PM | 01:11:59
Why are Growth Leadership tenures short? | 01:14:32
Conducting Career Experiments | 01:20:16
Approach to Job Search | 01:29:38
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
WorkOS: Your App, Enterprise Ready
Statsig: The complete platform for Product Growth
Where to find Hila
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from George Harter, Maria Cuasay, and Shobhit Chugh. I’m so excited to share them with all of you.
Why do some cohort-based courses succeed while others fail?
Gagan Biyani believes the secret lies not in more capital, but in smarter, scalable models; having experienced both the sides.
In today’s episode, we explore the future of cohort-based learning and how Maven is helping instructors succeed with less overhead."
Gagan is the co-founder and CEO of Maven. In the past, He’s also been a co-founder at Udemy and CEO at Sprig. Today, he shares his journey across Maven and Udemy, with some valuable insights.
In our conversation, we cover:
Why do most online courses suck? | 13:49
Product Management category on Maven | 18:10
Importance of Product Managers | 22:06
How Maven Builds Product | 30:34
Gagan on Hiring a Growth PM at Maven | 52:23
How Maven Grows | 55:54
Maven vs Skool | 01:05:20
Gagan’s exit from Udemy | 01:08:41
Founder Mode and Being a Founder | 01:22:02
Brought to you by:
June: Customer analytics for product focused teams
Cello: Your all-in-one platform for partner & user referrals
Attio: The next generation CRM
Statsig: The complete platform for Product Growth
Where to find Gagan
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Hila Qu, George Harter, and Maria Cuasay. I’m so excited to share them with all of you.
Starting a company with $1,000 and turning it into a $150M+ valuation? Sounds like a fever dream.
But that’s what Guillaume Moubeche was able to do with Lempire.
In today’s podcast, we break down how.
In our conversation, we cover:
Introduction and Lempire's Growth Story | 00:00
How Lemlist used AppSumo for initial growth and community building | 09:03
How Guillaume's role evolved as the company grew | 14:42
Guillaume's approach to prioritization and product development | 17:59
Guillaume's current priorities and Lempire's strategic direction | 26:05
Where to find Guillaume
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you.
Freemium, free trial, or reverse trial?
Are stuck on this question?
Unfortunately, you're thinking about Product-Led Growth (PLG) wrong.
In this episode, Wes and I tackle common PLG Myths, and explain how you can effectively implement PLG for your product.
Wes Bush is the Founder and CEO of ProductLed. He is a Best-Selling author of Product-Led Growth: How to Build a Product That Sells Itself and is one of the most sought-after Product Experts in the world.
In our conversation, we cover:
What is Product-Led Growth (PLG) | 01:27
Who is PLG For | 13:33
How to Add a PLG Motion | 22:38
Packaging and Pricing Models in PLG | 31:17
Acquisition Strategies for PLG | 50:43
Understanding Product-Led Sales | 01:04:19
How to Optimize for Free to Paid Conversion | 01:10:19
Organizational Structure for PLG | 01:18:21
Expansion Strategies in PLG | 01:26:06
Is the Hype Around PLG Dying? | 01:27:04
Wes on His Lessons from Failure | 01:29:34
How to Survive the Current PM Job Market | 01:33:13
The Impact of AI on Product Management | 01:36:03
Brought to you by:
Attio: The next generation CRM
OneSchema: Automate CSV imports directly in your product
Cello: Your all-in-one platform for partner & user referrals
Statsig: The complete platform for Product Growth
Where to find Wes
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Gagan Biyani, Hila Qu, and George Harter. I’m so excited to share them with all of you.
“How do I get my next PM job?” Probably, the most asked question this year.
With all the hype around the PM roles and layoffs all around, it has become one of the most difficult roles to get a job in.
People are struggling to even get shortlisted and most can only dream of getting those interview calls, let alone a job offer.
Today Diego and I going to break down all the elements of getting your next PM job.
