The Ultimate Guide To Growth Marketing And Sales | Shubham Khoker, Head of Growth @ TopMate

Growth isn’t about relying on the same playbooks or sticking to same strategies day in and day out.

It’s about testing, learning, and adapting — over and over again.

In this episode, Shubham Khoker, Head of Growth at TopMate.io, dives into why continuous experimentation is the lifeblood of a thriving growth strategy.

He sheds light on what many companies miss: growth isn’t just about scaling tactics that worked once; it’s about pivoting, iterating, and evolving with every new insight.

In today's episode, we cover:

Growth Sales vs. Traditional Sales – 00:07:15

Why Vanity Metrics Don’t Equal Growth – 00:25:15

Customer-Centric Experimentation and Insights – 00:40:30

Cross-Functional Collaboration and Its Role in Growth – 01:25:20

Key Takeaways on Growth Strategy – 01:42:30

Brought to you by:

Dovetail: The Fastest Way to Understand Your Customer

Enterpret: Transform customer feedback into product growth with custom AI

Sprig: Build products for people not data points

Statsig: The complete platform for Product Growth

Where to find Shubham

LinkedIn

Topmate

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Henry Schuck, Vineeth Madhusudanan, and Aaron Dinin. I’m so excited to share them with all of you.