How to Crush Your Growth Role, with Former Gitlab and Acorns VP of Growth Hila Qu

Every company wants growth, but not everyone knows how to make it happen.

In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential.

Hila is a growth expert who has led success at Acorns and GitLab. She’s also been an EIR at Reforge and was the First PM of Growth at Growth Hackers. She has over a decade of experience in product-led growth.

In this episode, we discuss:

Building Growth Models | 07:24

Exploring the Growth Full Funnel Audit | 35:48

Growth Tool Stacks | 57:38

Growth PM v/s Core PM | 01:11:59

Why are Growth Leadership tenures short? | 01:14:32

Conducting Career Experiments | 01:20:16

Approach to Job Search | 01:29:38

Brought to you by:

Zeda.io: Discovery platform to turn your Voice of Customer into product insights

WorkOS: Your App, Enterprise Ready

Statsig: The complete platform for Product Growth

Where to find Hila

LinkedIn

Maven

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from George Harter, Maria Cuasay, and Shobhit Chugh. I’m so excited to share them with all of you.