Diego Granados is an AI PM at Google. He’s been an AI PM since it was cool. He was an AI PM at Linkedin, Microsoft and Cisco. Before that, he got his MBA at Duke his Masters in CS at GA Tech, and worked as a BI consultant.
In our conversation, we cover:
The Right Way to Apply | 01:37
Acing the Resume | 24:37
How to Prepare for Interviews | 45:23
How to Succeed in Interviews | 57:31
Acing Product Case Interviews | 01:16:14
Becoming an AI PM | 01:33:20
AI PM and Its Future | 01:43:46
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
Attio: The next generation CRM
Anvil: The fastest way to build software for automating documents
WorkOS: Your App, Enterprise Ready
Where to find Diego
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Wes Bush, Gagan Biyani, and Hila Qu. I’m so excited to share them with all of you.
Tired of churning out endless product artifacts?
In this episode, Itamar Gilad reveals how to slash PM busywork and focus on what really moves the needle.
Itamar is one of my favorite voices in PM. He was a PM at Google and Microsoft and more recently has been a coach and author of Evidence Guided.
In our conversation, we cover:
The Confidence Meter Framework | 07:51
Itamar’s View on Airbnb’s PM Style | 15:25
No Products Owners? | 26:22
How can PMs Make Their Artifact Burden More Lightweight? | 38:41
Collaborating with Engineers | 57:21
Itamar’s PM Journey at Google | 01:20:09
Itamar’s Advice for PMs in the Job Market | 01:28:16
What’s next for Itamar? | 01:40:13
Brought to you by:
June: Customer analytics for product focused teams
Cello: Your all-in-one platform for partner & user referrals
Attio: The next generation CRM
Anvil: The fastest way to build software for automating document
Where to find Itamar
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you.
Think product transformation is just for big, legacy companies?
Think again.
Christian Idiodi reveals why even successful startups might be overdue for a radical shift in how they build products.
Christian is a Partner at Silicon Valley Product Group where he works with Marty Cagan, who called Christian “the most interesting man in the world”.
Previously, he was Managing Director at CareerBuilder, VP of Product at Snagajob, and Head of Product at Datasite.
In our conversation, we cover:
Biggest Misconception People Have About Transformation | 2:22
The Method: How SVPG Transforms Companies | 12:48
What are Limits to Transformation? | 22:48
Disillusioned IC PMs: What to Do | 27:51
Christian’s View on Frameworks | 53:48
The PM Job Market & How to Differentiate Yourself | 1:06:54
Why Christian is “The Most Interesting Man in the World” | 1:14:41
Brought to you by:
Attio: The next generation CRM
WorkOS: Your App, Enterprise Ready
Anvil: The fastest way to build software for automating documents
Where to find Christian
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Itamar Gilad, Diego Granados, and Wes Bush. I’m so excited to share them with all of you.
Your product strategy might be your biggest roadblock. Sounds counterintuitive, right?
Well, according to Ed, if you're spending weeks crafting the perfect strategy, you're already behind.
In this episode, we are breaking down Ed’s “Snap Strategy” approach that will revolutionize your product management style.
We are challenging everything you thought you knew about building successful products — from debunking the myth of the “product purist” and learning how to become a great product leader to exploring product management in the world of AI, and much more.
Ed is one of the most experienced people in the field. Lately, he’s been applying his expertise as an interim CPTO at FYLD and as founder of Hustle Badger, a paid subscription for PM career newsletters and courses.
Previously, he was SVP of Product at Jobandtalent, CPO at FutureLearn, Director of Product at Depop, and Director of Product at Rocket Internet. He also had a long career before that, stretching back to 2004 where he was at McKinsey.
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
Cello: Your all-in-one platform for partner & user referrals
WorkOS: Your App, Enterprise Ready
In our conversation, we cover:
Product Purists aren’t great PMs
Who are Full-Stack PMs
Cost of Product Teams
Ed’s take on Impact Sizing
Ed’s Snap Strategy
Transitioning to Product Leadership
Advice for Job Interview Presentation
We have some great podcasts coming from Christine Itwaru, Christian Idiodi, and Itamar Gilad. I’m so excited to share them with all of you.
