Mastering Product Strategy With Melissa Perri, Author of Escaping the Build Trap

In today’s episode, Melissa pulls back the curtain on what product strategy really is (and isn’t), how to scale high-performing teams without losing focus, and the biggest mistakes PMs make when balancing user needs and business goals.

This is a masterclass for PMs at every stage who want to excel at rethinking roadmaps, avoiding execution traps, and building products that drive measurable outcomes — not just features.

Agenda:

Are You Stuck in the "Build Trap"? Here’s What It Means — 00:00:14

Founder Mode: Why It’s a Double-Edged Sword — 00:07:58

The Science Behind Crafting a Winning Strategy — 00:13:17

Company vs. Product Strategy: What Most PMs Get Wrong — 00:21:34

What Really Defines Product Strategy? — 00:29:34

The 5 Layers of Strategy Every PM Must Master — 00:33:18

Empowering Teams: The Secret to Unlocking Their Full Potential — 00:39:26

From Tactical to Strategic: A Roadmap for Junior PMs — 00:48:11

How to Create Game-Changing Initiative Lists as a PM — 01:02:41

Why PMs Are Losing Their Seats at the Figma Table — 01:09:36

Prioritization Perfected: Mastering the Cost of Delay Concept — 01:18:29

The Untold Truths About Product Operations — 01:23:22

Scaling Up? Beware of These Common Team Mistakes — 01:32:15

“Product Kata”: The Iterative Framework That Drives Success — 01:35:59

Keeping Up With the Rapid Evolution of Product Management — 01:43:41

How to Land Your Dream PM Job: Proven Advice That Works — 01:52:23

Behind the Curtain: A Business Breakdown You Need to Hear — 02:02:59

Brought to you by:

Enterpret: Transform customer feedback into product growth with custom AI

Anvil : The fastest way to build software for automating documents

Dovetail: The Fastest Way to Understand Your Customer

Where to find Melissa:

LinkedIn

Online training & course

Website

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Colin Lernell, Andrew Capland, and Ramli John. I’m so excited to share them with all of you.