Product-Led Growth has become the talk of the PM town recently. And it is one of the most valuable strategies… if executed correctly. But should you implement PLG for your product? If yes, then how?
Today we’re synthesize and share our learnings, from doing so many deep dives over the years, into a masterclass in PLG.
Jaryd is a Director of Product Management at Backstage, former founder, and Author of How They Grow. It’s one of my favourite newsletters out there. We’ve collaborated on not one but two deep dives - Miro and Klarna.
In today’s episode, we cover:
The PLG Iceberg Framework | 06:21
PLG: When and Who | 01:30:39
The Future of PLG | 01:39:26
Jaryd’s Hot Takes on PM | 01:45:30
Jaryd’s Advice for PMs | 01:58:14
Brought to you by:
June.so: Customer analytics for product focused teams
Attio: The next generation CRM
WorkOS: Your App, Enterprise Ready
Where to find Jaryd:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Ed Biden, Christine Itwaru, and Christian Idiodi. I’m so excited to share them with all of you.
To hear more, visit www.news.aakashg.com
Your Go-to-Market strategy is not just a one-time product launch event. It’s 'always on'.
In this episode, Maja and I discuss all about Go-to-Market Motions, how to choose and execute the right GTM Motions and how GTM strategies differ for AI products.
Maja is a Go-to-Market expert. She is the best-selling author of the GTM strategist book and newsletter, as well as an advisor to companies on GTM. She has spent 11 years working in growth and marketing across high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, as well as over 350 startups.
We also co-wrote one of the most popular posts on the newsletter on GTM tactics a few months back.
In today’s episode, we cover:
What are GTM Motions and How to Select the Right Motions | 03:11
Ideal Customer Profile and Impact of Early Adopters | 18:53
Market Segmentation & Growth Models | 27:30
Go-to-Market System and Execution | 38:39
Go-to-Market Strategy for AI Products | 01:04:46
Future of Go-to-Market Strategy | 01:11:58
Brought to you by:
Attio: The next generation CRM
WorkOS: Your App, Enterprise Ready
Where to find Maja:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Jaryd Hermann, JJ Ramirez, and Pawel Huryn. I’m so excited to share them with all of you.
To hear more, visit www.news.aakashg.com
As a PM, you must’ve wondered about working on new products every few months. Mirela had a similar story that inspired her to start a Product Agency for Interim Product Work.
In this episode, Mirela helps in breaking down everything about Interim and Fractional Product work, the Product Agency business and the key differences between working at such agencies compared to working as independent freelancers.
Mirela is the founder and CPO of Product People, the largest Fractional Product Agency. Mirela has 12+ years of Product Management experience at places such as WHO and Zalando.
In today’s episode, we cover:
Overview of Product Agency Market | 02:04
How did Product People Scale so Quickly? | 25:06
Working Fractionally Alone vs at an Agency | 32:15
How to Succeed at a Fractional Product Agency | 39:31
Who Should Hire a Fractional Product Agency | 48:13
Brought to you by:
Zeda.io: Discovery platform to turn your Voice of Customer into product insights
Attio: The next generation CRM
Where to find Mirela: LinkedIn
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Maja Voje, Jaryd Hermann, and JJ Ramirez. I’m so excited to share them with all of you.
To hear more, visit www.news.aakashg.com
There has been a lot of talk around how AI can disrupt product management in the near future. How true is it though?
Sam Kawsarani and I discuss the impact of AI in Product Management, both at the present and in the future
Sam has over 15 years of PM experience. He is currently the VP of Product at Paramount. Previously, he was the VP of product at Railz. He is also the author of The Product Trench Newsletter.
In today’s episode, we cover:
The Actual Impact of AI on Product Management | 02:53
Use of AI in day-to-day PM work | 08:58
The Pros and Cons of AI in Product Management | 18:21
Implementing AI in Products | 38:00
Feature PMs aren’t bad, POs shouldn’t exist & Other Hot Takes | 52:15
Tips and Advice for Aspiring Product Managers | 01:26:20
Brought to you by:
June.so: Customer analytics for product focused teams
Cello: Your all-in-one platform for partner & user referrals
Enterpret: Transform customer feedback into product growth with custom AI
Where to find Sam:
To advertise in the podcast, email productgrowthppp at gmail dot com.
We have some great podcasts coming from Mirela Mus, Maja Voje, and Jaryd Hermann. I’m so excited to share them with all of you.
Product strategy documents are amongst the hardest to write as PMs or Product Leaders. How do you them well?
In today's episode Ravi Mehta and I deep dive into how to build clear product strategies. We cover everything FROM components of a good product strategy TO all the frameworks that you will ever need.
Ravi is the Co-Founder and CEO of Outpace, a company that is reinventing the way people learn and grow. He has significant experience in product management and development, having previously held roles such as CPO at Tinder, Director of Product at Facebook, and VP of Product at TripAdvisor.
Brought to you by:
Attio: The next generation CRM
OneSchema: Automate CSV imports directly in your product
Cello: Your all-in-one platform for partner & user referrals
In today’s episode, we cover:
The Importance of Product Strategy | 02:50
Deep Dive into the Product Strategy Stack | 17:06
Wireframes as a Strategy Component: Ravi’s Hot Take | 32:18
Building Strategy: From Planning to Execution | 41:23
Strategy to Action: A New Approach to Goal-Setting with NCTs | 54:53
Selective Micromanagement: When to Step In vs. Step Back | 01:00:54
The Shape of PM Framework | 01:13:20
Here are the key lessons from our conversation:
1. Using Visuals in Your Product Strategy is Necessary
Ravi explains how having 15-20 wireframes in your product strategy can be beneficial. Wireframes provide a strong understanding of what's being proposed.
Without any visual, stakeholders might have different takeaways which may lead to a long-term misalignment among teams.
The use of wireframes helps align stakeholders, clarify trade-offs, and ensure everyone has a shared vision of the product's direction.
2. A new approach to Goal-Setting: NCTs over OKRs
Ravi presents Narratives, Commitments, and Tasks (NCTs) as an alternative to conventional OKRs. This framework solves a few common challenges with OKRs by providing context (the narrative), clear expectations (commitments), and actionable steps (tasks).
NCTs help teams to balance strategy and execution, ensuring goals are both meaningful and achievable.
3. The Shape of a PM Framework
The "Shape of a PM" framework identifies 12 key competencies across four areas: product execution, customer insight, product strategy, and influencing people.
Understanding that no PM excels in all areas helps in building a balanced team.
The framework relies on the fact that no PM specialises in all areas. It is based on the foundation that teams should be well-rounded, even if individuals are "weak" in certain areas.
4. Selective Micromanagement
Contrary to popular belief, selective micromanagement can be beneficial. Ravi mentions how good leaders should have a dynamic range: an ability to zoom in on details when necessary and zoom out for the big picture.
This approach helps ensure alignment between strategy and execution, particularly when teams are facing challenges or misalignment.
Check out the episode for all the details and the amazing frameworks shared by Ravi.
Where to find Ravi:
We have some great podcasts coming from Sam Kawsarani, Mirela Mus, and Maja Voje. I’m so excited to share them with all of you.
Building a high performing product team is one of the hardest, but most essential tasks, for product leaders. Today, we break down how with Stephanie Leue.
Stephanie was CPO at Doodle and has over 15 years of Product Management experience at companies such as Paypal and Contentful. Currently, she is a Group Product Manager at Ringier. She’s also one of the most original product content producers on LinkedIn.
In today’s episode, we cover:
• What is a high performing team? | 2:50
• How many teams are high performing? | 11:31
• How to build high performing teams as a leader | 16:05
• How to be great at the core craft of PM | 46:30
• Stephanie’s ‘hot takes’ on PM | 1:13:40
Brought to you by:
* Zeda.io: Product discovery platform that turns VOC into product insights
* Enterpret: Transform customer feedback into product growth
* Cello: Your all-in-one platform for partner & user referrals
Here are the Key Takeaways:
1. High-performing Teams are Rare
Only 10-20% of teams consistently achieve high performance, defined by trust, healthy conflict management, commitment, accountability, and focus on results.
These teams can navigate changes and conflicts more quickly, but it's important to recognize that high performance is not a constant state. Even top teams have ups and downs — external factors like personnel changes or strategic shifts can impact performance.
2. Create a Framework to Evaluate Your Org
Stephanies uses the framework People, Processes, Purpose, and Performance to provide a structured approach for leaders to assess and improve their teams, especially when starting a new role.
The benefit of a framework is it allows leaders to quickly identify areas of strength and weakness, prioritize improvements, and communicate findings transparently across the organization.
3. ICP + JTBD > Personas
Build an ideal customer profile and analyzing various jobs to be done is much more effective than using personas.
The combination of these two frameworks help teams focus on solving real user problems and align various departments (product, marketing, sales) around common goals and understanding.
4. Traditional “Growth Team Stuff” is a Must for Core PMs
Core teams don’t need to move away from features. But they do need to adopt practices like proving their value to metrics — fast.
Of course, certain work does not have metrics (like quality) or takes a while (like innovation). But core teams need to be able to take the right balance of bets based on the company’s current strategy. And when metrics matter fast, they must be able to.
Check out the episode for all the nuance and details.
Where to find Stephanie:
We have some great podcasts coming from Ravi Mehta, Sam Kawsarani, and Mirela Mus. I’m excited to share them with you.
Meta has one of the most unique Product Growth cultures of any company out there. In today’s episode we break down the function with Andre Nader.
Andre spent 9+ years at Meta in Product Growth, and before that he was at Indeed, BuildASign, and Offers.com.
In today’s episode, we cover:
* How to Break Into Meta | 2:04
* Meta's Unique Product Growth Function | 12:20
* How Meta (and Facebook) Does Product Growth | 30:10
* How to Optimize Your FAANG Compensation | 48:30
* The Path to FIRE (in San Francisco) | 1:06:05
Brought to you by:
* June.so: Customer analytics for product focused teams
* Cello: Your all-in-one platform for partner & user referrals
* Attio: The next generation CRM
Here are the key takeaways
There were so many things I learned, but here is a summary of my favorites.
How to Break Into Meta
You want recruiters to reach out to you. To do so, find out where people who are now in the role you are wanting worked in the past.
Recruiters are constantly setting out feelers on LinkedIn, and they like go back to the same companies and teams over time — like Indeed’s growth marketing team, and Capital One’s analytics team.
Meta’s Unique Product Growth Function
Every product team at Meta has a Product Manager, but only certain teams have a Product Growth Analyst. The Product Growth person’s job is to amplify the growth and success of the product by focusing on a specific metric.
They play a hybrid data science/ product management role, and the core characteristic is they do “whatever it takes.”
How Meta (fka Facebook) Does Product Growth
Understand, Identify, Execute is their core framework. It’s a data-driven, fast-paced approach to growth.
But that doesn’t mean they use complex data science metrics. Their goal is to move a key, simple metric. And they’ll make a thousand small optimizations to get there.
How to Optimize Your FAANG Compensation
It’s less about optimize and more about understand. Most people lack that basic understanding of how much they are actually getting compensated. And the ‘TC’ they share is usually bogus.
But, once you do have a grip on how much you make, it does make sense to optimize your tax strategy with backdoor and mega backdoor Roth IRAs.
The Path to FIRE (in San Francisco)
With a 50/50 bond-stock portfolio, based on history, a 3% withdrawal rate will never run out of money. Living in San Francisco with one kid, for Andre and his lifestyle the number he needed was $5.6M.
Your number may be different based on your expenses, but it might not be as high as you think. It’s worth doing the math.
Check out the whole episode for many more details!
We have some great podcasts coming from Stephanie Leue, Ravi Mehta, and Sam Kawsarani. I can’t wait to share them with you.
Jason Knight has over 25 years of experience in tech and product and currently works as the founder of One Knight Consulting, where he has a portfolio career as an interim and fractional CPO, Maven Course creator, PM coach, and also content creator.
Jason is the man behind the One Knight in Product podcast, which I was on a few months back. He’s been one of my inspirations to start this podcast in the first place.
In today's episode, we break down:
* The Messy Reality of B2B PM | 0:00
* Challenging B2B PM Orthodoxies | 17:35
* Building a Product Culture in B2B | 37:30
* Product Discovery in B2B | 52:20
* The Art of Influence in B2B Product Leadership | 1:01:15
* Product Strategy in B2B | 1:06:38
* How to Prioritize Features | 1:12:30
* Future of B2B PM | 1:18:27
Available on Apple, Spotify, and YouTube.
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Brought to you by:
* Zeda.io: Product discovery platform that turns VOC into product insights
* Cello: Your all-in-one platform for partner & user referrals
* OneSchema: Automate CSV imports directly in your product
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If you don’t have time for the full episode, here’s what you need to know:
1. The messy reality is that B2B product management is not always going to be like the books:
A. You’ll have to build features for revenue, because “any revenue is good revenue,” or it can feel that way to pressured B2B execs trying to make the quarter at least.
B. There will be less agile development that you always hoped for, because sometimes you do have to bring a long planning and collaboration process to building a feature — that looks perfectly waterfall.
C. The "accountable for delivery" trap is real and dangerous for PMs: Many B2B PMs find themselves acting as quasi-scrum masters, constantly chasing status updates. This disempowers both PMs and engineers, wasting valuable time on tasks that should be owned by the development team.
2. Effective B2B product discovery is not just about customers. You have to balance direct user research with insights from sales, customer success, and account management teams.
3. B2B product strategy must extend beyond the product team. PMs need to actively influence go-to-market strategy, pricing, and market segmentation. Without input on these areas, your ability to drive meaningful product success is severely limited.
4. Prioritization in B2B requires looking beyond numerical frameworks. It’s usually best to focus on use cases and user journeys rather than disconnected feature lists. And always make sure to consider the needs of both users and buyers; ignoring either can lead to products that fail.
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Update on the Podcast
This little podcast is already taking off. I never even considered being top 3 in the Technology category in India and Pakistan, but there we are.
Next up: #3 in the US.
How are we getting there?
* Sound - From today itself, you should be seeing a great upgrade in sound quality. We’ve upping the bar on guest mics (buying them for guests!) plus have hired on an ace sound engineer to the team.
* Video - We’re also constantly upping our game on video and this is the first video in 4K.
* Conversations - I’m going to stay super close to the ground on feedback. And, to the point, please reply to this e-mail with your feedback about the episode.
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Where to Find Jason
* One Knight in Product podcast (which I was on a few months back)
Website to not get Podcast emails but the get the rest is here.
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Up Next
I’m super excited about upcoming episodes with Andre Nader, Stephanie Leue, and Mirela Mus. Look forward to them soon!
On the newsletter front, I have several paid deep dives at 80% completion but the consistent thing I’m hearing for you guys is to take the extra time to up the quality. So I’m doing that.
The pieces?
* Ultimate Guide to Growth Design
* How to Answer Why this Company
* The Ultimate Guide to Retention
Satyajeet Salgar is a Director of Product Management at Google.
He’s had a 16+ year career there, where he has been the product leader for many teams at YouTube and Google Search. Now, he leads teams in Applied AI.
In this conversation, Satyajeet and I cover everything you need to know to write a good product strategy:
* The elements of a good vs a bad strategy doc
* The type of work and experimentation you need to confirm a strategy
* How to connect strategy to quarterly objectives and key results (OKRs) and how often to update your strategy
Brought to you by:
* BuildBetter: AI for product teams
* Enterpret: Transform customer feedback into product growth
* Attio: The next generation CRM
Here were some of my favorite takeaways:
* The ‘second wave’ of technology trends is often where the money-making apps are made. We’re just finishing the first wave of AI, and the money will come in this second wave.
* Adjust your strategy over time and spread your bets around. Keep taking the small and safe ones but don’t forget to take a long shot every now and then.
* Principles in strategy documents should reflect long-standing company values and behaviors. They should not be defined on the spot to justify a particular decision.
* Great PMs create a "culture of product" on their team. They ensure the best decisions get made rather than trying to make all decisions themselves.
Where to Find Satyajeet
* X
* Substack
Up Next
We have great podcasts coming from Jason Knight, Mirela Mus, Stephanie Leue and more. I can’t wait to share them with you.
P.S. If you liked this, you may like the newsletter post, How to Write a Product Strategy in 1 Day / 1 Week / 1 Month
Anthony is, perhaps, the web's favorite writer on Product Marketing. So in today’s podcast, we cover a key Product Marketing and Growth topic: The Ultimate Guide to Positioning.
We go deep on 4 main topics:
* Masterclass in Positioning (0:00)
* Building a Great Homepage (41:00)
* Anthony’s Growth Hot Takes (52:25)
* The Role of PMs and PMMs (1:06:00)
Along the way, we get to hear insider tales from Anthony's experience at FletchPMM.
A big shout-out to our launch sponsors that made this possible:
• Attio: A prior newsletter deep dive subject, Attio is the next generation CRM
• BuildBetter: By our very own newsletter collaborator, Spencer Shulem, BuildBetter is your 24/7 AI-powered analyst
Here are some of my favorite takeaways from the episode:
1. Positioning is about giving frames of reference to help people understand the value of a new product or category.
* Most companies struggle with positioning as they grow. Increased complexity often leads them to reflect their organization chart in their offerings.
* The solution is to have really clear positioning that that stands on its own, rather than supporting each VP in the company. You do this by providing a frame of reference that highlights the value to the people.
2. Clear messaging on homepages is paramount to entice your potential customers:
* Over time, messaging clarity on homepages tends to degrade due to the complexity of growing companies and the influence of high-level executives.
* Avoid the temptation to include too much information on homepages and focus on providing representative samples of what the product can do.
* It should focus on the differentiated product capabilities rather than high-level outcomes.
3. The future of product marketing is to lead with features and product capabilities, rather than just focusing on benefits.
4. VC-backed companies should adopt a bootstrapped mindset and focus on getting customers and generating revenue.
Of course, you’ll have to check out the whole episode to get all the details.
In today’s episode, we turn to a core topic for most PMs, founders, and growth practitioners: SaaS Pricing. And we chat with one of the leaders in the field, Kyle Poyar.
We cover all the key levers you need to optimize to get it right:
* How to Set Your Pricing (1:24)
* Pricing Page (38:09)
* Feature Paywalls (49:30)
* Free to Paid Conversion (58:45)
* Cancelation (1:17:50)
* Pricing Quick Wins (1:11:05)
If you’re a PM, founder, or someone influencing pricing, this episode is bound to have a bunch of great takeaways for you.
Huge shout-out to the launch sponsors who are making this podcast possible:
* Attio: Attio is the next generation CRM
* Cello: Cello is your all-in-one platform for partner & user referrals
* BuildBetter: BuildBetter is your 24/7 AI-powered analyst
Here are three of my favorite takeaways from the conversation:
* Common pricing mistakes include overly generous free plans, overcorrecting by gating too much, and not considering monetization early enough in product development.
* Pricing should evolve as a company grows, often increasing substantially (60%+) in early stages.
* The distinction between B2B and B2C pricing is mostly overblown, and each side should learn from the other.
You’ll have to check out the whole episode to get all the details!
En liten tjänst av I'm With Friends. Finns även på engelska.